Creating Results has continued its one-of-a-kind research into the digital marketing behaviors and preferences older adults (Gen X, Baby Boomers and Silent Generation seniors). The latest edition of Social, Silver Surfers includes dozens of actionable tips for improving your Return on Investment — and some nifty graphics illustrating key statistics!

Below please find some selected chart from the new e-book. Click on any image to see it full-size. Please feel free to use any of these graphics in your discussions of web marketing and mature consumers. All we ask is a little attribution.

Charts – Digital Marketing Statistics from Social, Silver Surfers (3rd Edition)


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