Generation Jones Archives - Creating Results

Let’s Talk About Generation X

by CR Team | Nov 1, 2018 | 40+, 50+, 60+, Advertising, Boomers, Branding, Gen X, Generation Jones (trailing edge Boomers), Generation X, Housing, Internet, Marketing, Mature Consumers, Real Estate Marketing, Retirement

For years we have been strategizing on how to effectively market senior living and active adult communities to the Silent Generation and Baby Boomers. As marketers we’ve developed an understanding for their likes and dislikes, and the ways in which they best receive...

Four Ways to Attract Younger Seniors

by Kevin Williams | Aug 15, 2018 | 50+, Advertising, Boomers, Marketing

Many active adult and senior living communities are marketed as 55+ or 65+ communities. And yet, when younger seniors (prospects ages 55-64) visit these communities in person, they may struggle to find residents as young as they are. While industry professionals may...

Mature, Affluent, Educated and LinkedIn

by CR Team | Sep 10, 2009 | 40+, Boomers, Gen X, Generation Jones (trailing edge Boomers), Internet, Marketing, Mature Consumers, Social Networking

Part 4 of a series on using social media for marketing to Baby Boomers and beyond. PART 4: FIVE WAYS LINKEDIN CAN HELP YOU REACH 40+ PROFESSIONALS Where can you be virtually guaranteed to find affluent, educated and mature consumers online? Try LinkedIn. For companies...

Let’s Talk About Generation X

Four Ways to Attract Younger Seniors

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