by Chrissy Holleman | Jun 3, 2025 | digital marketing, lead generation, Marketing, Senior Living, Seniors
The marketing landscape is shifting, again. But in 2025, it’s not just about chasing digital trends. It’s about aligning with how mature audiences are consuming information and making decisions. Based on our agency’s deep dive into the latest insights, here’s what’s... 
by Chrissy Holleman | May 15, 2025 | lead generation, Marketing, Senior Living, Seniors, social media
2025 Google & Facebook Targeting Restrictions have tightened, especially for industries like senior living and 55+ communities. These rules impact your ability to show ads to people who meet certain criteria, such as falling within a specific age group. As a part... 
by Chrissy Holleman | Mar 26, 2024 | 55+, 60+, Advertising, digital marketing, Email marketing, Marketing, Senior Living
Ad fraud is a growing problem for advertisers, and in the ever-evolving landscape of digital advertising, fraudsters continue to become more sophisticated. Bad actors continue to find new ways to leverage technology or exploit the online advertising ecosystem, leaving... 
by Chrissy Holleman | Aug 9, 2022 | 60+, Assisted Living, Marketing, Seniors
When it comes to senior living or 55+ marketing using Google paid search in your marketing strategy is essential. Google paid search is one of the best ways to capture a relevant, high-intent audience which is why at Creating Results, we always recommend having paid... 
by Chrissy Holleman | Feb 6, 2022 | 50+, digital marketing, Marketing, Retirement
The increased Facebook and Google targeting restrictions continuously impact 55+ and senior living clients. The answer to this issue is adjusting marketing to ensure that the performance and quality of leads are maximized through various approaches. These strategic...
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