by CR Team | May 25, 2018 | 40+, 50+, 60+, Boomers, Housing, Marketing, Mature Consumers, Real Estate Marketing, Seniors
Many marketers have an “old vs. new” mentality when considering the marketing channels they should employ to capture their 55+ active adult prospects. Obviously digital is the present and the future — but is that where most of your budget should be spent? How... 
by CR Team | May 4, 2018 | 40+, 50+, 60+, Advertising, Boomers, Branding, Gen X, Generation Jones (trailing edge Boomers), Housing, Internet, Marketing, Mature Consumers, Real Estate Marketing, Retirement
As a 55+ homebuilder, how do you capture 55+ active adult prospects, stay top of mind and ultimately convert them to a sale, given the plethora of housing options for mature consumers? Through our latest Social Silver Surfers study, we found out the best (and worst)... 
by CR Team | Oct 9, 2017 | 40+, 50+, 60+, Boomers, Marketing, Mature Consumers, Retirement
Happy Monday! While many of our readers are enjoying the long Columbus Day weekend, we know there are still plenty of you who want to see the mature marketing news and insights from the past week that had people talking. This week we learn from Senior Housing News... 
by CR Team | Sep 29, 2017 | 40+, Boomers, Gen X, Healthcare - CCRCs, Internet, Marketing, Mature Consumers, Real Estate Marketing, Silent Generation, Social Networking
Today we went live on Amazon with the latest e-book in our “Social, Silver Surfers” study of Boomers’ and seniors’ digital marketing preferences. This one-of-a-kind proprietary national study of 40+ers began in 2010. That first Social, Silver... 
by Kristen Oliphant | Sep 18, 2017 | 40+, 50+, 60+, Boomers
Every Monday we recap the previous week’s most engaging content. This week our most clicked is a Call to Action for Gerontologists, by Jo Ann Jenkins, CEO of AARP. Our most shared article highlights the older population growth from the U.S. Census Bureau. Most... 
by Amanda Combs | Jul 25, 2017 | 40+, Healthcare - CCRCs, Marketing
Editor’s Note: Several of Creating Results’ leaders recently attended the annual LeadingAge Pennsylvania conference. Team members had the privilege of both presenting our insights and learning from other presenters. This series of posts shares some OUTtakes and...
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