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Rolling the Dice at the 2019 International Builders’ Show

Rolling the Dice at the 2019 International Builders’ Show

by CR Team | Feb 14, 2019 | 50+, Boomers, Housing, Marketing, Seniors

Creating Results is heading west to Las Vegas for the 2019 National Association of Home Builders (NAHB) International Builders’ Show (IBS). Each year, members of the building industry gather to share knowledge and engage in discourse on 55+ home building, sales and...
10 Tips to Make Your 55-Plus or Senior Living Community Pop

10 Tips to Make Your 55-Plus or Senior Living Community Pop

by CR Team | Jan 27, 2016 | 50+, Boomers, Housing, Real Estate Marketing

Insights from the 2016 International Builders Show Baby Boomers and seniors are seeking a new lifestyle, not just a new home in a new community. Whether they plan to downsize, upsize or rightsize, at the end of the day what they are really seeking is a new home and...
For Housing, Are Baby Boomers and Millennials More Alike Than You Think?

For Housing, Are Baby Boomers and Millennials More Alike Than You Think?

by Todd Harff | Jan 19, 2016 | 50+, Boomers, Housing, Millennials/Gen Y

This week I am writing from the International Builders’ Show in Las Vegas. I’m particularly excited because during this year’s conference I will be part of a panel of real estate industry suppliers discussing housing for Baby Boomers and Millennials....
Playing the Best Hand to Reach Your Audience

Playing the Best Hand to Reach Your Audience

by CR Team | Feb 4, 2015 | 50+, 60+, Boomers, Housing, Marketing

A Millennial’s Perspective on Marketing to Boomers In the spirit of gambling… When someone considers a 24-year-old heading to Las Vegas, I’m willing to bet they don’t think she’s there to learn about marketing to boomers. Believe it or not, that’s just what I got to...
Social Media Marketing and the 50+ Home Buyer

Social Media Marketing and the 50+ Home Buyer

by CR Team | Feb 10, 2012 | 50+, Boomers, Branding, Housing, Internet, Marketing, Real Estate Marketing, Social Networking

The question crops up regularly on LinkedIn Groups: “What is the best way to reach baby boomer and senior home buyers? Is social media the new priority?” Creating Results’ own Beth Rand will help address that question today at the International...
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