I don’t know about you, but while I love that daylight savings means that it stays lighter longer, I detest the hour of sleep that is lost. That loss won’t stop us from sharing the mature marketing news that influenced and inspired this past week. Have something to share? Please note in the comments below.
1. MOST CLICKED
While they may be sullen and sulky most of the time, content marketers can learn a lot about leveraging social media from teens.
By far the story that drew the largest amounts of clicks for the week was an article by Ann Handley, “How To Invigorate Your Marketing, Ask A Teenager”. In her article, Handley focused on social media and chronicled how, what at times seems like a struggle for content marketers, is second nature for teens.
Then: You bought a dress at a dress shop. You wore it to prom and hoped no one else had the same dress as you. (Or if they did, you hoped you looked better in it.)Now: “Remember that time when someone else showed up wearing the same dress to prom that I did?” said No Teen Ever.That’s one example of the ways that people like you and me are looking to innovate with social media and content, all the while teens ( “digital natives”) are already seamlessly and naturally doing it.Except they don’t call it “social media and content and mobile.” They just call it… living their lives.
The personal responsibility is our obligation to ourselves and to younger generations — we owe it to our children to be good role models. We need to train our kids to practice healthy behaviors by embracing these tips ourselves. Not only will younger generations live healthier, longer lives, but we will help prevent our own chronic illness from attacking us sooner, which means we delay the day our children will need to be our caregivers as we age.