As we wrap up 2018, it’s time to look at some of the trends that experts believe will shape the marketing industry in 2019. To make it easy, we’ve curated marketing experts’ top picks from around the web. Here are the six trends they predict will gain momentum in the coming months.
1. Content Marketing
Content has become an integral part of any marketing plan and it looks like this trend will continue in 2019. Be sure to re-visit your content marketing strategy and align it with your sales and marketing goals for the new year.
Find out what you should be paying attention to as you adapt your content strategy in this article from Forbes.
2. Micro Moments
Micro moments provide your audience with value based on times they want to know, do, buy or go. As marketers focus more on consumers’ individual journeys, prospects will expect brands to provide the information they seek at the moment they need it.
Learn more about micro moments in this article from Google.
3. Topic Clusters
As consumers’ search engine queries become more complex, digital marketers will have to re-think their search engine optimization (SEO) strategies in order to ensure their businesses continue to rank highly in search. One of the tactics that may help with this initiative is called topic clustering, which involves “owning” a topic instead of keywords to improve your organization’s presence on search engine results pages.
Forbes has more information on how topic clusters can impact SEO.
A chatbot is an automated feature that provides basic customer support as soon as it’s needed. For the senior living industry, this could mean directing prospects to floor plans that meet their needs or answering questions they may have about your community.
This article on Entrepreneur provides more details about why chatbots are being adopted by businesses at such a rapid rate.
5. Voice Search
It’s predicted that voice search will account for half of all search queries by 2020. With that knowledge, marketers will be thinking about tailoring their SEO strategies around voice to continue to optimize for this new method of searching.
Voice search’s potential impact on marketing is detailed in this article from Business 2 Community.
6. Snack Ads
Ten seconds — that’s the amount of time marketers have to capture their audience’s attention and get their message across to them before engagement begins to decline. As such, don’t be surprised to see 10-second ads (otherwise known as “snacks”) become the norm with video advertising.
Insights on snack ads and video engagement rates can be found in this article on Josic.
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