Video Email Messaging as the Future of Sales Outreach
To encourage initial adoption, sales members were incentivized on the number of video messages they sent each month. The marketing team also started using the platform to send video messages internally. What the sales team found was that the pain (or the fear of new technology) was worth the gain as demonstrated in the results below.
One salesperson said “More and more of my communications is via email and less on the phone. The personal touch with a video introducing myself helps reduce the anxiety when the children of the potential resident work during the day and they do not have the availability to verbally have a conversation on the phone. It really helps reduce their stress and gets them excited about next steps.” This drives home the ease of interaction with this product, both from the sales side and from the recipient side.
We also received positive feedback from recipients of video email messages. A prospect stated that she really enjoyed watching the video. She said it was a creative way to remind her about her appointment and sent it to her daughter. Another couple that recently signed liked seeing a video email message showing them their apartment was sold on the community’s magnetic board. This was major for them as the live out of state and couldn’t sign in person.