Type Marketing & Advertising
Client Westminster at Lake Ridge
Deliverable Deliverable

A New View of Retirement Living

The Situation

As Westminster at Lake Ridge planned to expand its community, and with a goal of 97-98% occupancy, its sales and marketing team began to look for ways to build awareness for the community and increase the number of leads.

Strategy

Our team worked with Westminster at Lake Ridge to reposition and find their niche in a crowded senior living market. The community was positioned as a naturally wooded alternative offering health care and lifestyle choices unlike that of its competitors.

“The ad stands out in the crowd on a busy page because its creativity turns the reader upside-down. The ad changes the reader’s view.”
Judge

NAHB Best of 50+ Housing Awards

Solutions

With a new agreed-upon position, the Creating Results team got to work on revamping all of the community’s marketing and advertising materials, including a new stationery package, print ad campaign, website, newsletters and collateral.

Results

The unique creative campaign captured the attention of prospects, as well as influencers in the 50+ marketing space. It earned the Gold Award in the Best of 50+ Housing Awards sponsored by the National Association of Homebuilders.

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