Type Sales Consulting
Client Clark Retirement Community
Deliverable Sales, Lead Generation, Lead Nurturing

A Shortened Sales Cycle Leads to a Successful Launch

THE SITUATION

Clark Retirement Community’s sales team needed to meet a 70% pre-sales goal in order to begin construction on an IL expansion project at their Keller Lake campus.

STRATEGY

In addition to developing creative campaigns and marketing strategies, we recommended sales training for Clark’s team to achieve a consistent deposit pace and increase the lead-to-sale conversion rate.

“The sales training and coaching you have provided me was the best investment Clark could have made on this project. I would not be where I am today with my sales without your help.”

Melissa Guigue

Sales Counselor

SOLUTIONS

As our team worked to optimize marketing campaigns to promote the Keller Lake expansion, we complemented those efforts with discovery and sales implementation training, ongoing sales coaching, recruitment and lead nurturing assistance.

RESULTS

Clark at Keller Lake’s sales team shortened their sales cycle by implementing the Creating Results sales philosophy, meeting their goal of securing 70% deposits.

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