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Let’s Talk About Generation X

Let’s Talk About Generation X

For years we have been strategizing on how to effectively market senior living and active adult communities to the Silent Generation and Baby Boomers. As marketers we’ve developed an understanding for their likes and dislikes, and the ways in which they best receive...
55+ vs. CCRC Buyer’s Journey – An Intersecting & Diverging Path

55+ vs. CCRC Buyer’s Journey – An Intersecting & Diverging Path

Wouldn’t it be great if prospects saw your product, fell in love with it and signed the contract on the spot? Or at the very least followed some kind of linear formula from tour to sale? Unfortunately, we know that just like life, the journey from prospect to...
Radio Is Still A Star

Radio Is Still A Star

Back in 2010, we extolled the benefits of using radio to market to Baby Boomers. But we warned you then that very soon traditional radio wouldn’t be the only game in town. Well, we were right, and we were wrong. The era of audio marketing is upon us. With increasingly...
Results Spotlight: Traditions of America at Cranberry Launch Event

Results Spotlight: Traditions of America at Cranberry Launch Event

Traditions of America has been building and selling homes in the Pittsburgh area since 2008. Specializing in 55+ active communities, the builder has delivered thousands of homes in its growing portfolio of communities throughout Pennsylvania. Interest in the...
3 Ways to Engage 55+ Active Adult Buyers (And 3 Ways Not To!)

3 Ways to Engage 55+ Active Adult Buyers (And 3 Ways Not To!)

As a 55+ homebuilder, how do you capture 55+ active adult prospects, stay top of mind and ultimately convert them to a sale, given the plethora of housing options for mature consumers? Through our latest Social Silver Surfers study, we found out the best (and worst)...