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Unlocking Your Potential: Calculating Marketing ROI

Unlocking Your Potential: Calculating Marketing ROI

Senior living communities: Learn how you can accurately calculate your marketing return on investment (ROI) to understand the value of your marketing efforts.

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Unveiling Innovation: A Recap of SMASH Conference 2023

Unveiling Innovation: A Recap of SMASH Conference 2023

Couldn’t attend the 2023 Senior Care Marketing & Sales Summit (SMASH)? See a recap from Creating Results.

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Senior Living Sales: Ending the Year Strong

Senior Living Sales: Ending the Year Strong

Today’s 55+ active adult buyers are well-informed on the pros and cons of buying 55+ real estate. Learn how to overcome objections during the sales process.

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Overcoming Objections in 55+ Real Estate

Overcoming Objections in 55+ Real Estate

Today’s 55+ active adult buyers are well-informed on the pros and cons of buying 55+ real estate. Learn how to overcome objections during the sales process.

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How to Generate Free Leads (Really!) in Senior Living and 55+

How to Generate Free Leads (Really!) in Senior Living and 55+

Creating Results surveyed adults ages 55+ to better understand how mature consumers research and shop for 55+ active adult communities. Learn more.

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What Mature Consumers Look for in a 55+ Community

What Mature Consumers Look for in a 55+ Community

Creating Results surveyed adults ages 55+ to better understand how mature consumers research and shop for 55+ active adult communities. Learn more.

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Top 4 Most Common Sales Mistakes in Senior Living and 55+ Real Estate

Top 4 Most Common Sales Mistakes in Senior Living and 55+ Real Estate

Learn about the most common sales mistakes in senior living communities and 55+ active adult real estate and how to overcome them to achieve sales success.

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Measuring Sales Performance: Weekly, Monthly, Annually
Is the Assisted Living Industry Growing? | Creating Results

Is the Assisted Living Industry Growing? | Creating Results

See the latest assisted living trends and future growth projections for senior living communities.

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Wealthy, Affluent, Luxury: What’s the Difference?

Wealthy, Affluent, Luxury: What’s the Difference?

Luxury buyers aren’t one homogenous segment. Ensure your senior living or 55+ community targets what matters most to your prospects. Learn more.

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What Social Media Do Seniors Use Most?

What Social Media Do Seniors Use Most?

Learn more about the social media habits of today’s seniors and gain valuable marketing insights for the 50+ audience.

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What Are the Best Metrics for Measuring Marketing?

What Are the Best Metrics for Measuring Marketing?

Learn more about the digital habits of today’s seniors and gain valuable marketing insights for the 50+ audience.

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What Do Seniors Do Online? 2023 Data for Marketers

What Do Seniors Do Online? 2023 Data for Marketers

Learn more about the digital habits of today’s seniors and gain valuable marketing insights for the 50+ audience.

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Marketing to Baby Boomers? Consider Radio | Creating Results

Marketing to Baby Boomers? Consider Radio | Creating Results

The landscape of audio marketing has changed over the years. Learn about radio and other audio channels to target older adults.

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What Percentage of Baby Boomers and Seniors Are Gay?

What Percentage of Baby Boomers and Seniors Are Gay?

Curious how seniors identify by generation? Here you’ll find information on LGBTQIA+ Baby Boomers and other generations.

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Reflecting on the 2023 LeadingAge PA Annual Conference

Reflecting on the 2023 LeadingAge PA Annual Conference

Couldn’t attend LeadingAge PA’s 2023 annual conference this year? Check out all the highlights here.

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Argentum Senior Living Conference Recap | Creating Results

Argentum Senior Living Conference Recap | Creating Results

Couldn’t attend Argentum this year? Read Creating Results’ key takeaways from the Argentum Senior Living Executive Conference.

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Master the Art of Selling Senior Living: A How-to Guide

Master the Art of Selling Senior Living: A How-to Guide

Learn how to sell senior living effectively by leveraging data, understanding your target audience and competitors and focusing on value. Discover key strategies.

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2023 Digital Marketing Trends for Senior Living and 55+

2023 Digital Marketing Trends for Senior Living and 55+

Discover the top digital marketing trends for 2023 and learn what they mean for marketers targeting older adults. See insights on AI, automation and more.

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Are Aging Leads Worth Nurturing in Senior Living?

Are Aging Leads Worth Nurturing in Senior Living?

In senior living, is it worth pursuing aging leads or should you focus on new leads in your database? Find out.

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How to Make Your Digital Marketing Effective

How to Make Your Digital Marketing Effective

Digital marketing can drive traffic, generate leads and increase sales. Here are 6 steps to ensuring your digital marketing campaign is effective.

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Senior Living/55+: How Your Business Goals Drive Marketing

Senior Living/55+: How Your Business Goals Drive Marketing

Here are 3 of our top tips for developing an achievable marketing plan that will enable your senior living or 55+ community to reach its business goals.

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Creating Results Attends International Builders Show and Walks Away with Gold!

Creating Results Attends International Builders Show and Walks Away with Gold!

The International Builders Show (IBS) in Las Vegas, Nevada is a major event for the home building industry. It brings together professionals from all over the world to showcase the latest trends, products, and services for the 55+ housing market. The event provides a platform for builders, architects, designers, and......


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YouTube Used By 88% of 55+ Audiences

YouTube Used By 88% of 55+ Audiences

Creating Results has recently conducted a research study and has found that the majority of 55+ consumers use YouTube weekly. Are you capturing that potential user base?

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5 Tips on Curating the Perfect Senior Living & 55+ Paid Search Campaign
Navigating Facebook and Googles Targeting Restrictions
Integrated vs. Digital Marketing: Which Is Right for Senior Living Providers?
3 Key Questions & Answers On 55+ and Senior Living Holiday Marketing & Sales
Hot Takes from LeadingAge Annual Meeting 2021

Hot Takes from LeadingAge Annual Meeting 2021

Creating Results will be presenting LIVE on how to engage and nurture digital leads at LeadingAge FL on August 31st from 1-2pm EST.

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Trying to Move Forward at the LeadingAge Rhode Island Conference
Takeaways from LeadingAge Florida 2021

Takeaways from LeadingAge Florida 2021

Creating Results will be presenting LIVE on how to engage and nurture digital leads at LeadingAge FL on August 31st from 1-2pm EST.

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Harnessing the Power of Digital to Engage and Nurture Leads

Harnessing the Power of Digital to Engage and Nurture Leads

Creating Results will be presenting LIVE on how to engage and nurture digital leads at LeadingAge FL on August 31st from 1-2pm EST.

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How Can Milestone Marketing Impact My Census?
What 55+ and Senior Living can learn from each other at LeadingAge Pennsylvania, New Jersey and Delaware

What 55+ and Senior Living can learn from each other at LeadingAge Pennsylvania, New Jersey and Delaware

Tune in to the LeadingAge PA, NJ and DE virtual conference June 17th at 1pm EST to learn how 55+ and Senior Living can learn from each other

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5 Tips for Capturing More Email Subscribers

5 Tips for Capturing More Email Subscribers

Successful email newsletters are both informative and value-packed, but they are first and foremost a sales strategy. Your newsletter should be about staying in front of prospective customers. Your chances of converting email subscribers to future residents starts with your subscriber capturing strategy.

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5 Tips for Creating Landing Pages That Convert in 2021

5 Tips for Creating Landing Pages That Convert in 2021

Landing pages are a core pillar to an effective marketing strategy. They support your paid search traffic (Google, Bing, etc), your social media marketing, your media ads on radio and TV, as well as your direct mail and billboard marketing.

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Roundup: What’s New for Senior Living in 2021

Roundup: What’s New for Senior Living in 2021

We’re just over a quarter of the way into the year and, already, there are several trends re-shaping the senior living industry. In this month’s roundup, we take a look at the factors influencing senior living in 2021 and beyond.

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Travis Bridges Joins Creating Results as Account Director

Travis Bridges Joins Creating Results as Account Director

Creating Results is pleased to welcome senior living marketing authority, Travis Bridges, to the team as an acount director. McKnight's Senior Living and Senior Housing News were among the first outlets to cover the story....

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4 Ways Covid-19 Has Transformed Senior Living

4 Ways Covid-19 Has Transformed Senior Living

The new year brings new sales and marketing trends to keep an eye on. In our first blog post of the year, I’ve compiled five senior living trends for 2021 and what the experts have to say about how these trends may impact the industry in the months to follow.......


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Roundup: Senior Living’s Efforts to Return to “Normal”

Roundup: Senior Living’s Efforts to Return to “Normal”

Who could have predicted that the senior living industry could be transformed so much in one year? As we enter the second year of the pandemic, we do so with a light at the end of the tunnel thanks to ongoing vaccine distribution.

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An Introduction to Senior Living SEO

An Introduction to Senior Living SEO

With the continued shift to digital-first sales and marketing strategies, having a strong senior living SEO (search engine optimization) strategy has become a must for senior living providers and 55+ community builders.

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3 Senior Living and 55+ Marketing and Sales Solutions for 2021

3 Senior Living and 55+ Marketing and Sales Solutions for 2021

Get insights into 3 55+ and senior living marketing and sales solutions. Learn how you can implement them in your strategy so you can continue to attract and nurture leads in the current business landscape. Learn more in our latest blog post.

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Roundup: Marketing & Operations Implications of the Covid-19 Vaccine

Roundup: Marketing & Operations Implications of the Covid-19 Vaccine

The Covid-19 vaccine is one of the hot topics in the senior living industry. With nursing homes and other senior living settings being prioritized for the vaccine, providers are learning as they go when it comes to navigating distribution, as well as some reluctance to opt in to getting vaccinated.

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Three Tips for Updating Residents & Families About the Senior Living Covid-19 Vaccine Process

Three Tips for Updating Residents & Families About the Senior Living Covid-19 Vaccine Process

Vaccinating the roughly 3 million senior living community residents in America is no small task. And communicating with their families is a vital step in the process that can’t be overlooked. When communicating with families, it's especially important to stress the benefits of receiving the vaccine. Older adults require more......


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Top 4 Senior Living Trends for 2021

Top 4 Senior Living Trends for 2021

The new year brings new sales and marketing trends to keep an eye on. In our first blog post of the year, I’ve compiled five senior living trends for 2021 and what the experts have to say about how these trends may impact the industry in the months to follow.......


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Roundup: Most Popular Content of 2020

Roundup: Most Popular Content of 2020

It’s safe to say 2020 is a year none of us will soon forget. From Covid-19 to racial injustice, it was no surprised to discover that articles providing insights on how current events and trends will impact the senior living industry comprised of much of our blog’s most popular content......


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Best Practices for Incorporating Video in Digital Marketing

Best Practices for Incorporating Video in Digital Marketing

In a time when assisted living communities across the country are experiencing a downturn in their census, many are seeking new marketing strategies to attract new residents. In fact, according to Enquire Solutions’ most recent study, communities saw a move-ins decrease 40% in July 2020 compared to 2019. How can......

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How Communities Are Marketing During Covid-19

How Communities Are Marketing During Covid-19

Marketing during Covid-19 has brought challenges and innovations no one could have predicted just a year ago. In this month’s roundup, we discuss the current state of operations and marketing in the senior living industries and how communities have adapted in the current business landscape.

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Three Tips for Senior Living Sales and Marketing Budget Season

Three Tips for Senior Living Sales and Marketing Budget Season

Is it that time of the year again for your community? Developing a marketing budget is one of the most important steps you can take toward reaching your sales and marketing goals, but it’s also one that that takes much thought, research and planning.

In this post, you’ll get 3 important......


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3 Keys for Designing Websites for 55+

3 Keys for Designing Websites for 55+

Current events in our country are proving to be the catalyst for change that is long overdue. And we’re starting to realize just how far these changes extend.

They go beyond policy and encompasses all aspects of our daily lives, including our professions. These times have forced businesses in every industry......


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Roundup: Senior Living Marketing News for Q4

Roundup: Senior Living Marketing News for Q4

As we head into the last quarter of the year, we’re rounding up the latest senior living marketing news and how industry professionals will be impacted. This month, we discuss Baby Boomer’s evolving online shopping habits, the rise of telehealth and more.

This month, we’re rounding up and discussing these senior......


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The 5 Best Tips for Assisted Living Marketing to Improve Your Census

The 5 Best Tips for Assisted Living Marketing to Improve Your Census

In a time when assisted living communities across the country are experiencing a downturn in their census, many are seeking new marketing strategies to attract new residents. In fact, according to Enquire Solutions’ most recent study, communities saw a move-ins decrease 40% in July 2020 compared to 2019. How can......

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Marketing to the Adult Child During a Pandemic: MASS-ALA Preview

Marketing to the Adult Child During a Pandemic: MASS-ALA Preview

Conference season looks a little different this year, and with that comes a different kind of excitement. We’re excited to participate in this year’s Massachusetts Assisted Living Association Annual Conference (MASS-ALA) being held virtually on Sept. 30 and Oct. 1.

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Roundup: The Latest Senior Living Updates

Roundup: The Latest Senior Living Updates

As we enter the last quarter of 2020, what’s to come in the senior living industry? With Covid-19 still being an ever-present part of our daily lives, the latest senior living updates take a look at the current state of the industry and what’s to come in the near future.......


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4 More Brands Baby Boomers Love and Why

4 More Brands Baby Boomers Love and Why

In a previous post, I took a look at 4 of the biggest brands in the world and how they are marketing to older adults and becoming brands Baby Boomers love. While many brands continue to shift their sights and target the younger demographics, America’s spending power remains with the......


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8 Senior Living Statistics You Should Know

8 Senior Living Statistics You Should Know

As senior living evolves, so do the facts and figures that define where the industry is heading in the coming years. In this post, I’ll be compiling the senior living statistics you should be keeping your eye on and providing insights on what they mean for your sales and marketing......


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Discover Your Organization’s Brand at LeadingAge PA 2020

Discover Your Organization’s Brand at LeadingAge PA 2020

It’s that time of year! The Creating Results team is excited to be both a presenter and sponsor for the LeadingAge PA 2020 Annual Conference & Expo. This year’s conference will be a little different. It will be held virtually from Aug. 19-21 to ensure the health and safety of all......


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Creating Results Earns 3 Bronze National Mature Media Awards

Creating Results Earns 3 Bronze National Mature Media Awards

We're delighted to announce that Creating Results has been recognized with three awards from the National Mature Media Awards committee....

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Roundup: Senior Living in 2020

Roundup: Senior Living in 2020

Senior living in 2020 has been unlike what anyone could have predicted at the beginning of the year. As the Covid-19 pandemic continues to impact the globe, senior living communities are among the places most affected by this outbreak.

This month, we’re rounding up the latest news from senior living and......


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Register Today: 10-Minute Digital Marketing Webinar Series

Register Today: 10-Minute Digital Marketing Webinar Series

This summer, Creating Results is hosting 10 Minutes or Less: A Digital Marketing Webinar Series. Join us for part of your lunch break to learn more about digital marketing tactics that can help your active adult or senior living community reach its sales and occupancy goals. We’ll offer best practices......


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Roundup: Senior Living Reopening and its Challenges

Roundup: Senior Living Reopening and its Challenges

Senior living reopening is happening at communities across the country, but it’s not without its challenges. How can senior living providers reopen their communities so that residents can be reunited with their families while also mitigating the risk of a covid-19 outbreak?

This month, we’re looking at senior living reopening guidelines......


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The Importance of Diversity in Advertising

The Importance of Diversity in Advertising

Current events in our country are proving to be the catalyst for change that is long overdue. And we’re starting to realize just how far these changes extend.

They go beyond policy and encompasses all aspects of our daily lives, including our professions. These times have forced businesses in every industry......


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Roundup: The Latest Senior Living Social Distancing News

Roundup: The Latest Senior Living Social Distancing News

Even as states begin to reopen, many senior living social distancing precautions will be in place for the foreseeable future.

This month, we’re looking at the latest senior living social distancing news and how the current pandemic could bring about change to the traditional senior living model as we know it.

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Navigating Senior Living and 55+ Sales During Times of Crisis

Navigating Senior Living and 55+ Sales During Times of Crisis

Over the past couple of months, the seas of senior living and 55+ marketing and sales have been rough. We’ve seen many ups and downs in the news, in our communities and in our lives. We’re all trying to figure out how to navigate communicating with our prospects, both through......


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4 Uplifting Senior Living COVID-19 News Stories

4 Uplifting Senior Living COVID-19 News Stories

Sometimes, it can be difficult to maintain a positive outlook as we continue to quarantine in our homes. But even as the majority of senior living COVID-19 news stories have cast a troubling narrative over retirement communities during this time, there are still just as many stories of good Samaritans......


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The Importance of Online Reviews For Businesses in 2020

The Importance of Online Reviews For Businesses in 2020

How important are online reviews? The data say it all: Only 53% of online users are willing to use a business with less than 4-star reviews, according to Bright Local.

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Crisis Communications: What to Expect When You’re Not Expecting a Crisis

Crisis Communications: What to Expect When You’re Not Expecting a Crisis

What is a “crisis”? It’s a difficult thing to define. I would like to say it falls into the category of “you’ll know it when you see it,” but, while some crises are blindingly obvious risks to an organization (a fire, criminal allegations or disruption of normal operations), subtle and......


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Roundup: More COVID-19 News for Senior Living

Roundup: More COVID-19 News for Senior Living

As COVID-19 news continues to grab headlines worldwide, we’re learning more about the virus’ impact on senior living communities.

This month, we’re looking at the latest COVID-19 news and insights for senior living professionals.

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Expert Q&A: The Dos and Don’ts of Assisted Living Marketing

Expert Q&A: The Dos and Don’ts of Assisted Living Marketing

Several of our senior living clients have reached out to us for guidance marketing their assisted living (AL) products. They understand that traditional methods of keeping census high have not been enough, and new approaches to marketing AL are needed. I recently sat down to dissect this trend with Amanda Combs,......


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COVID-19 Resources for Senior Living

COVID-19 Resources for Senior Living

Very few events have impacted society the way COVID-19 has in such a short amount of time. This virus has posed challenges to people and businesses alike.

The increase risk the coronavirus poses to older adults has had an unique impact on the senior living industry. Here you’ll find COVID-19 resources......


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Marketing and Communicating in the Shadow of COVID-19: Webinar Recap

Marketing and Communicating in the Shadow of COVID-19: Webinar Recap

Creating Results hosted a webinar providing practical recommendations for senior living communities as they continue their marketing and communications efforts in the midst of COVID-19/coronavirus pandemic. Here you'll find the webinar recording along with a link to the slide deck.

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Bridging the Gap Between Marketing and Sales: Webinar Recap

Bridging the Gap Between Marketing and Sales: Webinar Recap

Creating Results hosted a webinar discussing how to align your marketing and sales efforts in 55+ and senior living. Here you'll find the webinar recording along with a link to the slide deck.

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Webinar: Marketing and Communicating During COVID-19

Webinar: Marketing and Communicating During COVID-19

As businesses continue to feel the impact of COVID-19, many questions remain, especially in the senior living industry. Senior living communities have been uniquely impacted by COVID-19 due to the increased risk it poses to older adults.

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Roundup: The Latest in 55+ and Senior Living Coronavirus News

Roundup: The Latest in 55+ and Senior Living Coronavirus News

What started as a regional outbreak has now spread throughout the world. The coronavirus, also known as COVID-19 is a global emergency — one with particular effect on older adults.

This month, we’re looking at the senior living coronavirus concern and the impact it’s having on communities.

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Webinar: How to Bridge the Marketing and Sales Gap

Webinar: How to Bridge the Marketing and Sales Gap

When the marketing and sales processes at 55+ and senior living communities aren’t aligned, no one comes out a winner — least of all the customer. Your organization’s sales and marketing processes are much better when they’re working together.

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Create a Communication Strategy in 5 Steps

Create a Communication Strategy in 5 Steps

Without a communication strategy, your senior living or 55+ organization will struggle to develop its own voice and stand out from all the other options in the market. But in just 5 steps, your team can develop a strategy that will help your prospects recognize you in a crowded marketplace......


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Roundup: Baby Boomers in 2020

Roundup: Baby Boomers in 2020

As the year — and decade for that matter — comes to a close, we’re taking a look back at our blog’s most popular content from the last 12 months. We covered many of the industry’s hot topics, rising trends and best practices. From journey mapping and social media to......


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Creating Results Receives SharpSpring Silver Partnership Certification

Creating Results Receives SharpSpring Silver Partnership Certification

Creating Results recently earned the Silver-Partner Certification from marketing automation provider, SharpSpring....

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SEO & SEM a Match Made in Heaven at IBS 2020

SEO & SEM a Match Made in Heaven at IBS 2020

In just a few short days, I’ll be heading west to Las Vegas for International Builders’ Show 2020. As leaders and influencers in the industry come together for the National Association of Homebuilders’ (NAHB) annual gathering of the minds, I’m excited for the knowledge and inspiration that are sure to......


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Senior Living/55+ Holiday Marketing Ideas

Senior Living/55+ Holiday Marketing Ideas

Make sure to start your holiday planning early so when it’s go time, you'll be among the first to spread the holiday cheer to your prospects. This time of year is the perfect time to showcase your community and give them a taste of the type of lifestyle they can......


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Roundup: Most Popular Content in 2019

Roundup: Most Popular Content in 2019

As the year — and decade for that matter — comes to a close, we’re taking a look back at our blog’s most popular content from the last 12 months. We covered many of the industry’s hot topics, rising trends and best practices. From journey mapping and social media to......


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Melissa Caravella Featured in 55+ Housing Online Magazine

Melissa Caravella Featured in 55+ Housing Online Magazine

55+ housing insights from Melissa Caravella were recently featured in NAHB’s 55+ Housing Online Magazine. Visit the NAHB website to learn more....

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Tips for Blue Sky Senior Living Depositor Retention

Tips for Blue Sky Senior Living Depositor Retention

A few months ago, we shared with you 3 Tips for Blue Sky Senior Living Sales Success. In that post, we mentioned that, across many communities, we’ve seen anywhere from a 10% to 30% cancellation rate between initial deposit and move-in phases. In this post, I’ll share key insights for......


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Roundup: Current CCRC and Senior Living Trends

Roundup: Current CCRC and Senior Living Trends

The current generation of 50+ consumers is unlike any that came before it, and continuing care retirement community (CCRC) developers are adapting their offerings to appeal to this demographic’s desires. This month, we’ll look at some of the current trends in the senior living market and what they mean for......


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Five Things to Avoid When Marketing to Baby Boomers

Five Things to Avoid When Marketing to Baby Boomers

Sometimes, it’s easy to tell when certain things should be avoided. Like that large puddle of water that may or may not be three feet deep, for example. Or, better yet, not setting your alarm so you won’t be late in the morning. But what about when you’re marketing to......


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Positioned for Growth: LeadingAge 2019 Preview

Positioned for Growth: LeadingAge 2019 Preview

It’s that time of year again. The time to ask “what if…” as we prepare to come together once more with our allies in aging services at the LeadingAge 2019 Annual Meeting + Expo. We’re looking forward to an inspiring keynote, educational sessions, knowledge sharing from all facets of the......


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Roundup: Baby Boomer Spending Trends

Roundup: Baby Boomer Spending Trends

Baby Boomers have the majority of the spending power in the US and marketers across countless industries — including senior living and 55+ housing — want to gain their attention. In order to do that, they’ll have to understand how Boomers are spending their wealth. This month, we’ll look at......


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5 Senior Living Content Marketing Ideas

5 Senior Living Content Marketing Ideas

From building trust with your prospects to increasing awareness of your brand, you’ll find several benefits of having a strong senior living content marketing strategy in place. Content marketing provides ways for you to ditch the heavy sales pitch, get creative and focus on educating your prospects through various media.......


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Tips for Getting the Most Out of Your Events

Tips for Getting the Most Out of Your Events

You’ve decided to you’re up for the task of hosting events for your community’s prospects. Now, it’s time to think about pre- and post-event planning.

In our previous event planning post, we discussed the various types of events and the purpose of each. In this follow-up, we’ll offer more......


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3 Facts About Popular Cities for Boomers

3 Facts About Popular Cities for Boomers

Where Baby Boomers are choosing to put down their roots for retirement is a great indicator of what they want out of this next phase in their lives. Our friends at RentCafe recently released the results to their most recent study — a look at the most popular zip codes......


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Roundup: 55+ and Senior Living Digital Marketing

Roundup: 55+ and Senior Living Digital Marketing

Digital marketing has become a fundamental part of integrated marketing strategies across various industries — yes, even in senior living and 55+ housing. Countless resources are available to aid your senior living digital marketing efforts. This month, we’ll look at tools, resources and best practices you can use to implement......


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3 Tips for Blue Sky Senior Living Sales Success

3 Tips for Blue Sky Senior Living Sales Success

Last year, we focused a lot on blue sky marketing. Now, the question is, “What happens during the blue-sky sales journey?” If you’re in the midst of a pre-sales or expansion project, you’re in luck!

There are times when I’m working with our clients’ sales teams and I’m reminded of the......


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Four Tips for Creating Outstanding Video Testimonials

Four Tips for Creating Outstanding Video Testimonials

When’s the last time you watched a video online? Did you watch a quick tutorial on YouTube? Or maybe someone sent you a video of a cat doing whatever it is cats do.

But did you know that, a single cat video can get an average of 12,000 views?  Now imagine......


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Revisiting 2019 Senior Industry Trends So Far

Revisiting 2019 Senior Industry Trends So Far

While there’s still a third of the year let to unfold, many of 2019’s senior housing trends have begun to take shape and could have an impact on how industry pros market and sell to prospects in the coming years.

This month, we look back at some of the most notable......


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Digital Marketing in 2019: What’s Worked So Far?

Digital Marketing in 2019: What’s Worked So Far?

Digital marketing reaches leads at various stages of their journey. This includes when they first hear about a product (such as a senior living community) through a display ad, or when they make the decision to attend their first discovery event after receiving email updates and invitations from the community.......


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Repositioning Senior Living Communities at LeadingAge FL 2019

Repositioning Senior Living Communities at LeadingAge FL 2019

The senior living industry is in a state of transition. A decline in insurance reimbursements, rising operational costs, shorter lengths of stay for higher acuity residents and prospective residents exploring alternative forms of care have caused communities to focus on attracting more private pay independent living and assisted living residents......


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Roundup: Attracting Seniors with Social Media

Roundup: Attracting Seniors with Social Media

Social media has changed the way businesses market their products to customers. This includes Baby Boomers and older demographics. In this month’s roundup, learn how older consumers engage with platforms such as Facebook, Twitter and Instagram, and how you can promote your products to them using these channels.

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Repositioning for the Future at LeadingAge PA 2019

Repositioning for the Future at LeadingAge PA 2019

As we finalize our preparations for the LeadingAge PA 2019 Annual Conference + Expo, we’re thinking about this year’s conference theme: Own the Future. It’s a fitting theme given how many senior living organizations are in the process of reshaping their communities to adapt to changing industry trends and guarantee......


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Roundup: A Look at New Caregiving Technology

Roundup: A Look at New Caregiving Technology

As we look toward the future of caregiving, it’s evident that technology will have an increasing role to play. From artificial intelligence to robotic pets that monitor their owners’ well-being, the possibilities for senior care tech are seemingly endless.

In this month’s roundup, take a look at some of the emerging......


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4 Must-Know Facts About Baby Boomer Renters

4 Must-Know Facts About Baby Boomer Renters

Baby Boomers are unlike any generation that preceded them when it comes to how and where they want to live their retirement. Thankfully, our friends at RentCafe have put the finishing touches on extensive research into renting trends affecting this cohort and shared their findings.

In this post, we look at......


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Facebook Marketing for Senior Living – Takeaways from Hero Conf

Facebook Marketing for Senior Living – Takeaways from Hero Conf

Digital marketing is a key component of all of our clients’ marketing strategies. So when I was given the opportunity to attend this year’s Hero Conf to learn about new pay-per-click (PPC) tactics and strategies on the rise in 2019, I jumped at the opportunity. This year, the focus of......

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Roundup: Why You Should Be Journey Mapping

Roundup: Why You Should Be Journey Mapping

If you’ve had the opportunity to connect with us at a conference recently, you may have noticed our commitment to journey mapping. That’s because we’ve seen firsthand the positive results that taking a more customer-centric approach in your sales and marketing can have in the senior living industry.

In this month’s......


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Current State of Baby Boomer Finances

Current State of Baby Boomer Finances

The financial outlook for Baby Boomers in the coming years is a unique one. As the holders of most of the country’s disposable income, they have plenty of money to spend and aren’t shy about spending when the opportunity is right. But what’s their long-term retirement planning outlook?

In this post,......


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Seducing Seniors with Social Media — A Keynote

Seducing Seniors with Social Media — A Keynote

As the weather continues to warm up, the Creating Results team to is excited to hit the road for various conferences and shows in the coming months. Up next, we’ll be in Virginia Beach, Virginia, for a keynote address about social media marketing by yours truly at the Coordinated Services......


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Roundup: Middle-Market Boomers’ 5 Most Pressing Needs

Roundup: Middle-Market Boomers’ 5 Most Pressing Needs

Is the senior living industry prepared for the 88 percent of Baby Boomers that haven’t yet been enticed to consider a community? And how will it cater to the needs of the underserved middle market? This month, we examine the current outlook for middle-market Baby Boomers, as well as some......


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Event Planning Guide Part I: Defining the Event

Event Planning Guide Part I: Defining the Event

Planning events can be daunting. In fact, we find many of our clients avoided doing so before enlisting our expertise in the matter. From determining who to invite and how to promote the event, to hammering down the logistics, seeing an event through from start to finish is no small......


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Journey Mapping Our Road to LeadingAge Rhode Island 2019

Journey Mapping Our Road to LeadingAge Rhode Island 2019

Melissa Caravella, Creating Results Vice President of Client Services, and I are taking our journey mapping session on the road to the 2019 LeadingAge Rhode Island Annual Conference and Trade Show. Though it takes place in the smallest state in the union, this conference will be jam-packed with information and......


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Roundup: 5 Tools Every Salesperson Should Have

Roundup: 5 Tools Every Salesperson Should Have

The sales journey for 55+ and senior living communities is rarely as straightforward as salespeople would like. In this month’s roundup, we look at best practices and new techniques you can implement into your sales strategy to bring in more leads and close more sales.

...

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Targeting Who? Facebook Marketing Updates for 2019

Targeting Who? Facebook Marketing Updates for 2019

 Last year, we provided insights on how to adapt your Facebook campaigns without reducing your ROI based on changes to the platform’s audience targeting. As you may recall, Facebook implemented these updates to ensure the way they were obtaining sensitive information was safe for users and advertisers. Fast-forward to 2019......

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4 Tips for Writing Copy That Converts

4 Tips for Writing Copy That Converts

“Copy is a direct conversation with the consumer” —Shirley Polykoff, American advertising pioneer

As professional marketers, we sometimes forget that advertising is a two-way street. We get frustrated when our customers don’t engage with our products and services and then blame it on them not understanding the value that we’re bringing......


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Overcoming the Top 5 Objections in Senior Living Sales

Overcoming the Top 5 Objections in Senior Living Sales

The independent senior living sales journey can take anywhere from 18-36 months, with an average of 25 touches needed for one prospect to move in. Most touches are done via phone and email, with more than half coming from outbound efforts rather than inbound. As is the case with any sales......


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Rolling the Dice at the 2019 International Builders’ Show

Rolling the Dice at the 2019 International Builders’ Show

Creating Results is heading west to Las Vegas for the 2019 National Association of Home Builders (NAHB) International Builders’ Show (IBS). Each year, members of the building industry gather to share knowledge and engage in discourse on 55+ home building, sales and marketing. This year’s show is shaping up to......


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Roundup: Creating a More Accessible World for Seniors

Roundup: Creating a More Accessible World for Seniors

The world’s population of seniors continues to increase with no sight of slowing down in the coming decades. This presents several accessibility challenges that our communities will have to start planning for sooner rather than later. In this month’s roundup, we look at the ways in which the world is......


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Applying Voice and Tone in Your Marketing: A Primer

Applying Voice and Tone in Your Marketing: A Primer

An increasing number of organizations are investing in developing "voice and tone" as part of their communication strategy, recognizing how important it is to deliver content that consistently supports and reflects their brand. This is especially valuable for 55+ and senior living communities. Having a consistent brand voice and tone......


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Roundup: Our Most Popular 2018 Content

Roundup: Our Most Popular 2018 Content

It’s a new year and we’re already working on new blog posts about some of the hot topics in senior living and 55+ real estate.

But first, here’s a look at our most popular posts from 2018. Find out which topics kept readers coming back for more and discover content you......


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How Changes to Paid Search Will Affect Your Marketing in 2019

How Changes to Paid Search Will Affect Your Marketing in 2019

Remember Ask Jeeves? It was a search engine that allowed you to type in a question, such as “What is respite care?” and the Jeeves character would find multiple answers to match your query. Now we ask our devices, like Google Home, questions such as, “What senior living communities offer......

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Roundup: 6 Marketing Trends for 2019

Roundup: 6 Marketing Trends for 2019

As we wrap up 2018, it’s time to look at some of the trends that experts believe will shape the marketing industry in 2019. To make it easy, we’ve curated marketing experts’ top picks from around the web. Here are the six trends they predict will gain momentum in the......


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6 Steps for Maintaining a Senior Living Blog

6 Steps for Maintaining a Senior Living Blog

Blogging has become an important tactic for businesses that want to connect their brand with their target audience — yes, even in the senior living industry. By blogging consistently, you can attract traffic to your website and convert that traffic into leads.

But maintaining a blog can be difficult if you......


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Understanding the Latest Google My Business Updates

Understanding the Latest Google My Business Updates

Recently, Google has decided to move away from Google+ and started increasing the interactive aspects of its Google My Business platform. Over the last few years, Google has focused on optimizing the search engine results pages (SERPs) for local businesses through Google My Business and its Google Maps features. Now,......


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Collateral Advantage: The Benefits of Print for Seniors

Collateral Advantage: The Benefits of Print for Seniors

As an integrated marketing agency with a heavy focus on digital marketing to Boomers and Seniors, you may think we don't design and produce a lot of print collateral for our clients. But we do. In fact, we've seen that printed collateral has not only survived the digital age —......


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Roundup: Using Video Marketing to Win Your Customers Over

Roundup: Using Video Marketing to Win Your Customers Over

Video has become one an integral part of our lives. In fact, 46 percent of people make a purchase after watching a branded social video, while an additional 32% have considered doing so. In this month’s roundup, we look at how consumers are engaging with video and how you can......


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Let’s Talk About Generation X

Let’s Talk About Generation X

For years we have been strategizing on how to effectively market senior living and active adult communities to the Silent Generation and Baby Boomers. As marketers we’ve developed an understanding for their likes and dislikes, and the ways in which they best receive information.

...

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How 4 Large Brands Are Marketing to Baby Boomers

How 4 Large Brands Are Marketing to Baby Boomers

Many of the world’s biggest brands have shifted their sights to targeting the Millennial demographic and making lifelong customers out of its members. But a few companies have taken a different approach. With Baby Boomers retaining the most spending power among all generations for the foreseeable future, a handful of......


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Repositioning Your Payer Mix: Webinar Recap

Repositioning Your Payer Mix: Webinar Recap

Last week, Creating Results hosted a webinar featuring senior living and 55+ industry experts, moderated by Beth Mickey, our own certified aging-in-place specialist. Here you'll find the webinar recording along with a link to the slide deck....

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4 Takeaways from the SMASH 2018 Conference

4 Takeaways from the SMASH 2018 Conference

It’s hard not to look forward to this time of year. But while many people anticipate fall festivities and the aroma of pumpkin spice, I usually find myself counting down the days to the fall conference season. I had the opportunity to attend the Senior Care Marketing Sales Summit (SMASH)......

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Roundup: Developing Successful Email Marketing Campaigns

Roundup: Developing Successful Email Marketing Campaigns

Email marketing is a cost-effective way to nurture your prospects while building credibility and familiarizing them with your product, especially in the senior living industry. But like all marketing tactics, you have to invest the time and resources into developing a marketing strategy that works for you and doesn’t turn......


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5 Steps for a Successful Rebranding

5 Steps for a Successful Rebranding

The decision has been made: it’s time for your company to rebrand itself, but you don’t know where to begin. Don’t let the thought of altering your company’s image intimidate you. By following these steps, you’ll gain necessary insights on how to successfully roll out a rebranding....

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55+ vs. CCRC Buyer’s Journey – An Intersecting & Diverging Path

55+ vs. CCRC Buyer’s Journey – An Intersecting & Diverging Path

Wouldn’t it be great if prospects saw your product, fell in love with it and signed the contract on the spot? Or at the very least followed some kind of linear formula from tour to sale? Unfortunately, we know that just like life, the journey from prospect to homeowner isn’t......

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Rocky Mountain Recap – Enquire Summit 2018

Rocky Mountain Recap – Enquire Summit 2018

After a whirlwind trip to Denver, Colorado, it’s finally time to recap our biggest takeaways from the Enquire Summit. We got an in-depth look at Enquire’s CRM, heard from some amazing keynote speakers, networked with fantastic people in the industry and learned how marketing and sales should work together seamlessly.......

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Four Steps for Developing an Effective Campaign Strategy

Four Steps for Developing an Effective Campaign Strategy

When developing a new campaign (or refreshing an old one) it’s critical to have a strategy in place to guide all aspects of the campaign so that they align with your community’s goals.

It’s important to remember that not all leads are created equally. In the high-tech world we’re living in,......


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Facebook’s New Algorithm & How It Impacts Your Community

Facebook’s New Algorithm & How It Impacts Your Community

You’ve decided to take the plunge into the social media world and more specifically, Facebook. You’ve created a Facebook business page, posted some recent articles from your favorite resource, and liked a few posts from competitors and their followers. Yet your followers aren’t liking your posts or sharing those educational......

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Lunch & Learn Webinar – If You Build It They Will Come

Lunch & Learn Webinar – If You Build It They Will Come

Creating Results is Featured Speaker for 55+ Lunch & Learn Series For the past 10 years I’ve been fortunate to work alongside several builders and developers of 55+, active lifestyle communities. This, coupled with my participation in the National Association of Home Builders (NAHB) 55+ Housing Council has played a......

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Roundup: Insights from Retail Brands on Marketing to Baby Boomers

Roundup: Insights from Retail Brands on Marketing to Baby Boomers

The Baby Boomer consumer generation is unlike any other generation of consumers that came before it. This is especially true when it comes to their purchasing habits. With the knowledge that consumers ages 65+ will continue to have the most spending power of any other generation in the US for......


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What Are Good Senior Living Sales Benchmarks?
Radio Is Still A Star
Four Ways to Attract Younger Seniors

Four Ways to Attract Younger Seniors

Many active adult and senior living communities are marketed as 55+ or 65+ communities. And yet, when younger seniors (prospects ages 55-64) visit these communities in person, they may struggle to find residents as young as they are.

While industry professionals may have visions of communities where younger, more vibrant seniors......


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5 Must-Haves for a Successful Sales Center

5 Must-Haves for a Successful Sales Center

Having a community sales center that “wows” is a vital part of converting prospects into residents. It’s the bricks-and-sticks part of the sales process and gives prospects a place where they can look, feel, touch and experience your community and all it has to offer....

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Roundup: Getting Social with Baby Boomers

Roundup: Getting Social with Baby Boomers

Baby Boomers are no longer new to social media. Many have adopted apps such as Facebook, Instagram and Twitter in their daily lives, yet marketers are still hesitant to market to this demographic, thus neglecting an audience of more than 76 million people in the US. In this month’s roundup,......


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How to Choose a CRM Platform

How to Choose a CRM Platform

“What can you tell me about CRMs?” This is a question we’ve been asked repeatedly by clients as of late. Many are thinking (or rethinking) their strategy when it comes to how they use their CRM and what they need to be successful. Knowing where to begin the CRM search......

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Results Spotlight: Traditions of America at Cranberry Launch Event

Results Spotlight: Traditions of America at Cranberry Launch Event

Traditions of America has been building and selling homes in the Pittsburgh area since 2008. Specializing in 55+ active communities, the builder has delivered thousands of homes in its growing portfolio of communities throughout Pennsylvania. Interest in the Traditions of America’s lifestyle and custom home options skyrocketed with Sewickley Ridge in......

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BLUE SKY MARKETING CONTINUES: 5 Focus Groups Do’s and Don’ts

BLUE SKY MARKETING CONTINUES: 5 Focus Groups Do’s and Don’ts

Last week, we wrote about the importance of timing marketing research for blue-sky projects. We touched upon focus groups timing, particularly working backward from when you’d like to launch your senior living or 55+ community. This week, we’re focusing on the HOW with focus group do’s and don’ts of successful......

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Roundup: The Growing Popularity of Mixed-Use Developments

Roundup: The Growing Popularity of Mixed-Use Developments

Mixed-use developments come in all shapes and sizes and offer unique opportunities for senior living developers and residents alike. In this month’s roundup, we take a look at some leading-edge trends for mixed-use communities and some of the opportunities and challenges that investors and developers face when undertaking such a......


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Blue Sky Marketing: Market Research and Why Timing Is Everything

Blue Sky Marketing: Market Research and Why Timing Is Everything

When we were younger, we asked “Why is the sky blue?” While the answer is scientific and quite complicated, it’s not far from the same mentality and approach we must take to blue sky marketing in active adult and senior living communities. But in marketing, it’s less about molecules, light......

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Targeting Who? Facebook Marketing Updates

Targeting Who? Facebook Marketing Updates

Facebook is the “it” child for reaching your highly selected target audience with a low ROI. And if it isn’t, well, frankly put, it should be. Recently, though, Facebook has gone through some growing pains due to the ways of obtaining sensitive information and has made changes to how advertisers......

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LeadingAge PA Recap: The Sweetest Place on Earth

LeadingAge PA Recap: The Sweetest Place on Earth

Last week, I attended the LeadingAge PA annual conference in Hershey, and it was easy to see that attendees were living this year’s theme, Life on Purpose. The show opened with Presidential candidate Carly Fiorina discussing innovative and strategic leadership. This discussion about innovative solutions to daily issues was a......

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Life on Purpose – LeadingAge Pennsylvania Conference Kick Off

Life on Purpose – LeadingAge Pennsylvania Conference Kick Off

Chocolate won’t be the only thing on my mind this week as the Creating Results team joins innovators and leaders within senior living at Hershey Lodge for the LeadingAge Pennsylvania Annual Conference. It’s sure to be an exciting few days when not-for-profit providers and the organizations who work with them......

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Understanding ROI in Senior Living Sales, Part 2

Understanding ROI in Senior Living Sales, Part 2

In part one of our Understanding ROI in Senior Living Sales series, we explored ways in which marketers could better understand and measure ROI. We also discussed the importance of setting goals that you want your tactics to achieve....

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Roundup: Aging in Place and Universal Design

Roundup: Aging in Place and Universal Design

May was the unofficial universal design and aging in place month here at Creating Results. From blog posts to webinars, we engaged in a lot of discourse about how to optimize living spaces for older adults — and the industry did, too. So what better way to round up last......


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Universal Design in Senior Living and 55+: Webinar Recap

Universal Design in Senior Living and 55+: Webinar Recap

Last week, Creating Results hosted a webinar featuring senior living and 55+ industry experts, moderated by Beth Mickey, our own certified aging-in-place specialist. Here you'll find the webinar recording along with a link to the slide deck....

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Traditional vs. Digital: Which Channel Wins Over Boomers?

Traditional vs. Digital: Which Channel Wins Over Boomers?

Many marketers have an “old vs. new” mentality when considering the marketing channels they should employ to capture their 55+ active adult prospects. Obviously digital is the present and the future — but is that where most of your budget should be spent? How effective are traditional channels like print......

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Understanding ROI in Senior Living Sales

Understanding ROI in Senior Living Sales

Return on investment (ROI) is one of the most important metrics businesses use when determining how to allocate their budget. As marketers, it can seem like we spend most of our time strategizing about the tactics that will yield the best results at the lowest cost to keep key decision-makers......


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Life on Purpose: LeadingAge Massachusetts 2018

Life on Purpose: LeadingAge Massachusetts 2018

If you’ve been following our blog recently, you probably know that we’re in full conference swing. You may have also noticed that LeadingAge has a theme this year with their state annual meetings: Life on Purpose. LeadingAge Massachusetts is no different. From scenario planning to intergenerational living, I’d like to......

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Sales and Marketing with Purpose at LeadingAge MA

Sales and Marketing with Purpose at LeadingAge MA

Several members of the Creating Results team have been asking the same question this week: Where has the time gone? It seems like just yesterday the team was preparing for LeadingAge Massachusetts’ 2017 Annual Conference & Exposition, and now, the team is getting ready to return for the 2018 conference....

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3 Ways to Engage 55+ Active Adult Buyers (And 3 Ways Not To!)
55+ and Senior Living: Embrace Aging in Place with Universal Design

55+ and Senior Living: Embrace Aging in Place with Universal Design

As a Certified Aging in Place Specialist (CAPS) and through my 10 years of working in the 55+ and Senior Living space, I’m constantly working with clients who are searching for the best way to aid the aging population. More and more older adults want to find ways to make......

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Roundup: Baby Boomers and Their Encore Careers

Roundup: Baby Boomers and Their Encore Careers

For many older adults, retirement is only the beginning. While people may look forward to all the free time that retirement offers, many seniors are finding that they’ve become too accustomed to the work hard, play hard lifestyle after decades in the workforce.

So, it’s no surprise that a growing number......


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LeadingAge Maryland: Move With Intention or Miss the Boat

LeadingAge Maryland: Move With Intention or Miss the Boat

I just returned from LeadingAge Maryland’s annual conference, filled with excitement over the nuggets of inspiration I’ll be able to share with our senior living partners. The theme was Life On Purpose and the education and general sessions didn’t disappoint. Here are some of my top insights from the conference.......

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Should You Create a Pre-Sales VIP Program?

Should You Create a Pre-Sales VIP Program?

So, you’re planning on building a brand-new senior living community, or expanding an existing one. Have you taken the time strategize about how you will secure deposits from future residents to ensure that you’re able to open your new community or neighborhood without a hitch?

The thing is, it can be......


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Life on Purpose – LeadingAge Maryland Conference Kick Off

Life on Purpose – LeadingAge Maryland Conference Kick Off

Ellicott City will serve as the location for the gathering of hundreds of leaders and innovators within senior living when the LeadingAge Maryland Annual Conference begins tomorrow! This year’s theme is Life on Purpose and if the schedule is any indication, it will be an exciting few days when not-for-profit......

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Voice-Activated Technology and 55+ and Senior Living Communities

Voice-Activated Technology and 55+ and Senior Living Communities

Amazon Alexa, Google Home, Apple Homekit: Voice-activated technology and smart home devices are on the rise. In fact, Gartner Research predicts the typical home could contain more than 500 smart devices by 2022. With them come a myriad of applications to aid older adults in remaining independent — and opportunities......

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Roundup: CCRCs Trying Out Approaches to Attract Seniors

Roundup: CCRCs Trying Out Approaches to Attract Seniors

Can you believe the year is already a quarter of the way through? With the madness of March at an end, it’s time we take a look at the most engaging senior living and marketing content from the past month. In this roundup, we pay special attention to the challenges......


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Small State, Big Ideas; Learnings from LeadingAge RI

Small State, Big Ideas; Learnings from LeadingAge RI

Even in the small state of Rhode Island, we have big opportunities to continue to learn and grow when it comes to aging services. Recently, I attended the annual LeadingAge RI trade show and want to share with you some of the highlights from the educational tracks and key takeaways......

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2018 Update: Smartphone, Tablet Use by Age

2018 Update: Smartphone, Tablet Use by Age

In 2013, we blogged about smartphone and tablet usage in the United States by age and gender. In those five years, a lot has changed: A mobile-first focus for websites, better information access, new social media apps, enhanced online shopping and more. Here’s an updated look at the current landscape......

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What Do Seniors Do Online? 2018 Infographic for Marketers

What Do Seniors Do Online? 2018 Infographic for Marketers

Trying to reach baby boomers and seniors online? Here’s the latest look at how 50+ adults use the internet — and how you can use this data to improve your marketing strategies. See who's online, how they get online and what they do when they're there!...

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Will Micro CCRCs Become the New Senior Living Trend?

Will Micro CCRCs Become the New Senior Living Trend?

February may be the shortest month of the year, but that doesn’t mean it wasn’t packed with engaging content and thought starters from the senior living industry. Catch up on the latest news stories from the past month, ranging from one developer’s new approach to the continuing care retirement community......


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2018 Stats: Social Media Network Usage by Age Group
Webinar Recap: Trading Places Panel Webinar

Webinar Recap: Trading Places Panel Webinar

Last week, Creating Results hosted a panel webinar featuring senior living and 55+ industry experts with experience in both provider and agency roles. Here you'll find the webinar recording along with links to free tool downloads....

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How to Manage Online Reviews: The Good, The Bad, The Ugly

How to Manage Online Reviews: The Good, The Bad, The Ugly

Managing online reviews can be overwhelming: What should you say? What shouldn't you say? Should you delete bad reviews? Praise good reviews? The balance of acknowledging a concern over social media or contacting reviewers privately can impact your business’ reputation in a matter of minutes....

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Webinar: 3 Steps to a Successful Provider-Agency Partnership

Webinar: 3 Steps to a Successful Provider-Agency Partnership

Join Creating Results along with the Trading Places panel for a free webinar on Wednesday, Feb. 7, at 2 p.m. ET. In this webinar, you'll learn how to: negotiate a beneficial contract, establish a marketing budget and allocate marketing dollars most effectively. ...

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Roundup: 5 Senior Living Trends for 2018

Roundup: 5 Senior Living Trends for 2018

A new year means new trends will inevitably shape the senior living industry over the next several months. In recent years, we’ve seen holistic approaches to wellness, increased home customization, open-layout design and an emphasis on lifestyle and amenities become mainstays in the senior living industry. So, what’s in store......


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The 5 Most Important Questions to Ask a Potential Marketing Agency

The 5 Most Important Questions to Ask a Potential Marketing Agency

Finding the right agency partner is as much about cultural fit as it is about capabilities. What will your new partner really be like to work with? Will the marketing agency be able to hit the ground running? These five questions will help you determine the best fit for your......

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The Varying Cost of Senior Care

The Varying Cost of Senior Care

Happy Monday and Happy Martin Luther King Jr. Day! Whether you're at home watching the highlights from last night's crazy playoff game between the Vikings and Saints, or in the office like we are, take a few minutes to catch up on the most engaging marketing content from the past......


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Creating Results is at IBS!

Creating Results is at IBS!

If you’re attending the National Association of Home Builders' (NAHB) International Builders Show in Orlando, Florida this week, be sure to stop by for our session on search engine optimization (SEO) and search engine marketing (SEM). Our very own Beth Mickey and Patrick McShane escaped the cold and flew south......


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Senior Living Design Trends for 2018

Senior Living Design Trends for 2018

Happy Monday and an early Merry Christmas from the Creating Results team! Take a break from the last minute Christmas shopping and read our last Monday roundup of the year.

In this week's most clicked content, LCS Development gives their take on what they believe will be the top 6 senior......


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Content Marketing: How-To Videos for the Win

Content Marketing: How-To Videos for the Win

Happy Monday! Rather than our normal most clicked and shared recap, we thought the timing was right to focus today’s post on content and how to impact your marketing strategy for 2018. How-To Videos and Mature Consumers “7 in 10 viewers often use YouTube to solve a problem when it......

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Mature Marketing & the Boomer/Millennial Divide

Mature Marketing & the Boomer/Millennial Divide

Hard to believe it’s already December — where did the year go? Each week we take a look at the mature marketing stories and inspirations that had people talking and sharing. This week we explore the differences between Boomer and Millennial multifamily buyers courtesy of Realty Biz News, and MarketingProfs helps us......

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30+ SNFs in Trouble: What Marketers Should Know

30+ SNFs in Trouble: What Marketers Should Know

Happy Tuesday! We hope everyone had a happy and hearty Thanksgiving. Each Monday, we do a ‘roundup’ of the most engaging mature marketing content. However, due to the high volume of emails your inbox probably received yesterday, we thought we’d give your inbox a break. So, here is our roundup…......

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How to Market to the Mature Consumer This Holiday Season

How to Market to the Mature Consumer This Holiday Season

Happy Thanksgiving week from the Creating Results family to yours. May your bellies, hearts and glasses be full this holiday season.

Every Monday, we do a ‘round-up’ of the most engaging mature marketing content, but in the spirit of kicking off the holiday season, we thought we would offer some tips......


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Retirement Decisions: The Fear & the Best Place to Take the Plunge

Retirement Decisions: The Fear & the Best Place to Take the Plunge

Happy Monday!  I know y’all were anticipating the most shared and most clicked articles from last week, but we decided to do something different. Saturday was freezing here in Virginia which had me thinking about where I’d want to live when I retire. I was thinking warm temperatures, delicious cuisine......

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The Language of Senior Living Sales and Marketing

The Language of Senior Living Sales and Marketing

Senior living marketers and sales professionals have been trying to figure out what words we should use when speaking to older adults for a long time. Much of this is a tremendous effort to not offend – which invariably leads to a bunch of jargon that is either coddling or......


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Senior Living Insights from LeadingAge

Senior Living Insights from LeadingAge

Happy Monday! Last week thousands of leaders and providers within the senior living industry headed to New Orleans for the 2017 LeadingAge Annual Meeting & Expo. Our CR team returned home inspired, excited and even more invested in partnering with organizations dedicated to serving and helping seniors thrive. While at......

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The Rise of Baby Boomer Baby Sitters

The Rise of Baby Boomer Baby Sitters

Whether you're recovering from Halloweekend festivities or getting a late start to your day after a crazy World Series Game Five between the Astros and Dodgers, take some time to catch up on the most engaging marketing content in this week's Monday roundup.

In this week's most shared, The Telegraph examines......


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Boo! What scares seniors about digital marketing?

Boo! What scares seniors about digital marketing?

Next week is Halloween.

In many places, there will be no costumed children going door-to-door for sweets. Instead they’ll hit malls, church parking lot “trunk or treat” events, or another alternative. Like the candy sold in stores, Halloween has been shrunk down and packaged for our safety.

While Halloween may no longer......


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Where are Seniors Planning on Spending Their Retirement?

Where are Seniors Planning on Spending Their Retirement?

Whether you're catching up on your emails or still scrambling to find the perfect costume for Halloween, take a quick break from your Monday to catch up with the most engaging senior marketing content from the past week.

First, USA Today offers insights as to why more older adults are making......


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You’re the Top – Website Pet Peeves and Favorite Features of Social, Silver Surfers

You’re the Top – Website Pet Peeves and Favorite Features of Social, Silver Surfers

I hate parading my serenading | As I'll probably miss a bar,| But if this ditty is not so pretty | At least it'll tell you | How great you are. -       Cole Porter, “You’re the Top”

Creating Results’ Social, Silver Surfers e-book recently went live on Amazon and iBooks. This is......


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Technology Advancements for Japan’s Aging Population; City-dwelling Boomers Want to Age Where?

Technology Advancements for Japan’s Aging Population; City-dwelling Boomers Want to Age Where?

Nothing says Fall like pumpkin patches, football (Go Buckeyes) and hot weather? Hope everyone enjoyed their nice, warm weekend! In this week’s most clicked article, David McNeill discusses new advancements companies are making to aide Japan’s aging population. Our most shared feature, from McKnight’s Senior Living, shared Boomers’ preferences for......

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Say “Cheese”! 3 Steps for Successful 50+ Photo Shoots

Say “Cheese”! 3 Steps for Successful 50+ Photo Shoots

As part of Creating Results' ongoing series into photography for 50+ marketing, we have examined the WHY of committing to good photography (older consumers' expectation of quality and the importance of delivering emotion) and the HOW (stock vs. custom photography). Now it’s time to plan the photo shoot and pick a photographer.......

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Newest Threat to Senior Living & What You Need to Know

Newest Threat to Senior Living & What You Need to Know

Happy Monday! While many of our readers are enjoying the long Columbus Day weekend, we know there are still plenty of you who want to see the mature marketing news and insights from the past week that had people talking. This week we learn from Senior Housing News that senior......

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50+ers Top Priority is to STAY Healthy – What Marketers Should Know

50+ers Top Priority is to STAY Healthy – What Marketers Should Know

Before we discuss this week's most engaging content, we would like to send our thoughts and prayers to everyone affected by the Las Vegas shooting last night. The Creating Results team offers our support as we try to make sense of the world we’re living in.

In this week’s most clicked......


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Social, Silver Surfers: Data-Driven Tips for Improved Digital Marketing

Social, Silver Surfers: Data-Driven Tips for Improved Digital Marketing

Today we went live on Amazon and iBooks with the latest e-book in our "Social, Silver Surfers" study of Boomers' and seniors' digital marketing preferences.

This one-of-a-kind proprietary national study of 40+ers began in 2010. That first Social, Silver Surfers effort resulted in a small PDF that captured what older......


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Sales and Marketing Strategy Coming to SMASH in Chicago

Sales and Marketing Strategy Coming to SMASH in Chicago

In 2012 my wife and I traveled to Chicago and took in a Cubs game at Wrigley. As a lifelong baseball fan from Boston, being able to sit in the stands of that museum of a ballpark and immerse myself in the electric atmosphere of that field was something I......

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3 Easy PPC Strategies for Senior Living Success

3 Easy PPC Strategies for Senior Living Success

I recently had the opportunity to spend three hours a day for one week learning more tricks of the PPC (pay per click) trade from the comforts of my own home, all while making caramel lattes. I don’t want to brag here, but Starbucks may want to ask me for......

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The Effects of America’s Retirement Crisis

The Effects of America’s Retirement Crisis

What better way to recover from football Sunday than to read the Monday roundup of the past week's most engaging content? No matter how your team performed, everyone who reads this week's insights will be a winner.

This week's most clicked talks about the oncoming retirement crisis in America, with some......


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Challenging Aging Stereotypes

Challenging Aging Stereotypes

Every Monday we recap the previous week’s most engaging content. This week our most clicked is a Call to Action for Gerontologists, by Jo Ann Jenkins, CEO of AARP. Our most shared article highlights the older population growth from the U.S. Census Bureau. Most Clicked: Disrupt Aging: A Call to Action for......

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A Brand Romance

A Brand Romance

Why does my car give me such a strong physical and emotional reaction? Is it the little logo on the back bumper? As the Creating Results team tells our clients, a brand is not just a logo design. It is the entire consumer experience.

A brand is the fundamental emotional experience......


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More Boomers Aging in Place…Because They Have to

More Boomers Aging in Place…Because They Have to

Today is a somber day. Today the Creating Results team joins all Americans as we pause and reflect on one of the greatest losses the country has suffered. We remember the lives that were lost and the loved ones left behind, and remain eternally thankful for those who responded to......

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What Times Should You Post on Social Media?

What Times Should You Post on Social Media?

Welcome back from the long holiday weekend! While it may not be Monday, we didn't want you to miss out on this week's roundup of the most engaging content.

This week, Laura Forer of MarketingProfs6u answers the age old question: when should you post on social media? Additionally, Christopher S. Penn,......


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A New Vision for Long-Term Care Services

A New Vision for Long-Term Care Services

Kids are heading back to school and we have less than a month to go of summer. Between deadlines at work and (maybe) planning that one last hurrah for the summer, we hope you have allocated a bit of time to catch up with the most engaging content in this......


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Seniors Using Mobile Devices For News – What Marketers Should Be Doing

Seniors Using Mobile Devices For News – What Marketers Should Be Doing

Every Monday we review our most engaging and shared articles from the previous week. First up this week; more seniors than ever are using their mobile devices to access the news. In the 50+ marketing item, we report how industry leaders, experts and providers are coming together to fight ageism. Most Shared:......

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Why Marketers Should Focus on Baby Boomers & Their Technology Usage

Why Marketers Should Focus on Baby Boomers & Their Technology Usage

Every Monday, we review our most engaging and shared articles from the previous week. For this week’s most engaging, we explore why Boomer parents feel the need to pass on their cherished items and why their grown children don’t want them. The most shared article is by columnist Kyle Ranally,......

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To Retire or Not to Retire and Writing that Works

To Retire or Not to Retire and Writing that Works

Happy Monday! Each week we review the mature marketing content that had people talking (and thinking). This week we hear the stories of three individuals who retired and then had second thoughts.  Then, our most shared content explores storytelling and shares tips for how you can make it shine.  Have......

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Flat Design and Skeumorphism – Two Web Design “Trends” Relevant to Older Adults Online

Flat Design and Skeumorphism – Two Web Design “Trends” Relevant to Older Adults Online

When we're designing websites for older adults, a client sometimes will ask, "Can it have ____? I saw it on such-and-such's website and it's so cool!"

I'm a creative person so I like cool.

But I like results even more.

What's cool and trendy can, at times, actually turn off the baby boomers......


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The Impact of Social Engagement on Longevity; Fashion Industry and Baby Boomers

The Impact of Social Engagement on Longevity; Fashion Industry and Baby Boomers

Happy Monday! Like every Monday, we are reviewing the most engaging content from the previous week. This week, for our "most clicked" item, we look at a project from Stanford Center on Longevity. For the "most shared," is the fashion industry ignoring Baby Boomers?

Most Clicked:  The Sightlines Project

How long......


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LeadingAge PA Outtakes – Specific Ideas from General Sessions, Part III

LeadingAge PA Outtakes – Specific Ideas from General Sessions, Part III

SESSION: “How the Macroeconomics of Healthcare and Shifting Demographics are Changing the Future of Aging Services”

SPEAKER: James Orlikoff, consultant named one of the 100 most powerful people in healthcare

Orlikoff noted that big trends such as macroeconomics and demographics are already impacting providers of health services to older adults. These have......


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Tips for Improving Your Facebook Marketing

Tips for Improving Your Facebook Marketing

It's time for our favorite part of every Monday: the weekly roundup of the most engaging content from the past week.

First, we'll take a look at 20 phrases you should be incorporating into your Facebook headlines for increased likes, comments and shares. After that, MediaPost provides insights on some of......


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LeadingAge PA Outtakes – Specific Ideas from General Sessions, Part II

LeadingAge PA Outtakes – Specific Ideas from General Sessions, Part II

General sessions at conferences are typically designed to set the tone of an event, to inspire and connect emotionally.

We’ve shared some of the specific marketing take-aways from LeadingAge PA 2017 in the last two posts in this series.

Now, we’ll shift to a round-up of ideas that stuck with our team......


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LeadingAge PA Outtakes – Specific Ideas from General Sessions

LeadingAge PA Outtakes – Specific Ideas from General Sessions

General sessions at conferences are typically designed to set the tone of an event, to inspire and connect emotionally.

We’ve shared some of the specific marketing take-aways from LeadingAge PA 2017 in the last two posts in this series.

Now, we’ll shift to a round-up of ideas that stuck with our team......


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Support Coming for Seniors to Age In Place

Support Coming for Seniors to Age In Place

Happy Monday! It's once again time for us to share the most engaging content from the previous week.

First up, the U.S. and Japan are working together to try and find new and innovative ways to support their aging citizens. We'll also take a look at why elderly crossing street signs......


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LeadingAge PA Outtakes – Marketing at a Snail (Mail) Pace

LeadingAge PA Outtakes – Marketing at a Snail (Mail) Pace

As Director of Marketing Strategies, I spend my time looking at client results and defining why numbers are what they are. Conversion data for senior living clients comes from a complex combination of pay-per-click and retargeting, optimized landing pages and more.

Over the last years, I’ve also spent significant hours......


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55+ Going Mainstream and Ageism – Mature Marketing Links of the Week

55+ Going Mainstream and Ageism – Mature Marketing Links of the Week

Happy Monday! Each week we share mature marketing stories and insights that drew attention and interest.  This week we explore how 55+ communities are evolving and insights from the International Association of Gerontology and Geriatrics about how to combat ageism.  We’d love to hear your thoughts and take-aways, so be......

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LeadingAge PA Outtakes – Gaining Organizational Strength from Stories

LeadingAge PA Outtakes – Gaining Organizational Strength from Stories

Editor’s Note: Last week, several of Creating Results’ leaders went to Hershey, PA, for the annual LeadingAge Pennsylvania conference. In addition to sharing our own insights with attendees, team members had the privilege of learning from other presenters.

Over the next few posts, we’ll share some OUTtakes and INsights for marketing......


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Generations of Patriotism

Generations of Patriotism

Growing up, the town next to ours hosted the oldest 4th of July parade in the nation. It still does.

The roads in Bristol, RI, are marked not with yellow dividing lines but red-white-and-blue stripes. Houses are festooned with flags, banners, lights ... you name it. Parade-watchers arrive before dawn to......


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Wealthy, Affluent, Luxury — What’s the Difference?

Wealthy, Affluent, Luxury — What’s the Difference?

While we enjoyed the beautiful weather this weekend, we couldn't wait for Monday to arrive so that we could take a look at the most engaging content from the past week.

First, we'll take a look at the reasons why we shouldn't treat the wealthy, affluent and luxury buying groups as......


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More Millionaires than Before; Why Consumers Are Ignoring Direct Mail

More Millionaires than Before; Why Consumers Are Ignoring Direct Mail

Happy Monday and to all the dads, Happy Belated Father’s Day! This week in our recap of the most clicked 50+ marketing items, we discuss millionaire households: how does each generation contribute and how this affects our marketing efforts to seniors. For most shared, we recap why consumers ignore direct mail......

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Seniors Getting Kicked to the Curb…Literally!

Seniors Getting Kicked to the Curb…Literally!

Happy Monday! The weather is heating up as we approach the first day of summer, and this week’s Monday roundup looks at an issue heating up in the world of senior living: the increasing rate of seniors getting evicted from nursing homes.

We'll also take a look at how one smartphone......


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Seniors are Joining in On the Fun of Social Apps

Seniors are Joining in On the Fun of Social Apps

As you re-acclimate yourself to a five-day work week, don't forget your dose of the weekly roundup to cure the Monday blues.

This week, a Mashable article about how one man's Instagram account became a viral sensation is sure to warm your heart. We'll also be taking a look at what......


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Debt and Sustainability: Mature Marketing Links of the Week

Debt and Sustainability: Mature Marketing Links of the Week

While it may not be Monday, any day is a good day good for sharing mature marketing news that had people talking over the course of the past week. Today, we share a MarketWatch article regarding the surprising number of seniors stuck with college debt and survey insights about Millennials......

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Remembering the Cost of Freedom

Remembering the Cost of Freedom

As the long weekend comes to its end, it’s important that we all take some time to reflect on the true meaning of Memorial Day.

This is a day for honoring and remembering those who have lost their lives fighting to protect our country’s freedom. It’s a yearly reminder about the......


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Trust and Tech: Mature Marketing Links of the Week

Trust and Tech: Mature Marketing Links of the Week

Happy Monday! Each week we explore the mature marketing stories and insights from the past week that had people talking. This week, we explore McKnight’s Senior Living’s four lessons learned in the wake of the recent cyber attacks and a survey from eMarketer regarding trust (or lack of) in self-driving......


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Who Has A House Phone Anymore? Not Baby Boomers!

Who Has A House Phone Anymore? Not Baby Boomers!

"A mother is a person who seeing there are only four pieces of pie for five people, promptly announces she never did care for pie." -Tenneva Jordan

Happy Mother's Day to all the mothers out there. You deserve the entire pie.

At the beginning of every week, we share the most......


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Generation X is Key to the Workplace

Generation X is Key to the Workplace

Even with the big game between the Capitals and the Penguins scheduled for tonight, the weekly roundup is still the highlight of our Monday here at Creating Results.

This week, we take a look at the impact Generation X will have on the workplace and how that could play a role......


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Branding: Cognitive Biases and Marketer’s Influence

Branding: Cognitive Biases and Marketer’s Influence

Every Monday we round up the Most Clicked and Most Shared content items from the previous week. This week we discuss cognitive biases and how they may affect your communications plan and an interview addressing influence within B2B marketing. Most Clicked: Cognitive Biases and Your Communications Plan “You know the product or......

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Remodeling Trends; Older Single Women

Remodeling Trends; Older Single Women

I went to our local home improvement store this weekend to buy some paint. Let me tell you, that place was busy. Apparently, when the weather is rainy and chilly, what better time is it to repaint a room or two? That is what the six-other people at the paint desk and......

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Retirement Changes … Is there an app for that?

Retirement Changes … Is there an app for that?

At the beginning of every week we share the most engaging content from the previous week. First up this week, an 81-year-old woman developed an iPhone application having only learned to use computers when she was 60.

Then, an article from NextAvenue.org discusses the various ways retirement will change in 2017.

...

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Me Generation, or Media Generations?

Me Generation, or Media Generations?

Every Monday, we recap the most engaging content from the previous week.

This week, we take a look at a MediaPost article that breaks down characteristics of the different generations of media consumption. Also, an article posted on the National Public Radio website explains how age discrimination in the workplace has......


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The Good and Bad Of Mobile Marketing

The Good and Bad Of Mobile Marketing

Happy Monday! Each week we explore the mature marketing news that received the most interest and clicks the previous week. This week is all about mobile marketing.

First, we'll explore mobile usage among boomers and seniors by way of a report from Edison Research, and then we'll take a look at......


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Age and Happiness, and Social Sign-On

Age and Happiness, and Social Sign-On

Sit back and enjoy your fresh brew while we round up the "most clicked" and "most shared" 50+ marketing content from the past week.

Most Clicked: Scientific Proof that Happiness is for the Aging

Carolyn Gregoire of The Huffington Post gives us a snapshot on how life is better as you age.......


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Virtual Medicine Is Healing Aging Adults

Virtual Medicine Is Healing Aging Adults

Happy March Madness everyone! Every Monday we like to recap the most engaging content, or should I say “top picks,” from the previous week.

This week, Next Avenue explores the various ways virtual reality supports older adults. Then, Chronogram dives deep into the realities (and possibilities) seniors face when aging in......


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Hot Topics — Senior Living and Staffing, Home Health and Wearables

Hot Topics — Senior Living and Staffing, Home Health and Wearables

With snow bearing down on the East Coast of the United States, we stay warm with a recap of last week's top links for mature marketing professionals.

MOST CLICKED: Ziegler Hotline Polls Find Labor Shortages a Hot Topic

Our friends at Ziegler Investment Banking report that senior living CFOs are feeling the......


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Rebranding Senior Living

Rebranding Senior Living

Every Monday, we recap the most engaging content from the previous week.

This week, Senior Housing News proposes a rebrand of the 55-plus senior living industry in order to attract younger prospects to age-restricted communities. Also, research into Baby Boomer banking habits provide insights into marketing senior products and services to......

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Award Winning Marketing Trends & Suburban Transformations – Mature Marketing Posts of the Week

Award Winning Marketing Trends & Suburban Transformations – Mature Marketing Posts of the Week

I became obsessed with movie award season this year, obsessed with a capital “O.” I watched it all – the Globes, SAG awards and, of course, the big show of the Oscars. I loved hearing the speeches from the winners (and seeing the faces of those who were favored to......

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Demographic Projections and Digital Challenges

Demographic Projections and Digital Challenges

Here is the roundup of the most engaging posts from the previous week.

MOST CLICKED: Demographic Projections and the Implications that Affects our Economy

Jo Ann Jenkins, CEO of AARP, wrote an thoughtful article on our extended lifespans and the implications our longevity will have on our economic and social structure.

Ms. Jenkins,......


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Carnac Calling – What are YOUR 2017 Senior Living Predictions?

Carnac Calling – What are YOUR 2017 Senior Living Predictions?

I often think of Johnny Carson's old Carnac sketch whenever experts line up and make their predictions for the coming year -- whether they be experts in marketing, policy, health, business ...

Like my New Year's resolutions, the predictions are often founded on hopes and dreams and we can watch......


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2017 – A Year For Changes In Senior Living

2017 – A Year For Changes In Senior Living

It's that time again! Every Monday we recap the most engaging information from the previous week.

First up, this week's most shared content item is about senior trends in 2017 as told by industry experts. In an article on OurParents.com, industry experts predicted that Boomers will be moving to senior communities......


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The Impacts of Boomer Retirement on (Aging) America

The Impacts of Boomer Retirement on (Aging) America

Mondays are the days that we round-up the top 50+ marketing tweets/posts/links of the previous week.

It's fun trying to connect the dots between engaging content and action items our readers could take! Or, at the very least, it makes Mondays a little more bearable.

MOST CLICKED (and a must-read): Leaders in......


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Planning for Photography in 2017: Part II (Stock vs. Photo Shoot)

Planning for Photography in 2017: Part II (Stock vs. Photo Shoot)

A look at the types of images that are effective for marketing to the 50+ consumer, and the pros and cons of stock vs. custom photography for this market....

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We are Baby Boomers & We are Here to Stay

We are Baby Boomers & We are Here to Stay

This week, we analyze the consumption of traditional TV and the decline (or lack thereof) for different age groups. As well as how retailers are losing dollars because of their lack of focus on baby boomers.

Most Clicked: Traditional TV and Age Group Trends

A recent article on Marketing Charts contains......


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Mission Statements and Mobile Devices – Little Things Matter

Mission Statements and Mobile Devices – Little Things Matter

"Little Things Can Mean A Lot."

Each Monday our team recaps a few of the "little things" that meant a lot to our subscribers and followers over the past week. Articles that inspired, stats that answered a burning question, and more.

Taken together week-after-week, these LITTLE things can have a......


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A Closer Look at Renting by Choice

A Closer Look at Renting by Choice

Every Monday, we recap the most engaging content from the previous week.

This week, the Houston Chronicle takes a look at why more Baby Boomers are opting to forgo homeownership in favor of renting. Also, you can never have too many leads in the senior living industry; McKnight's Senior Living takes......


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Aging Baby Boomers – Are their boots still made for walking?

Aging Baby Boomers – Are their boots still made for walking?

Happy Monday! At the beginning of every week we recap the most engaging content from the most previous week.

This week, we take a good hard look at our own assumptions that typically guide our marketing content strategies. Also, The Huffington Post sheds light on how Baby Boomers are becoming the......


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Looking Back & (Re)Learning: Top Posts for 2016

Looking Back & (Re)Learning: Top Posts for 2016

Another year gone by, and boy was it a doosy! Against the backdrop of dramatic political change and cultural shifting, our industry remained homed in on issues relevant to how the mature market is evolving.

Read on for the hot topics Creating Results explored in 2016, including: embracing novel approaches......


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Housing, Helping, and Holidays

Housing, Helping, and Holidays

Every Monday on this blog we recap the most engaging content from the previous week.

This week, our top article was actually a consumer-focused guide to having those tough conversations with aging loved ones about their housing situation. As experts in marketing senior housing, Creating Results suggests three ways you can......


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R-E-S-P-E-C-T and Your 2017 Marketing Plan

R-E-S-P-E-C-T and Your 2017 Marketing Plan

“I'm about to just give you all of my money And all I'm asking, hey, is a little respect” (Otis Redding in 1965. Made popular by Aretha Franklin in 1967.)

Be honest.

Looking at all of your marketing initiatives, is your team truly respecting people?

Mature consumers are experienced buyers and......


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Why You Shouldn’t Wait to Make Your Website Accessible

Why You Shouldn’t Wait to Make Your Website Accessible

Every Monday, we recap the most engaging content from the previous week.

This week, we take an in-depth look at the effect that the Americans with Disabilities Act will have on commercial websites in the coming years. Also, the Washington Post reveals the reasons why older Americans are happier in some......


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Planning for Photography in 2017: Part I

Planning for Photography in 2017: Part I

Who would have guessed 25 years ago that anyone (even a 5-year-old!) could take — and instantly share — great photos using a device that's about the size of a wallet?

The visual world changed dramatically in the 1990s with the invention of a chip making that possible. By 2003 more......


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Shelf Lives, Work Lives

Shelf Lives, Work Lives

Happy Monday!

It's not an oxymoron. When you enjoy your work and the people you work with / for, Mondays can be happy.

Which rather neatly ties to the theme of this week's Monday mature marketing round-up. Our top links this week all touch on how work can help us enjoy active,......


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Companionship and Misnomers

Companionship and Misnomers

Happy Monday – I hope you had a wonderful Thanksgiving holiday, spent with family and friends. We are certainly thankful for our subscribers, today and every day!  Each Monday we recap the mature marketing stories from the past week that generated significant interest. Today, we explore the positive impact of......

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Looming Senior Living Labor Shortage, Ongoing Sponsorship Changes – What Marketing Can Do

Looming Senior Living Labor Shortage, Ongoing Sponsorship Changes – What Marketing Can Do

Session: "Creating Stronger Organizations Through Aggressive Growth Strategies"

In 2016, the size of the 65+ population starts to significantly outpace the 5–under-population, meaning the availability of direct care workers will have a significant shortage, as we heard from senior living leaders at this year's LeadingAge national conference.

In addition to being......


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Education About Financial Benefits Key to Continuing Care at Home Marketing Success

Education About Financial Benefits Key to Continuing Care at Home Marketing Success

Session: Sales and Marketing Tactics for Continuing Care at Home

"We're not managing a long-term care policy, we're helping people plan. It's not about what is the matter, it's about what matters most."

This is how Liz Fandel of Fellowship Senior Living at Home (a Creating Results client), explained the unique selling......


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“Worthy Releases,” Worth-While Insights

“Worthy Releases,” Worth-While Insights

Happy Monday! Every week, we recap the most engaging mature marketing content from the previous week. For this Monday’s round-up, public relations icon Katie Delahaye Paine was the featured speaker last week at a half-day event hosted by PRNews where she discussed the making of a worthy Press Release and how to......

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7 Tips from LeadingAge16 for Repositioning a Senior Living Community

7 Tips from LeadingAge16 for Repositioning a Senior Living Community

Session: A Repositioning Case Study: Designing for a Healthier, Longer Life

Expansions and repositionings are happening in communities across the country.

Repositioning: Investing in the physical redevelopment of an existing brick and mortar community to add space and reconfigure existing square footage in an effort to compete with newer entities and be......


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To Drive Boomers to Your Community, Put the Sales Pitch in the Rearview Mirror

To Drive Boomers to Your Community, Put the Sales Pitch in the Rearview Mirror

LeadingAge 2016 Annual Meeting Session: What Makes Boomers “Ready”?

This session featured both continuing care retirement community (CCRC) team members and residents, who emphasized that the days of the sales pitch are in our rearview mirror. Today’s consumers are looking to find where they have the greatest connection with......


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The Difficulties of Aging-in-Place for Baby Boomers

The Difficulties of Aging-in-Place for Baby Boomers

Every Monday, we recap the most engaging mature marketing content from the previous week.

This week, Bisnow reveals the factors that will cause a housing crisis for baby boomers and millenials in the coming years.

Also, HomeAdvisor details the steps that need to be taken in order to ensure that......


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Gettin’ Gritty with Not-for-Profit Senior Living

Gettin’ Gritty with Not-for-Profit Senior Living

Last week five members of the Creating Results team assembled in Indianapolis for the 2016 LeadingAge Annual Meeting.

This conference attracted more than 8,000 senior living and senior services providers from around the country, along with a healthy cohort of those who provide products and services to the industry.

In addition to......


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Special, Invested, Fed Up … and Gleeful

Special, Invested, Fed Up … and Gleeful

Last week was a bit of a whirlwind for our team -- working to delight our clients while also seeking out new insights at one of the senior living industry's biggest conferences, LeadingAge.

In addition to the audience we spoke to in-person in Indianapolis, we also were engaging with audiences across......


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Baby Boomers and Digital Healthcare

Baby Boomers and Digital Healthcare

Every Monday, we recap the most engaging mature marketing content from the previous week. This week, a survey published by Internet Health Management shows how Baby Boomers are leading the charge in terms of digital health care management. Also, DIY Marketers provide seven ways in which small businesses with limited budgets can......

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The Powerful Combo of SEO + SEM: A Primer Series for Senior Living Marketers

The Powerful Combo of SEO + SEM: A Primer Series for Senior Living Marketers

Creating Results attended and sponsored the informative SMASH conference held in Chicago earlier this month. For the senior living industry, this conference is innovative and refreshing.

Among all the keynotes and sessions I attended, I noticed an underlying theme: the concept of being prospect-centered in every marketing interaction.

This is especially important......


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Lights, Camera, Action! – It’s Movie Time for Seniors

Lights, Camera, Action! – It’s Movie Time for Seniors

Another manic Monday? Take a break to read this week’s Monday Recap! Each week we like to review and recap mature marketing news and content that had the most engagement. This week, the ActiveRain Blog discusses increasing home prices are outpacing household and theguardian.com explores the steadily increasing interest of......

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Introducing the Newest Members of the Creating Results Team

Introducing the Newest Members of the Creating Results Team

It’s been seven months since I joined Creating Results, bringing with me 20 years of senior living marketing experience to the team. It’s about time I wrote a blog post! I’ve chosen a topic close to my heart to share with the Mature Marketing Matters audience: creating a community of leaders,...

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Spreading the Word and Changing (TV) Times

Spreading the Word and Changing (TV) Times

Happy Monday! Each week we pause and revisit the mature marketing stories and insights from the past week that had people sharing and clicking. This week, we explore TV and how the ways in which baby boomers engage with it have evolved. We'll also take a look at the......

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Color is in the Eye of the Beholder

Color is in the Eye of the Beholder

Every Monday, we recap the mature marketing content that most engaged during the previous week.

This week, Brand Packaging explains the role that color plays in making or breaking your brand and the steps that you can take in order to make sure you are choosing the right colors for your......


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Boomers vs. Gen Y: Who Let The Dogs Out?

Boomers vs. Gen Y: Who Let The Dogs Out?

Happy October!

Every Monday, we take a look back at the content that our followers engaged with the most during the previous week.

First up this week, Mcknights Senior Living addresses the significant caregiver issues the United States will soon face once the family and caregiver crisis is upon us. China is......


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‘Good Enough’ vs. ‘Best.’ Also, Sex.

‘Good Enough’ vs. ‘Best.’ Also, Sex.

Another Monday, another round-up of the week's top resources for marketing to baby boomers and beyond.

MOST SHARED: We have a tie!

1. 'Be "good enough" in areas customers don't care about. Be BEST where they DO care.'

This was the advice given by Stefanie Schram, Director of Intervention Design at Toronto's Martin......


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Collaborating for Better Senior Care Technology

Collaborating for Better Senior Care Technology

Every Monday, we recap the mature marketing content that most engaged during the previous week. This week, an article published on Senior Housing News details the importance of collaboration between providers in the senior living industry as well as a new vision for developing solutions for the challenges that accompany......

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Remembering and Reflecting

Remembering and Reflecting

Labor Day meant a short workweek in the United States.

Most Americans spent Monday celebrating with family and friends, Tuesday moaning about the loss of summer and then attempted to remember all of their responsibilities in before the Friday 5:00p whistle blew.

Yesterday we remembered ... No, that isn't right. Yesterday we......


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Emoji Etiquette and Top Boomer Markets

Emoji Etiquette and Top Boomer Markets

Each Monday we bring you the top mature marketing stories that had people talking, commenting and sharing. While it’s not Monday (we hope you had a wonderful Labor Day), we didn’t want to leave our loyal visitors missing even one week of insights. This week we explore the differences in......

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Money Talks (and Boomers and Seniors Listen)

Money Talks (and Boomers and Seniors Listen)

Every Monday, we take a look back at the content that our followers engaged with the most during the previous week.

First up this week, Joseph Coughlin of the AgeLab at the Massachusetts Institute of Technology explains why spending marketing dollars on targeting aging generations will generate the MOST bang for......


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Insights to Generating Leads Through Email Marketing

Insights to Generating Leads Through Email Marketing

Each week, we take a look back at the content that our followers engaged with the most during the previous week.

This week is all about email marketing. First, a new study from MarketingCharts shows why senior marketing professionals should start placing more focus on their email marketing programs.

Then, a study......


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Fighting Social Media Abuse; Losing Ground on Hiring Ageism

Fighting Social Media Abuse; Losing Ground on Hiring Ageism

Some Mondays our recap of the top mature marketing links is filled with fun and frothy items -- wine! brain games! leisure travel plans!

And some Mondays we get to share articles and resources related to heavier topics.

As the philosopher Thomas Carlyle said, "There are good and bad times, but our......


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Should You be Using Snapchat to Market to Seniors?

Should You be Using Snapchat to Market to Seniors?

Pokémon Go isn’t the only app that has millennials burying their heads in their smartphones these days. Despite having been around for almost five years, Snapchat is more popular than ever with the younger generations.

In fact, according to Power Digital Marketing, 60% of 13 to 34 year-old smartphone owners in......


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News Trends Provide Insight for Senior Marketers

News Trends Provide Insight for Senior Marketers

Each week, we recap the news items that most engaged our followers over the past week.

This week, a Reuters Institute study explains how digital media has overtaken print media as a primary news source -- for some generations, that is --, while a study from MarketingCharts emphasizes the importance of......


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Ins and Sins and Generational Marketing

Ins and Sins and Generational Marketing

Happy August! Today's recap of top 50+ marketing links covers ins and sins -- some more deadly than others.

IN The Day

Our most-commented item of the week compares the costs of events and everyday expenses across the generations to answer the questions:

"Was it really different, back in the day? Do Millennials......


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Seniors are Exercising Their Most Important Muscle

Seniors are Exercising Their Most Important Muscle

Every week, we take a look at the content that engaged our followers the most from the previous week.

This week, the New York Times gave an in-depth look at the importance of keeping the brain mentally-stimulated, and the increasing popularity of "brain gyms" in retirement communities.

Also, a study by The......


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Real Estate Logo Design – Learning the WHAT and WHY at HOW

Real Estate Logo Design – Learning the WHAT and WHY at HOW

I recently attended the HOW Design Conference in Atlanta, where thousands of artists, designers and design enthusiasts from around the world gathered to celebrate and promote design in all its forms.

It was a great chance to absorb, learn and be inspired by this amazing, eclectic design community‪.

One particularly helpful session......


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The Fantasies and Fears of Retirement Planning

The Fantasies and Fears of Retirement Planning

As we recap the mature marketing content that our followers were most engaged with during the past week, we will gain further insight into how marketers can better address the needs of the 50+ demographic.

This week, an AARP study provides insight on the steps marketers should take in order to......


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Mature Marketing in an “Us vs. Them” World

Mature Marketing in an “Us vs. Them” World

A core belief at Creating Results is that true understanding is what leads to creative insight.

We often illustrate this with the analogy of a beach ball.

If I'm holding the beach ball closely, I only can see the color facing me -- let's say, blue. If Beth is holding it, she'll......


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The Big Picture: Storytelling and Older Adults

The Big Picture: Storytelling and Older Adults

Last month, Erin Read and I spoke at LeadingAge Massachusetts on why organizations should be using video in their integrated marketing strategy.

But, what if you’re not ready for video?

According to Dr. James McQuivey of Forrester Research, the value of a one-minute video is 1.8 million words. However, as the old......


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Full Houses, Empty Feeds?

Full Houses, Empty Feeds?

Our Monday recap of top mature marketing links is, this week, a Tuesday recap thanks to a day out of the office celebrating America's independence.

Sorry, there are no s'mores below but you will find a few tasty insights to improve your communications.

MOST CLICKED:

We often chuckle about the number of headlines......


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Technology Changes the Way Society Views Aging

Technology Changes the Way Society Views Aging

Every week, we review the mature marketing content from the previous week with which our followers were most engaged.

This week, we will take a look at how technology is expected to impact the way in which society views aging in the future, as well as John Oliver's take on the......


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On — and Off — the Road Again

On — and Off — the Road Again

Last week saw four members of the Creating Results team on the road to a terrific senior living industry conference in Hershey, PA.

It seems only appropriate, then, that this weekly round-up of top 50+ marketing links has a bit of a travel theme.

“For the next 20 years, baby boomers......


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Quality, Not Quantity, When it Comes to Baby Boomers

Quality, Not Quantity, When it Comes to Baby Boomers

Each week we take a look at the mature marketing articles from the previous week that engaged our followers the most. This week, we will explore how headlines impact engagement, as well as the top three things that Baby Boomers require as they consider their future housing accommodations. MOST CLICKED......

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Savings and Social Media

Savings and Social Media

Happy Monday! Today’s mature marketing news of interest is brought to you by the letter “S”. Each week we share stories or action items that are important to know for those targeting mature consumers. Have something to share? We’d love to hear your comments and ideas (and we promise to......

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Technology and Retirement by the Numbers

Technology and Retirement by the Numbers

Each week we explore mature marketing articles that were of particular interest to our followers. This week we explore how technology continues to help us age better and retirement by the numbers. Have something to share? We’d love to hear from you in our comment section. MOST CLICKED 40% of......

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When I Grow Up, I Want To …

When I Grow Up, I Want To …

Did YOU want to work in senior living when you grew up?

Earlier in the year, Creating Results’ Executive Vice President Kimberly Hulett and I attended a LeadingAge DC event, “C-Suite Round Table Discussion: The Future of Aging Services” at George Washington University.

Organizations like Asbury, Kendal’s Collington, Goodwin House, Vinson Hall......


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Baby Boomers on the Move and on the Job

Baby Boomers on the Move and on the Job

A new week, a new round-up of the content that grabbed the attention of marketing pros!

Each Monday, we tally which were the boomers / seniors marketing articles, research and other items that got our followers engaging on Twitter, Facebook, LinkedIn and Ghost-Town Plus ... er, I mean Google Plus.

Then, we......


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More Seniors Are Using Online Video. Why Aren’t More Senior Living Providers?

More Seniors Are Using Online Video. Why Aren’t More Senior Living Providers?

More people of all ages are watching / sharing online videos than ever before.

And studies show video marketing has power to motivate consumers – including Baby Boomers and Seniors – to act or buy.

Yet many senior providers don’t know how to integrate video into their marketing.

Over the next month, Jessica......


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Special Memories and Shared Spaces

Special Memories and Shared Spaces

Happy Monday! This week our mature marketing recap focuses on how shared space is shaping (or re-shaping) multi-housing and the impact of boomer nostalgia on tourism. But these certainly weren’t the only articles sparking conversation and ideas over the last week. We’d love to know what inspired you, so be......

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Top TakeAways for Senior Living and Real Estate Marketing from HeroConf 2016

Top TakeAways for Senior Living and Real Estate Marketing from HeroConf 2016

Last week I had the advantage of joining nearly 500 other paid search and digital marketers in the city of brotherly love for HeroConf, a conference focused on paid search marketing.

The program highlighted trends, best practices and even gave a few brief glances into the crystal ball of search engine......


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If Pigs Could Fly …

If Pigs Could Fly …

I have a long-lasting love of pigs.

A few things reminded me of this affection last week.

One, a discussion with my college-bound teens about what should or should not go with them to university. She wants to bring her Harry Potter wand. I stopped protesting after recalling that I headed off......


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Funnel Fun: Direct Mail That Gets You MOVING

Funnel Fun: Direct Mail That Gets You MOVING

In a previous post about "Fun with the (Marketing) Funnel," we explored how email can be a powerful tool for bringing people into the fold and moving them through the purchase journey.

Today we'll focus on direct mail.

Recently I presented a program called “Making the Dinosaur Dance” at the LeadingAge annual......


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Better 50-plus Marketing, Brought to You by the Letter “D”

Better 50-plus Marketing, Brought to You by the Letter “D”

Each Monday, we round-up the top 50-plus marketing resources of the previous week. Today's post quickly shaped itself around a certain letter ...

D is for "DISRUPT."

Our MOST CLICKED item of the week was a post by Jo Ann Jenkins, the CEO of AARP, titled "It's Time to Disrupt Aging."

Jenkins reinforces......


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Hiding Prices from Senior Living Prospects? It’ll Cost You.

Hiding Prices from Senior Living Prospects? It’ll Cost You.

Way back in 2010 Creating Results asked recent, mature movers what frustrated them about housing websites.

#1 with a bullet? "Don't say price."

We asked the question of hundreds of Social, Silver Surfers because we wanted data to back up our recommendations to senior living providers. Our team kept saying "you need......


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Marketing Tools & 55+ Map

Marketing Tools & 55+ Map

Each week we share mature marketing insights and articles that capture the eye and create conversation. Let's take a look at those pieces that did just that over the last 7 days.

MOST SHARED: "Let's get back to the basics" is a phrase that I heard repeatedly when studying what......


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X Marks the Opportunity

X Marks the Opportunity

Each Monday, our team collects a few "top links" related to marketing to older adults and shares them on the Mature Marketing Matters blog.

MOST CLICKED: Give a shout if you're a member of Generation X. A little louder? A little louder? Hmmm. I still can't hear you.

The problem isn't......


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Boulder Boomers and Long-Term Care: Mature Marketing Links of the Week

Boulder Boomers and Long-Term Care: Mature Marketing Links of the Week

Happy Monday! This week our mature marketing articles of interest focus on a common theme — aging. One explores how a particular community is not just preparing for an aging population, but embracing it. The other on how the perfect plan for aging may not always pan out as envisioned.......

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Older Residents; Engaged and Empowered Teams

Older Residents; Engaged and Empowered Teams

Today's roundup has a senior living emphasis -- we touch on the trend of people entering senior living at an older age and the need for engaging the teams that serve them. BONUS non-senior-living item at the bottom of the post!

MOST CLICKED: Models for senior healthcare must evolve to respond......


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Funnel Fun: Email Marketing That Gets You MOVING

Funnel Fun: Email Marketing That Gets You MOVING

My Creating Results colleagues call me the “Email Queen.” While I relish the idea of wearing a tiara, the main reason I have been dubbed as such is that I LOVE email. And more importantly, I’ve seen how powerful email marketing can be in driving new leads to action.

In this......


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Mature Marketing Links of the Week – Promotional Preferences, A Weepy Wild One

Mature Marketing Links of the Week – Promotional Preferences, A Weepy Wild One

Today's round-up of top posts for marketing to older adults is like a "choose your own adventure" novel.

Feeling business-like? Check out the insights into marketing preferences via MarketingSherpa. Curious about mortality? The CDC's stats on centenarians should interest you. Ready for a good cry? Grab your hankie and listen to......


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Mature Marketing Links of the Week: Money and Generations

Mature Marketing Links of the Week: Money and Generations

Happy Monday! This week our mature marketing stories that drove the greatest interest had a similar theme - Money!

MOST SHARED: Boomers and Gen Xers are still reeling from the impact of the 2008 market crash in a number of ways according to a recent study. In fact, 2/3......


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Mature Marketing Links of the Week: Working Caregivers & Loneliness Myth

Mature Marketing Links of the Week: Working Caregivers & Loneliness Myth

As someone providing support for an aging parent while working full-time and raising a teenager, I was heartened to see strong interest in an article dealing head-on with the issue of working caregivers as a part of the mature marketing links of the week. This week’s post explores this, as......

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Middle-Aged Renters On the Rise: What Marketers Should Know

Middle-Aged Renters On the Rise: What Marketers Should Know

There is a new trend in the housing market within the 50-and-over age demographic: Rentals.

Per a new study, conducted by the Joint Center for Housing Studies of Harvard University, there is a rising number of middle-aged home renters.

According to the report, America’s Rental Housing, “recent declines in homeownership rates have......


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Mature Marketing Links of the Week – Smart Search Engine Marketing, Smartphones

Mature Marketing Links of the Week – Smart Search Engine Marketing, Smartphones

Happy Leap Day! The calendar is generously giving us a few extra hours -- use them to catch up on work, for folly, for whatever.

In that spirit, we'll try to give you a little something extra in this weekly round-up of the links that rose to the top with boomer......


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Google Surprises Us Again! Why Senior Living and Housing Marketers Should Care About This Change

Google Surprises Us Again! Why Senior Living and Housing Marketers Should Care About This Change

Google made another sudden, major change this week in regards to its search engine results pages (SERPs). While the change is still rolling out, very soon it will affect every search made through Google.

Why should you care?

If you are investing marketing dollars in Google’s paid search product, AdWords, listen up!......


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Mature Marketing Links of the Week — The Retirement Spectrum: Choices vs. Survival

Mature Marketing Links of the Week — The Retirement Spectrum: Choices vs. Survival

A day late, but not a dollar short, this week's links reveal a need to be nimble. All industries must adjust to the changing and growing needs and expectations of an aging population.

We look at both ends of the financial spectrum here — from those who can afford to look......


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Mature Marketing Links of the Week: Changes and Stratagems

Mature Marketing Links of the Week: Changes and Stratagems

Happy Wintery Monday!  This week’s mature marketing links of the week are delivered in the midst of a cold snap accompanied by snow. So, while thinking warm thoughts we will go ahead and jump into the stories from the past week that had people sharing and clicking. MOST CLICKED:  As......

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Mature Marketing Links of the Week – Aging, through wine-colored glasses

Mature Marketing Links of the Week – Aging, through wine-colored glasses

I love it when my passions align.

1. MOST CLICKED: Is the wine industry forecast becoming cloudy, as "oenophile boomers" are replaced by frugal Millennials?

That's what the Silicon Valley Bank predicts in its annual State of the Wine Industry report. (How am I not a subscriber?) Beverage World reports that the......


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Mature Marketing Links of the Week: Woman Power and Sr. Living Stats

Mature Marketing Links of the Week: Woman Power and Sr. Living Stats

It's hard to believe that one month is already in the history books for 2016. I hope the New Year is treating you well, and hope you'll explore the weekly mature marketing stories that had people talking and sharing. Have something to share? We'd love your comments.

MOST SHARED: Women......


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10 Tips to Make Your 55-Plus or Senior Living Community Pop

10 Tips to Make Your 55-Plus or Senior Living Community Pop

Baby Boomers and seniors are seeking a new lifestyle, not just a new home in a new community. Whether they plan to downsize, upsize or rightsize, at the end of the day what they are really seeking is a new home and new community which enhances their lives.

Recently I spoke......


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Mature Marketing Links of the Week – Investing in Senior Living

Mature Marketing Links of the Week – Investing in Senior Living

Top articles last week looked at the concerns of investors and financiers of senior living communities, the rising 100+ population, and where people moved in 2015.

1. MOST SHARED: Investment and finance groups with a stake in the senior living market have to consider a wide range of factors, such as......


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For Housing, Are Baby Boomers and Millennials More Alike Than You Think?

For Housing, Are Baby Boomers and Millennials More Alike Than You Think?

This week I am writing from the International Builders' Show in Las Vegas. I'm particularly excited because during this year's conference I will be part of a panel of real estate industry suppliers discussing housing for Baby Boomers and Millennials.

To read some of the headlines, you’d think these weren’t only......


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Mature Marketing Links of the Week – Brain Waves, Print Faves

Mature Marketing Links of the Week – Brain Waves, Print Faves

Many of our readers may have included fitness in their 2016 New Years Resolutions. But what about "brain fitness," that new and growing industry based on the concept that we can rewire and strengthen our neural pathways as we age?

This week's round-up of mature marketing articles and resources shares recent......


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Double and Something – Betting on 55 Plus for Housing and Social Follows

Double and Something – Betting on 55 Plus for Housing and Social Follows

This post features two quick hits relevant to those marketing to 55 plus consumers. You'll also quickly note a theme ... Read on for why!

Betting on Brands

MarketingSherpa last year conducted an online-only survey in which they looked at who follows brands on social media. Key findings included:

"The older generations were......


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Mature Marketing Links of the Week: Trends and Investments

Mature Marketing Links of the Week: Trends and Investments

Happy Monday! Hopefully by now you’ve gotten back into the swing of things after the holidays (I don’t know about you, but for me it’s a process that involves kicking and screaming). Here are just a few mature marketing stories from the past week that had people talking and clicking.......

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Mature Marketing Links of the Week – Ageism (in Advertising) Alive and Well

Mature Marketing Links of the Week – Ageism (in Advertising) Alive and Well

Happy New Year! Like many, our office went into stealth mode during the last weeks of 2015, as our team enjoyed the holidays with family and friends. Yet the Internet doesn't sleep ...

Here are a few items that caught the attention of 50+ marketing pros during recent weeks:

1. MOST CLICKED:......


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3 Surprising Things I’ve Learned about Marketing to Seniors in 2015

3 Surprising Things I’ve Learned about Marketing to Seniors in 2015

Just like the people we market to, the team at Creating Results is … well … on the “mature side.”  As one of the newest and youngest team members I was asked to share my thoughts about marketing to seniors in 2015. Here are three surprising things I learned. Seniors......

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Mature Marketing Links of the Week: 2015 In Review

Mature Marketing Links of the Week: 2015 In Review

We take a look back at the top mature marketing posts and tweets of 2015...

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Mature Marketing Links of the Week: Shifts and Perceptions

Mature Marketing Links of the Week: Shifts and Perceptions

I don’t know about you, but for many of my coworkers (and myself) the countdown to some much-anticipated time off to enjoy the holidays is underway. But before you start your own countdown I hope you’ll take a gander at the mature marketing stories of the last week that drew......

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Mature Marketing Links of the Week – High Tech Gains, Middle Class Losses

Mature Marketing Links of the Week – High Tech Gains, Middle Class Losses

Good morning! Each Monday we recap the top activity on our social channels the previous week -- which links / resources got the most clicks, likes, shares, etc. on Twitter, Google Plus, LinkedIn and Facebook. Here are three items that caught the attention of mature marketing professionals.

1. MOST SHARED: Does......


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Mature Marketing Links of the Week – New Chapters & Search Engines

Mature Marketing Links of the Week – New Chapters & Search Engines

Before we dive into the mature marketing links of the week, we first want to pause and remember Pearl Harbor as we mark the anniversary of the attack that changed so many lives forever.  We are thankful for those who fought to protect us and remember those who were lost.......

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Mature Marketing Links of the Week – Mobile for Seniors, Visual Content Marketing Stats

Mature Marketing Links of the Week – Mobile for Seniors, Visual Content Marketing Stats

While many of us were overindulging in turkey, football and family get-togethers over the long weekend, others were busy as usual reading and sharing insights. Hot topics last week included mobile advertising for seniors and visual content marketing statistics. Learn more about how to make mobile ads more senior-friendly and......

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Mature Marketing Links of the Week – Newspaper Coupons Endure, Millennials Living with Mom and Dad

Mature Marketing Links of the Week – Newspaper Coupons Endure, Millennials Living with Mom and Dad

Good Monday morning before Thanksgiving! Many of us have a short work week, and are thus preoccupied with what’s going to be on the dinner table on Thursday. But in the  meantime, let’s look at some insights. Our mature marketing links this week tell us that newsprint advertising still has the power to motivate consumers......

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Mature Marketing Links of the Week – Handheld Devices, Housing Design and Harley Davidson

Mature Marketing Links of the Week – Handheld Devices, Housing Design and Harley Davidson

Last Monday we started the week on a note of laughter, with jokes from and about outgoing LeadingAge President Larry Minnix. This Monday we find it hard to smile, as news reports are filled with tragedies happening around our globe. Then a friend shared the following quote, and it seemed......

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Baby Boomers, Seniors and Digital Device Ownership

Baby Boomers, Seniors and Digital Device Ownership

The Pew Research Center has released a new study, "Technology Device Ownership: 2015," which contains some actionable data for those marketing to baby boomers and seniors. In short, more adults -- including those over the age of 50 -- own smartphones and tablets than ever before. And while nearly......

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Mature Marketing Links of the Week – Leading, Living, and Larry

Mature Marketing Links of the Week – Leading, Living, and Larry

Typically this Monday round-up of top 50+ marketing links are organized by most clicked, most shared, most commented ... Today we'll take a slightly different tack as there were several topics that seemed to grab the attention of mature marketing pros over the past week.

LEADING ... LeadingAge, that is!

LeadingAge, the......


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Mature Marketing Links of the Week – Tech Support for New Adopters, LeadingAge

Mature Marketing Links of the Week – Tech Support for New Adopters, LeadingAge

Today we look at a new facet of the increased use of social media by Boomers and Seniors—the need for tech support—and take a look at what the Creating Results Team is up to this week at LeadingAge.

MOST CLICKED:

Readers last week were interested in Richard Harris' article on NextAvenue.......


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Direct Marketing: Not trendy, but tried and true?

Direct Marketing: Not trendy, but tried and true?

Next week Creating Results team members will join thousands of non-profit senior living professionals for the LeadingAge Annual Meeting in Boston. This conference offers a mix of inspiration and education for those who provide housing and services to older adults. We'll be doing our own part, sharing senior living marketing insights......

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Mature Marketing Links of the Week – Older Drivers, Younger Advertisers

Mature Marketing Links of the Week – Older Drivers, Younger Advertisers

While the days are getting shorter and the leaves are quickly falling, there still may be time to get that Fall roadtrip in. In that spirit, we look today at how advertisers are portraying the mature car shopper and driver, and how they are struggling to walk a fine line......

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Mature Marketing Links of the Week – Caregiver Toll, SMASH-ing Tips

Mature Marketing Links of the Week – Caregiver Toll, SMASH-ing Tips

It's October 19th! Which means it's the day to wish our fearless, fun and fantastic leader, Todd Harff, the happiest of happy birthdays!

On to the "business" of this blog post -- our weekly round-up of links and resources that caught the attention of professionals in senior care, 50+ housing and......

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Mature Marketing Links of the Week: Retirement Insights and Billboards

Mature Marketing Links of the Week: Retirement Insights and Billboards

Happy Columbus Day holiday Monday! Our mature marketing links of the week focus on retirement insights from a very insightful source, as well as answering the question: Do billboards still work for advertising? We’d love to hear your thoughts on this as well as other mature marketing stories so don’t be shy,......

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Mature Marketing Links of the Week – Tips for Better Blogging, Mobile Marketing & Pinterest

Mature Marketing Links of the Week – Tips for Better Blogging, Mobile Marketing & Pinterest

Great news for cold-weather lovers: Fall is here! For the rest of us, time to change our desktop screen savers to pictures of Hawaiian beaches and pile on the sweaters. Whatever the weather, Creating Results will do its best to start your day on a warm note with the "hottest" mature marketing links of the week.

1.......


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Mature Marketing Links of the Week: Big Thinkers & Digital Tips

Mature Marketing Links of the Week: Big Thinkers & Digital Tips

Happy Monday!  Let’s jump right and explore the mature marketing stories from the past week that had people talking. This week we examine how young entrepreneurials are changing the face of services for seniors and tips to make your digital marketing work harder. We’d love to hear your comments on......

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Mature Marketing Links of the Week – Emotional Boomers and Self-Flagellating Millennials

Mature Marketing Links of the Week – Emotional Boomers and Self-Flagellating Millennials

Happy Monday! The mature marketing stories of the past week that drew the greatest amount of interest focused on how Boomers process information differently than younger generations, and how each generation rates itself in terms of morality and qualities that characterize their behaviors as citizens, earners and consumers. Have something......

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Mirror, Mirror, On the Generational Wall – New Insights from Pew

Mirror, Mirror, On the Generational Wall – New Insights from Pew

Many moons ago when Creating Results began to focus exclusively on marketing to boomers and seniors there was a "basic rule" for choosing images: Pick photos that showed people 10 to 15 years younger than the age you were targeting. Why? Because, "they" said, that's how people saw themselves.

Literature and......


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Mature Marketing Links of the Week – Wealth and Retirement

Mature Marketing Links of the Week – Wealth and Retirement

Happy Monday! The mature marketing stories of the past week that drew the greatest amount of interest focused on women and wealth and how when you retire is determined in part by if you have children.

MOST CLICKED: At Creating Results, we share the importance of knowing your target market with......


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Mature Marketing Links of the Week – Changing Seasons, Changing Pictures of Healthcare Shoppers and Caregivers

Mature Marketing Links of the Week – Changing Seasons, Changing Pictures of Healthcare Shoppers and Caregivers

Our usual Monday round-up of top baby boomer marketing links is a Tuesday round-up, thanks to a long Labor Day weekend filled (we hope) with cheer. The seasons are starting to change, and there's quite a lot to round-up! Our friends on Twitter and other social platform were frequent sharers......

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Mature Marketing Links of the Week – Volunteers & Video

Mature Marketing Links of the Week – Volunteers & Video

Another summer week has gone whooshing by, and for some of our readers it may seem summer itself has whooshed. Ice cream shops warn of limited hours. School buses once more set the pace on city streets. Kids are either back in class or counting down the hours remaining to......

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Mature Marketing Links of the Week: Increasing Trust and Tourism

Mature Marketing Links of the Week: Increasing Trust and Tourism

Happy Monday!  Our blog post this week highlights mature marketing articles that tackled the correlation between trust and age and how one tourism industry is effectively working to target senior travelers.  We look forward to hearing your thoughts on this and other key topics of interest among boomers and seniors......

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Mature Marketing Links of the Week – Multigenerational Living (Intentional and otherwise)

Mature Marketing Links of the Week – Multigenerational Living (Intentional and otherwise)

I remember graduating from college in 1992. I had a degree from an excellent college, a decent GPA, a pretty strong track record of leadership and work while an undergraduate, and what seemed like no prospects for a job. Why? The early 1990s Recession.

So, what to do? I moved......


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Mature Marketing Links of the Week – Global Markets

Mature Marketing Links of the Week – Global Markets

This week our top mature marketing links of the week have a little international flavor. As the old nursery rhyme says, we're going "to market, to market."

CANADA: Are Toronto seniors being priced out of the housing market? Stephen Winbaum reports that concerns were raised ......


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Mature Marketing Links of the Week – Elder Care – Who will facilitate? Who will fund?

Mature Marketing Links of the Week – Elder Care – Who will facilitate? Who will fund?

There's a wonderful Yiddish proverb my father has quoted to me frequently: "Man plans, and God laughs." This week's round-up of top baby boomers marketing links touches on plans made and un-made.

1. MOST SHARED: Ever wonder what purchases upscale Baby Boomers and GenXers have planned? Or course you have. These......


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Mature Marketing Links of the Week: Change, Top Social Trends & Planning Ahead

Mature Marketing Links of the Week: Change, Top Social Trends & Planning Ahead

Happy Monday. There is a lot of ground to cover, so let's jump right into the mature marketing stories of the past week that had people talking. Have something to share? We'd love to hear from you.

MOST SHARED: We had a tie this past week of the most popular and......


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Mature Marketing Links of the Week – Caregiver Losses, Web Gains

Mature Marketing Links of the Week – Caregiver Losses, Web Gains

Here it is, Monday again. Time for our roundup of the week's top links for baby boomer marketing and more.

1. MOST SHARED: "Women who leave the workforce to take on caregiving [on avg] lose out on $650,000 over their lifetime." This statement from Sen. Patty Murray, as part of the 2015 White House Conference on......


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New Look, New Opportunities to Learn & Connect

New Look, New Opportunities to Learn & Connect

Creating Results' approach to mature marketing is based on a process called Relevant Creativity™. Relevant Creativity ensures creative solutions are relevant to each of our clients and their target markets, with custom-designed solutions that are strategically crafted to help them meet their goals. So it seemed high time we applied......

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Mature Marketing Links of the Week – A Growing, Graying (but still pretty white) Group

Mature Marketing Links of the Week – A Growing, Graying (but still pretty white) Group

For newer subscribers, each Monday we round-up the top links of the week for those marketing to baby boomers and seniors. "Top" is judged by engagement on Creating Results various social channels -- clicks, retweets, likes, etc. For long-time subscribers, thanks for tuning in each week!

1. MOST CLICKED: The older population......


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Mature Marketing Links of the Week – That’s Right, The Women Are …

Mature Marketing Links of the Week – That’s Right, The Women Are …

This weekend saw many reasons for celebration, including the fantastic Fourth of July. We’re breaking with our usual “most clicked” mature marketing links approach to bring you a handful of links that I “most liked.” If you can figure out the reasons for today’s headline and theme, share your guess......

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Giraffes, Cheetahs and Seniors, Oh My!

Giraffes, Cheetahs and Seniors, Oh My!

How Road Scholar Effectively Targets Older Travelers - Creating Results’ Twitter feed recently shared an article about Road Scholar (formerly Elderhostel) and we were surprised by the flurry of new interest it sparked in this ‘grandaddy’ of educational travel resources for older adults. Several folks shared the tweet with......

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Mature Marketing Links of the Week: Sixty and Social

Mature Marketing Links of the Week: Sixty and Social

Happy short work week…I mean Monday.  Before the barbeques and fireworks that will take place this weekend as we celebrate our Independence, we want to first take a look back on the most notable mature marketing stories that had people talking and sharing.  We hope you’ll share (and comment) too. ......

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Marketing Engagement Stories — Landis Communities

Marketing Engagement Stories — Landis Communities

Last week we had the privilege to speak at LeadingAge Pennsylvania’s annual conference on “The End of Advertising. The Advent of Engagement.” There was a lot of enthusiasm for Creating Results’ definition of engagement: “the act of turning people on to your brand in a way that improves business.” Many......

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Mature Marketing Links of the Week – Bills and Builders

Mature Marketing Links of the Week – Bills and Builders

Just when I’ve gotten into the swing of Sunday, Monday appears … Time for our weekly round-up of resources for mature marketing! 1. MOST CLICKED: Veteran journalist Bill Moyers has been looking closely at aging in America for some time on his site, billmoyers.com, and his readers have reacted by posting their own......

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“Fun Size” Sweet Somethings from Hershey – #15LeadingAgePA Conference

“Fun Size” Sweet Somethings from Hershey – #15LeadingAgePA Conference

Today the Creating Results team is wrapping up its time in Hershey, Pennsylvania, after a wonderful week at the annual LeadingAge PA conference. Things I love about this meeting: the speakers, the inspiring conversations in the hallways, the chance to exchange ideas and resources with dedicated senior living professionals. Things I’m not crazy about:......

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Mature Marketing Links of the Week: Booze and Brands

Mature Marketing Links of the Week: Booze and Brands

Happy Monday!  This week the mature marketing stories that generated the most interest are brought to you by the letter “B”. Have something to share?  Please be sure to note in the comment section – we’d love to hear from you. MOST SHARED: An apple a day keeps the doctor......

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Mature Marketing Links of the Week – Tribes and Jibes

Mature Marketing Links of the Week – Tribes and Jibes

This week’s round-up of the top Mature Marketing links of the week illustrates the strength of (aging) tribes and the opportunities provided by originality. On with the links! 1. MOST CLICKED: Regardless of what age you’re marketing too, if you’re marketing online you keep one eye on your consumer and two......

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Mature Marketing Links of the Week – Here’s a Story …

Mature Marketing Links of the Week – Here’s a Story …

Good Monday morning! Regular readers of this blog know that we start each new week rounding up the top mature marketing links of the previous one (as judged by engagement on various social platforms). The Monday recap s a “greatest hits” story, if you will, but apparently we’re missing something big.......

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Mature Marketing Links of the Week: Aging in Place and Education

Mature Marketing Links of the Week: Aging in Place and Education

The mature marketing stories of the past week that drew the most interest focus on helping seniors successfully age in place and the connection between boomers and seniors and higher test scores in schools.  Have something to share?  We’d love to hear from you. MOST CLICKED: LeadingAge, an association of......

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Mature Marketing Links of the Week: Previews of Aging, Post-Demographic Travelers

Mature Marketing Links of the Week: Previews of Aging, Post-Demographic Travelers

Happy Monday! Let’s get right to the top links of the week. (Though newer subscribers may wonder … What makes a top link? It’s the amount of attention that post got from followers, fans & friends on Creating Results’ various social channels.) 1. MOST CLICKED: Take a pair of soon-to-be-newlyweds in their......

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Have Baby Boomer, Will Travel

Have Baby Boomer, Will Travel

How to Effectively Leverage The Web To Attract Baby Boomers According to a recent finding by Gallup, 26% of baby boomers are spending more on travel.  Quirk’s Marketing Research highlighted a study examining buying behaviors, and found that 90% of boomers are making their travel purchases online. Boomers and seniors......

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Mature Marketing Links of the Week – Muddled, Mobile Middle Age

Mature Marketing Links of the Week – Muddled, Mobile Middle Age

“As you grow older you will discover you have two hands, one for helping yourself, the other for helping others.” – Audrey Hepburn (born this day in 1929) Every Monday, we round-up the mature marketing items that got the most engagement across our various social channels and deliver them directly to you. Read on......

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“Mobilegeddon”: Should Websites Targeting Older Adults Panic or Prepare?

“Mobilegeddon”: Should Websites Targeting Older Adults Panic or Prepare?

April 21st marked the launch of Google’s latest algorithm update that is making significant waves for many businesses and their websites. The change positions mobile-friendly sites at the top of online searches conducted from mobile devices, making non-mobile friendly sites more difficult to find. For the many businesses targeting older......

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Email Is Digital Peak for Seniors: How Can Your Program Scale to Higher Heights?

Email Is Digital Peak for Seniors: How Can Your Program Scale to Higher Heights?

Email is still the top preferred digital channel among baby boomers and seniors. This fact was uncovered through Creating Results national Social, Silver Surfers research in 2010 and 2013. Recent MarketingSherpa research noted the same trend when they surveyed people regarding their preferred channels of communication with brands. According to......

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March Madness

March Madness

Creating Results’ Top 6 Takeaways from LeadingAge MA and RI Conferences March is not only a great time in college basketball, but it has also been an exciting time for Creating Results when it comes to attending and gaining insights from senior living conferences. We’ve gathered all of the top......

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Mature Marketing Links of the Week: Senior Housing Micro Yesses, Ageism No-Nos

Mature Marketing Links of the Week: Senior Housing Micro Yesses, Ageism No-Nos

Must not eat jelly beans for breakfast … must not eat jelly beans for breakfast … 1. MOST SHARED: 3 Senior Housing Marketing Strategies That Deliver Results Last fall at a terrific conference called SMASH, reporter Emily Study and I got to talking about the “micro yes.” As she explains in an article......

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Mature Marketing Links of the Week: The Power of Technology

Mature Marketing Links of the Week: The Power of Technology

Happy Monday!  This week our mature marketing stories of interest focus on technology—the power it provides for connecting with family and taking charge of our own health.  Have something to share? We’d love to hear from you. MOST CLICKED:  The most clicked mature marketing story of the week was a......

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Senior Living Online Reviews – Don’t Miss The Boat

Senior Living Online Reviews – Don’t Miss The Boat

It wasn’t too long ago when the only attention paid to online reviews of senior living communities was making sure only the positive comments saw the light of day. A recent article within Senior Housing News confirmed that if you’re not thinking about online reviews you’re missing the boat.  The......

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How to “Up the Ante” When Marketing to Baby Boomer Homebuyers

How to “Up the Ante” When Marketing to Baby Boomer Homebuyers

Second in a series of posts featuring insights from the 2015 International Builders’ Show in Las Vegas. While at the International Builders’ Show I attended a session which offered some interesting stats on home buying and your website: * 92% hunt for their new home online * 75% of prospective......

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Playing the Best Hand to Reach Your Audience

Playing the Best Hand to Reach Your Audience

A Millennial’s Perspective on Marketing to Boomers In the spirit of gambling… When someone considers a 24-year-old heading to Las Vegas, I’m willing to bet they don’t think she’s there to learn about marketing to boomers. Believe it or not, that’s just what I got to do two weeks ago at......

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Mature Marketing Links of the Week: Giving and Graying
31% of all Seniors are on Facebook, Finds Pew Research Center

31% of all Seniors are on Facebook, Finds Pew Research Center

The holidays were very good to me this year, and it appears the gifts keep coming. The Pew Research Internet Project has released its annual look at social media site usage. New this new year? More seniors than ever using social networks, specifically Facebook. When we look at the 50-64 year old......

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Mature Marketing Links of the Week – The Countdown

Mature Marketing Links of the Week – The Countdown

It’s hard to believe that in just a few short days 2014 will come to a close.  Today our links of the week takes a look back at the mature marketing news and blog posts that generated the most interest and comments during the past year. Enjoy this year-end wrap......

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Mature Marketing Links of the Week- Stuffing the Stockings

Mature Marketing Links of the Week- Stuffing the Stockings

Happy Monday!   We’re mixing things up this week, with Santa, Mrs. Claus and the reindeer providing the mature marketing news and insights of the week.  We’ve included links to Creating Results’ holiday themed content of years past which are filled with fun and festive insights on boomers and beyond. And......

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More Marketing Insights for Motivating Boomers & Seniors in 2015 – Part 3

More Marketing Insights for Motivating Boomers & Seniors in 2015 – Part 3

In this post, we wrap up our series of 15 actionable ideas to improve your results with baby boomers and seniors in 2015 with quotes from thought-leaders who inspired us this year. As our Creating Results team is always on the look out for new mature marketing insights, innovations and......

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Mature Marketing Links of the Week – All The Singular Ladies

Mature Marketing Links of the Week – All The Singular Ladies

Insider knowledge for your Monday morning: Creating Results’ team member Sally O’Donnell LOVES Beyonce. So it is with respect for both dynamic young women that we drew inspiration for this week’s headline. Indeed, it was the singular situations of women (specifically, dynamic older women) that captured the bulk of attention and action......

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Mature Marketing Links of the Week- Road Trips and SEO

Mature Marketing Links of the Week- Road Trips and SEO

Happy Monday!  Let’s get right into the mature marketing stories that had people clicking and sharing this past week.  Our focus- a road trip for the books and SEO tips.  Have something to share?  We’d love to hear from you so be sure to add it to our comment section.......

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Mature Marketing Links of the Week – Walking the Walk(man)

Mature Marketing Links of the Week – Walking the Walk(man)

For those of you who follow @CreatingResults on Twitter* you know that last week was the annual meeting of LeadingAge, which is “an association of 6,000 not-for-profit organizations dedicated to making America a better place to grow old.” It represents homes and services for the aging. Creating Results was at the conference sharing......

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Mature Marketing Links of the Week – Social Media Marketing Failure

Mature Marketing Links of the Week – Social Media Marketing Failure

October: changing leaves, carving pumpkins, discovering you’re half-way through the bag of candy you bought for Halloween … Time to drop the peanut butter cup and read on for the top mature marketing links for the first week of this new month. 1. MOST SHARED: The “Ten Commandments for Social Media Failure.” Want to......

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TV viewing “remains solid among older age groups”

TV viewing “remains solid among older age groups”

MarketingCharts.com recently posted an analysis of Nielsen TV viewing data. The upshot? Traditional TV viewing is dropping substantially among US 18-24 year olds. Yet our favorite people — baby boomers and seniors — continue to log significant time in front of the boob tube. The up & right-ward slope of the maroon......

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Mature Marketing Links of the Week – Landing Pages, Pictures

Mature Marketing Links of the Week – Landing Pages, Pictures

Monday morning and your to do list is already full. To help you get better results from your many efforts, let’s jump right into our top mature marketing links of the week, based on social media clicks/shares/+1s/etc. 1. MOST SHARED: A tie! * Pictures are proven to motivate 50+ consumers. But......

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Mature Marketing Links of the Week – Seniors Unhappy With, Ignored by Advertising

Mature Marketing Links of the Week – Seniors Unhappy With, Ignored by Advertising

Monday, Monday … you sneaky thing. Already a new week is upon us and, with it, our recap of the articles and links that got the most attention from marketing and advertising professionals this past week. 1. MOST CLICKED: Seniors say they don’t like the way they’re portrayed in advertising. It’s......

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All About Housing: Mature Marketing Links of the Week

All About Housing: Mature Marketing Links of the Week

Happy Monday!  Let’s jump right into those mature marketing stories of the week that had people talking around the water coolers.  This week’s focus is all about housing.  Have something to add?  Please note in the comments below, we’d love to hear from you. MOST CLICKED: Don’t blame the Millennials......

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Laboring Baby Boomers

Laboring Baby Boomers

Yesterday, the United States celebrated Labor Day. According to the United State Department of Labor, “Labor Day … constitutes a yearly national tribute to the contributions workers have made to the strength, prosperity, and well-being of our country.” Each year, fewer of those workers are baby boomers, as millions of the cohort have retired......

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Mature Marketing Links of the Week – Class In Session

Mature Marketing Links of the Week – Class In Session

Around the US, many elementary and secondary education kids are going back to school this week. Seemed an appropriate theme for this week’s round-up of links and resources for mature marketing “kids”! 1. MOST CLICKED: Todd Harff and I are thrilled to be teaching a course for Lasell College: Developing a Mature......

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What It Means to Be Values-Driven: Senior Living Spotlight, Part Two

What It Means to Be Values-Driven: Senior Living Spotlight, Part Two

Joy, Compassion, Integrity, Stewardship, & Community. These were the values that Pennsylvania’s Landis Communities uncovered as they set out strategically to build an organization that excels in customer-friendly service and information. For this “senior living spotlight” series, we talked to Larry Guengerich, Director of Communications & Church Relations at Landis.......

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How Landis Communities Excels at Consumer-Friendly Service, Information: Senior Living Spotlight, Part One

How Landis Communities Excels at Consumer-Friendly Service, Information: Senior Living Spotlight, Part One

This year, Creating Results has been privileged to speak at senior living conferences around the country. Our “Stay, Fly, Shop to Success” presentation highlights some common strengths of global leaders such as Marriott, Southwest and Nordstrom. Why? It helps to find inspiration for success outside your industry. We also highlight......

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Mature Marketing Links of the Week: Emotion and Email

Mature Marketing Links of the Week: Emotion and Email

Happy Monday.  Let’s jump right into the mature marketing stories of the past week that had people talking and clicking.  Have something to add, please don’t forget to add to the comment section. MOST CLICKED: We have found time and time again that creating an emotional connection is critical when......

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Mature Marketing Links of the Week: Pop Icons and Pdfs

Mature Marketing Links of the Week: Pop Icons and Pdfs

Happy Monday!  The mature marketing news that had people talking over the last week is brought to you by the letter “P”.  Have something to share?  Be sure to note in the comments below. “P” is for Pop Icons:  Beloved pop culture icons and moments in movie history including The......

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Mature Marketing Links of the Week – Encore Jobs and Marketing Flashbacks

Mature Marketing Links of the Week – Encore Jobs and Marketing Flashbacks

  On this date in 1930, President Herbert Hoover established the Veterans Administration. There are an estimated 21,972,964 living US Veterans, and it’s a decidedly gray group — 72% are over the age of 50. As we wrote on this blog back in 2009, senior veterans are educated, adaptable and......

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Mature Marketing Links of the Week – Is that All You Blighters Can Do?

Mature Marketing Links of the Week – Is that All You Blighters Can Do?

Words! Words! Words! I’m so sick of words!  I get words all day through; First from him, now from you!  Is that all you blighters can do?  My teenage daughter and I watched the wonderful musical My Fair Lady this weekend. The Lerner & Loewe song “Show Me” seemed to perfectly......

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Banana-fana Fo-senior … The 50+ Marketing Name Game

Banana-fana Fo-senior … The 50+ Marketing Name Game

* A new ecommerce site debates, do we create a category for 40+ products or for aging needs or for more complicated prescriptions? * A senior living community wants to ban the word senior from brochures. * A 55+ housing builder wants to strike the word retirement from its website. Across industries, marketers......

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Mature Marketing Links of the Week: Landing Page Tips & “Free” ROI

Mature Marketing Links of the Week: Landing Page Tips & “Free” ROI

Happy Monday!  It’s hard to believe that June is coming to a close, where did the time go?!  Let’s jump right into the mature marketing news that had people talking this past week.  Have something to share?  We’d love to see it in our comment section. MOST CLICKED: As more......

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Mature Marketing Links of the Week – Tablets for Responsive Design, (un) Retirement

Mature Marketing Links of the Week – Tablets for Responsive Design, (un) Retirement

Three bears, two speakers, and one exciting milestone. Let the round-up of top mature marketing links begin! 1. MOST SHARED: Goldilocks and websites: Why designers should see tablets as “just right.”  http://bit.ly/T0Q8GQ In this post by Monetate, Nathan Richter suggests that tablets are the perfect device for designers to focus......

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Mature Marketing Links of the Week – Capturing Content, Continuing Careers

Mature Marketing Links of the Week – Capturing Content, Continuing Careers

Today is the birthdate of American composer Cole Porter, inspiring us to add a little musical flair to our weekly round-up of top mature marketing links. You’re The Top: The tweet receiving the most clicks this week taught us that email continues to be a top marketing channel for reaching......

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Mature Marketing Links of the Week: Internet-Depression Connections and Aging Realities

Mature Marketing Links of the Week: Internet-Depression Connections and Aging Realities

Happy Monday! This week’s mature marketing articles of interest recap is double the pleasure, as we missed last week as our staff took time out to commemorate Memorial Day. But first, we’d be remiss if we didn’t acknowledge the passing of Maya Angelou. So much has already been said to......

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Mature Marketing Links of the Week: Boomer Dreams and The Meaning of Life

Mature Marketing Links of the Week: Boomer Dreams and The Meaning of Life

Happy Monday!  There is a lot to share so let’s jump right in.  This week’s mature marketing stories of the week focused on following your dreams and defining meaning. Have something to share?  Be sure to include in the comment section below. MOST CLICKED: Ad Age recently showcased a series......

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Mature Marketing Links of the (Two) Weeks – Transformations

Mature Marketing Links of the (Two) Weeks – Transformations

Welcome back to our Monday links round-up! Faithful followers of this weekly recap of 50+ marketing links might have noticed we missed last week. Blame it on me. I was enjoying Jazz Fest in New Orleans and much as I love my job … Springsteen, Chick Corea, George Porter Jr.......

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Supporting a Transformative Idea of Aging

Supporting a Transformative Idea of Aging

One thing we love about marketing senior living is the chance to collaborate with organizations that help people live rewarding, meaningful and engaging lives. But do most organizations genuinely believe this is possible regardless of age and health challenges? Do their residents and team members share these beliefs? And do......

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Mature Marketing Links of the Week: Technology & Boomer Migration

Mature Marketing Links of the Week: Technology & Boomer Migration

Happy Monday! Here is a recap of the top mature marketing news and reports that had people talking. MOST SHARED A study released in early April entitled Older Adults and Technology Use  by the  Pew Research Center that had many people sharing last week.  The study, and associated article,  focuses......

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Pew Report Shows Gains in Technology Adoption by Older People

Pew Report Shows Gains in Technology Adoption by Older People

Yesterday we shared four facts from a new Pew Research Center report on technology adoption by older people, specifically Americans over the age of 65. It was a story of Internet haves and have nots, as younger, more affluent seniors dive into the web while older, lower-income elders remain disconnected.......

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Older Adults and Technology: Two Groups of Seniors Emerge

Older Adults and Technology: Two Groups of Seniors Emerge

In early April, the Pew Research Center released its latest report on Older Adults and Technology Use. The subhead for the report tells the tale: “Adoption is increasing, but many seniors remain isolated from digital life.” Indeed, the researchers identified two groups: 1) Younger, higher-income and more educated Americans over......

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Mature Marketing Links of the Week: How Do You Make an Email Subject Line Irresistible?

Mature Marketing Links of the Week: How Do You Make an Email Subject Line Irresistible?

Our Monday round up of top 50-plus marketing links aims to grab you by the subject line and take you on the road. Are you ready to ride? 1. MOST CLICKED / MOST RETWEETED: “Using one of these 2 elements in your email’s subject line all but guarantees someone will......

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Mature Marketing Links of the Week: Mobile Apps & The New Face of Retirement

Mature Marketing Links of the Week: Mobile Apps & The New Face of Retirement

Happy Monday!  Hard to believe that the month is already half over.  Thankfully, we’ve got another round-up of the top mature marketing articles and insights that had people talking this past week.  Have something to add?  We’d love to see your comments in the section below. MOST SHARED: There’s an......

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Will Facebook Paper Reach the Doorsteps of Baby Boomers and Seniors?

Will Facebook Paper Reach the Doorsteps of Baby Boomers and Seniors?

What is Facebook Paper, and why should those marketing to Baby Boomers and seniors care? Facebook Paper is the social network giant’s newest way of delivering content and putting its stamp on the digital world. But it’s not just about providing you with the newest way to reach your personal......

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Mature Marketing Links of the Week – A Smorgasbord

Mature Marketing Links of the Week – A Smorgasbord

Last week, our Twitter, Google Plus and LinkedIn connections clicked on a wide variety of links. The result? This weekly links round-up is a smorgasbord* of resources for folks marketing to seniors and boomers. Without further ado, let’s serve up those insights: 1) The next time someone implies that seniors......

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More Senior Living Take-Aways from PEAK 2014

More Senior Living Take-Aways from PEAK 2014

Last week we shared senior living insights from LeadingAge’s PEAK Leadership Summit.  Here are several ideas from the conference specifically about how to implement and lead change. What are you doing within your own organization to ensure you are continuing to innovate and evolve?  Perhaps these examples can provide some......

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Mature Marketing Links of the Week – Personal Data, Public Appeals

Mature Marketing Links of the Week – Personal Data, Public Appeals

March whipped by. April is only one day away. Could the mythical season called “Spring” be far behind? We won’t delay when it comes to rounding up the top mature marketing links. Based on clicks, tweets, favorites and other shares, here’s what caught the attention of the 50+ marketing crowd......

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Mature Marketing Links of the Week: Senior Housing and Creative Inspiration

Mature Marketing Links of the Week: Senior Housing and Creative Inspiration

Happy Monday!  Let’s jump right into the mature marketing news and insights from the past week that had people talking, clicking and sharing.  Have other senior marketing news to share?  Please be sure to post it in the comment section. 1. MOST CLICKED A 2012 survey identifying real estate trends......

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Mature Marketing Links of the Week – PR Myths, Senior Living Selling Points

Mature Marketing Links of the Week – PR Myths, Senior Living Selling Points

I can’t help but start the day thinking of a dear friend of Creating Results, Bill Shaevel. Bill, a dynamic Boston lawyer of Jewish ancestry, got his start working for Tip O’Neill. And so he began every conversation with “Top of the Morning!” It made my Irish heart glad. Top......

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Mature Marketing Links of the Week- Teen Content Marketing and Living Longer, Better

Mature Marketing Links of the Week- Teen Content Marketing and Living Longer, Better

I don’t know about you, but while I love that daylight savings means that it stays lighter longer, I detest the hour of sleep that is lost.  That loss won’t stop us from sharing the mature marketing news that influenced and inspired this past week.  Have something to share?  Please......

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Mature Marketing Links of the Week – Persistence, Peers, Priorities

Mature Marketing Links of the Week – Persistence, Peers, Priorities

Happy morning-after-the-Oscars! Did you watch the awards show all the way through last night? If you’re feeling a little down(ton) this morning, perhaps this post can Perk you up. Our weekly round-up of the top links for marketing to 50-plus consumers is brought to you by the letter P… 1.......

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Mature Marketing Links of the Week – Senior Happiness and the Power of Twitter

Mature Marketing Links of the Week – Senior Happiness and the Power of Twitter

Happy Monday! Let’s jump right into the mature marketing stories that had people talking last week.  Have something to share or add?  Please note in the comments below. 1. MOST CLICKED There was a lot of interest in a recent article by Shift Communications, which shared ideas for how to......

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Mature Marketing Links of the Week – Email + Social, Millennials at Home

Mature Marketing Links of the Week – Email + Social, Millennials at Home

What boomer and senior marketing resources captured the most clicks, shares and conversation last week? Read on for our regular links round-up. 1. MOST CLICKED: Did you know that an old channel (email) can help you be more effective with a new channel (social)? Chris Penn explains how: Facebook and......

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Mature Marketing Links of the Week – Selfies and the “Look”

Mature Marketing Links of the Week – Selfies and the “Look”

Happy Monday!  I don’t know about you, but I’ve become obsessed with the Olympics – watching athletes go for the gold.  Here are the mature marketing articles from the past week that were singled out as golden.  Have something to share, we’d love to see it in the comment section......

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Mature Marketing Links of the Week – Baby Boomer Splits & Starts

Mature Marketing Links of the Week – Baby Boomer Splits & Starts

Did you watch the Super Bowl last night? Was there a commercial that you felt would resonate with older adults … or perhaps one that would repel them? Please share your thoughts on the best and worst for 50+ers in the comments. Our game plan hasn’t changed. It’s Monday, and......

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Mature Marketing Links of the Work – “Content blooms everywhere”

Mature Marketing Links of the Work – “Content blooms everywhere”

Monday Morning: Why must you be so speedy? On the bright side, Monday’s reappearance means it’s time for our weekly round-up of resources and links to improve your marketing to older adults. 1. MOST SHARED, MOST CLICKED, MOST RESONANT: “Content” isn’t just things we think about as “marketing,” writes Ann......

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Baby Boomers Rely More on Advertising than their GenY Children

Baby Boomers Rely More on Advertising than their GenY Children

A new study from Radius Global Marketing Research compares the purchase influences for Baby Boomers and their children, known as Gen Y or Millennials. The upshot? Boomers are more influenced by advertising than the younger generation; Millennials are more influenced by word of mouth and search engines. How Boomers and......

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Mature Marketing Links of the Week – A smattering of digital

Mature Marketing Links of the Week – A smattering of digital

Our regular mature marketing links round-up this week features a smattering of data, thought-pieces and tips all related to the digital space. Is it a sign of the continually growing use of technology by older adults? Or a sign that marketers and businesses are finally looking past stereotypes about this......

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Which Social Networks are Boomers and Seniors Using Now?

Which Social Networks are Boomers and Seniors Using Now?

The Pew Internet & American Life Project kicked off their New Year’s celebration on December 30, popping the cork on a new report that details which social networks are used by baby boomers, seniors and other adults. The data reinforces Creating Results’ Social, Silver Surfers research showing that Facebook is......

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Mature Marketing Links of the Week – Boomer finances, 40+ Video viewing

Mature Marketing Links of the Week – Boomer finances, 40+ Video viewing

To our readers in Latin countries, feliz Dia de los Reyes! As this is the first Monday round-up of the New Year, we hereby resolve to keep it short and sweet. (While still getting you those mature marketing insights you value.) 1. MOST CLICKED: From Bloomberg, a fascinating look at......

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Holiday Hints for Happy 50-Plus Marketing

Holiday Hints for Happy 50-Plus Marketing

Eight Tiny Ways to Stay Off Santa’s “Naughty” List First came Santa. The big guy found his senior secrets exposed in 2011. Then, Mrs. Claus. She and other marvelous, mature women were showcased in 2012. And now, the elves at Creating Results have done it again. This year’s holiday gift......

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The Age of Email (Does this account make me look old?)

The Age of Email (Does this account make me look old?)

MailChimp — the email marketing service provider used to send more than 4 billion emails a month, including this blog — recently asked and answered a great question: If all you knew about someone was their email address, what would you know about them? After pointing out the obvious prefix......

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Mature Marketing Links of the Week – Simple, Thankful

Mature Marketing Links of the Week – Simple, Thankful

For those in the United States, this is Thanksgiving week. The entire Creating Results team is, indeed, very thankful … * for clients whose products and services improve the lives of older adults; * for those with the determination to be different in how they market to 50+ers; * for......

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Mature Marketing Links of the Week – Granny Tech Advisor and Boomer Financial Security

Mature Marketing Links of the Week – Granny Tech Advisor and Boomer Financial Security

Happy Monday and Happy Veterans Day.  We at Creating Results are grateful for the brave men and women who so selflessly serve and protect our freedoms – today (and everyday) we offer our thanks.  Now on to the mature marketing links of the week which had people talking, sharing and......

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Mature Marketing Links of the Week – Content Marketing Refreshing, LGBT Seniors

Mature Marketing Links of the Week – Content Marketing Refreshing, LGBT Seniors

Welcome, November! I hope everyone muddled through the weekend switch off daylight saving time. What did you do with the extra hour? Each Monday we save links to the resources that garnered the most attention from boomer and seniors marketing pros during the past week, and share them in this......

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Who Uses Instagram and Snapchat? Not 65+ Seniors

Who Uses Instagram and Snapchat? Not 65+ Seniors

Online photo sharing and video sharing are on the rise, reveals a new report by the Pew Internet and American Life Project. And while Instagram and Snapchat are seeing significant gains in users, these mobile apps are not being used in significant numbers by 65+ seniors. The Pew report summarizes: “More internet......

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Mature Marketing Links of the Week – Retirement Planning and Hybrids
Mature Marketing Links of the Week- Social Media Trends and Strategies

Mature Marketing Links of the Week- Social Media Trends and Strategies

Happy Monday!  It’s hard to believe another week has come and gone.  Here we showcase those mature marketing articles and news from the last week that had people talking.  Interest in posts regarding social media dominated, receiving many shares, comments and clicks.  We welcome (and encourage) your comments, so please......

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Mature Marketing Links of the Week – SEO basics, Digital marketing complexities

Mature Marketing Links of the Week – SEO basics, Digital marketing complexities

Looking for the top resources of the week for 50+ marketing? You’ve come to the right place. Plus, a little inspiration for those who read all the way through … 1. MOST CLICKED: Who Needs SEO Anyway? (You Do.) This back-to-basics SEO piece captured the most attention on our social......

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More Insights from Retail for Developers of Active Adult and Senior Living Communities

More Insights from Retail for Developers of Active Adult and Senior Living Communities

Market Force’s annual survey on fashion retailers certainly made us take notice—our favorite stores were right up on top of their list. And we weren’t surprised that a major reason was their customer-centric focus. Yesterday’s post noted several ways active adult and senior housing communities incorporated customer-centric approaches in their......

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What Over 55 Housing Can Learn From Nordstrom

What Over 55 Housing Can Learn From Nordstrom

Creating Results is always shopping for consumer insights that can help our clients motivate baby boomers, and were delighted to see Market Force’s annual survey on fashion retailers. Thousands were surveyed, but any woman who loves shoes could’ve saved them the time: Nordstrom is the best! Of course the survey,......

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Mature Marketing Links of the Week- Twitter’s Future Plus Boomers and Cell Phones

Mature Marketing Links of the Week- Twitter’s Future Plus Boomers and Cell Phones

Happy Monday! Below you’ll find the top mature marketing news of the last week that had people talking, clicking and sharing.  Have insights to share that you don’t see here?  Please be sure to include in comments below. MOST CLICKED: Mark W. Schaefer’s article and shared podcast regarding Twitters future......

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Mature Marketing Links of the Week – Doubletalk, Triplescreens

Mature Marketing Links of the Week – Doubletalk, Triplescreens

Good Monday morning! Where are you reading this blog post? As today’s recap of top mature marketing links will show, your device of choice is influenced by your age and whether you (smartly) subscribe by email. 1. MOST SHARED: 194 million Americans go online every month. New data from comScore......

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Mature Marketing Links of the Week – 9/23/13

Mature Marketing Links of the Week – 9/23/13

Happy Monday!  Let’s get right into the mature marketing news and stories which resonated the most this past week.  Have something to share that isn’t included here?  Please be sure to add to the comment section below. MOST SHARED : Sulu explains technology to boomers and seniors.  George Takei, of......

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Mature Marketing Links of the Week – 9/3/13

Mature Marketing Links of the Week – 9/3/13

Our usual Monday Marketing links round-up was delayed a day so that Creating Results’ team members could enjoy Labor Day with their families and friends. We hope you did the same! But now it’s back to work … sigh. 1. MOST SHARED: Our blog and Twitter readers seemed to be......

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A Look at American Families and Household Arrangements by Age and Gender

A Look at American Families and Household Arrangements by Age and Gender

The US Census Bureau this month released a new report on “America’s Families and Living Arrangements.” There were a few key statistics that relate to our favorite kind of householders — baby boomers and seniors — that we wanted to share with those marketing to older adults. Are baby boomers......

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Mature Marketing Links of the Week – 8/26/13

Mature Marketing Links of the Week – 8/26/13

It’s hard to believe that the summer months have flown by so quickly.  Even harder to believe that another week has come and gone.  Here are the top mature marketing news and stories that had people talking last week.  Have news to share that isn’t listed here?  Please add to......

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“United States of Aging” Survey Offers Marketing Inspiration for Senior Living

“United States of Aging” Survey Offers Marketing Inspiration for Senior Living

Our friend Michelle Seitzer at SeniorsForLiving.com last week shared a survey from the National Council on Aging (NCOA). The report compared the outlook, physical health, financial concerns and technology use of adults over 60 with those aged 18-59. The NCOA proved their marketing savvy by producing an infographic for the......

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Smartphone, Tablet Use by Age and Gender

Smartphone, Tablet Use by Age and Gender

The Donald W. Reynolds Journalism Institute has released a report on Mobile News trends that includes very useful data related to smartphone and tablet use by age and gender. While news reading on smartphones by users over 65 is much lower than other age groups, check out the strong percentage......

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Mobile News Reading Increases, Though Print Newspapers Maintain Hold On Seniors

Mobile News Reading Increases, Though Print Newspapers Maintain Hold On Seniors

A substantial number of us are now taking our news on the go, reports eMarketer. 62% of 45-54 year olds (younger Baby Boomers) and 64% of 55-64 year olds (leading edge Boomers) who use smartphones are now consuming news on that device. In fact, more than 1/2 of smartphone users at......

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Pew: Social Media Adoption by 65+ Seniors Has Tripled In the Last Four Years

Pew: Social Media Adoption by 65+ Seniors Has Tripled In the Last Four Years

Looks like we need to update the chart shared in yesterday’s post! The Pew Internet & American Life Project has released new data on social networking, reporting that now 72% of all online adults are using social sites such as Facebook and Twitter.  Per the study, “Today, social networking site......

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Mature Marketing Links of the Week- 7/29

Mature Marketing Links of the Week- 7/29

It’s hard to believe it is almost the end of July.  Let’s celebrate the month with a recap of the mature marketing articles of the past week that drew the most interest.  Have something to add to the list?  Please leave in the comments below. Most Clicked Marketing Profs article......

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Content Marketing: Conversations not Campaigns, Empathy not Email Blasts

Content Marketing: Conversations not Campaigns, Empathy not Email Blasts

Take-aways from the July 23 Marketo JumpStart Tour There’s a stereotype that New Englanders like to talk about the weather, so I won’t mention the torrential downpour I drove through on the way to the JumpStart event in Boston yesterday. Or the rain-forest like heat in the meeting hall. Or the......

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Mature Marketing Links of the Week – A rose by any other name …

Mature Marketing Links of the Week – A rose by any other name …

“What’s in a name? that which we call a rose / By any other name would smell as sweet …” — William Shakespeare, Romeo and Juliet, Act II, Scene II What’s in a name? When it comes to mature marketing, a great deal. Tell an 80 year old that their cohort is......

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Mature Marketing Links of the Week – 7/15/13

Mature Marketing Links of the Week – 7/15/13

Busy week ahead! Let’s dive right in to our round-up of links and resources useful to mature marketing pros. 1. MOST CLICKED: An interesting discussion on the average age of Facebook workers, begun by thought-leader Jeremiah Owyang. He posted: “Am I too old to work at Facebook? Since the median......

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Mature Marketing Links of the Week – 7/8/13

Mature Marketing Links of the Week – 7/8/13

As our clients know, I love looking at data and seeing what it tells us. Looking at the analytics from our Twitter, LinkedIn and Facebook channels last week tells me … Short week and shorter attention spans! (grin) We hope all our readers enjoyed a lovely holiday with family and......

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Mature Marketing Links of the Week – 7/1

Mature Marketing Links of the Week – 7/1

It’s hard to believe that it’s already July.  This week we celebrate our nation’s independence- I hope that you have a wonderful 4th of July celebration.  Now on to the celebration of those mature marketing articles of note from the last week that received the most buzz.  Have something to......

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Mature Marketing Links of the Week – 6/17/13

Mature Marketing Links of the Week – 6/17/13

And just like that, it’s Monday again. Time for our weekly round-up of links, articles and resources that can help you get better results from your mature marketing program. Please join in the conversation — in the comments section of this blog, on Twitter, on LinkedIn, on Google Plus …......

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Mature Marketing Links of the Week – 6/10/13

Mature Marketing Links of the Week – 6/10/13

Those of you who watched the Tony Awards last night know that host Neil Patrick Harris opened with a number that was BIGGER. At Creating Results, we don’t have 4 Matildas or the cast of Newsies in our supply closet. But we were inspired to make this week’s round-up of......

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Mature Marketing Links of the Week – 6/3

Mature Marketing Links of the Week – 6/3

We’re back with the mature marketing posts, tweets and articles about boomers and beyond that generated the most buzz and interest.  Don’t see your most memorable senior marketing post in this list? Please be sure to share in the comments below. Most Shared NPR’s recent article Boomer Housemates Have More......

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Grab the Broom- Spring Cleaning Tips to Optimize Your Email Program

Grab the Broom- Spring Cleaning Tips to Optimize Your Email Program

Each Spring the cleaning bug strikes- we clean out our closets, drawers, cars and other areas that have been neglected through the long winter months.  Your email program is no exception. In order to ensure effectiveness you should regularly evaluate metrics, shift goals and review the integration of your email......

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Super Seniors, Super Senior Living Communities, Super Give-Away

Super Seniors, Super Senior Living Communities, Super Give-Away

Creating Results is at VANHA conference for senior living communities with a dynamic presentation, game show and prizes. We bring the fun to blog readers....

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Mature Marketing Links of the Week – 5/20/13

Mature Marketing Links of the Week – 5/20/13

As the song goes, “rainy days and Mondays always get me down.” But sharing great resources and insights is a nice antidote! Welcome to another edition of the Mature Marketing links round-up. This is a collection of content that received the most attention from 50+ marketing pros in the past......

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Hot or Not? Digital Marketing, Seniors and The Need for Strategy

Hot or Not? Digital Marketing, Seniors and The Need for Strategy

A recent eMarketer report finds seniors are “Still Lukewarm on Web Activity,” noting use of the Internet, smart phones and social networks by those over 65 lags behind the total US population. In 2012, for the first time, more than half of people over 65 were using the Internet. However......

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10 Practical PR Tips for Community Developers

10 Practical PR Tips for Community Developers

Developers of master planned and active adult communities don’t want to waste time effort or money, yet too few are taking advantage of a proven technique: PR. Just like the other components of a successful integrated marketing program, public relations should be strategic and well thought-out. We’ve got 10 easy......

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Mature Marketing Links of the Week – 5/6/13

Mature Marketing Links of the Week – 5/6/13

Last week, those marketing to baby boomers and seniors were most intrigued by news that Amazon has recognized baby boomer spending power and launched a 50+ store. Learn about this and other top links of the week....

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Mature Marketing Links of the Week 4/29/13

Mature Marketing Links of the Week 4/29/13

Here we go…these are the top mature marketing links, posts and insights from the previous week.  Enjoy (and be sure to share your top mature marketing insights within the comments). 1. MOST CLICKED:  A Princeton University study on ageism examined perceptions of older people across generations. According to the study,......

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What Do Baby Boomer Buyers Want in A Home?

What Do Baby Boomer Buyers Want in A Home?

The big question: “When it comes to home buying, what do Baby Boomers want?” The simple answer: “Everything.” In this two-part series, Todd Harff shares insights and ideas from a recent panel of housing experts at the Urban Land Institute Trends Conference....

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Mature Marketing Links of the Week – 4/22/13

Mature Marketing Links of the Week – 4/22/13

Let’s get to it! Our weekly round-up of top links, articles and resources for mature marketing. 1. MOST CLICKED: We have a tie — * If you’re happy & you know it … You’re a member of the Silent Generation, per Prosper Insights: http://ow.ly/k14Rq  Whether it’s their love life or their......

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CR Speaks! Marketing News (and Presentations) You Can Use

CR Speaks! Marketing News (and Presentations) You Can Use

We’ve Updated our Library Gain insights into marketing to Boomers and Seniors when you click here to view our library of recent presentations. You can learn: 1. The Ins and Outs of Social Media: Explore how to use social networking to motivate the 50+ consumer. 2. The Nuts and Bolts......

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Marketing Strategy: It’s not just for the Fortune 500, It’s for the Fortunate 5000

Marketing Strategy: It’s not just for the Fortune 500, It’s for the Fortunate 5000

The Need for Marketing Strategy for Mid-Sized Organizations We live in a faced-paced world with incredible changes every day. While there has always been change, never before has so much changed so quickly. Entire industries are being rendered obsolete as others (which no one had even thought of two years ago)......

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Baby Boomer Bashing: I just don’t get it

Baby Boomer Bashing: I just don’t get it

When drafting a post recwently, I was shocked to see a drop down menu appear for the "focus keyword" with baby boomer-bashing keyphrases. Why can so many people write blog posts with a theme of "baby boomers suck," that not only isn't it challenged it becomes a suggested keyword?...

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War of the Worlds? Email vs Social Media Marketing for Targeting Older People

War of the Worlds? Email vs Social Media Marketing for Targeting Older People

Recently Creating Results has spoken about the benefits of an integrated email and social media strategy at a variety of settings, including the LeadingAge annual meeting, International Conference on Active Aging, the Planned Giving Group of New England, and the International Builder Show.  Some audience members express concern with how......

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Mature Marketing Links of the Week – 3/4/13

Mature Marketing Links of the Week – 3/4/13

March already! Did you know that March used to be the first month of the year? A great reason to give for not making progress on those New Year’s resolutions … Each Monday we resolve to share on this blog a round-up of articles, insights and other resources for marketing......

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Mature Marketing Links of the Week – 2/25/13

Mature Marketing Links of the Week – 2/25/13

It may lack some of the glitz of last night’s big Awards program, but each week on this blog we dramatically reveal the very best resources in our industry, as judged by an Academy of 50+ marketing fans on Twitter, LinkedIn, et al. And we do it in far fewer......

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US Social Network Users by Age Group – New Statistics From Pew

US Social Network Users by Age Group – New Statistics From Pew

The Pew Research Internet and American Life Project has released new statistics on who is using social media by age group. Curious as to which social platforms are attracting the most baby boomers and seniors? Here is a Q&A that could guide your decisions regarding marketing to matures on Facebook,......

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Mature Marketing Links of the Week – 2/18/13

Mature Marketing Links of the Week – 2/18/13

A weekly round-up of the week’s top resources for marketing to baby boomers and seniors, as judged by clicks, shares and comments on Twitter, Facebook, LinkedIn and Google+. MOST CLICKED/MOST SHARED: Working past retirement age is not really a boomer phenomenon, notes NPR News in an inspiring piece about a......

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Mature Marketing Links of the Week – 2/4/13

Mature Marketing Links of the Week – 2/4/13

Super Sunday? Bah. Bring on Mature Marketing Monday, and our regular round-up of the top links of the week. 1. MOST SHARED: Can narcissism sell t-shirts – and health? So suggests a social marketing case study via MediaPost. A boutique used social media to test whether its customers would be......

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Mature Marketing Links of the Week – Kudos & Kongratulations Edition

Mature Marketing Links of the Week – Kudos & Kongratulations Edition

I’m not quite sure where the week went but I am sure it’s time to round-up our top links for marketing to baby boomers and seniors. Happy Monday! 1. MOST SHARED: TV and newspapers trump social media marketing for influence on baby boomers and seniors. http://bit.ly/14nGboA This is actually a......

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Mature Marketing Links of the Week – 1/21/13

Mature Marketing Links of the Week – 1/21/13

Apparently, you marketing pros who follow Creating Results on Twitter and other platforms just love lists and tables. How do we know? The attention paid to those links this past week. 1. MOST CLICKED/MOST SHARED: 30 careless mistakes that will totally muck up your marketing. This is a terrific list......

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Mature Marketing Links of the Week – 1/7/13

Mature Marketing Links of the Week – 1/7/13

Each Monday, we recap the articles and links that most resonated with mature marketing professionals the week before. (On the rare occasion, we recap a full year.) Our goal is to present resources that will help you create results with baby boomers and seniors. If you ever read this round-up......

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Who Pays for News? 50 Plus Boomers & Seniors

Who Pays for News? 50 Plus Boomers & Seniors

The Pew Research Center’s Project in Excellence in Journalism has released some interesting data regarding news consumption and our favorite cohorts — baby boomers and seniors. ‘Tis the season to be honest, so I’ll cop to a little “we told you so” action happening in the Creating Results offices. The......

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Mature Marketing Links of the Week – 12/10/12

Mature Marketing Links of the Week – 12/10/12

Happy Hanukkah to our friends who celebrate! The Festival of Lights is well underway, and so will be this weekly round-up of top mature marketing links in 5, 4, 3 … 1. MOST CLICKED: Our free whitepaper on website usability for active adults was clicked and shared and clicked and......

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Mature Marketing Links of the Week – 11/26/12

Mature Marketing Links of the Week – 11/26/12

I hope everyone enjoyed the short week and the long weekend. This week, I’ve got the opposite happening! I’m heading to New Orleans for the International Council on Active Aging conference to present an exciting case study — “The Ins & Outs: Social Media Marketing for Retirement Communities.” Will you......

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Mature Marketing Links of the Week – 11/19/12

Mature Marketing Links of the Week – 11/19/12

In case you haven’t visited our Facebook or Google+ pages recently, I thought I’d share our “cover” photo and a big THANK YOU for being a reader of this blog! The entire team at Creating Results is grateful for the opportunity to share our passion for marketing to baby boomers and......

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Mature Marketing Links of the Week – 11/12/12

Mature Marketing Links of the Week – 11/12/12

The resources we share for understanding 50+ consumers are quite varied, so it shouldn’t surprise us that a recap of top links would be as well. Here they are — the articles, white papers, etc. from the last two weeks that garnered the most attention from Creating Results’ followers on......

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Mature Marketing Links of the Week – 10/29/12

Mature Marketing Links of the Week – 10/29/12

As Pooh would say, “It’s a rather Blustery Day” for those of us along the East Coast. (My own sentiments lie with Piglet, who observed “I don’t mind the leaves that are leaving. It’s the leaves that are coming.”) Stay warm, stay safe, stay with this post a few moments......

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Mature Marketing Links of the Week – Mile High Edition

Mature Marketing Links of the Week – Mile High Edition

Greetings from Denver! Creating Results has a team of four in the Mile High City this week, participating in the LeadingAge 2012 Annual Meeting. This year’s event has as it’s theme “Inspire. Serve. Advocate.” — a wonderful call to action for LeadingAge members who provide care and services for America’s elders.......

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Mature Marketing Links of the Week – 10/15/12

Mature Marketing Links of the Week – 10/15/12

Only 6 days until LeadingAge Annual Meeting in Denver! Looking forward to sharing insights into older consumers at our booth, #1443. In the meantime, here are the resources and links which got the most attention in the past week from those marketing to baby boomers and seniors. 1. MOST CLICKED:......

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Mature Marketing Links of the Week – 10/8/12

Mature Marketing Links of the Week – 10/8/12

This week’s round-up of the top 50+ resources, links and articles has a bit of a non-profit, planned giving tilt. To be expected, as we were live tweeting several sessions from the excellent National Conference on Philanthropic Planning in New Orleans last week. But never fear! There’s something for everyone......

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Mature Marketing Links of the Week – 10/1/12

Mature Marketing Links of the Week – 10/1/12

Happy October! This is going to be a busy month for the Creating Results team.  I’m off to New Orleans this week to present at the National Conference on Philanthropic Planning (October 3-5). If you’re planning to attend this terrific event, I hope you’ll join me in Grand Salon A......

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Mature Marketing Links of the Week – 9/17/12

Mature Marketing Links of the Week – 9/17/12

Monday! Let’s jump right into our recap of last week’s top resources/articles for those marketing to baby boomers and seniors. These two items tied for clicks and shares. 1. Consumer packaged goods spending by younger baby boomers (born between 1956 and 1964) has consistently been higher than that of their elders......

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Mature Marketing Links of the Week – 8/21/12

Mature Marketing Links of the Week – 8/21/12

Tuesday? How did it get to be Tuesday? We know for many of you Monday just didn’t feel right without your recap of the top 50+ marketing resources. Please accept our apologies! 1. MOST CLICKED: When a Huffington Post columnist wondered “why don’t we celebrate 90 year olds?” the Creating......

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Mature Marketing Links of the Week – 8/13/12

Mature Marketing Links of the Week – 8/13/12

Happy Monday!  Erin is on vacation this week so it is my pleasure to bring to you the top 50+marketing links of the week.  Be sure to share your thoughts in our comment section. MOST SHARED: It’s good to be king…our  infographic showcasing what baby boomers and seniors do online......

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Picturing Boomer Sales Success with Photography of Older Models

Picturing Boomer Sales Success with Photography of Older Models

The Toronto Star took a look yesterday at the recent success of older fashion models, mature women who find they are busier than ever with bookings. Why? The Star quotes Alan Thomas Smith of Toronto-based PUSH modelling agency. “On the one hand, you have a new lifestyle market,” says Smith: “a......

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Mature Marketing Links of the Week – 7/23/12

Mature Marketing Links of the Week – 7/23/12

Round-up time! 1. MOST CLICKED: A Creating Results blog post on the “grandparent economy” from a few years back garnered the most clicks this week. So what grandparents do spend and spend on? Non-profit organizations; travel – by themselves,with friends and with the grandkids; grandchild education; and toys … lots of toys......

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Mature Marketing Links of the Week – 7/16/12

Mature Marketing Links of the Week – 7/16/12

A weekly round-up of those articles, resources and insights that connected with mature marketing pros on Twitter, Google Plus, LinkedIn and Facebook. 1. MOST CLICKED: LeadingAge reports on how several leading continuing care retirement communities (CCRCs) are becoming vacation destinations. “Mather LifeWays in Evanston, IL and LaPosada in Green Valley,......

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What Percentage of Baby Boomers and Seniors are Gay?

What Percentage of Baby Boomers and Seniors are Gay?

Just as Pride month came to a close last week, Experian Simmons released a demographic spotlight report on gay Americans. One item of particular interest to us was a breakdown of the LGBT and heterosexual populations by age. Per Experian’s report: “Consistently over time, the adult LGBT population has predictably......

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Mature Marketing Links of the Week – 7/2/2012

Mature Marketing Links of the Week – 7/2/2012

Hello, Monday. How’d ya sneak up on us so fast? Here’s our weekly round-up of top resources for marketing to 50+ consumers – links, articles and reports that earned the most clicks, shares or discussion last week. Did we miss anything? Please share your “must-reads” in the comments section. 1.......

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TV and Newspapers Trump Social Networks for Influence on Seniors

TV and Newspapers Trump Social Networks for Influence on Seniors

What timing. The same day that Senior Housing News posed the question “Is Facebook the New Frontier for Marketing Retirement Communities to Seniors?” the Center for Media Research shared an answer: “No.” Well, actually what they shared was survey data showing that when it comes to influence on consumers, TV......

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Mature Marketing Links of the Week – 6/25/12

Mature Marketing Links of the Week – 6/25/12

A weekly round-up of resources for 50+ marketers: Seniors embracing technology through an iPad club. Who's the real ME Generation - baby boomers or Millennials? Tips for using LinkedIn company pages in your marketing. 5 tips for storytelling....

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Mature Marketing Links of the Week – 6/18/2012

Mature Marketing Links of the Week – 6/18/2012

Happy Monday! I hope you enjoyed a lovely Sunday celebrating your fathers – or being celebrated as a Dad, a Pop or PopPop, a Grandpapa, a Pai, a Granddad, a Boppa … We skipped last week’s round-up of the top mature marketing resources as judged by the number of shares, re-tweets,......

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What Do (Older) People Do Online? New Infographic for Marketers

What Do (Older) People Do Online? New Infographic for Marketers

Infographic Details Email, Social Media and Digital Habits of Baby Boomers and Seniors Two weeks ago, Creating Results addressed the newest/buzziest social media platform, Pinterest, in a series of posts on this blog. The response from readers and clients was very positive – and it revealed a desire to learn......

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Mature Marketing Links of the Week – 6/3/12

Mature Marketing Links of the Week – 6/3/12

Hello, Monday! Hello, June! Here are the resources and articles that earned the most clicks, shares and attention last week from mature marketing pros. 1. MOST CLICKED: The Uneven Aging of America. This interactive map from AdAge demonstrates how America’s aging population is not evenly distributed across the country. You......

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Mature Marketing Links of the Week – 5/29/12

Mature Marketing Links of the Week – 5/29/12

“Let no vandalism of avarice or neglect, no ravages of time, testify to the present or to the coming generations that we have forgotten, as a people, the cost of a free and undivided republic.” – John A. Logan, Commander-in-Chief Each year on Memorial Day, my little town of Warren,......

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Pin Your Marketing Hopes on Strategy and Results, Not the New Shiny

Pin Your Marketing Hopes on Strategy and Results, Not the New Shiny

Disclaimer: I am truly terrified to try Pinterest. As a digital marketer at Creating Results, I should just leap on in, right? We counsel clients in senior living, travel and active adult housing on how to make the most of social media engagement. I should be excited to experiment, right?......

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Are Baby Boomers and Seniors Interested in Pinterest?

Are Baby Boomers and Seniors Interested in Pinterest?

Yesterday we explained the ins and outs of Pinterest, the newest and shiniest kid on the social block. The explosive growth of this platform has the online world buzzing about with excitement – or skepticism. Is it really the next big thing? And more importantly for marketers to matures, is......

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Pinterest 101: A primer for the uninitiated or the uninterested

Pinterest 101: A primer for the uninitiated or the uninterested

Pinterest. At this point, most marketing professionals have heard of this growing social media platform. They may not, however, really understand what Pinterest is. And based on the calls we’ve been fielding from clients and prospects, organizations targeting 50 plus consumers are definitely not sure if Pinterest is right for......

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Mature Marketing Links of the Week – 5/21/12

Mature Marketing Links of the Week – 5/21/12

“The learned is happy, nature to explore; The fool is happy, that he knows no more.” – Alexander Pope (born on this day, May 21, in 1688) The Creating Results team is happy to each week explore and deliver to our friends/followers those resources which help us all learn more about......

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Re-Thinking Retirement – 6 Lessons For Marketers

Re-Thinking Retirement – 6 Lessons For Marketers

Last week I had the privilege of attending an event that made me smile, think and act. The occasion was the launch of Retirement on the Line, a new book by anthropologist Caitrin Lynch based on her 5 year study of eldersourcing at the Vita Needle factory in Needham, MA.......

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Mature Marketing Links of the Week – 5/7/12

Mature Marketing Links of the Week – 5/7/12

Your weekly digest of the tweets/links/resources that received the most clicks/shares/attention last week on Twitter/LinkedIn/Google+.  (Ever wonder how the AP and Chicago style mavens feel about the forward slash?) NPR listener Yoshiko Okuyama’s 20-year-old son and her 82-year-old mother. 1. MOST CLICKED: NPR’s comprehensive look at elder care, including the......

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Mature Marketing Links of the Week – 4/16/2012

Mature Marketing Links of the Week – 4/16/2012

Happy Monday!  Last week was a hotbed of social activity—here are the top tweets, shared links and general insights that garnered the most attention for marketing to boomers and seniors.  Enjoy! MOST CLICKED:  Top Five Regrets of Dying What would your greatest do-oever be as you faced your last day......

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Mature Marketing Links of the Week – 4/9/12

Mature Marketing Links of the Week – 4/9/12

I hope everyone had a wonderful weekend, celebrating Passover, Easter or the spring sunshine with family and friends! Now that I’ve overdosed on Peeps, it is, appropriately, time for the tweets of the week – last week’s top resources and insights for those marketing to baby boomers and beyond. 1.......

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It’s Loyalty, My Dear Boomer…Email Loyalty

It’s Loyalty, My Dear Boomer…Email Loyalty

Email marketing consistently seems to be a hot topic around the water cooler at our agency. We talk frequently about leveraging email to reach boomers and seniors, especially for the best way to use it for our continuing care retirement community and 50+ housing clients.  We know it works because......

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Mature Marketing Links of the Week – 4/2/12

Mature Marketing Links of the Week – 4/2/12

Welcoming spring with a round-up of the most popular 50+ marketing links of the week - from a study of Canadian boomer caregivers to the attractiveness of seniors housing to a comparison of spending by three generations (Baby Boom, Gen X, Gen Y)....

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Mature Marketing Links of the Week – 3/26/12

Mature Marketing Links of the Week – 3/26/12

This week's top baby boomer and senior marketing links/resources include a debate on whether Baby Boomers are acting their age, an infographic on the need for speed among Internet users (and two tools to help you see how your website measures up), 5 ways to get more traffic from content......

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Mature Marketing Links of the Week – 3/19/2012

Mature Marketing Links of the Week – 3/19/2012

How much is too much when it comes to brand messages via Facebook and other social networks? Will Boomers move to Florida, as retirees did in the past? What will be the impact of seniors on re-setting the demand for multifamily housing? These links and more in a weekly round-up......

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Five Fast Facts (and Related Marketing Tips) about Baby Boomer and Senior Women

Five Fast Facts (and Related Marketing Tips) about Baby Boomer and Senior Women

International Women’s Day is today, and we thought we’d celebrate by sharing five facts related to 50+ women – baby boomers and seniors. 1) Women continue to outnumber men at older ages. The chart below illustrates this truism – currently, about 15% of American women are over 65, vs 11%......

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Mature Marketing Links of the Week – 3/5/12

Mature Marketing Links of the Week – 3/5/12

What resources for marketing to baby boomers and beyond caught the attention of our Twitter, LinkedIn and Facebook followers last week? Read on for top links. 1. MOST SHARED/MOST CLICKED: From the San Francisco Chronicle, how the retirement attitudes of baby boomers differ from those of Gen X. In short,......

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Blogging and the Baby Boomer Home Buyer

Blogging and the Baby Boomer Home Buyer

I recently received an S.O.S. from a former active adult community client thinking of starting a blog as part of their online marketing to 50+ (baby boomer and senior) home buyers. “I’ve been charged by the big boss to start blogging as a way to connect with older buyers. But......

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Mature Marketing Links of the Week – 2/27/12

Mature Marketing Links of the Week – 2/27/12

Another Monday, another round-up of the mature marketing resources shared by Creating Results that received the most clicks, retweets or attention last week. 1. MOST CLICKED: Seth Godin’s “Simple Thougths about Fair Use” struck a chord with many of our Twitter and LinkedIn followers. Godin explains the difference between copyright and......

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Mature Marketing Links of the Week 2.20.12

Mature Marketing Links of the Week 2.20.12

Happy President’s Day Monday.  The following are the mature marketing links and resources of note for the past week. Enjoy! 1. MOST CLICKED: Love was in the air with Three Not-So-Silly Statistics for Valentine’s Day, examining fun facts about 55+ consumers from the National Health Statistics Reports.      Marriage does......

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Social Media Marketing and the 50+ Home Buyer

Social Media Marketing and the 50+ Home Buyer

The question crops up regularly on LinkedIn Groups: “What is the best way to reach baby boomer and senior home buyers? Is social media the new priority?” Creating Results’ own Beth Rand will help address that question today at the International Builders’ Show, during her presentation “Marketing to the 50+......

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Is 50+ Housing Declining or Thriving?

Is 50+ Housing Declining or Thriving?

That provocative headline is the topic of a panel Todd Harff will host today at the International Builders’ Show in Orlando. Todd will be joined by three panelists who are nationally respected developers/marketers of a dozen communities catering to 50+ homebuyers. What the panelists have in common is persistence, creativity......

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Facebook, Internet Users More Similar to Offline Population Ages Than Ever

Facebook, Internet Users More Similar to Offline Population Ages Than Ever

With all the excitement over the Facebook IPO, Heather Dougherty at Experian Hitwise today rounded up 10 stats about the social network that are key to understanding its reach and impact. We focused in on Stat #5 – a demographic breakdown of Facebook users, which include 19% younger Baby Boomers......

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Mature Marketing Tweets of the Week – 1/23/2012

Mature Marketing Tweets of the Week – 1/23/2012

It’s time once again for the top baby boomer and seniors marketing tweets that were most shared or talked about last week. 1. MOST CLICKED: Poor photo choice – unprofessional, young – for a press release about marketing to professional baby boomer women. http://bit.ly/w43h1Z Do you agree with our critique of......

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A Sleighful of Statistics on Seniors – and Santa

A Sleighful of Statistics on Seniors – and Santa

Seniors make up 13% of Americans and by 2030 will be 20% of the United States population. But our favorite senior may be dear old Santa Claus. The right jolly old elf is – at the least – just shy of 200 years old. This holiday, Creating Results celebrates timeless......

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A Q&A about QR codes and Baby Boomers

A Q&A about QR codes and Baby Boomers

Have you considered incorporating a QR (Quick Response) code within marketing pieces? The geek in me loves this as another avenue for marketing to baby boomers and seniors because of how easily we can measure responses and pull prospects further through the purchase funnel.  But reports of senior usage (or......

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Mature Marketing Tweets of the Week – 11/14/11

Mature Marketing Tweets of the Week – 11/14/11

Tweets from @CreatingResults that were most shared, clicked on, actionable or discussed during the past week. TOP TWEETS THIS WEEK 1. MOST CLICKED: A SmartMoney blogger offers 10 boomer “facts” with the intro “The aging Me Generation is still putting itself first.” Facts include “Paws off, Junior, the cash is mine”......

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Top Mature Marketing Tweets of the Week

Top Mature Marketing Tweets of the Week

Tweet, tweet! Twitter now has more than 100 million active monthly users and Creating Results is one of them. Tweeting under the handle @CreatingResults we’ve tweeted more than 7500 times with links to new research, best practices, tips, insights and articles about marketing to baby boomers and seniors. We’re honored......

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Sources for Local Information Vary by Age

Sources for Local Information Vary by Age

Pew Internet has published a new report on how people learn about their local community and determined that age is a big factor. In short, per Pew, “older consumers still rely more heavily on traditional platforms while younger consumers rely more on the internet. Among adults under age 40, the......

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New Statistics and Analysis as Baby Boomers Age in Place and Become Seniors

New Statistics and Analysis as Baby Boomers Age in Place and Become Seniors

One of the benefits of power outages is you catch up on reading. So last week, day 4 post-Irene and still off the grid, I finally had time to read an excellent study from the Brookings Institution, “The Uneven Aging and ‘Younging’ of America.” Study author William Frey looked at......

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“Our Future Selves” – A Marketing Tool for Right Now

“Our Future Selves” – A Marketing Tool for Right Now

I look at the picture of the News21 team – a group of Columbia University Graduate School of Journalism students (and maybe a professor or two) – and: they’re young. Yet this team has taken on a project that can yield great insights for my peers, those marketing to Baby......

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House Calls for Baby Boomer…Pets?

House Calls for Baby Boomer…Pets?

Lately, I’ve been thinking I’m our Vet’s best customer. I’ve taken our little Ebony there 3 times in 5 weeks and haven’t seen any other “repeats” in the waiting room. At our last visit I noticed something new: “House calls available.” My initial reaction was “whoa, my internist doesn’t make house......

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Come! (Good Baby Boomer)

Come! (Good Baby Boomer)

Our Wheaten Terrier, Bailey, is now a year and a half old.  He’s exuberant, fun, a bit of a teenager.  Morning walks are spent with his leash in my pocket as he keeps pace.  Bailey is always racing off after bunnies in our tiny, rural community, dashing in and out......

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Mature Marketing and the Longevity Revolution

Mature Marketing and the Longevity Revolution

When I was growing up, there was old (anyone over 30), there was really old (my Nana – then in her mid 60s) and there was George Burns. Born this day in 1896, Burns graced the silver screen and did nothing less than give God a new image. He also......

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Flying Solo: Baby Boomer Women and Travel

Flying Solo: Baby Boomer Women and Travel

This week in history, Amelia Earhart became the first woman to fly solo across the Pacific. Her achievement was one for the record books. Yet even today, it can be a struggle for Boomer and senior women to travel solo. Why? Because the travel industry has typically penalized women (and......

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Stop Hunting for Active Adult Homebuyers. Start Gathering.

Stop Hunting for Active Adult Homebuyers. Start Gathering.

Many developers of active adult housing still struggle to separate hype from reality when it comes to online marketing and social media.  What really works with 50+ homebuyers?   That’s the topic Creating Results’ President Todd Harff will address next week in Orlando, where he’ll be a featured presenter at the 2011 International......

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Social Networks on the Rise, Email for Everyone, Finds Pew

Social Networks on the Rise, Email for Everyone, Finds Pew

The Pew Internet & American Life Project released its second ‘Generations” reportlast week, with data about what various cohorts – from Gen Y/Millennials to Baby Boomers to the Greatest Generation – are doing on the Internet.  Turns out, these cohorts are becoming more alike in their online activities.  A quick......

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Older Generations Puzzle over Today’s Youth (Redux)

Older Generations Puzzle over Today’s Youth (Redux)

While Creating Results spends its time focusing on Baby Boomers and beyond, marketer Carol Phillips focuses on Millennials.  After two “what’s the matter with kids these days” articles in high-profile publications, she mused about a Generational Culture Gap on her blog. “Millennials have a way of driving older folks crazy......

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How Baby Boomers Eat, Pray, Love

How Baby Boomers Eat, Pray, Love

Last Friday, “Eat, Pray, Love” opened in movie theatres around the nation.  It’s likely many a Baby Boomer woman was in the audience, marveling at the tale of self-discovery.  Professionals marketing to Baby Boomers and 65+ seniors can discover a few insights into their own mature audiences by considering how......

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41.6 Percent of Americans Are On Facebook

41.6 Percent of Americans Are On Facebook

… and 98% of Americans have at least one television set Kudos to Roy Wells for tackling the misperception that only teenagers and college students are on Facebook.  His post for SocialMediatoday.com this week calculated that 41.6% of all Americans have a Facebook account.  And, as we’ve reported frequently on this......

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Should Referrals Be A Bigger Part of Your Boomer / Senior Marketing Mix?

Should Referrals Be A Bigger Part of Your Boomer / Senior Marketing Mix?

Continuing care retirement communities (CCRCs) and other businesses marketing to Baby Boomers and active adults frequently ask us about new technologies, or how much time and money to invest in social media/social engagement. Problem is, they often forget the power of an “old-school” marketing tool: personal recommendations or referrals. Word of......

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Using Online Video in Marketing to Matures
Parody Web Sites Entertaining AND Effective?

Parody Web Sites Entertaining AND Effective?

More often than not, parody web sites are pure entertainment.  Here’s one with a twist.  AgentHarvest is a company that markets top real estate agents.  To build exposure and get their message across, they created a parody site called Really Rotten Realty, which makes fun of the typical agent.  I thought it was......

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TV and Advertising to Baby Boomers, Beyond

TV and Advertising to Baby Boomers, Beyond

As advertisers fall over themselves to figure out social media marketing, one medium (television) continues to deliver large numbers of attractive consumers with money and time to spend (Baby Boomers and beyond).  TV looks like a safe bet with great reach, AdAge noted this week.  “Reaching a broad audience is still......

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Tips “Sunset Daze” Holds for Marketing to Seniors

Tips “Sunset Daze” Holds for Marketing to Seniors

Sunset Daze is a new reality TV show on WEtv network. It has everything you expect in reality TV including sex, gossip, and situations set up (but not scripted) to increase the drama quotient. And it has something you wouldn’t expect – the stars are Baby Boomers and seniors living......

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Elderblog Offers Insights into Boomers & Seniors On The Move

Elderblog Offers Insights into Boomers & Seniors On The Move

I’m a fan of people watching. Airports are prime spots as are downtown shopping areas. I am particularly fond of seeing people meeting and parting, and imagining the next chapter in their stories. Of course I never get to find out what happens next. The Blogosphere has opened up a......

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Are Baby Boomers Really Ready to Move?

Are Baby Boomers Really Ready to Move?

The 2010 Del Webb Baby Boomer Survey was just released, and the nation’s largest builder of active adult (55+ age-qualified) communities concludes that Boomers are ready and willing to move upon retirement. “According to the Del Webb survey, nearly a third of older Baby Boomers plan to move in retirement,......

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From Social Media Socialites to Socially Awkward

From Social Media Socialites to Socially Awkward

“One size communication does not fit all,” commented Kevin Baughen on this blog earlier this week. “None of us should be treating different audiences as if they are one homogeneous group.” Kevin, a marketer based in Surrey, UK, was responding to the findings we shared about generations and their interaction/support......

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New Findings: Generations and Donations

New Findings: Generations and Donations

The Chronicle of Philanthropy reported this week on new research into how different generations – from Millennials to Silents – support and interact with charities.  The survey claims that Gen X and Millennials/Gen Y now make the majority of potential donors but notes that both younger cohorts “contribute less money......

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Targeting Baby Boomers? Consider Radio
Social Networking Habits of Baby Boomers and Beyond

Social Networking Habits of Baby Boomers and Beyond

More insights from a new Pew Research Center study on the Millennials, which compares the attitudes and habits of 18-29 year olds with those of the Baby Boom, Silent and X generations.  Today’s topic: Social networking. Despite tremendous growth in the numbers of Baby Boomers and matures actively participating in......

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Technology Use, Attitudes Distinguish Youngers from Elders

Technology Use, Attitudes Distinguish Youngers from Elders

Another look at the generational marketing snapshots provided in the new Pew Research Center study on Millennials (see yesterday’s post).  Today’s topic: Technology.   Two years ago, Harris Interactive asked Americans what they’d re-name their generation, if they could.  A full quarter of both Millennials and Gen X chose “Generation Tech.” ......

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Grandparent Economy

Grandparent Economy

My Nana turns 98 today, and in her honor we present some facts about what’s been called the “grandparent economy.”  Mary Furlong describes grandparents as “wealthy and willing to spend.”  And, while Nana is a card-carrying member of the Greatest Generation, marketing to grandparents today can’t be done without a......

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US Online Population Shifts Older, Resembles Offline

US Online Population Shifts Older, Resembles Offline

eMarketer’s new data on the US Internet population shows that the online world now resembles the offline: filled with active older consumers.  Internet usage is shifting, as mature users have taken to the Web.  Those marketing to Boomers and seniors will note that eMarketer predicts this trend will continue for the next five......

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Social Media and Boomer, Senior Homebuyers: Untangling the Web

Social Media and Boomer, Senior Homebuyers: Untangling the Web

Social media marketing seemed to be the topic of the hour at the 2010 International Builders Show (and other conferences I’ve attended in the past few months, such as the American Association of Homes and Services for the Aging event).  Builders and developers – of active adult communities, of intergenerational......

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What is the Future of Active Adult Housing?

What is the Future of Active Adult Housing?

Was 2009 the end of 55+, age-qualified, active adult housing?  It certainly was a painful year for builders, developers, and experts like myself, who had expected this market would out-perform the overall housing market during a downturn.  Instead, as I note in my Top Ten Take-Aways from IBS, mature homebuyers......

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Marketing Outdoor Recreation to Baby Boomers, Silent Generation

Marketing Outdoor Recreation to Baby Boomers, Silent Generation

Yesterday we let a Baby Boomer, a “gap kid” (born just after Generation Jones) and a member of Generation X sound off on whether REI’s first-ever TV ads will motivate Boomers.  It was the first-ever Creating Results generational face-off.  Today, we address a perhaps bigger question:  Old People Don’t Hike......

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More Seniors Online – New Data on What They’re Doing

More Seniors Online – New Data on What They’re Doing

Thanks to a tweet this a.m. from Bill Vick, we can share some updated statistics on what 65+ seniors do online.  New data from Nielsen Online shows that email is still the number one activity of these older Americans.  The next two activities – getting maps and weather – suggest......

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Marketing to Veterans As a Subgroup of Mature Consumers

Marketing to Veterans As a Subgroup of Mature Consumers

This Veteran’s Day, there are an estimated 23.2 million men and women who have served in the American Armed Forces. 9.2 million are over the age of 65 (the Silent and Greatest generations and their elders). As we recognize those who have given years (and lives) in service,......

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Active Adult Housing – Innovation in 2010?

Active Adult Housing – Innovation in 2010?

Generational marketing expert Todd Harff tells Housing for Seniors that 2010 will see innovation in the active adult (50+) housing market.  What form will that innovation take?  Many forms.  Harff says it’s clear that builders are focused on new concepts and marketing strategies, and that some past trends targeting Baby Boomers......

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With Sights on Baby Boomers, Elderhostel becomes Exploritas

With Sights on Baby Boomers, Elderhostel becomes Exploritas

Elderhostel – the non-profit organization that has given hundreds of thousands of seniors educational/travel experiences – is changing its name and opening its tours to anyone over 21 years of age. Participation in programs has been dropping. Baby Boomers weren’t joining their tours.  Many of their most loyal travelers (Silent Generation and......

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Mature, Affluent, Educated and LinkedIn

Mature, Affluent, Educated and LinkedIn

Part 4 of a series on using social media for marketing to Baby Boomers and beyond. PART 4: FIVE WAYS LINKEDIN CAN HELP YOU REACH 40+ PROFESSIONALS Where can you be virtually guaranteed to find affluent, educated and mature consumers online? Try LinkedIn. For companies targeting younger matures (the tip of......

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The Face(book) in the Mirror is Getting Older

The Face(book) in the Mirror is Getting Older

Part 3 of a series on marketing to Baby Boomers and beyond through social networking. PART 3: FACEBOOK PRESENTS OPPORTUNITIES FOR BOOMER, SENIOR MARKETING First, the headlines touted how Baby Boomers (especially women) were flocking to Facebook. Then, statistics showed many older social networkers flocked right off again in the spring.......

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Social Media and Marketing to Boomers, Seniors

Social Media and Marketing to Boomers, Seniors

Curious about the role social networking sites such as Twitter, Facebook and LinkedIn can play in your Boomer marketing programs?  When deciding where to budget your dollars and effort to reach mature consumers, consider the research/statistics.  Also, consider the similarities between the offline and online behavior of Baby Boomers and......

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Boomers Will and Do Switch Brands – Gaining Brand New Customers

Boomers Will and Do Switch Brands – Gaining Brand New Customers

Over the years, we have heard that Baby Boomers and other mature consumers are so brand loyal that they aren't worth marketing to. That simply isn't true....

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Research – What Works, What Doesn’t in Photography for Mature Consumers

Research – What Works, What Doesn’t in Photography for Mature Consumers

Marketers are being asked to do more wtih smaller budgets. The photography they select can be powerful and cost-effective, or can actually turn prospects off. Find out why and get insights into the image preferences of mature adults. This free 60-page eBook contains the results of research conducted with more......

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2008 “Top Tens” in Advertising, Marketing

2008 “Top Tens” in Advertising, Marketing

It’s the most wonderful time of the year!  Yup, the time of marketing top ten lists. These are some of the lists that Creating Results team members appreciated, as they can shine a light on best practices and help mature marketers reach their goals in 2009. 2008 Review: A PowerPoint,......

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Online Marketing and 50+ Homebuyers

Online Marketing and 50+ Homebuyers

27% of Americans plan to put off home purchases because of the economy. We’re glass half full people. To Creating Results, that means 73% of those in the market are still open to opportunities. Where will they be looking? 87% say the web. A survey by the National Association of......

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Single, Successful and Overlooked – Boomer Women

Single, Successful and Overlooked – Boomer Women

This is the first generation where it is acceptable to be a single woman, but you’d never know it from much of the advertising targeting 50+ers. There are 13.1 million single women over the age of 50. Only 3.6 million are low income. Yet seldom are single women shown in......

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