The holidays are here again! That time of year when family and friends get together and catch up. It’s also the time of year when adult children may notice changes in their parents and wonder whether it’s time mom or dad considered a move to a senior living community.
Don’t be surprised if you notice an increase in traffic to your website in the coming months. That’s because the holidays are a time when internet searches for senior living services increase. The holidays are the perfect time to help adult children (and the seniors in their lives) find the answers they’re looking for when it comes to senior living options and show them how they can benefit from your products or services. In this post, we’ll review the plethora of ways you can attract new leads to your senior living and 55+ communities with the holidays in mind.
Host a Holiday Gathering
If your community hosts events at other times of the year, why not consider planning a holiday event as well? Not only will this bring new leads to your community, but you may also secure some prospects that could be future residents.
Hosting an open house can be quite engaging with all the holiday cheer. Serve some hot cocoa and winter-themed appetizers to keep your guests’ bellies full while they chat with you and others and learn more about the community. Decorate different areas of your community to bring the curiosity out of your guests and entice them to take a tour. Organize some fun activities for guests to stay entertained and show them just how fun and inviting your community can be!
Use Seasonal Branding
Seasonal branding can help bring a little holiday cheer to your website. You can do simple things like switching out your brand colors to be more in tune with the holidays or adding some eye-catching holiday imagery for the season. As prospects are searching the web and visiting your page, they’ll know it’s kept up-to-date, and that could keep them coming back for more dynamic content.
Make sure to start your holiday planning early so when it’s go time, you’ll be among the first to spread the holiday cheer to your prospects. This time of year is the perfect time to showcase your community and give them a taste of the type of lifestyle they can create for themselves in your community year-round.
Make Your Paid Search Stand Out
With online searches increasing during the holidays, you will want to make sure your pay-per-click (PPC) ads are in place for those inquiries. Paid ads are taking over search engine results pages (SERPs) and have steadily increased since 2010. Having your community’s ad at the top of a SERP will increase your clickthrough-rate (CTR) and help to bring in new inquiries just in time for the new year.
Make sure your keywords are relevant to your location to help searchers know you are local. For example, using the keyword “Senior Living in [your city]” (or similar keywords that include your location) will allow you to be shown to prospects when they search for those exact terms. Since prospects and their families will likely be searching for communities closes to them, you’ll want to make sure to include location-specific terms in your keyword arsenal.
And with that, we’ll wrap this up with a bow and send you on your way to create some holiday cheer and entice those prospects to visit your community. With a little thought and action, the gift of leads is just a click away!