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COVID-19 Resources for Senior Living

COVID-19 Resources for Senior Living

Very few events have impacted society the way COVID-19 has in such a short amount of time. This virus has posed challenges to people and businesses alike.

The increase risk the coronavirus poses to older adults has had an unique impact on the senior living industry. Here you’ll find COVID-19 resources......


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Marketing and Communicating in the Shadow of COVID-19: Webinar Recap

Marketing and Communicating in the Shadow of COVID-19: Webinar Recap

Creating Results hosted a webinar providing practical recommendations for senior living communities as they continue their marketing and communications efforts in the midst of COVID-19/coronavirus pandemic. Here you'll find the webinar recording along with a link to the slide deck.

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Bridging the Gap Between Marketing and Sales: Webinar Recap

Bridging the Gap Between Marketing and Sales: Webinar Recap

Creating Results hosted a webinar discussing how to align your marketing and sales efforts in 55+ and senior living. Here you'll find the webinar recording along with a link to the slide deck.

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Webinar: Marketing and Communicating During COVID-19

Webinar: Marketing and Communicating During COVID-19

As businesses continue to feel the impact of COVID-19, many questions remain, especially in the senior living industry. Senior living communities have been uniquely impacted by COVID-19 due to the increased risk it poses to older adults.

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Roundup: The Latest in 55+ and Senior Living Coronavirus News

Roundup: The Latest in 55+ and Senior Living Coronavirus News

What started as a regional outbreak has now spread throughout the world. The coronavirus, also known as COVID-19 is a global emergency — one with particular effect on older adults.

This month, we’re looking at the senior living coronavirus concern and the impact it’s having on communities.

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Webinar: How to Bridge the Marketing and Sales Gap

Webinar: How to Bridge the Marketing and Sales Gap

In just a few short days, I’ll be heading west to Las Vegas for International Builders’ Show 2020. As leaders and influencers in the industry come together for the National Association of Homebuilders’ (NAHB) annual gathering of the minds, I’m excited for the knowledge and inspiration that are sure to......


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Create a Communication Strategy in 5 Steps

Create a Communication Strategy in 5 Steps

In just a few short days, I’ll be heading west to Las Vegas for International Builders’ Show 2020. As leaders and influencers in the industry come together for the National Association of Homebuilders’ (NAHB) annual gathering of the minds, I’m excited for the knowledge and inspiration that are sure to......


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Roundup: Baby Boomers in 2020

Roundup: Baby Boomers in 2020

As the year — and decade for that matter — comes to a close, we’re taking a look back at our blog’s most popular content from the last 12 months. We covered many of the industry’s hot topics, rising trends and best practices. From journey mapping and social media to......


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Creating Results Receives SharpSpring Silver Partnership Certification

Creating Results Receives SharpSpring Silver Partnership Certification

Creating Results recently earned the Silver-Partner Certification from marketing automation provider, SharpSpring....

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SEO & SEM a Match Made in Heaven at IBS 2020

SEO & SEM a Match Made in Heaven at IBS 2020

In just a few short days, I’ll be heading west to Las Vegas for International Builders’ Show 2020. As leaders and influencers in the industry come together for the National Association of Homebuilders’ (NAHB) annual gathering of the minds, I’m excited for the knowledge and inspiration that are sure to......


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Vicki Shelton Named VP of Business Solutions

Vicki Shelton Named VP of Business Solutions

Vicki Shelton has joined the Creating Results team as Vice President of Business Solutions, and the McKnight's Senior Living team were among the first to publish the news of her hiring....

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Senior Living/55+ Holiday Marketing Ideas

Senior Living/55+ Holiday Marketing Ideas

Make sure to start your holiday planning early so when it’s go time, you'll be among the first to spread the holiday cheer to your prospects. This time of year is the perfect time to showcase your community and give them a taste of the type of lifestyle they can......


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Roundup: Most Popular Content in 2019

Roundup: Most Popular Content in 2019

As the year — and decade for that matter — comes to a close, we’re taking a look back at our blog’s most popular content from the last 12 months. We covered many of the industry’s hot topics, rising trends and best practices. From journey mapping and social media to......


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Melissa Caravella Featured in 55+ Housing Online Magazine

Melissa Caravella Featured in 55+ Housing Online Magazine

55+ housing insights from Melissa Caravella were recently featured in NAHB’s 55+ Housing Online Magazine. Visit the NAHB website to learn more....

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Tips for Blue Sky Senior Living Depositor Retention

Tips for Blue Sky Senior Living Depositor Retention

A few months ago, we shared with you 3 Tips for Blue Sky Senior Living Sales Success. In that post, we mentioned that, across many communities, we’ve seen anywhere from a 10% to 30% cancellation rate between initial deposit and move-in phases. In this post, I’ll share key insights for......


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Roundup: Current CCRC and Senior Living Trends

Roundup: Current CCRC and Senior Living Trends

The current generation of 50+ consumers is unlike any that came before it, and continuing care retirement community (CCRC) developers are adapting their offerings to appeal to this demographic’s desires. This month, we’ll look at some of the current trends in the senior living market and what they mean for......


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Five Things to Avoid When Marketing to Baby Boomers

Five Things to Avoid When Marketing to Baby Boomers

Sometimes, it’s easy to tell when certain things should be avoided. Like that large puddle of water that may or may not be three feet deep, for example. Or, better yet, not setting your alarm so you won’t be late in the morning. But what about when you’re marketing to......


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Positioned for Growth: LeadingAge 2019 Preview

Positioned for Growth: LeadingAge 2019 Preview

It’s that time of year again. The time to ask “what if…” as we prepare to come together once more with our allies in aging services at the LeadingAge 2019 Annual Meeting + Expo. We’re looking forward to an inspiring keynote, educational sessions, knowledge sharing from all facets of the......


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Roundup: Baby Boomer Spending Trends

Roundup: Baby Boomer Spending Trends

Baby Boomers have the majority of the spending power in the US and marketers across countless industries — including senior living and 55+ housing — want to gain their attention. In order to do that, they’ll have to understand how Boomers are spending their wealth. This month, we’ll look at......


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5 Senior Living Content Marketing Ideas

5 Senior Living Content Marketing Ideas

From building trust with your prospects to increasing awareness of your brand, you’ll find several benefits of having a strong senior living content marketing strategy in place. Content marketing provides ways for you to ditch the heavy sales pitch, get creative and focus on educating your prospects through various media.......


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Tips for Getting the Most Out of Your Events

Tips for Getting the Most Out of Your Events

You’ve decided to you’re up for the task of hosting events for your community’s prospects. Now, it’s time to think about pre- and post-event planning.

In our previous event planning post, we discussed the various types of events and the purpose of each. In this follow-up, we’ll offer more......


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3 Facts About Popular Cities for Boomers

3 Facts About Popular Cities for Boomers

Where Baby Boomers are choosing to put down their roots for retirement is a great indicator of what they want out of this next phase in their lives. Our friends at RentCafe recently released the results to their most recent study — a look at the most popular zip codes......


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Roundup: 55+ and Senior Living Digital Marketing

Roundup: 55+ and Senior Living Digital Marketing

Digital marketing has become a fundamental part of integrated marketing strategies across various industries — yes, even in senior living and 55+ housing. Countless resources are available to aid your senior living digital marketing efforts. This month, we’ll look at tools, resources and best practices you can use to implement......


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3 Tips for Blue Sky Senior Living Sales Success

3 Tips for Blue Sky Senior Living Sales Success

Last year, we focused a lot on blue sky marketing. Now, the question is, “What happens during the blue-sky sales journey?” If you’re in the midst of a pre-sales or expansion project, you’re in luck!

There are times when I’m working with our clients’ sales teams and I’m reminded of the......


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Four Tips for Creating Outstanding Video Testimonials

Four Tips for Creating Outstanding Video Testimonials

When’s the last time you watched a video online? Did you watch a quick tutorial on YouTube? Or maybe someone sent you a video of a cat doing whatever it is cats do.

But did you know that, a single cat video can get an average of 12,000 views?  Now imagine......


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Revisiting 2019 Senior Industry Trends So Far

Revisiting 2019 Senior Industry Trends So Far

While there’s still a third of the year let to unfold, many of 2019’s senior housing trends have begun to take shape and could have an impact on how industry pros market and sell to prospects in the coming years.

This month, we look back at some of the most notable......


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Digital Marketing in 2019: What’s Worked So Far?

Digital Marketing in 2019: What’s Worked So Far?

Digital marketing reaches leads at various stages of their journey. This includes when they first hear about a product (such as a senior living community) through a display ad, or when they make the decision to attend their first discovery event after receiving email updates and invitations from the community.......


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Repositioning Senior Living Communities at LeadingAge FL 2019

Repositioning Senior Living Communities at LeadingAge FL 2019

The senior living industry is in a state of transition. A decline in insurance reimbursements, rising operational costs, shorter lengths of stay for higher acuity residents and prospective residents exploring alternative forms of care have caused communities to focus on attracting more private pay independent living and assisted living residents......


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Roundup: Attracting Seniors with Social Media

Roundup: Attracting Seniors with Social Media

Social media has changed the way businesses market their products to customers. This includes Baby Boomers and older demographics. In this month’s roundup, learn how older consumers engage with platforms such as Facebook, Twitter and Instagram, and how you can promote your products to them using these channels.

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Repositioning for the Future at LeadingAge PA 2019

Repositioning for the Future at LeadingAge PA 2019

As we finalize our preparations for the LeadingAge PA 2019 Annual Conference + Expo, we’re thinking about this year’s conference theme: Own the Future. It’s a fitting theme given how many senior living organizations are in the process of reshaping their communities to adapt to changing industry trends and guarantee......


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Roundup: A Look at New Caregiving Technology

Roundup: A Look at New Caregiving Technology

As we look toward the future of caregiving, it’s evident that technology will have an increasing role to play. From artificial intelligence to robotic pets that monitor their owners’ well-being, the possibilities for senior care tech are seemingly endless.

In this month’s roundup, take a look at some of the emerging......


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4 Must-Know Facts About Baby Boomer Renters

4 Must-Know Facts About Baby Boomer Renters

Baby Boomers are unlike any generation that preceded them when it comes to how and where they want to live their retirement. Thankfully, our friends at RentCafe have put the finishing touches on extensive research into renting trends affecting this cohort and shared their findings.

In this post, we look at......


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Facebook Marketing for Senior Living – Takeaways from Hero Conf

Facebook Marketing for Senior Living – Takeaways from Hero Conf

Digital marketing is a key component of all of our clients’ marketing strategies. So when I was given the opportunity to attend this year’s Hero Conf to learn about new pay-per-click (PPC) tactics and strategies on the rise in 2019, I jumped at the opportunity. This year, the focus of......

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Roundup: Why You Should Be Journey Mapping

Roundup: Why You Should Be Journey Mapping

If you’ve had the opportunity to connect with us at a conference recently, you may have noticed our commitment to journey mapping. That’s because we’ve seen firsthand the positive results that taking a more customer-centric approach in your sales and marketing can have in the senior living industry.

In this month’s......


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Current State of Baby Boomer Finances

Current State of Baby Boomer Finances

The financial outlook for Baby Boomers in the coming years is a unique one. As the holders of most of the country’s disposable income, they have plenty of money to spend and aren’t shy about spending when the opportunity is right. But what’s their long-term retirement planning outlook?

In this post,......


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Seducing Seniors with Social Media — A Keynote

Seducing Seniors with Social Media — A Keynote

As the weather continues to warm up, the Creating Results team to is excited to hit the road for various conferences and shows in the coming months. Up next, we’ll be in Virginia Beach, Virginia, for a keynote address about social media marketing by yours truly at the Coordinated Services......


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Roundup: Middle-Market Boomers’ 5 Most Pressing Needs

Roundup: Middle-Market Boomers’ 5 Most Pressing Needs

Is the senior living industry prepared for the 88 percent of Baby Boomers that haven’t yet been enticed to consider a community? And how will it cater to the needs of the underserved middle market? This month, we examine the current outlook for middle-market Baby Boomers, as well as some......


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Event Planning Guide Part I: Defining the Event

Event Planning Guide Part I: Defining the Event

Planning events can be daunting. In fact, we find many of our clients avoided doing so before enlisting our expertise in the matter. From determining who to invite and how to promote the event, to hammering down the logistics, seeing an event through from start to finish is no small......


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Journey Mapping Our Road to LeadingAge Rhode Island 2019

Journey Mapping Our Road to LeadingAge Rhode Island 2019

Melissa Caravella, Creating Results Vice President of Client Services, and I are taking our journey mapping session on the road to the 2019 LeadingAge Rhode Island Annual Conference and Trade Show. Though it takes place in the smallest state in the union, this conference will be jam-packed with information and......


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Roundup: 5 Tools Every Salesperson Should Have

Roundup: 5 Tools Every Salesperson Should Have

The sales journey for 55+ and senior living communities is rarely as straightforward as salespeople would like. In this month’s roundup, we look at best practices and new techniques you can implement into your sales strategy to bring in more leads and close more sales.

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Targeting Who? Facebook Marketing Updates for 2019

Targeting Who? Facebook Marketing Updates for 2019

 Last year, we provided insights on how to adapt your Facebook campaigns without reducing your ROI based on changes to the platform’s audience targeting. As you may recall, Facebook implemented these updates to ensure the way they were obtaining sensitive information was safe for users and advertisers. Fast-forward to 2019......

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4 Tips for Writing Copy That Converts

4 Tips for Writing Copy That Converts

“Copy is a direct conversation with the consumer” —Shirley Polykoff, American advertising pioneer

As professional marketers, we sometimes forget that advertising is a two-way street. We get frustrated when our customers don’t engage with our products and services and then blame it on them not understanding the value that we’re bringing......


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Overcoming the Top 5 Objections in Senior Living Sales

Overcoming the Top 5 Objections in Senior Living Sales

The independent senior living sales journey can take anywhere from 18-36 months, with an average of 25 touches needed for one prospect to move in. Most touches are done via phone and email, with more than half coming from outbound efforts rather than inbound. As is the case with any sales......


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Rolling the Dice at the 2019 International Builders’ Show

Rolling the Dice at the 2019 International Builders’ Show

Creating Results is heading west to Las Vegas for the 2019 National Association of Home Builders (NAHB) International Builders’ Show (IBS). Each year, members of the building industry gather to share knowledge and engage in discourse on 55+ home building, sales and marketing. This year’s show is shaping up to......


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Roundup: Creating a More Accessible World for Seniors

Roundup: Creating a More Accessible World for Seniors

The world’s population of seniors continues to increase with no sight of slowing down in the coming decades. This presents several accessibility challenges that our communities will have to start planning for sooner rather than later. In this month’s roundup, we look at the ways in which the world is......


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Applying Voice and Tone in Your Marketing: A Primer

Applying Voice and Tone in Your Marketing: A Primer

An increasing number of organizations are investing in developing "voice and tone" as part of their communication strategy, recognizing how important it is to deliver content that consistently supports and reflects their brand. This is especially valuable for 55+ and senior living communities. Having a consistent brand voice and tone......


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Roundup: Our Most Popular 2018 Content

Roundup: Our Most Popular 2018 Content

It’s a new year and we’re already working on new blog posts about some of the hot topics in senior living and 55+ real estate.

But first, here’s a look at our most popular posts from 2018. Find out which topics kept readers coming back for more and discover content you......


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How Changes to Paid Search Will Affect Your Marketing in 2019

How Changes to Paid Search Will Affect Your Marketing in 2019

Remember Ask Jeeves? It was a search engine that allowed you to type in a question, such as “What is respite care?” and the Jeeves character would find multiple answers to match your query. Now we ask our devices, like Google Home, questions such as, “What senior living communities offer......

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Roundup: 6 Marketing Trends for 2019

Roundup: 6 Marketing Trends for 2019

As we wrap up 2018, it’s time to look at some of the trends that experts believe will shape the marketing industry in 2019. To make it easy, we’ve curated marketing experts’ top picks from around the web. Here are the six trends they predict will gain momentum in the......


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6 Steps for Maintaining a Senior Living Blog

6 Steps for Maintaining a Senior Living Blog

Blogging has become an important tactic for businesses that want to connect their brand with their target audience — yes, even in the senior living industry. By blogging consistently, you can attract traffic to your website and convert that traffic into leads.

But maintaining a blog can be difficult if you......


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Understanding the Latest Google My Business Updates

Understanding the Latest Google My Business Updates

Recently, Google has decided to move away from Google+ and started increasing the interactive aspects of its Google My Business platform. Over the last few years, Google has focused on optimizing the search engine results pages (SERPs) for local businesses through Google My Business and its Google Maps features. Now,......


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Collateral Advantage: The Benefits of Print for Seniors

Collateral Advantage: The Benefits of Print for Seniors

As an integrated marketing agency with a heavy focus on digital marketing to Boomers and Seniors, you may think we don't design and produce a lot of print collateral for our clients. But we do. In fact, we've seen that printed collateral has not only survived the digital age —......


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Roundup: Using Video Marketing to Win Your Customers Over

Roundup: Using Video Marketing to Win Your Customers Over

Video has become one an integral part of our lives. In fact, 46 percent of people make a purchase after watching a branded social video, while an additional 32% have considered doing so. In this month’s roundup, we look at how consumers are engaging with video and how you can......


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Let’s Talk About Generation X

Let’s Talk About Generation X

For years we have been strategizing on how to effectively market senior living and active adult communities to the Silent Generation and Baby Boomers. As marketers we’ve developed an understanding for their likes and dislikes, and the ways in which they best receive information.

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How 4 Large Brands Are Marketing to Baby Boomers

How 4 Large Brands Are Marketing to Baby Boomers

Many of the world’s biggest brands have shifted their sights to targeting the Millennial demographic and making lifelong customers out of its members. But a few companies have taken a different approach. With Baby Boomers retaining the most spending power among all generations for the foreseeable future, a handful of......


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Repositioning Your Payer Mix: Webinar Recap

Repositioning Your Payer Mix: Webinar Recap

Last week, Creating Results hosted a webinar featuring senior living and 55+ industry experts, moderated by Beth Mickey, our own certified aging-in-place specialist. Here you'll find the webinar recording along with a link to the slide deck....

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4 Takeaways from the SMASH 2018 Conference

4 Takeaways from the SMASH 2018 Conference

It’s hard not to look forward to this time of year. But while many people anticipate fall festivities and the aroma of pumpkin spice, I usually find myself counting down the days to the fall conference season. I had the opportunity to attend the Senior Care Marketing Sales Summit (SMASH)......

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Roundup: Developing Successful Email Marketing Campaigns

Roundup: Developing Successful Email Marketing Campaigns

Email marketing is a cost-effective way to nurture your prospects while building credibility and familiarizing them with your product, especially in the senior living industry. But like all marketing tactics, you have to invest the time and resources into developing a marketing strategy that works for you and doesn’t turn......


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5 Steps for a Successful Rebranding

5 Steps for a Successful Rebranding

The decision has been made: it’s time for your company to rebrand itself, but you don’t know where to begin. Don’t let the thought of altering your company’s image intimidate you. By following these steps, you’ll gain necessary insights on how to successfully roll out a rebranding....

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55+ vs. CCRC Buyer’s Journey – An Intersecting & Diverging Path

55+ vs. CCRC Buyer’s Journey – An Intersecting & Diverging Path

Wouldn’t it be great if prospects saw your product, fell in love with it and signed the contract on the spot? Or at the very least followed some kind of linear formula from tour to sale? Unfortunately, we know that just like life, the journey from prospect to homeowner isn’t......

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Rocky Mountain Recap – Enquire Summit 2018

Rocky Mountain Recap – Enquire Summit 2018

After a whirlwind trip to Denver, Colorado, it’s finally time to recap our biggest takeaways from the Enquire Summit. We got an in-depth look at Enquire’s CRM, heard from some amazing keynote speakers, networked with fantastic people in the industry and learned how marketing and sales should work together seamlessly.......

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Four Steps for Developing an Effective Campaign Strategy

Four Steps for Developing an Effective Campaign Strategy

When developing a new campaign (or refreshing an old one) it’s critical to have a strategy in place to guide all aspects of the campaign so that they align with your community’s goals.

It’s important to remember that not all leads are created equally. In the high-tech world we’re living in,......


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Facebook’s New Algorithm & How It Impacts Your Community

Facebook’s New Algorithm & How It Impacts Your Community

You’ve decided to take the plunge into the social media world and more specifically, Facebook. You’ve created a Facebook business page, posted some recent articles from your favorite resource, and liked a few posts from competitors and their followers. Yet your followers aren’t liking your posts or sharing those educational......

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Lunch & Learn Webinar – If You Build It They Will Come

Lunch & Learn Webinar – If You Build It They Will Come

Creating Results is Featured Speaker for 55+ Lunch & Learn Series For the past 10 years I’ve been fortunate to work alongside several builders and developers of 55+, active lifestyle communities. This, coupled with my participation in the National Association of Home Builders (NAHB) 55+ Housing Council has played a......

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Roundup: Insights from Retail Brands on Marketing to Baby Boomers

Roundup: Insights from Retail Brands on Marketing to Baby Boomers

The Baby Boomer consumer generation is unlike any other generation of consumers that came before it. This is especially true when it comes to their purchasing habits. With the knowledge that consumers ages 65+ will continue to have the most spending power of any other generation in the US for......


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What Are Good Senior Living Sales Benchmarks?

What Are Good Senior Living Sales Benchmarks?

We often find ourselves sitting in front of our clients talking about results: the number of inquiries generated, web conversions, calls that came in, new vs. returning visitors to the website and so on. These are all great stats to see how the marketing dollars are working, but … what......

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Radio Is Still A Star

Radio Is Still A Star

Back in 2010, we extolled the benefits of using radio to market to Baby Boomers. But we warned you then that very soon traditional radio wouldn’t be the only game in town. Well, we were right, and we were wrong. The era of audio marketing is upon us. With increasingly......

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Four Ways to Attract Younger Seniors

Four Ways to Attract Younger Seniors

Many active adult and senior living communities are marketed as 55+ or 65+ communities. And yet, when younger seniors (prospects ages 55-64) visit these communities in person, they may struggle to find residents as young as they are.

While industry professionals may have visions of communities where younger, more vibrant seniors......


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5 Must-Haves for a Successful Sales Center

5 Must-Haves for a Successful Sales Center

Having a community sales center that “wows” is a vital part of converting prospects into residents. It’s the bricks-and-sticks part of the sales process and gives prospects a place where they can look, feel, touch and experience your community and all it has to offer....

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Roundup: Getting Social with Baby Boomers

Roundup: Getting Social with Baby Boomers

Baby Boomers are no longer new to social media. Many have adopted apps such as Facebook, Instagram and Twitter in their daily lives, yet marketers are still hesitant to market to this demographic, thus neglecting an audience of more than 76 million people in the US. In this month’s roundup,......


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How to Choose a CRM Platform

How to Choose a CRM Platform

“What can you tell me about CRMs?” This is a question we’ve been asked repeatedly by clients as of late. Many are thinking (or rethinking) their strategy when it comes to how they use their CRM and what they need to be successful. Knowing where to begin the CRM search......

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Results Spotlight: Traditions of America at Cranberry Launch Event

Results Spotlight: Traditions of America at Cranberry Launch Event

Traditions of America has been building and selling homes in the Pittsburgh area since 2008. Specializing in 55+ active communities, the builder has delivered thousands of homes in its growing portfolio of communities throughout Pennsylvania. Interest in the Traditions of America’s lifestyle and custom home options skyrocketed with Sewickley Ridge in......

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BLUE SKY MARKETING CONTINUES: 5 Focus Groups Do’s and Don’ts

BLUE SKY MARKETING CONTINUES: 5 Focus Groups Do’s and Don’ts

Last week, we wrote about the importance of timing marketing research for blue-sky projects. We touched upon focus groups timing, particularly working backward from when you’d like to launch your senior living or 55+ community. This week, we’re focusing on the HOW with focus group do’s and don’ts of successful......

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Roundup: The Growing Popularity of Mixed-Use Developments

Roundup: The Growing Popularity of Mixed-Use Developments

Mixed-use developments come in all shapes and sizes and offer unique opportunities for senior living developers and residents alike. In this month’s roundup, we take a look at some leading-edge trends for mixed-use communities and some of the opportunities and challenges that investors and developers face when undertaking such a......


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Blue Sky Marketing: Market Research and Why Timing Is Everything

Blue Sky Marketing: Market Research and Why Timing Is Everything

When we were younger, we asked “Why is the sky blue?” While the answer is scientific and quite complicated, it’s not far from the same mentality and approach we must take to blue sky marketing in active adult and senior living communities. But in marketing, it’s less about molecules, light......

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Targeting Who? Facebook Marketing Updates

Targeting Who? Facebook Marketing Updates

Facebook is the “it” child for reaching your highly selected target audience with a low ROI. And if it isn’t, well, frankly put, it should be. Recently, though, Facebook has gone through some growing pains due to the ways of obtaining sensitive information and has made changes to how advertisers......

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LeadingAge PA Recap: The Sweetest Place on Earth

LeadingAge PA Recap: The Sweetest Place on Earth

Last week, I attended the LeadingAge PA annual conference in Hershey, and it was easy to see that attendees were living this year’s theme, Life on Purpose. The show opened with Presidential candidate Carly Fiorina discussing innovative and strategic leadership. This discussion about innovative solutions to daily issues was a......

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Life on Purpose – LeadingAge Pennsylvania Conference Kick Off

Life on Purpose – LeadingAge Pennsylvania Conference Kick Off

Chocolate won’t be the only thing on my mind this week as the Creating Results team joins innovators and leaders within senior living at Hershey Lodge for the LeadingAge Pennsylvania Annual Conference. It’s sure to be an exciting few days when not-for-profit providers and the organizations who work with them......

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Understanding ROI in Senior Living Sales, Part 2

Understanding ROI in Senior Living Sales, Part 2

In part one of our Understanding ROI in Senior Living Sales series, we explored ways in which marketers could better understand and measure ROI. We also discussed the importance of setting goals that you want your tactics to achieve....

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Roundup: Aging in Place and Universal Design

Roundup: Aging in Place and Universal Design

May was the unofficial universal design and aging in place month here at Creating Results. From blog posts to webinars, we engaged in a lot of discourse about how to optimize living spaces for older adults — and the industry did, too. So what better way to round up last......


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Universal Design in Senior Living and 55+: Webinar Recap

Universal Design in Senior Living and 55+: Webinar Recap

Last week, Creating Results hosted a webinar featuring senior living and 55+ industry experts, moderated by Beth Mickey, our own certified aging-in-place specialist. Here you'll find the webinar recording along with a link to the slide deck....

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Traditional vs. Digital: Which Channel Wins Over Boomers?

Traditional vs. Digital: Which Channel Wins Over Boomers?

Many marketers have an “old vs. new” mentality when considering the marketing channels they should employ to capture their 55+ active adult prospects. Obviously digital is the present and the future — but is that where most of your budget should be spent? How effective are traditional channels like print......

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Understanding ROI in Senior Living Sales

Understanding ROI in Senior Living Sales

Return on investment (ROI) is one of the most important metrics businesses use when determining how to allocate their budget. As marketers, it can seem like we spend most of our time strategizing about the tactics that will yield the best results at the lowest cost to keep key decision-makers......


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Life on Purpose: LeadingAge Massachusetts 2018

Life on Purpose: LeadingAge Massachusetts 2018

If you’ve been following our blog recently, you probably know that we’re in full conference swing. You may have also noticed that LeadingAge has a theme this year with their state annual meetings: Life on Purpose. LeadingAge Massachusetts is no different. From scenario planning to intergenerational living, I’d like to......

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Sales and Marketing with Purpose at LeadingAge MA

Sales and Marketing with Purpose at LeadingAge MA

Several members of the Creating Results team have been asking the same question this week: Where has the time gone? It seems like just yesterday the team was preparing for LeadingAge Massachusetts’ 2017 Annual Conference & Exposition, and now, the team is getting ready to return for the 2018 conference....

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3 Ways to Engage 55+ Active Adult Buyers (And 3 Ways Not To!)

3 Ways to Engage 55+ Active Adult Buyers (And 3 Ways Not To!)

As a 55+ homebuilder, how do you capture 55+ active adult prospects, stay top of mind and ultimately convert them to a sale, given the plethora of housing options for mature consumers? Through our latest Social Silver Surfers study, we found out the best (and worst) strategies straight from your......

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55+ and Senior Living: Embrace Aging in Place with Universal Design

55+ and Senior Living: Embrace Aging in Place with Universal Design

As a Certified Aging in Place Specialist (CAPS) and through my 10 years of working in the 55+ and Senior Living space, I’m constantly working with clients who are searching for the best way to aid the aging population. More and more older adults want to find ways to make......

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Roundup: Baby Boomers and Their Encore Careers

Roundup: Baby Boomers and Their Encore Careers

For many older adults, retirement is only the beginning. While people may look forward to all the free time that retirement offers, many seniors are finding that they’ve become too accustomed to the work hard, play hard lifestyle after decades in the workforce.

So, it’s no surprise that a growing number......


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LeadingAge Maryland: Move With Intention or Miss the Boat

LeadingAge Maryland: Move With Intention or Miss the Boat

I just returned from LeadingAge Maryland’s annual conference, filled with excitement over the nuggets of inspiration I’ll be able to share with our senior living partners. The theme was Life On Purpose and the education and general sessions didn’t disappoint. Here are some of my top insights from the conference.......

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Should You Create a Pre-Sales VIP Program?

Should You Create a Pre-Sales VIP Program?

So, you’re planning on building a brand-new senior living community, or expanding an existing one. Have you taken the time strategize about how you will secure deposits from future residents to ensure that you’re able to open your new community or neighborhood without a hitch?

The thing is, it can be......


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Life on Purpose – LeadingAge Maryland Conference Kick Off

Life on Purpose – LeadingAge Maryland Conference Kick Off

Ellicott City will serve as the location for the gathering of hundreds of leaders and innovators within senior living when the LeadingAge Maryland Annual Conference begins tomorrow! This year’s theme is Life on Purpose and if the schedule is any indication, it will be an exciting few days when not-for-profit......

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Voice-Activated Technology and 55+ and Senior Living Communities

Voice-Activated Technology and 55+ and Senior Living Communities

Amazon Alexa, Google Home, Apple Homekit: Voice-activated technology and smart home devices are on the rise. In fact, Gartner Research predicts the typical home could contain more than 500 smart devices by 2022. With them come a myriad of applications to aid older adults in remaining independent — and opportunities......

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Roundup: CCRCs Trying Out Approaches to Attract Seniors

Roundup: CCRCs Trying Out Approaches to Attract Seniors

Can you believe the year is already a quarter of the way through? With the madness of March at an end, it’s time we take a look at the most engaging senior living and marketing content from the past month. In this roundup, we pay special attention to the challenges......


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Small State, Big Ideas; Learnings from LeadingAge RI

Small State, Big Ideas; Learnings from LeadingAge RI

Even in the small state of Rhode Island, we have big opportunities to continue to learn and grow when it comes to aging services. Recently, I attended the annual LeadingAge RI trade show and want to share with you some of the highlights from the educational tracks and key takeaways......

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2018 Update: Smartphone, Tablet Use by Age

2018 Update: Smartphone, Tablet Use by Age

In 2013, we blogged about smartphone and tablet usage in the United States by age and gender. In those five years, a lot has changed: A mobile-first focus for websites, better information access, new social media apps, enhanced online shopping and more. Here’s an updated look at the current landscape......

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What Do Seniors Do Online? 2018 Infographic for Marketers

What Do Seniors Do Online? 2018 Infographic for Marketers

Trying to reach baby boomers and seniors online? Here’s the latest look at how 50+ adults use the internet — and how you can use this data to improve your marketing strategies. See who's online, how they get online and what they do when they're there!...

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Will Micro CCRCs Become the New Senior Living Trend?

Will Micro CCRCs Become the New Senior Living Trend?

February may be the shortest month of the year, but that doesn’t mean it wasn’t packed with engaging content and thought starters from the senior living industry. Catch up on the latest news stories from the past month, ranging from one developer’s new approach to the continuing care retirement community......


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2018 Stats: Social Media Network Usage by Age Group

2018 Stats: Social Media Network Usage by Age Group

My brother finally gave in and joined the social media world this week when he unveiled his Facebook profile. For years, people would ask him what he was waiting for, and his response was always “not EVERYONE is social.” According to Pew Research, while not everyone embraces social media platforms,......

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Webinar Recap: Trading Places Panel Webinar

Webinar Recap: Trading Places Panel Webinar

Last week, Creating Results hosted a panel webinar featuring senior living and 55+ industry experts with experience in both provider and agency roles. Here you'll find the webinar recording along with links to free tool downloads....

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How to Manage Online Reviews: The Good, The Bad, The Ugly

How to Manage Online Reviews: The Good, The Bad, The Ugly

Managing online reviews can be overwhelming: What should you say? What shouldn't you say? Should you delete bad reviews? Praise good reviews? The balance of acknowledging a concern over social media or contacting reviewers privately can impact your business’ reputation in a matter of minutes....

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Webinar: 3 Steps to a Successful Provider-Agency Partnership

Webinar: 3 Steps to a Successful Provider-Agency Partnership

Join Creating Results along with the Trading Places panel for a free webinar on Wednesday, Feb. 7, at 2 p.m. ET. In this webinar, you'll learn how to: negotiate a beneficial contract, establish a marketing budget and allocate marketing dollars most effectively. ...

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Roundup: 5 Senior Living Trends for 2018

Roundup: 5 Senior Living Trends for 2018

A new year means new trends will inevitably shape the senior living industry over the next several months. In recent years, we’ve seen holistic approaches to wellness, increased home customization, open-layout design and an emphasis on lifestyle and amenities become mainstays in the senior living industry. So, what’s in store......


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The 5 Most Important Questions to Ask a Potential Marketing Agency

The 5 Most Important Questions to Ask a Potential Marketing Agency

Finding the right agency partner is as much about cultural fit as it is about capabilities. What will your new partner really be like to work with? Will the marketing agency be able to hit the ground running? These five questions will help you determine the best fit for your......

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The Varying Cost of Senior Care

The Varying Cost of Senior Care

Happy Monday and Happy Martin Luther King Jr. Day! Whether you're at home watching the highlights from last night's crazy playoff game between the Vikings and Saints, or in the office like we are, take a few minutes to catch up on the most engaging marketing content from the past......


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Creating Results is at IBS!

Creating Results is at IBS!

If you’re attending the National Association of Home Builders' (NAHB) International Builders Show in Orlando, Florida this week, be sure to stop by for our session on search engine optimization (SEO) and search engine marketing (SEM). Our very own Beth Mickey and Patrick McShane escaped the cold and flew south......


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Senior Living Design Trends for 2018

Senior Living Design Trends for 2018

Happy Monday and an early Merry Christmas from the Creating Results team! Take a break from the last minute Christmas shopping and read our last Monday roundup of the year.

In this week's most clicked content, LCS Development gives their take on what they believe will be the top 6 senior......


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Content Marketing: How-To Videos for the Win

Content Marketing: How-To Videos for the Win

Happy Monday! Rather than our normal most clicked and shared recap, we thought the timing was right to focus today’s post on content and how to impact your marketing strategy for 2018. How-To Videos and Mature Consumers “7 in 10 viewers often use YouTube to solve a problem when it......

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Mature Marketing & the Boomer/Millennial Divide

Mature Marketing & the Boomer/Millennial Divide

Hard to believe it’s already December — where did the year go? Each week we take a look at the mature marketing stories and inspirations that had people talking and sharing. This week we explore the differences between Boomer and Millennial multifamily buyers courtesy of Realty Biz News, and MarketingProfs helps us......

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30+ SNFs in Trouble: What Marketers Should Know

30+ SNFs in Trouble: What Marketers Should Know

Happy Tuesday! We hope everyone had a happy and hearty Thanksgiving. Each Monday, we do a ‘roundup’ of the most engaging mature marketing content. However, due to the high volume of emails your inbox probably received yesterday, we thought we’d give your inbox a break. So, here is our roundup…......

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How to Market to the Mature Consumer This Holiday Season

How to Market to the Mature Consumer This Holiday Season

Happy Thanksgiving week from the Creating Results family to yours. May your bellies, hearts and glasses be full this holiday season.

Every Monday, we do a ‘round-up’ of the most engaging mature marketing content, but in the spirit of kicking off the holiday season, we thought we would offer some tips......


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Retirement Decisions: The Fear & the Best Place to Take the Plunge

Retirement Decisions: The Fear & the Best Place to Take the Plunge

Happy Monday!  I know y’all were anticipating the most shared and most clicked articles from last week, but we decided to do something different. Saturday was freezing here in Virginia which had me thinking about where I’d want to live when I retire. I was thinking warm temperatures, delicious cuisine......

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The Language of Senior Living Sales and Marketing

The Language of Senior Living Sales and Marketing

Senior living marketers and sales professionals have been trying to figure out what words we should use when speaking to older adults for a long time. Much of this is a tremendous effort to not offend – which invariably leads to a bunch of jargon that is either coddling or......


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Senior Living Insights from LeadingAge

Senior Living Insights from LeadingAge

Happy Monday! Last week thousands of leaders and providers within the senior living industry headed to New Orleans for the 2017 LeadingAge Annual Meeting & Expo. Our CR team returned home inspired, excited and even more invested in partnering with organizations dedicated to serving and helping seniors thrive. While at......

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The Rise of Baby Boomer Baby Sitters

The Rise of Baby Boomer Baby Sitters

Whether you're recovering from Halloweekend festivities or getting a late start to your day after a crazy World Series Game Five between the Astros and Dodgers, take some time to catch up on the most engaging marketing content in this week's Monday roundup.

In this week's most shared, The Telegraph examines......


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Boo! What scares seniors about digital marketing?

Boo! What scares seniors about digital marketing?

Next week is Halloween.

In many places, there will be no costumed children going door-to-door for sweets. Instead they’ll hit malls, church parking lot “trunk or treat” events, or another alternative. Like the candy sold in stores, Halloween has been shrunk down and packaged for our safety.

While Halloween may no longer......


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Where are Seniors Planning on Spending Their Retirement?

Where are Seniors Planning on Spending Their Retirement?

Whether you're catching up on your emails or still scrambling to find the perfect costume for Halloween, take a quick break from your Monday to catch up with the most engaging senior marketing content from the past week.

First, USA Today offers insights as to why more older adults are making......


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You’re the Top – Website Pet Peeves and Favorite Features of Social, Silver Surfers

You’re the Top – Website Pet Peeves and Favorite Features of Social, Silver Surfers

I hate parading my serenading | As I'll probably miss a bar,| But if this ditty is not so pretty | At least it'll tell you | How great you are. -       Cole Porter, “You’re the Top”

Creating Results’ Social, Silver Surfers e-book recently went live on Amazon and iBooks. This is......


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Technology Advancements for Japan’s Aging Population; City-dwelling Boomers Want to Age Where?

Technology Advancements for Japan’s Aging Population; City-dwelling Boomers Want to Age Where?

Nothing says Fall like pumpkin patches, football (Go Buckeyes) and hot weather? Hope everyone enjoyed their nice, warm weekend! In this week’s most clicked article, David McNeill discusses new advancements companies are making to aide Japan’s aging population. Our most shared feature, from McKnight’s Senior Living, shared Boomers’ preferences for......

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Say “Cheese”! 3 Steps for Successful 50+ Photo Shoots

Say “Cheese”! 3 Steps for Successful 50+ Photo Shoots

As part of Creating Results' ongoing series into photography for 50+ marketing, we have examined the WHY of committing to good photography (older consumers' expectation of quality and the importance of delivering emotion) and the HOW (stock vs. custom photography). Now it’s time to plan the photo shoot and pick a photographer.......

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Newest Threat to Senior Living & What You Need to Know

Newest Threat to Senior Living & What You Need to Know

Happy Monday! While many of our readers are enjoying the long Columbus Day weekend, we know there are still plenty of you who want to see the mature marketing news and insights from the past week that had people talking. This week we learn from Senior Housing News that senior......

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50+ers Top Priority is to STAY Healthy – What Marketers Should Know

50+ers Top Priority is to STAY Healthy – What Marketers Should Know

Before we discuss this week's most engaging content, we would like to send our thoughts and prayers to everyone affected by the Las Vegas shooting last night. The Creating Results team offers our support as we try to make sense of the world we’re living in.

In this week’s most clicked......


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Social, Silver Surfers: Data-Driven Tips for Improved Digital Marketing

Social, Silver Surfers: Data-Driven Tips for Improved Digital Marketing

Today we went live on Amazon and iBooks with the latest e-book in our "Social, Silver Surfers" study of Boomers' and seniors' digital marketing preferences.

This one-of-a-kind proprietary national study of 40+ers began in 2010. That first Social, Silver Surfers effort resulted in a small PDF that captured what older......


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Sales and Marketing Strategy Coming to SMASH in Chicago

Sales and Marketing Strategy Coming to SMASH in Chicago

In 2012 my wife and I traveled to Chicago and took in a Cubs game at Wrigley. As a lifelong baseball fan from Boston, being able to sit in the stands of that museum of a ballpark and immerse myself in the electric atmosphere of that field was something I......

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3 Easy PPC Strategies for Senior Living Success

3 Easy PPC Strategies for Senior Living Success

I recently had the opportunity to spend three hours a day for one week learning more tricks of the PPC (pay per click) trade from the comforts of my own home, all while making caramel lattes. I don’t want to brag here, but Starbucks may want to ask me for......

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The Effects of America’s Retirement Crisis

The Effects of America’s Retirement Crisis

What better way to recover from football Sunday than to read the Monday roundup of the past week's most engaging content? No matter how your team performed, everyone who reads this week's insights will be a winner.

This week's most clicked talks about the oncoming retirement crisis in America, with some......


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Challenging Aging Stereotypes

Challenging Aging Stereotypes

Every Monday we recap the previous week’s most engaging content. This week our most clicked is a Call to Action for Gerontologists, by Jo Ann Jenkins, CEO of AARP. Our most shared article highlights the older population growth from the U.S. Census Bureau. Most Clicked: Disrupt Aging: A Call to Action for......

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A Brand Romance

A Brand Romance

Why does my car give me such a strong physical and emotional reaction? Is it the little logo on the back bumper? As the Creating Results team tells our clients, a brand is not just a logo design. It is the entire consumer experience.

A brand is the fundamental emotional experience......


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More Boomers Aging in Place…Because They Have to

More Boomers Aging in Place…Because They Have to

Today is a somber day. Today the Creating Results team joins all Americans as we pause and reflect on one of the greatest losses the country has suffered. We remember the lives that were lost and the loved ones left behind, and remain eternally thankful for those who responded to......

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What Times Should You Post on Social Media?

What Times Should You Post on Social Media?

Welcome back from the long holiday weekend! While it may not be Monday, we didn't want you to miss out on this week's roundup of the most engaging content.

This week, Laura Forer of MarketingProfs6u answers the age old question: when should you post on social media? Additionally, Christopher S. Penn,......


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A New Vision for Long-Term Care Services

A New Vision for Long-Term Care Services

Kids are heading back to school and we have less than a month to go of summer. Between deadlines at work and (maybe) planning that one last hurrah for the summer, we hope you have allocated a bit of time to catch up with the most engaging content in this......


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Seniors Using Mobile Devices For News – What Marketers Should Be Doing

Seniors Using Mobile Devices For News – What Marketers Should Be Doing

Every Monday we review our most engaging and shared articles from the previous week. First up this week; more seniors than ever are using their mobile devices to access the news. In the 50+ marketing item, we report how industry leaders, experts and providers are coming together to fight ageism. Most Shared:......

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Why Marketers Should Focus on Baby Boomers & Their Technology Usage

Why Marketers Should Focus on Baby Boomers & Their Technology Usage

Every Monday, we review our most engaging and shared articles from the previous week. For this week’s most engaging, we explore why Boomer parents feel the need to pass on their cherished items and why their grown children don’t want them. The most shared article is by columnist Kyle Ranally,......

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To Retire or Not to Retire and Writing that Works

To Retire or Not to Retire and Writing that Works

Happy Monday! Each week we review the mature marketing content that had people talking (and thinking). This week we hear the stories of three individuals who retired and then had second thoughts.  Then, our most shared content explores storytelling and shares tips for how you can make it shine.  Have......

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Flat Design and Skeumorphism – Two Web Design “Trends” Relevant to Older Adults Online

Flat Design and Skeumorphism – Two Web Design “Trends” Relevant to Older Adults Online

When we're designing websites for older adults, a client sometimes will ask, "Can it have ____? I saw it on such-and-such's website and it's so cool!"

I'm a creative person so I like cool.

But I like results even more.

What's cool and trendy can, at times, actually turn off the baby boomers......


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The Impact of Social Engagement on Longevity; Fashion Industry and Baby Boomers

The Impact of Social Engagement on Longevity; Fashion Industry and Baby Boomers

Happy Monday! Like every Monday, we are reviewing the most engaging content from the previous week. This week, for our "most clicked" item, we look at a project from Stanford Center on Longevity. For the "most shared," is the fashion industry ignoring Baby Boomers?

Most Clicked:  The Sightlines Project

How long......


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LeadingAge PA Outtakes – Specific Ideas from General Sessions, Part III

LeadingAge PA Outtakes – Specific Ideas from General Sessions, Part III

SESSION: “How the Macroeconomics of Healthcare and Shifting Demographics are Changing the Future of Aging Services”

SPEAKER: James Orlikoff, consultant named one of the 100 most powerful people in healthcare

Orlikoff noted that big trends such as macroeconomics and demographics are already impacting providers of health services to older adults. These have......


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Tips for Improving Your Facebook Marketing

Tips for Improving Your Facebook Marketing

It's time for our favorite part of every Monday: the weekly roundup of the most engaging content from the past week.

First, we'll take a look at 20 phrases you should be incorporating into your Facebook headlines for increased likes, comments and shares. After that, MediaPost provides insights on some of......


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LeadingAge PA Outtakes – Specific Ideas from General Sessions, Part II

LeadingAge PA Outtakes – Specific Ideas from General Sessions, Part II

General sessions at conferences are typically designed to set the tone of an event, to inspire and connect emotionally.

We’ve shared some of the specific marketing take-aways from LeadingAge PA 2017 in the last two posts in this series.

Now, we’ll shift to a round-up of ideas that stuck with our team......


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LeadingAge PA Outtakes – Specific Ideas from General Sessions

LeadingAge PA Outtakes – Specific Ideas from General Sessions

General sessions at conferences are typically designed to set the tone of an event, to inspire and connect emotionally.

We’ve shared some of the specific marketing take-aways from LeadingAge PA 2017 in the last two posts in this series.

Now, we’ll shift to a round-up of ideas that stuck with our team......


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Support Coming for Seniors to Age In Place

Support Coming for Seniors to Age In Place

Happy Monday! It's once again time for us to share the most engaging content from the previous week.

First up, the U.S. and Japan are working together to try and find new and innovative ways to support their aging citizens. We'll also take a look at why elderly crossing street signs......


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LeadingAge PA Outtakes – Marketing at a Snail (Mail) Pace

LeadingAge PA Outtakes – Marketing at a Snail (Mail) Pace

As Director of Marketing Strategies, I spend my time looking at client results and defining why numbers are what they are. Conversion data for senior living clients comes from a complex combination of pay-per-click and retargeting, optimized landing pages and more.

Over the last years, I’ve also spent significant hours......


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55+ Going Mainstream and Ageism – Mature Marketing Links of the Week

55+ Going Mainstream and Ageism – Mature Marketing Links of the Week

Happy Monday! Each week we share mature marketing stories and insights that drew attention and interest.  This week we explore how 55+ communities are evolving and insights from the International Association of Gerontology and Geriatrics about how to combat ageism.  We’d love to hear your thoughts and take-aways, so be......

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LeadingAge PA Outtakes – Gaining Organizational Strength from Stories

LeadingAge PA Outtakes – Gaining Organizational Strength from Stories

Editor’s Note: Last week, several of Creating Results’ leaders went to Hershey, PA, for the annual LeadingAge Pennsylvania conference. In addition to sharing our own insights with attendees, team members had the privilege of learning from other presenters.

Over the next few posts, we’ll share some OUTtakes and INsights for marketing......


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Generations of Patriotism

Generations of Patriotism

Growing up, the town next to ours hosted the oldest 4th of July parade in the nation. It still does.

The roads in Bristol, RI, are marked not with yellow dividing lines but red-white-and-blue stripes. Houses are festooned with flags, banners, lights ... you name it. Parade-watchers arrive before dawn to......


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Wealthy, Affluent, Luxury — What’s the Difference?

Wealthy, Affluent, Luxury — What’s the Difference?

While we enjoyed the beautiful weather this weekend, we couldn't wait for Monday to arrive so that we could take a look at the most engaging content from the past week.

First, we'll take a look at the reasons why we shouldn't treat the wealthy, affluent and luxury buying groups as......


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More Millionaires than Before; Why Consumers Are Ignoring Direct Mail

More Millionaires than Before; Why Consumers Are Ignoring Direct Mail

Happy Monday and to all the dads, Happy Belated Father’s Day! This week in our recap of the most clicked 50+ marketing items, we discuss millionaire households: how does each generation contribute and how this affects our marketing efforts to seniors. For most shared, we recap why consumers ignore direct mail......

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Seniors Getting Kicked to the Curb…Literally!

Seniors Getting Kicked to the Curb…Literally!

Happy Monday! The weather is heating up as we approach the first day of summer, and this week’s Monday roundup looks at an issue heating up in the world of senior living: the increasing rate of seniors getting evicted from nursing homes.

We'll also take a look at how one smartphone......


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Seniors are Joining in On the Fun of Social Apps

Seniors are Joining in On the Fun of Social Apps

As you re-acclimate yourself to a five-day work week, don't forget your dose of the weekly roundup to cure the Monday blues.

This week, a Mashable article about how one man's Instagram account became a viral sensation is sure to warm your heart. We'll also be taking a look at what......


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Debt and Sustainability: Mature Marketing Links of the Week

Debt and Sustainability: Mature Marketing Links of the Week

While it may not be Monday, any day is a good day good for sharing mature marketing news that had people talking over the course of the past week. Today, we share a MarketWatch article regarding the surprising number of seniors stuck with college debt and survey insights about Millennials......

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Remembering the Cost of Freedom

Remembering the Cost of Freedom

As the long weekend comes to its end, it’s important that we all take some time to reflect on the true meaning of Memorial Day.

This is a day for honoring and remembering those who have lost their lives fighting to protect our country’s freedom. It’s a yearly reminder about the......


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Trust and Tech: Mature Marketing Links of the Week

Trust and Tech: Mature Marketing Links of the Week

Happy Monday! Each week we explore the mature marketing stories and insights from the past week that had people talking. This week, we explore McKnight’s Senior Living’s four lessons learned in the wake of the recent cyber attacks and a survey from eMarketer regarding trust (or lack of) in self-driving......


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Who Has A House Phone Anymore? Not Baby Boomers!

Who Has A House Phone Anymore? Not Baby Boomers!

"A mother is a person who seeing there are only four pieces of pie for five people, promptly announces she never did care for pie." -Tenneva Jordan

Happy Mother's Day to all the mothers out there. You deserve the entire pie.

At the beginning of every week, we share the most......


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Generation X is Key to the Workplace

Generation X is Key to the Workplace

Even with the big game between the Capitals and the Penguins scheduled for tonight, the weekly roundup is still the highlight of our Monday here at Creating Results.

This week, we take a look at the impact Generation X will have on the workplace and how that could play a role......


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Branding: Cognitive Biases and Marketer’s Influence

Branding: Cognitive Biases and Marketer’s Influence

Every Monday we round up the Most Clicked and Most Shared content items from the previous week. This week we discuss cognitive biases and how they may affect your communications plan and an interview addressing influence within B2B marketing. Most Clicked: Cognitive Biases and Your Communications Plan “You know the product or......

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Remodeling Trends; Older Single Women

Remodeling Trends; Older Single Women

I went to our local home improvement store this weekend to buy some paint. Let me tell you, that place was busy. Apparently, when the weather is rainy and chilly, what better time is it to repaint a room or two? That is what the six-other people at the paint desk and......

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Retirement Changes … Is there an app for that?

Retirement Changes … Is there an app for that?

At the beginning of every week we share the most engaging content from the previous week. First up this week, an 81-year-old woman developed an iPhone application having only learned to use computers when she was 60.

Then, an article from NextAvenue.org discusses the various ways retirement will change in 2017.

...

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Me Generation, or Media Generations?

Me Generation, or Media Generations?

Every Monday, we recap the most engaging content from the previous week.

This week, we take a look at a MediaPost article that breaks down characteristics of the different generations of media consumption. Also, an article posted on the National Public Radio website explains how age discrimination in the workplace has......


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The Good and Bad Of Mobile Marketing

The Good and Bad Of Mobile Marketing

Happy Monday! Each week we explore the mature marketing news that received the most interest and clicks the previous week. This week is all about mobile marketing.

First, we'll explore mobile usage among boomers and seniors by way of a report from Edison Research, and then we'll take a look at......


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Age and Happiness, and Social Sign-On

Age and Happiness, and Social Sign-On

Sit back and enjoy your fresh brew while we round up the "most clicked" and "most shared" 50+ marketing content from the past week.

Most Clicked: Scientific Proof that Happiness is for the Aging

Carolyn Gregoire of The Huffington Post gives us a snapshot on how life is better as you age.......


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Virtual Medicine Is Healing Aging Adults

Virtual Medicine Is Healing Aging Adults

Happy March Madness everyone! Every Monday we like to recap the most engaging content, or should I say “top picks,” from the previous week.

This week, Next Avenue explores the various ways virtual reality supports older adults. Then, Chronogram dives deep into the realities (and possibilities) seniors face when aging in......


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Hot Topics — Senior Living and Staffing, Home Health and Wearables

Hot Topics — Senior Living and Staffing, Home Health and Wearables

With snow bearing down on the East Coast of the United States, we stay warm with a recap of last week's top links for mature marketing professionals.

MOST CLICKED: Ziegler Hotline Polls Find Labor Shortages a Hot Topic

Our friends at Ziegler Investment Banking report that senior living CFOs are feeling the......


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Rebranding Senior Living

Rebranding Senior Living

Every Monday, we recap the most engaging content from the previous week.

This week, Senior Housing News proposes a rebrand of the 55-plus senior living industry in order to attract younger prospects to age-restricted communities. Also, research into Baby Boomer banking habits provide insights into marketing senior products and services to......

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Award Winning Marketing Trends & Suburban Transformations – Mature Marketing Posts of the Week

Award Winning Marketing Trends & Suburban Transformations – Mature Marketing Posts of the Week

I became obsessed with movie award season this year, obsessed with a capital “O.” I watched it all – the Globes, SAG awards and, of course, the big show of the Oscars. I loved hearing the speeches from the winners (and seeing the faces of those who were favored to......

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Demographic Projections and Digital Challenges

Demographic Projections and Digital Challenges

Here is the roundup of the most engaging posts from the previous week.

MOST CLICKED: Demographic Projections and the Implications that Affects our Economy

Jo Ann Jenkins, CEO of AARP, wrote an thoughtful article on our extended lifespans and the implications our longevity will have on our economic and social structure.

Ms. Jenkins,......


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Carnac Calling – What are YOUR 2017 Senior Living Predictions?

Carnac Calling – What are YOUR 2017 Senior Living Predictions?

I often think of Johnny Carson's old Carnac sketch whenever experts line up and make their predictions for the coming year -- whether they be experts in marketing, policy, health, business ...

Like my New Year's resolutions, the predictions are often founded on hopes and dreams and we can watch......


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2017 – A Year For Changes In Senior Living

2017 – A Year For Changes In Senior Living

It's that time again! Every Monday we recap the most engaging information from the previous week.

First up, this week's most shared content item is about senior trends in 2017 as told by industry experts. In an article on OurParents.com, industry experts predicted that Boomers will be moving to senior communities......


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The Impacts of Boomer Retirement on (Aging) America

The Impacts of Boomer Retirement on (Aging) America

Mondays are the days that we round-up the top 50+ marketing tweets/posts/links of the previous week.

It's fun trying to connect the dots between engaging content and action items our readers could take! Or, at the very least, it makes Mondays a little more bearable.

MOST CLICKED (and a must-read): Leaders in......


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Planning for Photography in 2017: Part II (Stock vs. Photo Shoot)

Planning for Photography in 2017: Part II (Stock vs. Photo Shoot)

A look at the types of images that are effective for marketing to the 50+ consumer, and the pros and cons of stock vs. custom photography for this market....

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We are Baby Boomers & We are Here to Stay

We are Baby Boomers & We are Here to Stay

This week, we analyze the consumption of traditional TV and the decline (or lack thereof) for different age groups. As well as how retailers are losing dollars because of their lack of focus on baby boomers.

Most Clicked: Traditional TV and Age Group Trends

A recent article on Marketing Charts contains......


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Mission Statements and Mobile Devices – Little Things Matter

Mission Statements and Mobile Devices – Little Things Matter

"Little Things Can Mean A Lot."

Each Monday our team recaps a few of the "little things" that meant a lot to our subscribers and followers over the past week. Articles that inspired, stats that answered a burning question, and more.

Taken together week-after-week, these LITTLE things can have a......


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A Closer Look at Renting by Choice

A Closer Look at Renting by Choice

Every Monday, we recap the most engaging content from the previous week.

This week, the Houston Chronicle takes a look at why more Baby Boomers are opting to forgo homeownership in favor of renting. Also, you can never have too many leads in the senior living industry; McKnight's Senior Living takes......


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Aging Baby Boomers – Are their boots still made for walking?

Aging Baby Boomers – Are their boots still made for walking?

Happy Monday! At the beginning of every week we recap the most engaging content from the most previous week.

This week, we take a good hard look at our own assumptions that typically guide our marketing content strategies. Also, The Huffington Post sheds light on how Baby Boomers are becoming the......


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Looking Back & (Re)Learning: Top Posts for 2016

Looking Back & (Re)Learning: Top Posts for 2016

Another year gone by, and boy was it a doosy! Against the backdrop of dramatic political change and cultural shifting, our industry remained homed in on issues relevant to how the mature market is evolving.

Read on for the hot topics Creating Results explored in 2016, including: embracing novel approaches......


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Housing, Helping, and Holidays

Housing, Helping, and Holidays

Every Monday on this blog we recap the most engaging content from the previous week.

This week, our top article was actually a consumer-focused guide to having those tough conversations with aging loved ones about their housing situation. As experts in marketing senior housing, Creating Results suggests three ways you can......


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R-E-S-P-E-C-T and Your 2017 Marketing Plan

R-E-S-P-E-C-T and Your 2017 Marketing Plan

“I'm about to just give you all of my money And all I'm asking, hey, is a little respect” (Otis Redding in 1965. Made popular by Aretha Franklin in 1967.)

Be honest.

Looking at all of your marketing initiatives, is your team truly respecting people?

Mature consumers are experienced buyers and......


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Why You Shouldn’t Wait to Make Your Website Accessible

Why You Shouldn’t Wait to Make Your Website Accessible

Every Monday, we recap the most engaging content from the previous week.

This week, we take an in-depth look at the effect that the Americans with Disabilities Act will have on commercial websites in the coming years. Also, the Washington Post reveals the reasons why older Americans are happier in some......


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Planning for Photography in 2017: Part I

Planning for Photography in 2017: Part I

Who would have guessed 25 years ago that anyone (even a 5-year-old!) could take — and instantly share — great photos using a device that's about the size of a wallet?

The visual world changed dramatically in the 1990s with the invention of a chip making that possible. By 2003 more......


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Shelf Lives, Work Lives

Shelf Lives, Work Lives

Happy Monday!

It's not an oxymoron. When you enjoy your work and the people you work with / for, Mondays can be happy.

Which rather neatly ties to the theme of this week's Monday mature marketing round-up. Our top links this week all touch on how work can help us enjoy active,......


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Companionship and Misnomers

Companionship and Misnomers

Happy Monday – I hope you had a wonderful Thanksgiving holiday, spent with family and friends. We are certainly thankful for our subscribers, today and every day!  Each Monday we recap the mature marketing stories from the past week that generated significant interest. Today, we explore the positive impact of......

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Looming Senior Living Labor Shortage, Ongoing Sponsorship Changes – What Marketing Can Do

Looming Senior Living Labor Shortage, Ongoing Sponsorship Changes – What Marketing Can Do

Session: "Creating Stronger Organizations Through Aggressive Growth Strategies"

In 2016, the size of the 65+ population starts to significantly outpace the 5–under-population, meaning the availability of direct care workers will have a significant shortage, as we heard from senior living leaders at this year's LeadingAge national conference.

In addition to being......


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Education About Financial Benefits Key to Continuing Care at Home Marketing Success

Education About Financial Benefits Key to Continuing Care at Home Marketing Success

Session: Sales and Marketing Tactics for Continuing Care at Home

"We're not managing a long-term care policy, we're helping people plan. It's not about what is the matter, it's about what matters most."

This is how Liz Fandel of Fellowship Senior Living at Home (a Creating Results client), explained the unique selling......


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“Worthy Releases,” Worth-While Insights

“Worthy Releases,” Worth-While Insights

Happy Monday! Every week, we recap the most engaging mature marketing content from the previous week. For this Monday’s round-up, public relations icon Katie Delahaye Paine was the featured speaker last week at a half-day event hosted by PRNews where she discussed the making of a worthy Press Release and how to......

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7 Tips from LeadingAge16 for Repositioning a Senior Living Community

7 Tips from LeadingAge16 for Repositioning a Senior Living Community

Session: A Repositioning Case Study: Designing for a Healthier, Longer Life

Expansions and repositionings are happening in communities across the country.

Repositioning: Investing in the physical redevelopment of an existing brick and mortar community to add space and reconfigure existing square footage in an effort to compete with newer entities and be......


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To Drive Boomers to Your Community, Put the Sales Pitch in the Rearview Mirror

To Drive Boomers to Your Community, Put the Sales Pitch in the Rearview Mirror

LeadingAge 2016 Annual Meeting Session: What Makes Boomers “Ready”?

This session featured both continuing care retirement community (CCRC) team members and residents, who emphasized that the days of the sales pitch are in our rearview mirror. Today’s consumers are looking to find where they have the greatest connection with......


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The Difficulties of Aging-in-Place for Baby Boomers

The Difficulties of Aging-in-Place for Baby Boomers

Every Monday, we recap the most engaging mature marketing content from the previous week.

This week, Bisnow reveals the factors that will cause a housing crisis for baby boomers and millenials in the coming years.

Also, HomeAdvisor details the steps that need to be taken in order to ensure that......


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Gettin’ Gritty with Not-for-Profit Senior Living

Gettin’ Gritty with Not-for-Profit Senior Living

Last week five members of the Creating Results team assembled in Indianapolis for the 2016 LeadingAge Annual Meeting.

This conference attracted more than 8,000 senior living and senior services providers from around the country, along with a healthy cohort of those who provide products and services to the industry.

In addition to......


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Special, Invested, Fed Up … and Gleeful

Special, Invested, Fed Up … and Gleeful

Last week was a bit of a whirlwind for our team -- working to delight our clients while also seeking out new insights at one of the senior living industry's biggest conferences, LeadingAge.

In addition to the audience we spoke to in-person in Indianapolis, we also were engaging with audiences across......


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Baby Boomers and Digital Healthcare

Baby Boomers and Digital Healthcare

Every Monday, we recap the most engaging mature marketing content from the previous week. This week, a survey published by Internet Health Management shows how Baby Boomers are leading the charge in terms of digital health care management. Also, DIY Marketers provide seven ways in which small businesses with limited budgets can......

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The Powerful Combo of SEO + SEM: A Primer Series for Senior Living Marketers

The Powerful Combo of SEO + SEM: A Primer Series for Senior Living Marketers

Creating Results attended and sponsored the informative SMASH conference held in Chicago earlier this month. For the senior living industry, this conference is innovative and refreshing.

Among all the keynotes and sessions I attended, I noticed an underlying theme: the concept of being prospect-centered in every marketing interaction.

This is especially important......


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Lights, Camera, Action! – It’s Movie Time for Seniors

Lights, Camera, Action! – It’s Movie Time for Seniors

Another manic Monday? Take a break to read this week’s Monday Recap! Each week we like to review and recap mature marketing news and content that had the most engagement. This week, the ActiveRain Blog discusses increasing home prices are outpacing household and theguardian.com explores the steadily increasing interest of......

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Introducing the Newest Members of the Creating Results Team

Introducing the Newest Members of the Creating Results Team

It’s been seven months since I joined Creating Results, bringing with me 20 years of senior living marketing experience to the team. It’s about time I wrote a blog post! I’ve chosen a topic close to my heart to share with the Mature Marketing Matters audience: creating a community of leaders,...

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Spreading the Word and Changing (TV) Times

Spreading the Word and Changing (TV) Times

Happy Monday! Each week we pause and revisit the mature marketing stories and insights from the past week that had people sharing and clicking. This week, we explore TV and how the ways in which baby boomers engage with it have evolved. We'll also take a look at the......

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Color is in the Eye of the Beholder

Color is in the Eye of the Beholder

Every Monday, we recap the mature marketing content that most engaged during the previous week.

This week, Brand Packaging explains the role that color plays in making or breaking your brand and the steps that you can take in order to make sure you are choosing the right colors for your......


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Boomers vs. Gen Y: Who Let The Dogs Out?

Boomers vs. Gen Y: Who Let The Dogs Out?

Happy October!

Every Monday, we take a look back at the content that our followers engaged with the most during the previous week.

First up this week, Mcknights Senior Living addresses the significant caregiver issues the United States will soon face once the family and caregiver crisis is upon us. China is......


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‘Good Enough’ vs. ‘Best.’ Also, Sex.

‘Good Enough’ vs. ‘Best.’ Also, Sex.

Another Monday, another round-up of the week's top resources for marketing to baby boomers and beyond.

MOST SHARED: We have a tie!

1. 'Be "good enough" in areas customers don't care about. Be BEST where they DO care.'

This was the advice given by Stefanie Schram, Director of Intervention Design at Toronto's Martin......


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Collaborating for Better Senior Care Technology

Collaborating for Better Senior Care Technology

Every Monday, we recap the mature marketing content that most engaged during the previous week. This week, an article published on Senior Housing News details the importance of collaboration between providers in the senior living industry as well as a new vision for developing solutions for the challenges that accompany......

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Remembering and Reflecting

Remembering and Reflecting

Labor Day meant a short workweek in the United States.

Most Americans spent Monday celebrating with family and friends, Tuesday moaning about the loss of summer and then attempted to remember all of their responsibilities in before the Friday 5:00p whistle blew.

Yesterday we remembered ... No, that isn't right. Yesterday we......


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Emoji Etiquette and Top Boomer Markets

Emoji Etiquette and Top Boomer Markets

Each Monday we bring you the top mature marketing stories that had people talking, commenting and sharing. While it’s not Monday (we hope you had a wonderful Labor Day), we didn’t want to leave our loyal visitors missing even one week of insights. This week we explore the differences in......

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Money Talks (and Boomers and Seniors Listen)

Money Talks (and Boomers and Seniors Listen)

Every Monday, we take a look back at the content that our followers engaged with the most during the previous week.

First up this week, Joseph Coughlin of the AgeLab at the Massachusetts Institute of Technology explains why spending marketing dollars on targeting aging generations will generate the MOST bang for......


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Insights to Generating Leads Through Email Marketing

Insights to Generating Leads Through Email Marketing

Each week, we take a look back at the content that our followers engaged with the most during the previous week.

This week is all about email marketing. First, a new study from MarketingCharts shows why senior marketing professionals should start placing more focus on their email marketing programs.

Then, a study......


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Fighting Social Media Abuse; Losing Ground on Hiring Ageism

Fighting Social Media Abuse; Losing Ground on Hiring Ageism

Some Mondays our recap of the top mature marketing links is filled with fun and frothy items -- wine! brain games! leisure travel plans!

And some Mondays we get to share articles and resources related to heavier topics.

As the philosopher Thomas Carlyle said, "There are good and bad times, but our......


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Should You be Using Snapchat to Market to Seniors?

Should You be Using Snapchat to Market to Seniors?

Pokémon Go isn’t the only app that has millennials burying their heads in their smartphones these days. Despite having been around for almost five years, Snapchat is more popular than ever with the younger generations.

In fact, according to Power Digital Marketing, 60% of 13 to 34 year-old smartphone owners in......


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News Trends Provide Insight for Senior Marketers

News Trends Provide Insight for Senior Marketers

Each week, we recap the news items that most engaged our followers over the past week.

This week, a Reuters Institute study explains how digital media has overtaken print media as a primary news source -- for some generations, that is --, while a study from MarketingCharts emphasizes the importance of......


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Ins and Sins and Generational Marketing

Ins and Sins and Generational Marketing

Happy August! Today's recap of top 50+ marketing links covers ins and sins -- some more deadly than others.

IN The Day

Our most-commented item of the week compares the costs of events and everyday expenses across the generations to answer the questions:

"Was it really different, back in the day? Do Millennials......


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Seniors are Exercising Their Most Important Muscle

Seniors are Exercising Their Most Important Muscle

Every week, we take a look at the content that engaged our followers the most from the previous week.

This week, the New York Times gave an in-depth look at the importance of keeping the brain mentally-stimulated, and the increasing popularity of "brain gyms" in retirement communities.

Also, a study by The......


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Real Estate Logo Design – Learning the WHAT and WHY at HOW

Real Estate Logo Design – Learning the WHAT and WHY at HOW

I recently attended the HOW Design Conference in Atlanta, where thousands of artists, designers and design enthusiasts from around the world gathered to celebrate and promote design in all its forms.

It was a great chance to absorb, learn and be inspired by this amazing, eclectic design community‪.

One particularly helpful session......


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The Fantasies and Fears of Retirement Planning

The Fantasies and Fears of Retirement Planning

As we recap the mature marketing content that our followers were most engaged with during the past week, we will gain further insight into how marketers can better address the needs of the 50+ demographic.

This week, an AARP study provides insight on the steps marketers should take in order to......


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Mature Marketing in an “Us vs. Them” World

Mature Marketing in an “Us vs. Them” World

A core belief at Creating Results is that true understanding is what leads to creative insight.

We often illustrate this with the analogy of a beach ball.

If I'm holding the beach ball closely, I only can see the color facing me -- let's say, blue. If Beth is holding it, she'll......


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The Big Picture: Storytelling and Older Adults

The Big Picture: Storytelling and Older Adults

Last month, Erin Read and I spoke at LeadingAge Massachusetts on why organizations should be using video in their integrated marketing strategy.

But, what if you’re not ready for video?

According to Dr. James McQuivey of Forrester Research, the value of a one-minute video is 1.8 million words. However, as the old......


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Full Houses, Empty Feeds?

Full Houses, Empty Feeds?

Our Monday recap of top mature marketing links is, this week, a Tuesday recap thanks to a day out of the office celebrating America's independence.

Sorry, there are no s'mores below but you will find a few tasty insights to improve your communications.

MOST CLICKED:

We often chuckle about the number of headlines......


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Technology Changes the Way Society Views Aging

Technology Changes the Way Society Views Aging

Every week, we review the mature marketing content from the previous week with which our followers were most engaged.

This week, we will take a look at how technology is expected to impact the way in which society views aging in the future, as well as John Oliver's take on the......


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On — and Off — the Road Again

On — and Off — the Road Again

Last week saw four members of the Creating Results team on the road to a terrific senior living industry conference in Hershey, PA.

It seems only appropriate, then, that this weekly round-up of top 50+ marketing links has a bit of a travel theme.

“For the next 20 years, baby boomers......


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Quality, Not Quantity, When it Comes to Baby Boomers

Quality, Not Quantity, When it Comes to Baby Boomers

Each week we take a look at the mature marketing articles from the previous week that engaged our followers the most. This week, we will explore how headlines impact engagement, as well as the top three things that Baby Boomers require as they consider their future housing accommodations. MOST CLICKED......

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Savings and Social Media

Savings and Social Media

Happy Monday! Today’s mature marketing news of interest is brought to you by the letter “S”. Each week we share stories or action items that are important to know for those targeting mature consumers. Have something to share? We’d love to hear your comments and ideas (and we promise to......

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Technology and Retirement by the Numbers

Technology and Retirement by the Numbers

Each week we explore mature marketing articles that were of particular interest to our followers. This week we explore how technology continues to help us age better and retirement by the numbers. Have something to share? We’d love to hear from you in our comment section. MOST CLICKED 40% of......

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When I Grow Up, I Want To …

When I Grow Up, I Want To …

Did YOU want to work in senior living when you grew up?

Earlier in the year, Creating Results’ Executive Vice President Kimberly Hulett and I attended a LeadingAge DC event, “C-Suite Round Table Discussion: The Future of Aging Services” at George Washington University.

Organizations like Asbury, Kendal’s Collington, Goodwin House, Vinson Hall......


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Baby Boomers on the Move and on the Job

Baby Boomers on the Move and on the Job

A new week, a new round-up of the content that grabbed the attention of marketing pros!

Each Monday, we tally which were the boomers / seniors marketing articles, research and other items that got our followers engaging on Twitter, Facebook, LinkedIn and Ghost-Town Plus ... er, I mean Google Plus.

Then, we......


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More Seniors Are Using Online Video. Why Aren’t More Senior Living Providers?

More Seniors Are Using Online Video. Why Aren’t More Senior Living Providers?

More people of all ages are watching / sharing online videos than ever before.

And studies show video marketing has power to motivate consumers – including Baby Boomers and Seniors – to act or buy.

Yet many senior providers don’t know how to integrate video into their marketing.

Over the next month, Jessica......


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Special Memories and Shared Spaces

Special Memories and Shared Spaces

Happy Monday! This week our mature marketing recap focuses on how shared space is shaping (or re-shaping) multi-housing and the impact of boomer nostalgia on tourism. But these certainly weren’t the only articles sparking conversation and ideas over the last week. We’d love to know what inspired you, so be......

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Top TakeAways for Senior Living and Real Estate Marketing from HeroConf 2016

Top TakeAways for Senior Living and Real Estate Marketing from HeroConf 2016

Last week I had the advantage of joining nearly 500 other paid search and digital marketers in the city of brotherly love for HeroConf, a conference focused on paid search marketing.

The program highlighted trends, best practices and even gave a few brief glances into the crystal ball of search engine......


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If Pigs Could Fly …

If Pigs Could Fly …

I have a long-lasting love of pigs.

A few things reminded me of this affection last week.

One, a discussion with my college-bound teens about what should or should not go with them to university. She wants to bring her Harry Potter wand. I stopped protesting after recalling that I headed off......


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Funnel Fun: Direct Mail That Gets You MOVING

Funnel Fun: Direct Mail That Gets You MOVING

In a previous post about "Fun with the (Marketing) Funnel," we explored how email can be a powerful tool for bringing people into the fold and moving them through the purchase journey.

Today we'll focus on direct mail.

Recently I presented a program called “Making the Dinosaur Dance” at the LeadingAge annual......


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Better 50-plus Marketing, Brought to You by the Letter “D”

Better 50-plus Marketing, Brought to You by the Letter “D”

Each Monday, we round-up the top 50-plus marketing resources of the previous week. Today's post quickly shaped itself around a certain letter ...

D is for "DISRUPT."

Our MOST CLICKED item of the week was a post by Jo Ann Jenkins, the CEO of AARP, titled "It's Time to Disrupt Aging."

Jenkins reinforces......


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Hiding Prices from Senior Living Prospects? It’ll Cost You.

Hiding Prices from Senior Living Prospects? It’ll Cost You.

Way back in 2010 Creating Results asked recent, mature movers what frustrated them about housing websites.

#1 with a bullet? "Don't say price."

We asked the question of hundreds of Social, Silver Surfers because we wanted data to back up our recommendations to senior living providers. Our team kept saying "you need......


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Marketing Tools & 55+ Map

Marketing Tools & 55+ Map

Each week we share mature marketing insights and articles that capture the eye and create conversation. Let's take a look at those pieces that did just that over the last 7 days.

MOST SHARED: "Let's get back to the basics" is a phrase that I heard repeatedly when studying what......


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X Marks the Opportunity

X Marks the Opportunity

Each Monday, our team collects a few "top links" related to marketing to older adults and shares them on the Mature Marketing Matters blog.

MOST CLICKED: Give a shout if you're a member of Generation X. A little louder? A little louder? Hmmm. I still can't hear you.

The problem isn't......


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Boulder Boomers and Long-Term Care: Mature Marketing Links of the Week

Boulder Boomers and Long-Term Care: Mature Marketing Links of the Week

Happy Monday! This week our mature marketing articles of interest focus on a common theme — aging. One explores how a particular community is not just preparing for an aging population, but embracing it. The other on how the perfect plan for aging may not always pan out as envisioned.......

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Older Residents; Engaged and Empowered Teams

Older Residents; Engaged and Empowered Teams

Today's roundup has a senior living emphasis -- we touch on the trend of people entering senior living at an older age and the need for engaging the teams that serve them. BONUS non-senior-living item at the bottom of the post!

MOST CLICKED: Models for senior healthcare must evolve to respond......


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Funnel Fun: Email Marketing That Gets You MOVING

Funnel Fun: Email Marketing That Gets You MOVING

My Creating Results colleagues call me the “Email Queen.” While I relish the idea of wearing a tiara, the main reason I have been dubbed as such is that I LOVE email. And more importantly, I’ve seen how powerful email marketing can be in driving new leads to action.

In this......


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Mature Marketing Links of the Week – Promotional Preferences, A Weepy Wild One

Mature Marketing Links of the Week – Promotional Preferences, A Weepy Wild One

Today's round-up of top posts for marketing to older adults is like a "choose your own adventure" novel.

Feeling business-like? Check out the insights into marketing preferences via MarketingSherpa. Curious about mortality? The CDC's stats on centenarians should interest you. Ready for a good cry? Grab your hankie and listen to......


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Mature Marketing Links of the Week: Money and Generations

Mature Marketing Links of the Week: Money and Generations

Happy Monday! This week our mature marketing stories that drove the greatest interest had a similar theme - Money!

MOST SHARED: Boomers and Gen Xers are still reeling from the impact of the 2008 market crash in a number of ways according to a recent study. In fact, 2/3......


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Mature Marketing Links of the Week: Working Caregivers & Loneliness Myth

Mature Marketing Links of the Week: Working Caregivers & Loneliness Myth

As someone providing support for an aging parent while working full-time and raising a teenager, I was heartened to see strong interest in an article dealing head-on with the issue of working caregivers as a part of the mature marketing links of the week. This week’s post explores this, as......

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Middle-Aged Renters On the Rise: What Marketers Should Know

Middle-Aged Renters On the Rise: What Marketers Should Know

There is a new trend in the housing market within the 50-and-over age demographic: Rentals.

Per a new study, conducted by the Joint Center for Housing Studies of Harvard University, there is a rising number of middle-aged home renters.

According to the report, America’s Rental Housing, “recent declines in homeownership rates have......


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Mature Marketing Links of the Week – Smart Search Engine Marketing, Smartphones

Mature Marketing Links of the Week – Smart Search Engine Marketing, Smartphones

Happy Leap Day! The calendar is generously giving us a few extra hours -- use them to catch up on work, for folly, for whatever.

In that spirit, we'll try to give you a little something extra in this weekly round-up of the links that rose to the top with boomer......


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Google Surprises Us Again! Why Senior Living and Housing Marketers Should Care About This Change

Google Surprises Us Again! Why Senior Living and Housing Marketers Should Care About This Change

Google made another sudden, major change this week in regards to its search engine results pages (SERPs). While the change is still rolling out, very soon it will affect every search made through Google.

Why should you care?

If you are investing marketing dollars in Google’s paid search product, AdWords, listen up!......


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Mature Marketing Links of the Week — The Retirement Spectrum: Choices vs. Survival

Mature Marketing Links of the Week — The Retirement Spectrum: Choices vs. Survival

A day late, but not a dollar short, this week's links reveal a need to be nimble. All industries must adjust to the changing and growing needs and expectations of an aging population.

We look at both ends of the financial spectrum here — from those who can afford to look......


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Mature Marketing Links of the Week: Changes and Stratagems

Mature Marketing Links of the Week: Changes and Stratagems

Happy Wintery Monday!  This week’s mature marketing links of the week are delivered in the midst of a cold snap accompanied by snow. So, while thinking warm thoughts we will go ahead and jump into the stories from the past week that had people sharing and clicking. MOST CLICKED:  As......

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Mature Marketing Links of the Week – Aging, through wine-colored glasses

Mature Marketing Links of the Week – Aging, through wine-colored glasses

I love it when my passions align.

1. MOST CLICKED: Is the wine industry forecast becoming cloudy, as "oenophile boomers" are replaced by frugal Millennials?

That's what the Silicon Valley Bank predicts in its annual State of the Wine Industry report. (How am I not a subscriber?) Beverage World reports that the......


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Mature Marketing Links of the Week: Woman Power and Sr. Living Stats

Mature Marketing Links of the Week: Woman Power and Sr. Living Stats

It's hard to believe that one month is already in the history books for 2016. I hope the New Year is treating you well, and hope you'll explore the weekly mature marketing stories that had people talking and sharing. Have something to share? We'd love your comments.

MOST SHARED: Women......


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10 Tips to Make Your 55-Plus or Senior Living Community Pop

10 Tips to Make Your 55-Plus or Senior Living Community Pop

Baby Boomers and seniors are seeking a new lifestyle, not just a new home in a new community. Whether they plan to downsize, upsize or rightsize, at the end of the day what they are really seeking is a new home and new community which enhances their lives.

Recently I spoke......


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Mature Marketing Links of the Week – Investing in Senior Living

Mature Marketing Links of the Week – Investing in Senior Living

Top articles last week looked at the concerns of investors and financiers of senior living communities, the rising 100+ population, and where people moved in 2015.

1. MOST SHARED: Investment and finance groups with a stake in the senior living market have to consider a wide range of factors, such as......


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For Housing, Are Baby Boomers and Millennials More Alike Than You Think?

For Housing, Are Baby Boomers and Millennials More Alike Than You Think?

This week I am writing from the International Builders' Show in Las Vegas. I'm particularly excited because during this year's conference I will be part of a panel of real estate industry suppliers discussing housing for Baby Boomers and Millennials.

To read some of the headlines, you’d think these weren’t only......


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Mature Marketing Links of the Week – Brain Waves, Print Faves

Mature Marketing Links of the Week – Brain Waves, Print Faves

Many of our readers may have included fitness in their 2016 New Years Resolutions. But what about "brain fitness," that new and growing industry based on the concept that we can rewire and strengthen our neural pathways as we age?

This week's round-up of mature marketing articles and resources shares recent......


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Double and Something – Betting on 55 Plus for Housing and Social Follows

Double and Something – Betting on 55 Plus for Housing and Social Follows

This post features two quick hits relevant to those marketing to 55 plus consumers. You'll also quickly note a theme ... Read on for why!

Betting on Brands

MarketingSherpa last year conducted an online-only survey in which they looked at who follows brands on social media. Key findings included:

"The older generations were......


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Mature Marketing Links of the Week: Trends and Investments

Mature Marketing Links of the Week: Trends and Investments

Happy Monday! Hopefully by now you’ve gotten back into the swing of things after the holidays (I don’t know about you, but for me it’s a process that involves kicking and screaming). Here are just a few mature marketing stories from the past week that had people talking and clicking.......

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Mature Marketing Links of the Week – Ageism (in Advertising) Alive and Well

Mature Marketing Links of the Week – Ageism (in Advertising) Alive and Well

Happy New Year! Like many, our office went into stealth mode during the last weeks of 2015, as our team enjoyed the holidays with family and friends. Yet the Internet doesn't sleep ...

Here are a few items that caught the attention of 50+ marketing pros during recent weeks:

1. MOST CLICKED:......


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3 Surprising Things I’ve Learned about Marketing to Seniors in 2015

3 Surprising Things I’ve Learned about Marketing to Seniors in 2015

Just like the people we market to, the team at Creating Results is … well … on the “mature side.”  As one of the newest and youngest team members I was asked to share my thoughts about marketing to seniors in 2015. Here are three surprising things I learned. Seniors......

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Mature Marketing Links of the Week: 2015 In Review
40+

Mature Marketing Links of the Week: 2015 In Review

We take a look back at the top mature marketing posts and tweets of 2015...

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Mature Marketing Links of the Week: Shifts and Perceptions

Mature Marketing Links of the Week: Shifts and Perceptions

I don’t know about you, but for many of my coworkers (and myself) the countdown to some much-anticipated time off to enjoy the holidays is underway. But before you start your own countdown I hope you’ll take a gander at the mature marketing stories of the last week that drew......

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Mature Marketing Links of the Week – High Tech Gains, Middle Class Losses

Mature Marketing Links of the Week – High Tech Gains, Middle Class Losses

Good morning! Each Monday we recap the top activity on our social channels the previous week -- which links / resources got the most clicks, likes, shares, etc. on Twitter, Google Plus, LinkedIn and Facebook. Here are three items that caught the attention of mature marketing professionals.

1. MOST SHARED: Does......


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Mature Marketing Links of the Week – New Chapters & Search Engines

Mature Marketing Links of the Week – New Chapters & Search Engines

Before we dive into the mature marketing links of the week, we first want to pause and remember Pearl Harbor as we mark the anniversary of the attack that changed so many lives forever.  We are thankful for those who fought to protect us and remember those who were lost.......

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Mature Marketing Links of the Week – Mobile for Seniors, Visual Content Marketing Stats

Mature Marketing Links of the Week – Mobile for Seniors, Visual Content Marketing Stats

While many of us were overindulging in turkey, football and family get-togethers over the long weekend, others were busy as usual reading and sharing insights. Hot topics last week included mobile advertising for seniors and visual content marketing statistics. Learn more about how to make mobile ads more senior-friendly and......

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Mature Marketing Links of the Week – Newspaper Coupons Endure, Millennials Living with Mom and Dad

Mature Marketing Links of the Week – Newspaper Coupons Endure, Millennials Living with Mom and Dad

Good Monday morning before Thanksgiving! Many of us have a short work week, and are thus preoccupied with what’s going to be on the dinner table on Thursday. But in the  meantime, let’s look at some insights. Our mature marketing links this week tell us that newsprint advertising still has the power to motivate consumers......

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Mature Marketing Links of the Week – Handheld Devices, Housing Design and Harley Davidson

Mature Marketing Links of the Week – Handheld Devices, Housing Design and Harley Davidson

Last Monday we started the week on a note of laughter, with jokes from and about outgoing LeadingAge President Larry Minnix. This Monday we find it hard to smile, as news reports are filled with tragedies happening around our globe. Then a friend shared the following quote, and it seemed......

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Baby Boomers, Seniors and Digital Device Ownership

Baby Boomers, Seniors and Digital Device Ownership

The Pew Research Center has released a new study, "Technology Device Ownership: 2015," which contains some actionable data for those marketing to baby boomers and seniors. In short, more adults -- including those over the age of 50 -- own smartphones and tablets than ever before. And while nearly......

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Mature Marketing Links of the Week – Leading, Living, and Larry

Mature Marketing Links of the Week – Leading, Living, and Larry

Typically this Monday round-up of top 50+ marketing links are organized by most clicked, most shared, most commented ... Today we'll take a slightly different tack as there were several topics that seemed to grab the attention of mature marketing pros over the past week.

LEADING ... LeadingAge, that is!

LeadingAge, the......


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Mature Marketing Links of the Week – Tech Support for New Adopters, LeadingAge

Mature Marketing Links of the Week – Tech Support for New Adopters, LeadingAge

Today we look at a new facet of the increased use of social media by Boomers and Seniors—the need for tech support—and take a look at what the Creating Results Team is up to this week at LeadingAge.

MOST CLICKED:

Readers last week were interested in Richard Harris' article on NextAvenue.......


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Direct Marketing: Not trendy, but tried and true?

Direct Marketing: Not trendy, but tried and true?

Next week Creating Results team members will join thousands of non-profit senior living professionals for the LeadingAge Annual Meeting in Boston. This conference offers a mix of inspiration and education for those who provide housing and services to older adults. We'll be doing our own part, sharing senior living marketing insights......

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Mature Marketing Links of the Week – Older Drivers, Younger Advertisers

Mature Marketing Links of the Week – Older Drivers, Younger Advertisers

While the days are getting shorter and the leaves are quickly falling, there still may be time to get that Fall roadtrip in. In that spirit, we look today at how advertisers are portraying the mature car shopper and driver, and how they are struggling to walk a fine line......

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Mature Marketing Links of the Week – Caregiver Toll, SMASH-ing Tips

Mature Marketing Links of the Week – Caregiver Toll, SMASH-ing Tips

It's October 19th! Which means it's the day to wish our fearless, fun and fantastic leader, Todd Harff, the happiest of happy birthdays!

On to the "business" of this blog post -- our weekly round-up of links and resources that caught the attention of professionals in senior care, 50+ housing and......

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Mature Marketing Links of the Week: Retirement Insights and Billboards

Mature Marketing Links of the Week: Retirement Insights and Billboards

Happy Columbus Day holiday Monday! Our mature marketing links of the week focus on retirement insights from a very insightful source, as well as answering the question: Do billboards still work for advertising? We’d love to hear your thoughts on this as well as other mature marketing stories so don’t be shy,......

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Mature Marketing Links of the Week – Tips for Better Blogging, Mobile Marketing & Pinterest

Mature Marketing Links of the Week – Tips for Better Blogging, Mobile Marketing & Pinterest

Great news for cold-weather lovers: Fall is here! For the rest of us, time to change our desktop screen savers to pictures of Hawaiian beaches and pile on the sweaters. Whatever the weather, Creating Results will do its best to start your day on a warm note with the "hottest" mature marketing links of the week.

1.......


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Mature Marketing Links of the Week: Big Thinkers & Digital Tips

Mature Marketing Links of the Week: Big Thinkers & Digital Tips

Happy Monday!  Let’s jump right and explore the mature marketing stories from the past week that had people talking. This week we examine how young entrepreneurials are changing the face of services for seniors and tips to make your digital marketing work harder. We’d love to hear your comments on......

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Mature Marketing Links of the Week – Emotional Boomers and Self-Flagellating Millennials

Mature Marketing Links of the Week – Emotional Boomers and Self-Flagellating Millennials

Happy Monday! The mature marketing stories of the past week that drew the greatest amount of interest focused on how Boomers process information differently than younger generations, and how each generation rates itself in terms of morality and qualities that characterize their behaviors as citizens, earners and consumers. Have something......

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Mirror, Mirror, On the Generational Wall – New Insights from Pew

Mirror, Mirror, On the Generational Wall – New Insights from Pew

Many moons ago when Creating Results began to focus exclusively on marketing to boomers and seniors there was a "basic rule" for choosing images: Pick photos that showed people 10 to 15 years younger than the age you were targeting. Why? Because, "they" said, that's how people saw themselves.

Literature and......


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Mature Marketing Links of the Week – Wealth and Retirement

Mature Marketing Links of the Week – Wealth and Retirement

Happy Monday! The mature marketing stories of the past week that drew the greatest amount of interest focused on women and wealth and how when you retire is determined in part by if you have children.

MOST CLICKED: At Creating Results, we share the importance of knowing your target market with......


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Mature Marketing Links of the Week – Changing Seasons, Changing Pictures of Healthcare Shoppers and Caregivers

Mature Marketing Links of the Week – Changing Seasons, Changing Pictures of Healthcare Shoppers and Caregivers

Our usual Monday round-up of top baby boomer marketing links is a Tuesday round-up, thanks to a long Labor Day weekend filled (we hope) with cheer. The seasons are starting to change, and there's quite a lot to round-up! Our friends on Twitter and other social platform were frequent sharers......

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Mature Marketing Links of the Week – Volunteers & Video

Mature Marketing Links of the Week – Volunteers & Video

Another summer week has gone whooshing by, and for some of our readers it may seem summer itself has whooshed. Ice cream shops warn of limited hours. School buses once more set the pace on city streets. Kids are either back in class or counting down the hours remaining to......

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Mature Marketing Links of the Week: Increasing Trust and Tourism

Mature Marketing Links of the Week: Increasing Trust and Tourism

Happy Monday!  Our blog post this week highlights mature marketing articles that tackled the correlation between trust and age and how one tourism industry is effectively working to target senior travelers.  We look forward to hearing your thoughts on this and other key topics of interest among boomers and seniors......

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Mature Marketing Links of the Week – Multigenerational Living (Intentional and otherwise)

Mature Marketing Links of the Week – Multigenerational Living (Intentional and otherwise)

I remember graduating from college in 1992. I had a degree from an excellent college, a decent GPA, a pretty strong track record of leadership and work while an undergraduate, and what seemed like no prospects for a job. Why? The early 1990s Recession.

So, what to do? I moved......


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Mature Marketing Links of the Week – Global Markets

Mature Marketing Links of the Week – Global Markets

This week our top mature marketing links of the week have a little international flavor. As the old nursery rhyme says, we're going "to market, to market."

CANADA: Are Toronto seniors being priced out of the housing market? Stephen Winbaum reports that concerns were raised ......


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Mature Marketing Links of the Week – Elder Care – Who will facilitate? Who will fund?

Mature Marketing Links of the Week – Elder Care – Who will facilitate? Who will fund?

There's a wonderful Yiddish proverb my father has quoted to me frequently: "Man plans, and God laughs." This week's round-up of top baby boomers marketing links touches on plans made and un-made.

1. MOST SHARED: Ever wonder what purchases upscale Baby Boomers and GenXers have planned? Or course you have. These......


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Mature Marketing Links of the Week: Change, Top Social Trends & Planning Ahead

Mature Marketing Links of the Week: Change, Top Social Trends & Planning Ahead

Happy Monday. There is a lot of ground to cover, so let's jump right into the mature marketing stories of the past week that had people talking. Have something to share? We'd love to hear from you.

MOST SHARED: We had a tie this past week of the most popular and......


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Mature Marketing Links of the Week – Caregiver Losses, Web Gains

Mature Marketing Links of the Week – Caregiver Losses, Web Gains

Here it is, Monday again. Time for our roundup of the week's top links for baby boomer marketing and more.

1. MOST SHARED: "Women who leave the workforce to take on caregiving [on avg] lose out on $650,000 over their lifetime." This statement from Sen. Patty Murray, as part of the 2015 White House Conference on......


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New Look, New Opportunities to Learn & Connect

New Look, New Opportunities to Learn & Connect

Creating Results' approach to mature marketing is based on a process called Relevant Creativity™. Relevant Creativity ensures creative solutions are relevant to each of our clients and their target markets, with custom-designed solutions that are strategically crafted to help them meet their goals. So it seemed high time we applied......

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Mature Marketing Links of the Week – A Growing, Graying (but still pretty white) Group

Mature Marketing Links of the Week – A Growing, Graying (but still pretty white) Group

For newer subscribers, each Monday we round-up the top links of the week for those marketing to baby boomers and seniors. "Top" is judged by engagement on Creating Results various social channels -- clicks, retweets, likes, etc. For long-time subscribers, thanks for tuning in each week!

1. MOST CLICKED: The older population......


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Mature Marketing Links of the Week – That’s Right, The Women Are …

Mature Marketing Links of the Week – That’s Right, The Women Are …

This weekend saw many reasons for celebration, including the fantastic Fourth of July. We’re breaking with our usual “most clicked” mature marketing links approach to bring you a handful of links that I “most liked.” If you can figure out the reasons for today’s headline and theme, share your guess......

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Giraffes, Cheetahs and Seniors, Oh My!

Giraffes, Cheetahs and Seniors, Oh My!

How Road Scholar Effectively Targets Older Travelers - Creating Results’ Twitter feed recently shared an article about Road Scholar (formerly Elderhostel) and we were surprised by the flurry of new interest it sparked in this ‘grandaddy’ of educational travel resources for older adults. Several folks shared the tweet with......

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Mature Marketing Links of the Week: Sixty and Social

Mature Marketing Links of the Week: Sixty and Social

Happy short work week…I mean Monday.  Before the barbeques and fireworks that will take place this weekend as we celebrate our Independence, we want to first take a look back on the most notable mature marketing stories that had people talking and sharing.  We hope you’ll share (and comment) too. ......

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Marketing Engagement Stories — Landis Communities

Marketing Engagement Stories — Landis Communities

Last week we had the privilege to speak at LeadingAge Pennsylvania’s annual conference on “The End of Advertising. The Advent of Engagement.” There was a lot of enthusiasm for Creating Results’ definition of engagement: “the act of turning people on to your brand in a way that improves business.” Many......

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Mature Marketing Links of the Week – Bills and Builders

Mature Marketing Links of the Week – Bills and Builders

Just when I’ve gotten into the swing of Sunday, Monday appears … Time for our weekly round-up of resources for mature marketing! 1. MOST CLICKED: Veteran journalist Bill Moyers has been looking closely at aging in America for some time on his site, billmoyers.com, and his readers have reacted by posting their own......

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“Fun Size” Sweet Somethings from Hershey – #15LeadingAgePA Conference

“Fun Size” Sweet Somethings from Hershey – #15LeadingAgePA Conference

Today the Creating Results team is wrapping up its time in Hershey, Pennsylvania, after a wonderful week at the annual LeadingAge PA conference. Things I love about this meeting: the speakers, the inspiring conversations in the hallways, the chance to exchange ideas and resources with dedicated senior living professionals. Things I’m not crazy about:......

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Mature Marketing Links of the Week: Booze and Brands

Mature Marketing Links of the Week: Booze and Brands

Happy Monday!  This week the mature marketing stories that generated the most interest are brought to you by the letter “B”. Have something to share?  Please be sure to note in the comment section – we’d love to hear from you. MOST SHARED: An apple a day keeps the doctor......

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Mature Marketing Links of the Week – Tribes and Jibes

Mature Marketing Links of the Week – Tribes and Jibes

This week’s round-up of the top Mature Marketing links of the week illustrates the strength of (aging) tribes and the opportunities provided by originality. On with the links! 1. MOST CLICKED: Regardless of what age you’re marketing too, if you’re marketing online you keep one eye on your consumer and two......

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Mature Marketing Links of the Week – Here’s a Story …

Mature Marketing Links of the Week – Here’s a Story …

Good Monday morning! Regular readers of this blog know that we start each new week rounding up the top mature marketing links of the previous one (as judged by engagement on various social platforms). The Monday recap s a “greatest hits” story, if you will, but apparently we’re missing something big.......

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Mature Marketing Links of the Week: Aging in Place and Education

Mature Marketing Links of the Week: Aging in Place and Education

The mature marketing stories of the past week that drew the most interest focus on helping seniors successfully age in place and the connection between boomers and seniors and higher test scores in schools.  Have something to share?  We’d love to hear from you. MOST CLICKED: LeadingAge, an association of......

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Mature Marketing Links of the Week: Previews of Aging, Post-Demographic Travelers

Mature Marketing Links of the Week: Previews of Aging, Post-Demographic Travelers

Happy Monday! Let’s get right to the top links of the week. (Though newer subscribers may wonder … What makes a top link? It’s the amount of attention that post got from followers, fans & friends on Creating Results’ various social channels.) 1. MOST CLICKED: Take a pair of soon-to-be-newlyweds in their......

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Have Baby Boomer, Will Travel

Have Baby Boomer, Will Travel

How to Effectively Leverage The Web To Attract Baby Boomers According to a recent finding by Gallup, 26% of baby boomers are spending more on travel.  Quirk’s Marketing Research highlighted a study examining buying behaviors, and found that 90% of boomers are making their travel purchases online. Boomers and seniors......

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Mature Marketing Links of the Week – Muddled, Mobile Middle Age

Mature Marketing Links of the Week – Muddled, Mobile Middle Age

“As you grow older you will discover you have two hands, one for helping yourself, the other for helping others.” – Audrey Hepburn (born this day in 1929) Every Monday, we round-up the mature marketing items that got the most engagement across our various social channels and deliver them directly to you. Read on......

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“Mobilegeddon”: Should Websites Targeting Older Adults Panic or Prepare?

“Mobilegeddon”: Should Websites Targeting Older Adults Panic or Prepare?

April 21st marked the launch of Google’s latest algorithm update that is making significant waves for many businesses and their websites. The change positions mobile-friendly sites at the top of online searches conducted from mobile devices, making non-mobile friendly sites more difficult to find. For the many businesses targeting older......

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Email Is Digital Peak for Seniors: How Can Your Program Scale to Higher Heights?

Email Is Digital Peak for Seniors: How Can Your Program Scale to Higher Heights?

Email is still the top preferred digital channel among baby boomers and seniors. This fact was uncovered through Creating Results national Social, Silver Surfers research in 2010 and 2013. Recent MarketingSherpa research noted the same trend when they surveyed people regarding their preferred channels of communication with brands. According to......

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March Madness

March Madness

Creating Results’ Top 6 Takeaways from LeadingAge MA and RI Conferences March is not only a great time in college basketball, but it has also been an exciting time for Creating Results when it comes to attending and gaining insights from senior living conferences. We’ve gathered all of the top......

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Mature Marketing Links of the Week: Senior Housing Micro Yesses, Ageism No-Nos

Mature Marketing Links of the Week: Senior Housing Micro Yesses, Ageism No-Nos

Must not eat jelly beans for breakfast … must not eat jelly beans for breakfast … 1. MOST SHARED: 3 Senior Housing Marketing Strategies That Deliver Results Last fall at a terrific conference called SMASH, reporter Emily Study and I got to talking about the “micro yes.” As she explains in an article......

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Mature Marketing Links of the Week: The Power of Technology

Mature Marketing Links of the Week: The Power of Technology

Happy Monday!  This week our mature marketing stories of interest focus on technology—the power it provides for connecting with family and taking charge of our own health.  Have something to share? We’d love to hear from you. MOST CLICKED:  The most clicked mature marketing story of the week was a......

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Senior Living Online Reviews – Don’t Miss The Boat

Senior Living Online Reviews – Don’t Miss The Boat

It wasn’t too long ago when the only attention paid to online reviews of senior living communities was making sure only the positive comments saw the light of day. A recent article within Senior Housing News confirmed that if you’re not thinking about online reviews you’re missing the boat.  The......

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How to “Up the Ante” When Marketing to Baby Boomer Homebuyers

How to “Up the Ante” When Marketing to Baby Boomer Homebuyers

Second in a series of posts featuring insights from the 2015 International Builders’ Show in Las Vegas. While at the International Builders’ Show I attended a session which offered some interesting stats on home buying and your website: * 92% hunt for their new home online * 75% of prospective......

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Playing the Best Hand to Reach Your Audience

Playing the Best Hand to Reach Your Audience

A Millennial’s Perspective on Marketing to Boomers In the spirit of gambling… When someone considers a 24-year-old heading to Las Vegas, I’m willing to bet they don’t think she’s there to learn about marketing to boomers. Believe it or not, that’s just what I got to do two weeks ago at......

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Mature Marketing Links of the Week: Giving and Graying

Mature Marketing Links of the Week: Giving and Graying

Happy Monday!  Before we jump into the mature marketing stories of the past week that generated the greatest amount of interest around the water cooler, we pause to honor Martin Luther King, Jr on this holiday Monday.  His words were inspiring and his efforts so important in shaping the future......

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31% of all Seniors are on Facebook, Finds Pew Research Center

31% of all Seniors are on Facebook, Finds Pew Research Center

The holidays were very good to me this year, and it appears the gifts keep coming. The Pew Research Internet Project has released its annual look at social media site usage. New this new year? More seniors than ever using social networks, specifically Facebook. When we look at the 50-64 year old......

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Mature Marketing Links of the Week – The Countdown

Mature Marketing Links of the Week – The Countdown

It’s hard to believe that in just a few short days 2014 will come to a close.  Today our links of the week takes a look back at the mature marketing news and blog posts that generated the most interest and comments during the past year. Enjoy this year-end wrap......

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Mature Marketing Links of the Week- Stuffing the Stockings

Mature Marketing Links of the Week- Stuffing the Stockings

Happy Monday!   We’re mixing things up this week, with Santa, Mrs. Claus and the reindeer providing the mature marketing news and insights of the week.  We’ve included links to Creating Results’ holiday themed content of years past which are filled with fun and festive insights on boomers and beyond. And......

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More Marketing Insights for Motivating Boomers & Seniors in 2015 – Part 3

More Marketing Insights for Motivating Boomers & Seniors in 2015 – Part 3

In this post, we wrap up our series of 15 actionable ideas to improve your results with baby boomers and seniors in 2015 with quotes from thought-leaders who inspired us this year. As our Creating Results team is always on the look out for new mature marketing insights, innovations and......

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Mature Marketing Links of the Week – All The Singular Ladies

Mature Marketing Links of the Week – All The Singular Ladies

Insider knowledge for your Monday morning: Creating Results’ team member Sally O’Donnell LOVES Beyonce. So it is with respect for both dynamic young women that we drew inspiration for this week’s headline. Indeed, it was the singular situations of women (specifically, dynamic older women) that captured the bulk of attention and action......

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Mature Marketing Links of the Week- Road Trips and SEO

Mature Marketing Links of the Week- Road Trips and SEO

Happy Monday!  Let’s get right into the mature marketing stories that had people clicking and sharing this past week.  Our focus- a road trip for the books and SEO tips.  Have something to share?  We’d love to hear from you so be sure to add it to our comment section.......

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Mature Marketing Links of the Week – Walking the Walk(man)

Mature Marketing Links of the Week – Walking the Walk(man)

For those of you who follow @CreatingResults on Twitter* you know that last week was the annual meeting of LeadingAge, which is “an association of 6,000 not-for-profit organizations dedicated to making America a better place to grow old.” It represents homes and services for the aging. Creating Results was at the conference sharing......

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Mature Marketing Links of the Week – Social Media Marketing Failure

Mature Marketing Links of the Week – Social Media Marketing Failure

October: changing leaves, carving pumpkins, discovering you’re half-way through the bag of candy you bought for Halloween … Time to drop the peanut butter cup and read on for the top mature marketing links for the first week of this new month. 1. MOST SHARED: The “Ten Commandments for Social Media Failure.” Want to......

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TV viewing “remains solid among older age groups”

TV viewing “remains solid among older age groups”

MarketingCharts.com recently posted an analysis of Nielsen TV viewing data. The upshot? Traditional TV viewing is dropping substantially among US 18-24 year olds. Yet our favorite people — baby boomers and seniors — continue to log significant time in front of the boob tube. The up & right-ward slope of the maroon......

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Mature Marketing Links of the Week – Landing Pages, Pictures

Mature Marketing Links of the Week – Landing Pages, Pictures

Monday morning and your to do list is already full. To help you get better results from your many efforts, let’s jump right into our top mature marketing links of the week, based on social media clicks/shares/+1s/etc. 1. MOST SHARED: A tie! * Pictures are proven to motivate 50+ consumers. But......

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Mature Marketing Links of the Week – Seniors Unhappy With, Ignored by Advertising

Mature Marketing Links of the Week – Seniors Unhappy With, Ignored by Advertising

Monday, Monday … you sneaky thing. Already a new week is upon us and, with it, our recap of the articles and links that got the most attention from marketing and advertising professionals this past week. 1. MOST CLICKED: Seniors say they don’t like the way they’re portrayed in advertising. It’s......

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All About Housing: Mature Marketing Links of the Week

All About Housing: Mature Marketing Links of the Week

Happy Monday!  Let’s jump right into those mature marketing stories of the week that had people talking around the water coolers.  This week’s focus is all about housing.  Have something to add?  Please note in the comments below, we’d love to hear from you. MOST CLICKED: Don’t blame the Millennials......

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Laboring Baby Boomers

Laboring Baby Boomers

Yesterday, the United States celebrated Labor Day. According to the United State Department of Labor, “Labor Day … constitutes a yearly national tribute to the contributions workers have made to the strength, prosperity, and well-being of our country.” Each year, fewer of those workers are baby boomers, as millions of the cohort have retired......

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Mature Marketing Links of the Week – Class In Session

Mature Marketing Links of the Week – Class In Session

Around the US, many elementary and secondary education kids are going back to school this week. Seemed an appropriate theme for this week’s round-up of links and resources for mature marketing “kids”! 1. MOST CLICKED: Todd Harff and I are thrilled to be teaching a course for Lasell College: Developing a Mature......

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What It Means to Be Values-Driven: Senior Living Spotlight, Part Two

What It Means to Be Values-Driven: Senior Living Spotlight, Part Two

Joy, Compassion, Integrity, Stewardship, & Community. These were the values that Pennsylvania’s Landis Communities uncovered as they set out strategically to build an organization that excels in customer-friendly service and information. For this “senior living spotlight” series, we talked to Larry Guengerich, Director of Communications & Church Relations at Landis.......

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How Landis Communities Excels at Consumer-Friendly Service, Information: Senior Living Spotlight, Part One

How Landis Communities Excels at Consumer-Friendly Service, Information: Senior Living Spotlight, Part One

This year, Creating Results has been privileged to speak at senior living conferences around the country. Our “Stay, Fly, Shop to Success” presentation highlights some common strengths of global leaders such as Marriott, Southwest and Nordstrom. Why? It helps to find inspiration for success outside your industry. We also highlight......

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Mature Marketing Links of the Week: Emotion and Email

Mature Marketing Links of the Week: Emotion and Email

Happy Monday.  Let’s jump right into the mature marketing stories of the past week that had people talking and clicking.  Have something to add, please don’t forget to add to the comment section. MOST CLICKED: We have found time and time again that creating an emotional connection is critical when......

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Mature Marketing Links of the Week: Pop Icons and Pdfs

Mature Marketing Links of the Week: Pop Icons and Pdfs

Happy Monday!  The mature marketing news that had people talking over the last week is brought to you by the letter “P”.  Have something to share?  Be sure to note in the comments below. “P” is for Pop Icons:  Beloved pop culture icons and moments in movie history including The......

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Mature Marketing Links of the Week – Encore Jobs and Marketing Flashbacks

Mature Marketing Links of the Week – Encore Jobs and Marketing Flashbacks

  On this date in 1930, President Herbert Hoover established the Veterans Administration. There are an estimated 21,972,964 living US Veterans, and it’s a decidedly gray group — 72% are over the age of 50. As we wrote on this blog back in 2009, senior veterans are educated, adaptable and......

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Mature Marketing Links of the Week – Is that All You Blighters Can Do?

Mature Marketing Links of the Week – Is that All You Blighters Can Do?

Words! Words! Words! I’m so sick of words!  I get words all day through; First from him, now from you!  Is that all you blighters can do?  My teenage daughter and I watched the wonderful musical My Fair Lady this weekend. The Lerner & Loewe song “Show Me” seemed to perfectly......

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Banana-fana Fo-senior … The 50+ Marketing Name Game

Banana-fana Fo-senior … The 50+ Marketing Name Game

* A new ecommerce site debates, do we create a category for 40+ products or for aging needs or for more complicated prescriptions? * A senior living community wants to ban the word senior from brochures. * A 55+ housing builder wants to strike the word retirement from its website. Across industries, marketers......

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Mature Marketing Links of the (two) Week – “Unexpected Stories,” New 65+ Data

Mature Marketing Links of the (two) Week – “Unexpected Stories,” New 65+ Data

Today begins the festival of San Fermin in Pamplona, Spain, in which small groups of bulls are let loose in the streets while white-clothed runners try to stay ahead of, on top of, or pretty much anywhere but under the bulls’ hooves. It started out as a boring thing –......

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Mature Marketing Links of the Week: Landing Page Tips & “Free” ROI

Mature Marketing Links of the Week: Landing Page Tips & “Free” ROI

Happy Monday!  It’s hard to believe that June is coming to a close, where did the time go?!  Let’s jump right into the mature marketing news that had people talking this past week.  Have something to share?  We’d love to see it in our comment section. MOST CLICKED: As more......

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Mature Marketing Links of the Week – Tablets for Responsive Design, (un) Retirement

Mature Marketing Links of the Week – Tablets for Responsive Design, (un) Retirement

Three bears, two speakers, and one exciting milestone. Let the round-up of top mature marketing links begin! 1. MOST SHARED: Goldilocks and websites: Why designers should see tablets as “just right.”  http://bit.ly/T0Q8GQ In this post by Monetate, Nathan Richter suggests that tablets are the perfect device for designers to focus......

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Mature Marketing Links of the Week – Capturing Content, Continuing Careers

Mature Marketing Links of the Week – Capturing Content, Continuing Careers

Today is the birthdate of American composer Cole Porter, inspiring us to add a little musical flair to our weekly round-up of top mature marketing links. You’re The Top: The tweet receiving the most clicks this week taught us that email continues to be a top marketing channel for reaching......

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Mature Marketing Links of the Week: Internet-Depression Connections and Aging Realities

Mature Marketing Links of the Week: Internet-Depression Connections and Aging Realities

Happy Monday! This week’s mature marketing articles of interest recap is double the pleasure, as we missed last week as our staff took time out to commemorate Memorial Day. But first, we’d be remiss if we didn’t acknowledge the passing of Maya Angelou. So much has already been said to......

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Mature Marketing Links of the Week: Boomer Dreams and The Meaning of Life

Mature Marketing Links of the Week: Boomer Dreams and The Meaning of Life

Happy Monday!  There is a lot to share so let’s jump right in.  This week’s mature marketing stories of the week focused on following your dreams and defining meaning. Have something to share?  Be sure to include in the comment section below. MOST CLICKED: Ad Age recently showcased a series......

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Mature Marketing Links of the (Two) Weeks – Transformations

Mature Marketing Links of the (Two) Weeks – Transformations

Welcome back to our Monday links round-up! Faithful followers of this weekly recap of 50+ marketing links might have noticed we missed last week. Blame it on me. I was enjoying Jazz Fest in New Orleans and much as I love my job … Springsteen, Chick Corea, George Porter Jr.......

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Supporting a Transformative Idea of Aging

Supporting a Transformative Idea of Aging

One thing we love about marketing senior living is the chance to collaborate with organizations that help people live rewarding, meaningful and engaging lives. But do most organizations genuinely believe this is possible regardless of age and health challenges? Do their residents and team members share these beliefs? And do......

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Mature Marketing Links of the Week: Technology & Boomer Migration

Mature Marketing Links of the Week: Technology & Boomer Migration

Happy Monday! Here is a recap of the top mature marketing news and reports that had people talking. MOST SHARED A study released in early April entitled Older Adults and Technology Use  by the  Pew Research Center that had many people sharing last week.  The study, and associated article,  focuses......

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Pew Report Shows Gains in Technology Adoption by Older People

Pew Report Shows Gains in Technology Adoption by Older People

Yesterday we shared four facts from a new Pew Research Center report on technology adoption by older people, specifically Americans over the age of 65. It was a story of Internet haves and have nots, as younger, more affluent seniors dive into the web while older, lower-income elders remain disconnected.......

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Older Adults and Technology: Two Groups of Seniors Emerge

Older Adults and Technology: Two Groups of Seniors Emerge

In early April, the Pew Research Center released its latest report on Older Adults and Technology Use. The subhead for the report tells the tale: “Adoption is increasing, but many seniors remain isolated from digital life.” Indeed, the researchers identified two groups: 1) Younger, higher-income and more educated Americans over......

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Mature Marketing Links of the Week: How Do You Make an Email Subject Line Irresistible?

Mature Marketing Links of the Week: How Do You Make an Email Subject Line Irresistible?

Our Monday round up of top 50-plus marketing links aims to grab you by the subject line and take you on the road. Are you ready to ride? 1. MOST CLICKED / MOST RETWEETED: “Using one of these 2 elements in your email’s subject line all but guarantees someone will......

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Mature Marketing Links of the Week: Mobile Apps & The New Face of Retirement

Mature Marketing Links of the Week: Mobile Apps & The New Face of Retirement

Happy Monday!  Hard to believe that the month is already half over.  Thankfully, we’ve got another round-up of the top mature marketing articles and insights that had people talking this past week.  Have something to add?  We’d love to see your comments in the section below. MOST SHARED: There’s an......

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Will Facebook Paper Reach the Doorsteps of Baby Boomers and Seniors?

Will Facebook Paper Reach the Doorsteps of Baby Boomers and Seniors?

What is Facebook Paper, and why should those marketing to Baby Boomers and seniors care? Facebook Paper is the social network giant’s newest way of delivering content and putting its stamp on the digital world. But it’s not just about providing you with the newest way to reach your personal......

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Mature Marketing Links of the Week – A Smorgasbord

Mature Marketing Links of the Week – A Smorgasbord

Last week, our Twitter, Google Plus and LinkedIn connections clicked on a wide variety of links. The result? This weekly links round-up is a smorgasbord* of resources for folks marketing to seniors and boomers. Without further ado, let’s serve up those insights: 1) The next time someone implies that seniors......

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More Senior Living Take-Aways from PEAK 2014

More Senior Living Take-Aways from PEAK 2014

Last week we shared senior living insights from LeadingAge’s PEAK Leadership Summit.  Here are several ideas from the conference specifically about how to implement and lead change. What are you doing within your own organization to ensure you are continuing to innovate and evolve?  Perhaps these examples can provide some......

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Mature Marketing Links of the Week – Personal Data, Public Appeals

Mature Marketing Links of the Week – Personal Data, Public Appeals

March whipped by. April is only one day away. Could the mythical season called “Spring” be far behind? We won’t delay when it comes to rounding up the top mature marketing links. Based on clicks, tweets, favorites and other shares, here’s what caught the attention of the 50+ marketing crowd......

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Mature Marketing Links of the Week: Senior Housing and Creative Inspiration

Mature Marketing Links of the Week: Senior Housing and Creative Inspiration

Happy Monday!  Let’s jump right into the mature marketing news and insights from the past week that had people talking, clicking and sharing.  Have other senior marketing news to share?  Please be sure to post it in the comment section. 1. MOST CLICKED A 2012 survey identifying real estate trends......

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Mature Marketing Links of the Week – PR Myths, Senior Living Selling Points

Mature Marketing Links of the Week – PR Myths, Senior Living Selling Points

I can’t help but start the day thinking of a dear friend of Creating Results, Bill Shaevel. Bill, a dynamic Boston lawyer of Jewish ancestry, got his start working for Tip O’Neill. And so he began every conversation with “Top of the Morning!” It made my Irish heart glad. Top......

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Mature Marketing Links of the Week- Teen Content Marketing and Living Longer, Better

Mature Marketing Links of the Week- Teen Content Marketing and Living Longer, Better

I don’t know about you, but while I love that daylight savings means that it stays lighter longer, I detest the hour of sleep that is lost.  That loss won’t stop us from sharing the mature marketing news that influenced and inspired this past week.  Have something to share?  Please......

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Mature Marketing Links of the Week – Persistence, Peers, Priorities

Mature Marketing Links of the Week – Persistence, Peers, Priorities

Happy morning-after-the-Oscars! Did you watch the awards show all the way through last night? If you’re feeling a little down(ton) this morning, perhaps this post can Perk you up. Our weekly round-up of the top links for marketing to 50-plus consumers is brought to you by the letter P… 1.......

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Mature Marketing Links of the Week – Senior Happiness and the Power of Twitter

Mature Marketing Links of the Week – Senior Happiness and the Power of Twitter

Happy Monday! Let’s jump right into the mature marketing stories that had people talking last week.  Have something to share or add?  Please note in the comments below. 1. MOST CLICKED There was a lot of interest in a recent article by Shift Communications, which shared ideas for how to......

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Mature Marketing Links of the Week – Email + Social, Millennials at Home

Mature Marketing Links of the Week – Email + Social, Millennials at Home

What boomer and senior marketing resources captured the most clicks, shares and conversation last week? Read on for our regular links round-up. 1. MOST CLICKED: Did you know that an old channel (email) can help you be more effective with a new channel (social)? Chris Penn explains how: Facebook and......

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Un-Retiring Presidents

Un-Retiring Presidents

  American readers of this blog are celebrating Presidents Day. There are currently five living US Presidents, representing the Greatest Generation (Jimmy Carter and George Bush, both born in 1924), leading-edge Boomers (Bill Clinton and George W Bush, both born 1946) and the trailing-edge Boomers (Barack Obama, born in 1961).*......

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Mature Marketing Links of the Week – Selfies and the “Look”

Mature Marketing Links of the Week – Selfies and the “Look”

Happy Monday!  I don’t know about you, but I’ve become obsessed with the Olympics – watching athletes go for the gold.  Here are the mature marketing articles from the past week that were singled out as golden.  Have something to share, we’d love to see it in the comment section......

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Mature Marketing Links of the Week – Baby Boomer Splits & Starts

Mature Marketing Links of the Week – Baby Boomer Splits & Starts

Did you watch the Super Bowl last night? Was there a commercial that you felt would resonate with older adults … or perhaps one that would repel them? Please share your thoughts on the best and worst for 50+ers in the comments. Our game plan hasn’t changed. It’s Monday, and......

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Mature Marketing Links of the Work – “Content blooms everywhere”

Mature Marketing Links of the Work – “Content blooms everywhere”

Monday Morning: Why must you be so speedy? On the bright side, Monday’s reappearance means it’s time for our weekly round-up of resources and links to improve your marketing to older adults. 1. MOST SHARED, MOST CLICKED, MOST RESONANT: “Content” isn’t just things we think about as “marketing,” writes Ann......

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Baby Boomers Rely More on Advertising than their GenY Children

Baby Boomers Rely More on Advertising than their GenY Children

A new study from Radius Global Marketing Research compares the purchase influences for Baby Boomers and their children, known as Gen Y or Millennials. The upshot? Boomers are more influenced by advertising than the younger generation; Millennials are more influenced by word of mouth and search engines. How Boomers and......

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Mature Marketing Links of the Week – A smattering of digital

Mature Marketing Links of the Week – A smattering of digital

Our regular mature marketing links round-up this week features a smattering of data, thought-pieces and tips all related to the digital space. Is it a sign of the continually growing use of technology by older adults? Or a sign that marketers and businesses are finally looking past stereotypes about this......

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Which Social Networks are Boomers and Seniors Using Now?

Which Social Networks are Boomers and Seniors Using Now?

The Pew Internet & American Life Project kicked off their New Year’s celebration on December 30, popping the cork on a new report that details which social networks are used by baby boomers, seniors and other adults. The data reinforces Creating Results’ Social, Silver Surfers research showing that Facebook is......

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Mature Marketing Links of the Week – Boomer finances, 40+ Video viewing

Mature Marketing Links of the Week – Boomer finances, 40+ Video viewing

To our readers in Latin countries, feliz Dia de los Reyes! As this is the first Monday round-up of the New Year, we hereby resolve to keep it short and sweet. (While still getting you those mature marketing insights you value.) 1. MOST CLICKED: From Bloomberg, a fascinating look at......

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Holiday Hints for Happy 50-Plus Marketing

Holiday Hints for Happy 50-Plus Marketing

Eight Tiny Ways to Stay Off Santa’s “Naughty” List First came Santa. The big guy found his senior secrets exposed in 2011. Then, Mrs. Claus. She and other marvelous, mature women were showcased in 2012. And now, the elves at Creating Results have done it again. This year’s holiday gift......

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The Age of Email (Does this account make me look old?)

The Age of Email (Does this account make me look old?)

MailChimp — the email marketing service provider used to send more than 4 billion emails a month, including this blog — recently asked and answered a great question: If all you knew about someone was their email address, what would you know about them? After pointing out the obvious prefix......

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Mature Marketing Links of the Week – Simple, Thankful

Mature Marketing Links of the Week – Simple, Thankful

For those in the United States, this is Thanksgiving week. The entire Creating Results team is, indeed, very thankful … * for clients whose products and services improve the lives of older adults; * for those with the determination to be different in how they market to 50+ers; * for......

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Mature Marketing Links of the Week – Granny Tech Advisor and Boomer Financial Security

Mature Marketing Links of the Week – Granny Tech Advisor and Boomer Financial Security

Happy Monday and Happy Veterans Day.  We at Creating Results are grateful for the brave men and women who so selflessly serve and protect our freedoms – today (and everyday) we offer our thanks.  Now on to the mature marketing links of the week which had people talking, sharing and......

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Mature Marketing Links of the Week – Content Marketing Refreshing, LGBT Seniors

Mature Marketing Links of the Week – Content Marketing Refreshing, LGBT Seniors

Welcome, November! I hope everyone muddled through the weekend switch off daylight saving time. What did you do with the extra hour? Each Monday we save links to the resources that garnered the most attention from boomer and seniors marketing pros during the past week, and share them in this......

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Who Uses Instagram and Snapchat? Not 65+ Seniors

Who Uses Instagram and Snapchat? Not 65+ Seniors

Online photo sharing and video sharing are on the rise, reveals a new report by the Pew Internet and American Life Project. And while Instagram and Snapchat are seeing significant gains in users, these mobile apps are not being used in significant numbers by 65+ seniors. The Pew report summarizes: “More internet......

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Mature Marketing Links of the Week – Retirement Planning and Hybrids

Mature Marketing Links of the Week – Retirement Planning and Hybrids

Happy Monday!  Let’s get to it – these are the mature marketing stories that had people talking this past week.  Have an interesting piece that we should share?  Please be sure to post in the comment section below. MOST CLICKED: A retirement article from Time entitled Here Come the Three......

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Mature Marketing Links of the Week- Social Media Trends and Strategies

Mature Marketing Links of the Week- Social Media Trends and Strategies

Happy Monday!  It’s hard to believe another week has come and gone.  Here we showcase those mature marketing articles and news from the last week that had people talking.  Interest in posts regarding social media dominated, receiving many shares, comments and clicks.  We welcome (and encourage) your comments, so please......

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Mature Marketing Links of the Week – SEO basics, Digital marketing complexities

Mature Marketing Links of the Week – SEO basics, Digital marketing complexities

Looking for the top resources of the week for 50+ marketing? You’ve come to the right place. Plus, a little inspiration for those who read all the way through … 1. MOST CLICKED: Who Needs SEO Anyway? (You Do.) This back-to-basics SEO piece captured the most attention on our social......

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More Insights from Retail for Developers of Active Adult and Senior Living Communities

More Insights from Retail for Developers of Active Adult and Senior Living Communities

Market Force’s annual survey on fashion retailers certainly made us take notice—our favorite stores were right up on top of their list. And we weren’t surprised that a major reason was their customer-centric focus. Yesterday’s post noted several ways active adult and senior housing communities incorporated customer-centric approaches in their......

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What Over 55 Housing Can Learn From Nordstrom

What Over 55 Housing Can Learn From Nordstrom

Creating Results is always shopping for consumer insights that can help our clients motivate baby boomers, and were delighted to see Market Force’s annual survey on fashion retailers. Thousands were surveyed, but any woman who loves shoes could’ve saved them the time: Nordstrom is the best! Of course the survey,......

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Mature Marketing Links of the Week- Twitter’s Future Plus Boomers and Cell Phones

Mature Marketing Links of the Week- Twitter’s Future Plus Boomers and Cell Phones

Happy Monday! Below you’ll find the top mature marketing news of the last week that had people talking, clicking and sharing.  Have insights to share that you don’t see here?  Please be sure to include in comments below. MOST CLICKED: Mark W. Schaefer’s article and shared podcast regarding Twitters future......

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Mature Marketing Links of the Week – Doubletalk, Triplescreens

Mature Marketing Links of the Week – Doubletalk, Triplescreens

Good Monday morning! Where are you reading this blog post? As today’s recap of top mature marketing links will show, your device of choice is influenced by your age and whether you (smartly) subscribe by email. 1. MOST SHARED: 194 million Americans go online every month. New data from comScore......

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Mature Marketing Links of the Week – 9/23/13

Mature Marketing Links of the Week – 9/23/13

Happy Monday!  Let’s get right into the mature marketing news and stories which resonated the most this past week.  Have something to share that isn’t included here?  Please be sure to add to the comment section below. MOST SHARED : Sulu explains technology to boomers and seniors.  George Takei, of......

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Mature Marketing Links of the Week – 9/3/13

Mature Marketing Links of the Week – 9/3/13

Our usual Monday Marketing links round-up was delayed a day so that Creating Results’ team members could enjoy Labor Day with their families and friends. We hope you did the same! But now it’s back to work … sigh. 1. MOST SHARED: Our blog and Twitter readers seemed to be......

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A Look at American Families and Household Arrangements by Age and Gender

A Look at American Families and Household Arrangements by Age and Gender

The US Census Bureau this month released a new report on “America’s Families and Living Arrangements.” There were a few key statistics that relate to our favorite kind of householders — baby boomers and seniors — that we wanted to share with those marketing to older adults. Are baby boomers......

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Mature Marketing Links of the Week – 8/26/13

Mature Marketing Links of the Week – 8/26/13

It’s hard to believe that the summer months have flown by so quickly.  Even harder to believe that another week has come and gone.  Here are the top mature marketing news and stories that had people talking last week.  Have news to share that isn’t listed here?  Please add to......

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“United States of Aging” Survey Offers Marketing Inspiration for Senior Living

“United States of Aging” Survey Offers Marketing Inspiration for Senior Living

Our friend Michelle Seitzer at SeniorsForLiving.com last week shared a survey from the National Council on Aging (NCOA). The report compared the outlook, physical health, financial concerns and technology use of adults over 60 with those aged 18-59. The NCOA proved their marketing savvy by producing an infographic for the......

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Smartphone, Tablet Use by Age and Gender

Smartphone, Tablet Use by Age and Gender

The Donald W. Reynolds Journalism Institute has released a report on Mobile News trends that includes very useful data related to smartphone and tablet use by age and gender. While news reading on smartphones by users over 65 is much lower than other age groups, check out the strong percentage......

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Mobile News Reading Increases, Though Print Newspapers Maintain Hold On Seniors

Mobile News Reading Increases, Though Print Newspapers Maintain Hold On Seniors

A substantial number of us are now taking our news on the go, reports eMarketer. 62% of 45-54 year olds (younger Baby Boomers) and 64% of 55-64 year olds (leading edge Boomers) who use smartphones are now consuming news on that device. In fact, more than 1/2 of smartphone users at......

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Pew: Social Media Adoption by 65+ Seniors Has Tripled In the Last Four Years

Pew: Social Media Adoption by 65+ Seniors Has Tripled In the Last Four Years

Looks like we need to update the chart shared in yesterday’s post! The Pew Internet & American Life Project has released new data on social networking, reporting that now 72% of all online adults are using social sites such as Facebook and Twitter.  Per the study, “Today, social networking site......

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Mature Marketing Links of the Week- 7/29

Mature Marketing Links of the Week- 7/29

It’s hard to believe it is almost the end of July.  Let’s celebrate the month with a recap of the mature marketing articles of the past week that drew the most interest.  Have something to add to the list?  Please leave in the comments below. Most Clicked Marketing Profs article......

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Content Marketing: Conversations not Campaigns, Empathy not Email Blasts

Content Marketing: Conversations not Campaigns, Empathy not Email Blasts

Take-aways from the July 23 Marketo JumpStart Tour There’s a stereotype that New Englanders like to talk about the weather, so I won’t mention the torrential downpour I drove through on the way to the JumpStart event in Boston yesterday. Or the rain-forest like heat in the meeting hall. Or the......

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Mature Marketing Links of the Week – A rose by any other name …

Mature Marketing Links of the Week – A rose by any other name …

“What’s in a name? that which we call a rose / By any other name would smell as sweet …” — William Shakespeare, Romeo and Juliet, Act II, Scene II What’s in a name? When it comes to mature marketing, a great deal. Tell an 80 year old that their cohort is......

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Mature Marketing Links of the Week – 7/15/13

Mature Marketing Links of the Week – 7/15/13

Busy week ahead! Let’s dive right in to our round-up of links and resources useful to mature marketing pros. 1. MOST CLICKED: An interesting discussion on the average age of Facebook workers, begun by thought-leader Jeremiah Owyang. He posted: “Am I too old to work at Facebook? Since the median......

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Mature Marketing Links of the Week – 7/8/13

Mature Marketing Links of the Week – 7/8/13

As our clients know, I love looking at data and seeing what it tells us. Looking at the analytics from our Twitter, LinkedIn and Facebook channels last week tells me … Short week and shorter attention spans! (grin) We hope all our readers enjoyed a lovely holiday with family and......

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Mature Marketing Links of the Week – 7/1

Mature Marketing Links of the Week – 7/1

It’s hard to believe that it’s already July.  This week we celebrate our nation’s independence- I hope that you have a wonderful 4th of July celebration.  Now on to the celebration of those mature marketing articles of note from the last week that received the most buzz.  Have something to......

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Mature Marketing Links of the Week – 6/17/13

Mature Marketing Links of the Week – 6/17/13

And just like that, it’s Monday again. Time for our weekly round-up of links, articles and resources that can help you get better results from your mature marketing program. Please join in the conversation — in the comments section of this blog, on Twitter, on LinkedIn, on Google Plus …......

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Mature Marketing Links of the Week – 6/10/13

Mature Marketing Links of the Week – 6/10/13

Those of you who watched the Tony Awards last night know that host Neil Patrick Harris opened with a number that was BIGGER. At Creating Results, we don’t have 4 Matildas or the cast of Newsies in our supply closet. But we were inspired to make this week’s round-up of......

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Mature Marketing Links of the Week – 6/3

Mature Marketing Links of the Week – 6/3

We’re back with the mature marketing posts, tweets and articles about boomers and beyond that generated the most buzz and interest.  Don’t see your most memorable senior marketing post in this list? Please be sure to share in the comments below. Most Shared NPR’s recent article Boomer Housemates Have More......

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Grab the Broom- Spring Cleaning Tips to Optimize Your Email Program

Grab the Broom- Spring Cleaning Tips to Optimize Your Email Program

Each Spring the cleaning bug strikes- we clean out our closets, drawers, cars and other areas that have been neglected through the long winter months.  Your email program is no exception. In order to ensure effectiveness you should regularly evaluate metrics, shift goals and review the integration of your email......

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Super Seniors, Super Senior Living Communities, Super Give-Away

Super Seniors, Super Senior Living Communities, Super Give-Away

Creating Results is at VANHA conference for senior living communities with a dynamic presentation, game show and prizes. We bring the fun to blog readers....

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Mature Marketing Links of the Week – 5/20/13

Mature Marketing Links of the Week – 5/20/13

As the song goes, “rainy days and Mondays always get me down.” But sharing great resources and insights is a nice antidote! Welcome to another edition of the Mature Marketing links round-up. This is a collection of content that received the most attention from 50+ marketing pros in the past......

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Hot or Not? Digital Marketing, Seniors and The Need for Strategy

Hot or Not? Digital Marketing, Seniors and The Need for Strategy

A recent eMarketer report finds seniors are “Still Lukewarm on Web Activity,” noting use of the Internet, smart phones and social networks by those over 65 lags behind the total US population. In 2012, for the first time, more than half of people over 65 were using the Internet. However......

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10 Practical PR Tips for Community Developers

10 Practical PR Tips for Community Developers

Developers of master planned and active adult communities don’t want to waste time effort or money, yet too few are taking advantage of a proven technique: PR. Just like the other components of a successful integrated marketing program, public relations should be strategic and well thought-out. We’ve got 10 easy......

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Mature Marketing Links of the Week – 5/6/13

Mature Marketing Links of the Week – 5/6/13

Last week, those marketing to baby boomers and seniors were most intrigued by news that Amazon has recognized baby boomer spending power and launched a 50+ store. Learn about this and other top links of the week....

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Mature Marketing Links of the Week 4/29/13

Mature Marketing Links of the Week 4/29/13

Here we go…these are the top mature marketing links, posts and insights from the previous week.  Enjoy (and be sure to share your top mature marketing insights within the comments). 1. MOST CLICKED:  A Princeton University study on ageism examined perceptions of older people across generations. According to the study,......

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What Do Baby Boomer Buyers Want in A Home?

What Do Baby Boomer Buyers Want in A Home?

The big question: “When it comes to home buying, what do Baby Boomers want?” The simple answer: “Everything.” In this two-part series, Todd Harff shares insights and ideas from a recent panel of housing experts at the Urban Land Institute Trends Conference....

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Mature Marketing Links of the Week – 4/22/13

Mature Marketing Links of the Week – 4/22/13

Let’s get to it! Our weekly round-up of top links, articles and resources for mature marketing. 1. MOST CLICKED: We have a tie — * If you’re happy & you know it … You’re a member of the Silent Generation, per Prosper Insights: http://ow.ly/k14Rq  Whether it’s their love life or their......

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CR Speaks! Marketing News (and Presentations) You Can Use

CR Speaks! Marketing News (and Presentations) You Can Use

We’ve Updated our Library Gain insights into marketing to Boomers and Seniors when you click here to view our library of recent presentations. You can learn: 1. The Ins and Outs of Social Media: Explore how to use social networking to motivate the 50+ consumer. 2. The Nuts and Bolts......

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Marketing Strategy: It’s not just for the Fortune 500, It’s for the Fortunate 5000

Marketing Strategy: It’s not just for the Fortune 500, It’s for the Fortunate 5000

The Need for Marketing Strategy for Mid-Sized Organizations We live in a faced-paced world with incredible changes every day. While there has always been change, never before has so much changed so quickly. Entire industries are being rendered obsolete as others (which no one had even thought of two years ago)......

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Baby Boomer Bashing: I just don’t get it

Baby Boomer Bashing: I just don’t get it

When drafting a post recwently, I was shocked to see a drop down menu appear for the "focus keyword" with baby boomer-bashing keyphrases. Why can so many people write blog posts with a theme of "baby boomers suck," that not only isn't it challenged it becomes a suggested keyword?...

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War of the Worlds? Email vs Social Media Marketing for Targeting Older People

War of the Worlds? Email vs Social Media Marketing for Targeting Older People

Recently Creating Results has spoken about the benefits of an integrated email and social media strategy at a variety of settings, including the LeadingAge annual meeting, International Conference on Active Aging, the Planned Giving Group of New England, and the International Builder Show.  Some audience members express concern with how......

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Mature Marketing Links of the Week – 3/4/13

Mature Marketing Links of the Week – 3/4/13

March already! Did you know that March used to be the first month of the year? A great reason to give for not making progress on those New Year’s resolutions … Each Monday we resolve to share on this blog a round-up of articles, insights and other resources for marketing......

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Mature Marketing Links of the Week – 2/25/13

Mature Marketing Links of the Week – 2/25/13

It may lack some of the glitz of last night’s big Awards program, but each week on this blog we dramatically reveal the very best resources in our industry, as judged by an Academy of 50+ marketing fans on Twitter, LinkedIn, et al. And we do it in far fewer......

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US Social Network Users by Age Group – New Statistics From Pew

US Social Network Users by Age Group – New Statistics From Pew

The Pew Research Internet and American Life Project has released new statistics on who is using social media by age group. Curious as to which social platforms are attracting the most baby boomers and seniors? Here is a Q&A that could guide your decisions regarding marketing to matures on Facebook,......

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Mature Marketing Links of the Week – 2/18/13

Mature Marketing Links of the Week – 2/18/13

A weekly round-up of the week’s top resources for marketing to baby boomers and seniors, as judged by clicks, shares and comments on Twitter, Facebook, LinkedIn and Google+. MOST CLICKED/MOST SHARED: Working past retirement age is not really a boomer phenomenon, notes NPR News in an inspiring piece about a......

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Mature Marketing Links of the Week – 2/4/13

Mature Marketing Links of the Week – 2/4/13

Super Sunday? Bah. Bring on Mature Marketing Monday, and our regular round-up of the top links of the week. 1. MOST SHARED: Can narcissism sell t-shirts – and health? So suggests a social marketing case study via MediaPost. A boutique used social media to test whether its customers would be......

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Mature Marketing Links of the Week – Kudos & Kongratulations Edition

Mature Marketing Links of the Week – Kudos & Kongratulations Edition

I’m not quite sure where the week went but I am sure it’s time to round-up our top links for marketing to baby boomers and seniors. Happy Monday! 1. MOST SHARED: TV and newspapers trump social media marketing for influence on baby boomers and seniors. http://bit.ly/14nGboA This is actually a......

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Mature Marketing Links of the Week – 1/21/13

Mature Marketing Links of the Week – 1/21/13

Apparently, you marketing pros who follow Creating Results on Twitter and other platforms just love lists and tables. How do we know? The attention paid to those links this past week. 1. MOST CLICKED/MOST SHARED: 30 careless mistakes that will totally muck up your marketing. This is a terrific list......

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Mature Marketing Links of the Week – 1/7/13

Mature Marketing Links of the Week – 1/7/13

Each Monday, we recap the articles and links that most resonated with mature marketing professionals the week before. (On the rare occasion, we recap a full year.) Our goal is to present resources that will help you create results with baby boomers and seniors. If you ever read this round-up......

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Who Pays for News? 50 Plus Boomers & Seniors

Who Pays for News? 50 Plus Boomers & Seniors

The Pew Research Center’s Project in Excellence in Journalism has released some interesting data regarding news consumption and our favorite cohorts — baby boomers and seniors. ‘Tis the season to be honest, so I’ll cop to a little “we told you so” action happening in the Creating Results offices. The......

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Mature Marketing Links of the Week – 12/10/12

Mature Marketing Links of the Week – 12/10/12

Happy Hanukkah to our friends who celebrate! The Festival of Lights is well underway, and so will be this weekly round-up of top mature marketing links in 5, 4, 3 … 1. MOST CLICKED: Our free whitepaper on website usability for active adults was clicked and shared and clicked and......

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Mature Marketing Links of the Week – 11/26/12

Mature Marketing Links of the Week – 11/26/12

I hope everyone enjoyed the short week and the long weekend. This week, I’ve got the opposite happening! I’m heading to New Orleans for the International Council on Active Aging conference to present an exciting case study — “The Ins & Outs: Social Media Marketing for Retirement Communities.” Will you......

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Mature Marketing Links of the Week – 11/19/12

Mature Marketing Links of the Week – 11/19/12

In case you haven’t visited our Facebook or Google+ pages recently, I thought I’d share our “cover” photo and a big THANK YOU for being a reader of this blog! The entire team at Creating Results is grateful for the opportunity to share our passion for marketing to baby boomers and......

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Mature Marketing Links of the Week – 11/12/12

Mature Marketing Links of the Week – 11/12/12

The resources we share for understanding 50+ consumers are quite varied, so it shouldn’t surprise us that a recap of top links would be as well. Here they are — the articles, white papers, etc. from the last two weeks that garnered the most attention from Creating Results’ followers on......

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Mature Marketing Links of the Week – 10/29/12

Mature Marketing Links of the Week – 10/29/12

As Pooh would say, “It’s a rather Blustery Day” for those of us along the East Coast. (My own sentiments lie with Piglet, who observed “I don’t mind the leaves that are leaving. It’s the leaves that are coming.”) Stay warm, stay safe, stay with this post a few moments......

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Mature Marketing Links of the Week – Mile High Edition

Mature Marketing Links of the Week – Mile High Edition

Greetings from Denver! Creating Results has a team of four in the Mile High City this week, participating in the LeadingAge 2012 Annual Meeting. This year’s event has as it’s theme “Inspire. Serve. Advocate.” — a wonderful call to action for LeadingAge members who provide care and services for America’s elders.......

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Mature Marketing Links of the Week – 10/15/12

Mature Marketing Links of the Week – 10/15/12

Only 6 days until LeadingAge Annual Meeting in Denver! Looking forward to sharing insights into older consumers at our booth, #1443. In the meantime, here are the resources and links which got the most attention in the past week from those marketing to baby boomers and seniors. 1. MOST CLICKED:......

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Mature Marketing Links of the Week – 10/8/12

Mature Marketing Links of the Week – 10/8/12

This week’s round-up of the top 50+ resources, links and articles has a bit of a non-profit, planned giving tilt. To be expected, as we were live tweeting several sessions from the excellent National Conference on Philanthropic Planning in New Orleans last week. But never fear! There’s something for everyone......

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Mature Marketing Links of the Week – 10/1/12

Mature Marketing Links of the Week – 10/1/12

Happy October! This is going to be a busy month for the Creating Results team.  I’m off to New Orleans this week to present at the National Conference on Philanthropic Planning (October 3-5). If you’re planning to attend this terrific event, I hope you’ll join me in Grand Salon A......

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Mature Marketing Links of the Week – 9/17/12

Mature Marketing Links of the Week – 9/17/12

Monday! Let’s jump right into our recap of last week’s top resources/articles for those marketing to baby boomers and seniors. These two items tied for clicks and shares. 1. Consumer packaged goods spending by younger baby boomers (born between 1956 and 1964) has consistently been higher than that of their elders......

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Mature Marketing Links of the Week – 8/21/12

Mature Marketing Links of the Week – 8/21/12

Tuesday? How did it get to be Tuesday? We know for many of you Monday just didn’t feel right without your recap of the top 50+ marketing resources. Please accept our apologies! 1. MOST CLICKED: When a Huffington Post columnist wondered “why don’t we celebrate 90 year olds?” the Creating......

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Mature Marketing Links of the Week – 8/13/12

Mature Marketing Links of the Week – 8/13/12

Happy Monday!  Erin is on vacation this week so it is my pleasure to bring to you the top 50+marketing links of the week.  Be sure to share your thoughts in our comment section. MOST SHARED: It’s good to be king…our  infographic showcasing what baby boomers and seniors do online......

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Picturing Boomer Sales Success with Photography of Older Models

Picturing Boomer Sales Success with Photography of Older Models

The Toronto Star took a look yesterday at the recent success of older fashion models, mature women who find they are busier than ever with bookings. Why? The Star quotes Alan Thomas Smith of Toronto-based PUSH modelling agency. “On the one hand, you have a new lifestyle market,” says Smith: “a......

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Mature Marketing Links of the Week – 7/23/12

Mature Marketing Links of the Week – 7/23/12

Round-up time! 1. MOST CLICKED: A Creating Results blog post on the “grandparent economy” from a few years back garnered the most clicks this week. So what grandparents do spend and spend on? Non-profit organizations; travel – by themselves,with friends and with the grandkids; grandchild education; and toys … lots of toys......

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Mature Marketing Links of the Week – 7/16/12

Mature Marketing Links of the Week – 7/16/12

A weekly round-up of those articles, resources and insights that connected with mature marketing pros on Twitter, Google Plus, LinkedIn and Facebook. 1. MOST CLICKED: LeadingAge reports on how several leading continuing care retirement communities (CCRCs) are becoming vacation destinations. “Mather LifeWays in Evanston, IL and LaPosada in Green Valley,......

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What Percentage of Baby Boomers and Seniors are Gay?

What Percentage of Baby Boomers and Seniors are Gay?

Just as Pride month came to a close last week, Experian Simmons released a demographic spotlight report on gay Americans. One item of particular interest to us was a breakdown of the LGBT and heterosexual populations by age. Per Experian’s report: “Consistently over time, the adult LGBT population has predictably......

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Mature Marketing Links of the Week – 7/2/2012

Mature Marketing Links of the Week – 7/2/2012

Hello, Monday. How’d ya sneak up on us so fast? Here’s our weekly round-up of top resources for marketing to 50+ consumers – links, articles and reports that earned the most clicks, shares or discussion last week. Did we miss anything? Please share your “must-reads” in the comments section. 1.......

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