by Mike Stakem | Mar 7, 2016 | Boomers, Marketing, Mature Consumers
As someone providing support for an aging parent while working full-time and raising a teenager, I was heartened to see strong interest in an article dealing head-on with the issue of working caregivers as a part of the mature marketing links of the week. This... 
by Mike Stakem | Feb 23, 2016 | 50+, Boomers, Housing, Mature Consumers, Real Estate Marketing, Retirement
A day late, but not a dollar short, this week’s links reveal a need to be nimble. All industries must adjust to the changing and growing needs and expectations of an aging population. We look at both ends of the financial spectrum here — from those who can... 
by Mike Stakem | Jan 25, 2016 | 60+, Healthcare - CCRCs, Housing
I am not sure we’ve settled on an “unofficial” name for Jonas, the winter storm that hit the Northeast this past weekend. Snowpocalypse seems to be a top contender! While some were digging out of the snow banks, we were doing what we always do:... 
by Mike Stakem | Dec 28, 2015 | 40+
As we count down the days of the year on one hand, we take a look back at the top mature marketing posts and tweets of 2015. Below is our countdown to the top stories of the year. To compare where we are now to a year (or two) ago, read our recaps of top posts from... 
by Mike Stakem | Nov 30, 2015 | Advertising, Boomers, Marketing, Seniors
While many of us were overindulging in turkey, football and family get-togethers over the long weekend, others were busy as usual reading and sharing insights. Hot topics last week included mobile advertising for seniors and visual content marketing statistics. MOST...
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