by CR Team | Nov 2, 2020 | 60+, Seniors
Marketing during Covid-19 has brought challenges and innovations no one could have predicted just a year ago. In this month’s roundup, we discuss the current state of operations and marketing in the senior living industry and how communities have adapted in the... 
by CR Team | Oct 22, 2020 | Advertising, digital marketing, Healthcare - CCRCs, Marketing
Is it that time of the year again for your community? Developing a marketing budget is one of the most important steps you can take toward reaching your sales and marketing goals, but it’s also one that that takes much thought, research and planning. In this post,... 
by CR Team | Oct 16, 2020 | Advertising, Marketing
Older adults are living in the digital world — just like the rest of us. A 2017 study conducted by Limelight shows that 47% of people ages 60+ spend more than 15 hours per week of their personal time online. This percentage is the second highest of any demographic.... 
by CR Team | Oct 9, 2020 | 60+, Seniors
As we head into the last quarter of the year, we’re rounding up the latest senior living marketing news and how industry professionals will be impacted. This month, we discuss Baby Boomer’s evolving online shopping habits, the rise of telehealth and more. 1. Senior... 
by CR Team | Sep 8, 2020 | Advertising, Marketing
In a previous post, I took a look at 4 of the biggest brands in the world and how they are marketing to older adults and becoming brands Baby Boomers love. While many brands continue to shift their sights and target the younger demographics, America’s spending power...
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