FACTS: 50 Plus Consumer Insights

At Creating Results, we research and evaluate market conditions and opportunities and then, based on those findings, provide recommendations and develop a senior living and 55+ marketing strategy to give you the best return on investment. We use these insights, with the 50+ consumers at the forefront, to help brands become prospect-centric marketers.

%

of the 70+ population own a tablet (up from 40% in 2019)

Source: AARP

Facebook iconFacebook is the most used social media platform by Seniors and YouTube is the second most used.

%

of Baby Boomers own a mobile phone.


Adults ages 50-64 have the highest daily consumption of online usage
(internet, apps, phone, streaming TV).

person viewing senior living website on mobile phone

From 2016 – 2020 browsing the internet on smartphones increased from 47%-81% of total usage.  

%

of Seniors 65+ use social media.

person holding mobile phone in front of smart TV
The top three tech purchases for older adults are smartphones, smart TVs and Bluetooth headsets/earbuds. 

Source: AARP

%

of the disposable income in the US is controlled by Baby Boomers.