3 Ways to Engage 55+ Active Adult Buyers (And 3 Ways Not To!)

3 Ways to Engage 55+ Active Adult Buyers (And 3 Ways Not To!)

As a 55+ homebuilder, how do you capture 55+ active adult prospects, stay top of mind and ultimately convert them to a sale, given the plethora of housing options for mature consumers? Through our latest Social Silver Surfers study, we found out the best (and worst)...