by CR Team | Oct 19, 2018 | 50+, 60+, Advertising, Boomers, Marketing, Seniors
Many of the world’s biggest brands have shifted their sights to targeting the Millennial demographic and making lifelong customers out of its members. But a few companies have taken a different approach. With Baby Boomers retaining the most spending power among all... by CR Team | Sep 6, 2018 | 60+, Advertising, Boomers, Marketing
The Baby Boomer consumer generation is unlike any other generation of consumers that came before it. This is especially true when it comes to their purchasing habits. With the knowledge that consumers ages 65+ will continue to have the most spending power of any other... by Jessica Ruhle | May 16, 2018 | 50+, 60+, Marketing, Mature Consumers
If you’ve been following our blog recently, you probably know that we’re in full conference swing. You may have also noticed that LeadingAge has a theme this year with their state annual meetings: Life on Purpose. LeadingAge Massachusetts is no different. From... by CR Team | Feb 1, 2018 | Advertising, Branding, Email marketing, Marketing
Finding the right agency partner is as much about cultural fit as it is about capabilities. What will your new partner really be like to work with? Will the marketing agency be able to hit the ground running? These five questions will help you determine the... by CR Team | Jan 15, 2009 | Advertising, Marketing, Seniors
It’s the most wonderful time of the year! Yup, the time of marketing top ten lists. These are some of the lists that Creating Results team members appreciated, as they can shine a light on best practices and help mature marketers reach their goals in 2009. 2008...
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