Happy Monday after Halloween! Hope you have recovered from the ghosts and goblins that came Trick-or-Treating this weekend. Bet that extra hour of sleep we got on Sunday was much appreciated. Today we look at a new facet of the increased use of social media by Boomers...
Apparently, you marketing pros who follow Creating Results on Twitter and other platforms just love lists and tables. How do we know? The attention paid to those links this past week. 1. MOST CLICKED/MOST SHARED: 30 careless mistakes that will totally muck up your...
Happy Monday! Last week was a hotbed of social activity—here are the top tweets, shared links and general insights that garnered the most attention for marketing to boomers and seniors. Enjoy! MOST CLICKED: Top Five Regrets of Dying What would your greatest...
Part 4 of a series on using social media for marketing to Baby Boomers and beyond. PART 4: FIVE WAYS LINKEDIN CAN HELP YOU REACH 40+ PROFESSIONALS Where can you be virtually guaranteed to find affluent, educated and mature consumers online? Try LinkedIn. For companies...
Part 3 of a series on marketing to Baby Boomers and beyond through social networking. PART 3: FACEBOOK PRESENTS OPPORTUNITIES FOR BOOMER, SENIOR MARKETING First, the headlines touted how Baby Boomers (especially women) were flocking to Facebook. Then, statistics...
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