The older workforce has nearly quadrupled in size since the mid-1980s. By 2000, about 19% of adults ages 65–74 were still working. By 2030, that number will climb more than 10 points to 29.5%.
What’s more, working seniors ages 75+ will nearly double in the same period. In fact, they’re the fastest-growing age group in the workforce.
Source: Brookings Metro
Source: Pew Research Center
What’s driving this change?
A few factors are influencing this behavior change among older adults:
- High education levels: Seniors today are more educated, and people with higher education levels are more likely to be employed.
- Better health: Older adults are healthier than past generations, which extends their working lives.
- Nature of work: Jobs have shifted away from heavy physical labor toward knowledge-based roles that can be performed at a desk, from home or even while traveling. This change makes it easier for older adults to keep working.
- Increased longevity: A “retirement” at 65 can stretch 30 years or more, creating financial pressure.
- Policy and economics: Retirement systems have changed. Fewer pensions, higher Social Security ages and evolving financial realities mean retirement is no longer tied to one set milestone.
What working seniors mean for senior living
A resident who’s still working has different needs and rhythms than someone who’s fully retired. Communities that support working lifestyles can set themselves apart.
Practical implications:
- Schedules matter: Flexible dining and fitness hours help residents balance work and wellness.
- Connectivity counts: Tech support and reliable internet are no longer nice-to-have amenities — they’re critical for those who work remotely.
- Mobility matters: Transportation options for commuting, meetings or conferences can be a big selling point.
- Learning never stops: Many seniors want to learn new skills, pursue certifications or explore second careers. Offering workshops or education programs can add value.
Services that match the lifestyle
It’s not enough to have the amenities. Services and messaging need to align with the reality of working seniors:
Practical implications:
- Highlight work–life balance: Show how your community supports an active, working lifestyle, with stories from residents who juggle both.
- Target niche professionals: Consultants, entrepreneurs, academics and part-timers are more likely to keep working. Communities that market to them directly can capture attention.
- Offer professional spaces: Co-working areas, networking events or business resources can transform how prospects view your community.
The competitive advantage of supporting working seniors
The bottom line:
Seniors who are still working represent a large and growing segment of the market. Communities that fail to adapt may miss out on a key audience.
The growth of the older workforce isn’t on the horizon — it’s here. Communities that understand and support working seniors will position themselves as leaders in a new era of senior living.
Check out our new research
Head to 2030seniors.com to download our new research report, which explores how shifting demographics and expectations are changing what today’s older adults want from communities like yours.