Insights

We conduct research, crunch numbers, sift through academic studies, gather thoughts from industry leaders and influencers and compile it all together so you don’t have to!

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FACTS: 50 Plus Consumer Insights

FACTS: 50 Plus Consumer Insights

At Creating Results, we research and evaluate market conditions and opportunities and then, based on those findings, provide recommendations and develop a senior living and 55+ marketing strategy to give you the best return on investment. We use these insights, with the 50+ consumers at the forefront, to help brands...

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VIDEO: 10 Minutes or Less: A Digital Marketing Webinar Series

VIDEO: 10 Minutes or Less: A Digital Marketing Webinar Series

Get access to the full archive of 10-minute digital marketing webinars hosted by Creating Results. You'll learn more about various digital marketing tactics, why their important and how they can help your senior living or active adult business reach its goals.

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E-BOOK: Social, Silver Surfers: Where to Find (and how to Win!) Mature Consumers Online

E-BOOK: Social, Silver Surfers: Where to Find (and how to Win!) Mature Consumers Online

A national study from Creating Results providing an in-depth look at the online habits of consumers ages 50+ and action steps for capturing their attention. In today's fast-paced digital environment, marketers targeting mature consumers need the latest insights into what older adults WANT, NEED and DO online. You'll find them...

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WHITEPAPER: Repositioning Your Payer Mix

WHITEPAPER: Repositioning Your Payer Mix

Insights for how to evolve marketing strategies to impact sales, census and revenue.

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WHITEPAPER: Digital Dos and Don’ts

WHITEPAPER: Digital Dos and Don’ts

Action steps for attracting seniors online and boosting the return on investment for your digital marketing initiatives.

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INFOGRAPHIC: What are Older Adults Doing Online?

INFOGRAPHIC: What are Older Adults Doing Online?

Everything you want to know about how consumers ages 50+ are searching the web and what they’re looking for in digital format.

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WEBINAR: Beyond Aging in Place: How to Position Universal Design to 55+ vs Senior Living Consumers

WEBINAR: Beyond Aging in Place: How to Position Universal Design to 55+ vs Senior Living Consumers

55+ active adult real estate and senior living experts discuss the impact of universal design on the 50+ housing market and best practices for marketing it to consumers.

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WEBINAR: Repositioning Your Payer Mix

WEBINAR: Repositioning Your Payer Mix

Creating Results President, Kimberly Hulett, offers insights for how senior living communities can reposition their payer mixes in an effort to adapt to changes in the market.

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