FACTS: 50 Plus Consumer Insights
At Creating Results, we research and evaluate market conditions and opportunities and then, based on those findings, provide recommendations and develop a senior living and 55+ marketing strategy to give you the best return on investment. We use these insights, with the 50+ consumers at the forefront, to help brands become prospect-centric marketers.
%
of the 70+ population own a tablet (up from 40% in 2019)
Source: AARP
Facebook is the most used social media platform by Seniors and YouTube is the second most used.
Source: Pew Research Center
%
of Baby Boomers own a mobile phone.
Source: MichaelSolomon.com
Adults ages 50-64 have the highest daily consumption of online usage (internet, apps, phone, streaming TV).
From 2016 – 2020 browsing the internet on smartphones increased from 47%-81% of total usage.
%
of Seniors 65+ use social media.
Source: Pew Research Center
The top three tech purchases for older adults are smartphones, smart TVs and Bluetooth headsets/earbuds.
Source: AARP
%
of the disposable income in the US is controlled by Baby Boomers.
Source: MichaelSolomon.com