Radio Is Still A Star

Radio Is Still A Star

Back in 2010, we extolled the benefits of using radio to market to Baby Boomers. But we warned you then that very soon traditional radio wouldn’t be the only game in town. Well, we were right, and we were wrong. The era of audio marketing is upon us. With increasingly...
Four Ways to Attract Younger Seniors

Four Ways to Attract Younger Seniors

Many active adult and senior living communities are marketed as 55+ or 65+ communities. And yet, when younger seniors (prospects ages 55-64) visit these communities in person, they may struggle to find residents as young as they are. While industry professionals may...
Results Spotlight: Traditions of America at Cranberry Launch Event

Results Spotlight: Traditions of America at Cranberry Launch Event

Traditions of America has been building and selling homes in the Pittsburgh area since 2008. Specializing in 55+ active communities, the builder has delivered thousands of homes in its growing portfolio of communities throughout Pennsylvania. Interest in the...