Creating Results has recently conducted a research study and has found that the majority of 55+ consumers use YouTube weekly. Are you capturing that potential user base?

Creating Results will be presenting LIVE on how to engage and nurture digital leads at LeadingAge FL on August 31st from 1-2pm EST.

Creating Results will be presenting LIVE on how to engage and nurture digital leads at LeadingAge FL on August 31st from 1-2pm EST.

Creating Results will be presenting LIVE on how to engage and nurture digital leads at LeadingAge FL on August 31st from 1-2pm EST.

Tune in to the LeadingAge PA, NJ and DE virtual conference June 17th at 1pm EST to learn how 55+ and Senior Living can learn from each other

Successful email newsletters are both informative and value-packed, but they are first and foremost a sales strategy. Your newsletter should be about staying in front of prospective customers. Your chances of converting email subscribers to future residents starts with your subscriber capturing strategy.

Landing pages are a core pillar to an effective marketing strategy. They support your paid search traffic (Google, Bing, etc), your social media marketing, your media ads on radio and TV, as well as your direct mail and billboard marketing.

We’re just over a quarter of the way into the year and, already, there are several trends re-shaping the senior living industry. In this month’s roundup, we take a look at the factors influencing senior living in 2021 and beyond.

The new year brings new sales and marketing trends to keep an eye on. In our first blog post of the year, I’ve compiled five senior living trends for 2021 and what the experts have to say about how these trends may impact the industry in the months to follow.......

Who could have predicted that the senior living industry could be transformed so much in one year? As we enter the second year of the pandemic, we do so with a light at the end of the tunnel thanks to ongoing vaccine distribution.

With the continued shift to digital-first sales and marketing strategies, having a strong senior living SEO (search engine optimization) strategy has become a must for senior living providers and 55+ community builders.

Get insights into 3 55+ and senior living marketing and sales solutions. Learn how you can implement them in your strategy so you can continue to attract and nurture leads in the current business landscape. Learn more in our latest blog post.

The Covid-19 vaccine is one of the hot topics in the senior living industry. With nursing homes and other senior living settings being prioritized for the vaccine, providers are learning as they go when it comes to navigating distribution, as well as some reluctance to opt in to getting vaccinated.

Vaccinating the roughly 3 million senior living community residents in America is no small task. And communicating with their families is a vital step in the process that can’t be overlooked. When communicating with families, it's especially important to stress the benefits of receiving the vaccine. Older adults require more......

The new year brings new sales and marketing trends to keep an eye on. In our first blog post of the year, I’ve compiled five senior living trends for 2021 and what the experts have to say about how these trends may impact the industry in the months to follow.......

It’s safe to say 2020 is a year none of us will soon forget. From Covid-19 to racial injustice, it was no surprised to discover that articles providing insights on how current events and trends will impact the senior living industry comprised of much of our blog’s most popular content......

Marketing during Covid-19 has brought challenges and innovations no one could have predicted just a year ago. In this month’s roundup, we discuss the current state of operations and marketing in the senior living industries and how communities have adapted in the current business landscape.

Is it that time of the year again for your community? Developing a marketing budget is one of the most important steps you can take toward reaching your sales and marketing goals, but it’s also one that that takes much thought, research and planning.

In this post, you’ll get 3 important......

Current events in our country are proving to be the catalyst for change that is long overdue. And we’re starting to realize just how far these changes extend.

They go beyond policy and encompasses all aspects of our daily lives, including our professions. These times have forced businesses in every industry......

As we head into the last quarter of the year, we’re rounding up the latest senior living marketing news and how industry professionals will be impacted. This month, we discuss Baby Boomer’s evolving online shopping habits, the rise of telehealth and more.

This month, we’re rounding up and discussing these senior......

Conference season looks a little different this year, and with that comes a different kind of excitement. We’re excited to participate in this year’s Massachusetts Assisted Living Association Annual Conference (MASS-ALA) being held virtually on Sept. 30 and Oct. 1.

As we enter the last quarter of 2020, what’s to come in the senior living industry? With Covid-19 still being an ever-present part of our daily lives, the latest senior living updates take a look at the current state of the industry and what’s to come in the near future.......

In a previous post, I took a look at 4 of the biggest brands in the world and how they are marketing to older adults and becoming brands Baby Boomers love. While many brands continue to shift their sights and target the younger demographics, America’s spending power remains with the......

As senior living evolves, so do the facts and figures that define where the industry is heading in the coming years. In this post, I’ll be compiling the senior living statistics you should be keeping your eye on and providing insights on what they mean for your sales and marketing......

It’s that time of year! The Creating Results team is excited to be both a presenter and sponsor for the LeadingAge PA 2020 Annual Conference & Expo. This year’s conference will be a little different. It will be held virtually from Aug. 19-21 to ensure the health and safety of all......

Senior living in 2020 has been unlike what anyone could have predicted at the beginning of the year. As the Covid-19 pandemic continues to impact the globe, senior living communities are among the places most affected by this outbreak.

This month, we’re rounding up the latest news from senior living and......

This summer, Creating Results is hosting 10 Minutes or Less: A Digital Marketing Webinar Series. Join us for part of your lunch break to learn more about digital marketing tactics that can help your active adult or senior living community reach its sales and occupancy goals. We’ll offer best practices......

Senior living reopening is happening at communities across the country, but it’s not without its challenges. How can senior living providers reopen their communities so that residents can be reunited with their families while also mitigating the risk of a covid-19 outbreak?

This month, we’re looking at senior living reopening guidelines......

Current events in our country are proving to be the catalyst for change that is long overdue. And we’re starting to realize just how far these changes extend.

They go beyond policy and encompasses all aspects of our daily lives, including our professions. These times have forced businesses in every industry......

Even as states begin to reopen, many senior living social distancing precautions will be in place for the foreseeable future.

This month, we’re looking at the latest senior living social distancing news and how the current pandemic could bring about change to the traditional senior living model as we know it.

Over the past couple of months, the seas of senior living and 55+ marketing and sales have been rough. We’ve seen many ups and downs in the news, in our communities and in our lives. We’re all trying to figure out how to navigate communicating with our prospects, both through......

Sometimes, it can be difficult to maintain a positive outlook as we continue to quarantine in our homes. But even as the majority of senior living COVID-19 news stories have cast a troubling narrative over retirement communities during this time, there are still just as many stories of good Samaritans......

How important are online reviews? The data say it all: Only 53% of online users are willing to use a business with less than 4-star reviews, according to Bright Local.

What is a “crisis”? It’s a difficult thing to define. I would like to say it falls into the category of “you’ll know it when you see it,” but, while some crises are blindingly obvious risks to an organization (a fire, criminal allegations or disruption of normal operations), subtle and......

As COVID-19 news continues to grab headlines worldwide, we’re learning more about the virus’ impact on senior living communities.

This month, we’re looking at the latest COVID-19 news and insights for senior living professionals.

Several of our senior living clients have reached out to us for guidance marketing their assisted living (AL) products. They understand that traditional methods of keeping census high have not been enough, and new approaches to marketing AL are needed. I recently sat down to dissect this trend with Amanda Combs,......

Very few events have impacted society the way COVID-19 has in such a short amount of time. This virus has posed challenges to people and businesses alike.

The increase risk the coronavirus poses to older adults has had an unique impact on the senior living industry. Here you’ll find COVID-19 resources......

Creating Results hosted a webinar providing practical recommendations for senior living communities as they continue their marketing and communications efforts in the midst of COVID-19/coronavirus pandemic. Here you'll find the webinar recording along with a link to the slide deck.

Creating Results hosted a webinar discussing how to align your marketing and sales efforts in 55+ and senior living. Here you'll find the webinar recording along with a link to the slide deck.

As businesses continue to feel the impact of COVID-19, many questions remain, especially in the senior living industry. Senior living communities have been uniquely impacted by COVID-19 due to the increased risk it poses to older adults.

What started as a regional outbreak has now spread throughout the world. The coronavirus, also known as COVID-19 is a global emergency — one with particular effect on older adults.

This month, we’re looking at the senior living coronavirus concern and the impact it’s having on communities.

When the marketing and sales processes at 55+ and senior living communities aren’t aligned, no one comes out a winner — least of all the customer. Your organization’s sales and marketing processes are much better when they’re working together.

Without a communication strategy, your senior living or 55+ organization will struggle to develop its own voice and stand out from all the other options in the market. But in just 5 steps, your team can develop a strategy that will help your prospects recognize you in a crowded marketplace......

As the year — and decade for that matter — comes to a close, we’re taking a look back at our blog’s most popular content from the last 12 months. We covered many of the industry’s hot topics, rising trends and best practices. From journey mapping and social media to......

In just a few short days, I’ll be heading west to Las Vegas for International Builders’ Show 2020. As leaders and influencers in the industry come together for the National Association of Homebuilders’ (NAHB) annual gathering of the minds, I’m excited for the knowledge and inspiration that are sure to......

Make sure to start your holiday planning early so when it’s go time, you'll be among the first to spread the holiday cheer to your prospects. This time of year is the perfect time to showcase your community and give them a taste of the type of lifestyle they can......

As the year — and decade for that matter — comes to a close, we’re taking a look back at our blog’s most popular content from the last 12 months. We covered many of the industry’s hot topics, rising trends and best practices. From journey mapping and social media to......

A few months ago, we shared with you 3 Tips for Blue Sky Senior Living Sales Success. In that post, we mentioned that, across many communities, we’ve seen anywhere from a 10% to 30% cancellation rate between initial deposit and move-in phases. In this post, I’ll share key insights for......

The current generation of 50+ consumers is unlike any that came before it, and continuing care retirement community (CCRC) developers are adapting their offerings to appeal to this demographic’s desires. This month, we’ll look at some of the current trends in the senior living market and what they mean for......

Sometimes, it’s easy to tell when certain things should be avoided. Like that large puddle of water that may or may not be three feet deep, for example. Or, better yet, not setting your alarm so you won’t be late in the morning. But what about when you’re marketing to......

It’s that time of year again. The time to ask “what if…” as we prepare to come together once more with our allies in aging services at the LeadingAge 2019 Annual Meeting + Expo. We’re looking forward to an inspiring keynote, educational sessions, knowledge sharing from all facets of the......

Baby Boomers have the majority of the spending power in the US and marketers across countless industries — including senior living and 55+ housing — want to gain their attention. In order to do that, they’ll have to understand how Boomers are spending their wealth. This month, we’ll look at......

From building trust with your prospects to increasing awareness of your brand, you’ll find several benefits of having a strong senior living content marketing strategy in place. Content marketing provides ways for you to ditch the heavy sales pitch, get creative and focus on educating your prospects through various media.......

You’ve decided to you’re up for the task of hosting events for your community’s prospects. Now, it’s time to think about pre- and post-event planning.

In our previous event planning post, we discussed the various types of events and the purpose of each. In this follow-up, we’ll offer more......

Where Baby Boomers are choosing to put down their roots for retirement is a great indicator of what they want out of this next phase in their lives. Our friends at RentCafe recently released the results to their most recent study — a look at the most popular zip codes......

Digital marketing has become a fundamental part of integrated marketing strategies across various industries — yes, even in senior living and 55+ housing. Countless resources are available to aid your senior living digital marketing efforts. This month, we’ll look at tools, resources and best practices you can use to implement......

Last year, we focused a lot on blue sky marketing. Now, the question is, “What happens during the blue-sky sales journey?” If you’re in the midst of a pre-sales or expansion project, you’re in luck!

There are times when I’m working with our clients’ sales teams and I’m reminded of the......

When’s the last time you watched a video online? Did you watch a quick tutorial on YouTube? Or maybe someone sent you a video of a cat doing whatever it is cats do.

But did you know that, a single cat video can get an average of 12,000 views?  Now imagine......

While there’s still a third of the year let to unfold, many of 2019’s senior housing trends have begun to take shape and could have an impact on how industry pros market and sell to prospects in the coming years.

This month, we look back at some of the most notable......

Digital marketing reaches leads at various stages of their journey. This includes when they first hear about a product (such as a senior living community) through a display ad, or when they make the decision to attend their first discovery event after receiving email updates and invitations from the community.......

The senior living industry is in a state of transition. A decline in insurance reimbursements, rising operational costs, shorter lengths of stay for higher acuity residents and prospective residents exploring alternative forms of care have caused communities to focus on attracting more private pay independent living and assisted living residents......

Social media has changed the way businesses market their products to customers. This includes Baby Boomers and older demographics. In this month’s roundup, learn how older consumers engage with platforms such as Facebook, Twitter and Instagram, and how you can promote your products to them using these channels.

As we finalize our preparations for the LeadingAge PA 2019 Annual Conference + Expo, we’re thinking about this year’s conference theme: Own the Future. It’s a fitting theme given how many senior living organizations are in the process of reshaping their communities to adapt to changing industry trends and guarantee......

As we look toward the future of caregiving, it’s evident that technology will have an increasing role to play. From artificial intelligence to robotic pets that monitor their owners’ well-being, the possibilities for senior care tech are seemingly endless.

In this month’s roundup, take a look at some of the emerging......

Baby Boomers are unlike any generation that preceded them when it comes to how and where they want to live their retirement. Thankfully, our friends at RentCafe have put the finishing touches on extensive research into renting trends affecting this cohort and shared their findings.

In this post, we look at......

If you’ve had the opportunity to connect with us at a conference recently, you may have noticed our commitment to journey mapping. That’s because we’ve seen firsthand the positive results that taking a more customer-centric approach in your sales and marketing can have in the senior living industry.

In this month’s......

The financial outlook for Baby Boomers in the coming years is a unique one. As the holders of most of the country’s disposable income, they have plenty of money to spend and aren’t shy about spending when the opportunity is right. But what’s their long-term retirement planning outlook?

In this post,......

As the weather continues to warm up, the Creating Results team to is excited to hit the road for various conferences and shows in the coming months. Up next, we’ll be in Virginia Beach, Virginia, for a keynote address about social media marketing by yours truly at the Coordinated Services......

Is the senior living industry prepared for the 88 percent of Baby Boomers that haven’t yet been enticed to consider a community? And how will it cater to the needs of the underserved middle market? This month, we examine the current outlook for middle-market Baby Boomers, as well as some......

Planning events can be daunting. In fact, we find many of our clients avoided doing so before enlisting our expertise in the matter. From determining who to invite and how to promote the event, to hammering down the logistics, seeing an event through from start to finish is no small......

Melissa Caravella, Creating Results Vice President of Client Services, and I are taking our journey mapping session on the road to the 2019 LeadingAge Rhode Island Annual Conference and Trade Show. Though it takes place in the smallest state in the union, this conference will be jam-packed with information and......

The sales journey for 55+ and senior living communities is rarely as straightforward as salespeople would like. In this month’s roundup, we look at best practices and new techniques you can implement into your sales strategy to bring in more leads and close more sales.

“Copy is a direct conversation with the consumer” —Shirley Polykoff, American advertising pioneer

As professional marketers, we sometimes forget that advertising is a two-way street. We get frustrated when our customers don’t engage with our products and services and then blame it on them not understanding the value that we’re bringing......

The independent senior living sales journey can take anywhere from 18-36 months, with an average of 25 touches needed for one prospect to move in. Most touches are done via phone and email, with more than half coming from outbound efforts rather than inbound. As is the case with any sales......

Creating Results is heading west to Las Vegas for the 2019 National Association of Home Builders (NAHB) International Builders’ Show (IBS). Each year, members of the building industry gather to share knowledge and engage in discourse on 55+ home building, sales and marketing. This year’s show is shaping up to......

The world’s population of seniors continues to increase with no sight of slowing down in the coming decades. This presents several accessibility challenges that our communities will have to start planning for sooner rather than later. In this month’s roundup, we look at the ways in which the world is......

An increasing number of organizations are investing in developing "voice and tone" as part of their communication strategy, recognizing how important it is to deliver content that consistently supports and reflects their brand. This is especially valuable for 55+ and senior living communities. Having a consistent brand voice and tone......

It’s a new year and we’re already working on new blog posts about some of the hot topics in senior living and 55+ real estate.

But first, here’s a look at our most popular posts from 2018. Find out which topics kept readers coming back for more and discover content you......

As we wrap up 2018, it’s time to look at some of the trends that experts believe will shape the marketing industry in 2019. To make it easy, we’ve curated marketing experts’ top picks from around the web. Here are the six trends they predict will gain momentum in the......

Blogging has become an important tactic for businesses that want to connect their brand with their target audience — yes, even in the senior living industry. By blogging consistently, you can attract traffic to your website and convert that traffic into leads.

But maintaining a blog can be difficult if you......

Recently, Google has decided to move away from Google+ and started increasing the interactive aspects of its Google My Business platform. Over the last few years, Google has focused on optimizing the search engine results pages (SERPs) for local businesses through Google My Business and its Google Maps features. Now,......

As an integrated marketing agency with a heavy focus on digital marketing to Boomers and Seniors, you may think we don't design and produce a lot of print collateral for our clients. But we do. In fact, we've seen that printed collateral has not only survived the digital age —......

Video has become one an integral part of our lives. In fact, 46 percent of people make a purchase after watching a branded social video, while an additional 32% have considered doing so. In this month’s roundup, we look at how consumers are engaging with video and how you can......

For years we have been strategizing on how to effectively market senior living and active adult communities to the Silent Generation and Baby Boomers. As marketers we’ve developed an understanding for their likes and dislikes, and the ways in which they best receive information.

Many of the world’s biggest brands have shifted their sights to targeting the Millennial demographic and making lifelong customers out of its members. But a few companies have taken a different approach. With Baby Boomers retaining the most spending power among all generations for the foreseeable future, a handful of......

Email marketing is a cost-effective way to nurture your prospects while building credibility and familiarizing them with your product, especially in the senior living industry. But like all marketing tactics, you have to invest the time and resources into developing a marketing strategy that works for you and doesn’t turn......

When developing a new campaign (or refreshing an old one) it’s critical to have a strategy in place to guide all aspects of the campaign so that they align with your community’s goals.

It’s important to remember that not all leads are created equally. In the high-tech world we’re living in,......

The Baby Boomer consumer generation is unlike any other generation of consumers that came before it. This is especially true when it comes to their purchasing habits. With the knowledge that consumers ages 65+ will continue to have the most spending power of any other generation in the US for......

Many active adult and senior living communities are marketed as 55+ or 65+ communities. And yet, when younger seniors (prospects ages 55-64) visit these communities in person, they may struggle to find residents as young as they are.

While industry professionals may have visions of communities where younger, more vibrant seniors......

Baby Boomers are no longer new to social media. Many have adopted apps such as Facebook, Instagram and Twitter in their daily lives, yet marketers are still hesitant to market to this demographic, thus neglecting an audience of more than 76 million people in the US. In this month’s roundup,......

Mixed-use developments come in all shapes and sizes and offer unique opportunities for senior living developers and residents alike. In this month’s roundup, we take a look at some leading-edge trends for mixed-use communities and some of the opportunities and challenges that investors and developers face when undertaking such a......

May was the unofficial universal design and aging in place month here at Creating Results. From blog posts to webinars, we engaged in a lot of discourse about how to optimize living spaces for older adults — and the industry did, too. So what better way to round up last......

Return on investment (ROI) is one of the most important metrics businesses use when determining how to allocate their budget. As marketers, it can seem like we spend most of our time strategizing about the tactics that will yield the best results at the lowest cost to keep key decision-makers......

For many older adults, retirement is only the beginning. While people may look forward to all the free time that retirement offers, many seniors are finding that they’ve become too accustomed to the work hard, play hard lifestyle after decades in the workforce.

So, it’s no surprise that a growing number......

So, you’re planning on building a brand-new senior living community, or expanding an existing one. Have you taken the time strategize about how you will secure deposits from future residents to ensure that you’re able to open your new community or neighborhood without a hitch?

The thing is, it can be......

Can you believe the year is already a quarter of the way through? With the madness of March at an end, it’s time we take a look at the most engaging senior living and marketing content from the past month. In this roundup, we pay special attention to the challenges......

February may be the shortest month of the year, but that doesn’t mean it wasn’t packed with engaging content and thought starters from the senior living industry. Catch up on the latest news stories from the past month, ranging from one developer’s new approach to the continuing care retirement community......

A new year means new trends will inevitably shape the senior living industry over the next several months. In recent years, we’ve seen holistic approaches to wellness, increased home customization, open-layout design and an emphasis on lifestyle and amenities become mainstays in the senior living industry. So, what’s in store......

Happy Monday and Happy Martin Luther King Jr. Day! Whether you're at home watching the highlights from last night's crazy playoff game between the Vikings and Saints, or in the office like we are, take a few minutes to catch up on the most engaging marketing content from the past......

If you’re attending the National Association of Home Builders' (NAHB) International Builders Show in Orlando, Florida this week, be sure to stop by for our session on search engine optimization (SEO) and search engine marketing (SEM). Our very own Beth Mickey and Patrick McShane escaped the cold and flew south......

Happy Monday and an early Merry Christmas from the Creating Results team! Take a break from the last minute Christmas shopping and read our last Monday roundup of the year.

In this week's most clicked content, LCS Development gives their take on what they believe will be the top 6 senior......

Happy Thanksgiving week from the Creating Results family to yours. May your bellies, hearts and glasses be full this holiday season.

Every Monday, we do a ‘round-up’ of the most engaging mature marketing content, but in the spirit of kicking off the holiday season, we thought we would offer some tips......

Senior living marketers and sales professionals have been trying to figure out what words we should use when speaking to older adults for a long time. Much of this is a tremendous effort to not offend – which invariably leads to a bunch of jargon that is either coddling or......

Whether you're recovering from Halloweekend festivities or getting a late start to your day after a crazy World Series Game Five between the Astros and Dodgers, take some time to catch up on the most engaging marketing content in this week's Monday roundup.

In this week's most shared, The Telegraph examines......

In many places, there will be no costumed children going door-to-door for sweets. Instead they’ll hit malls, church parking lot “trunk or treat” events, or another alternative. Like the candy sold in stores, Halloween has been shrunk down and packaged for our safety.

While Halloween may no longer......

Whether you're catching up on your emails or still scrambling to find the perfect costume for Halloween, take a quick break from your Monday to catch up with the most engaging senior marketing content from the past week.

First, USA Today offers insights as to why more older adults are making......

Creating Results’ Social, Silver Surfers e-book recently went live on Amazon and iBooks. This is......

Before we discuss this week's most engaging content, we would like to send our thoughts and prayers to everyone affected by the Las Vegas shooting last night. The Creating Results team offers our support as we try to make sense of the world we’re living in.

In this week’s most clicked......

This one-of-a-kind proprietary national study of 40+ers began in 2010. That first Social, Silver Surfers effort resulted in a small PDF that captured what older......

What better way to recover from football Sunday than to read the Monday roundup of the past week's most engaging content? No matter how your team performed, everyone who reads this week's insights will be a winner.

This week's most clicked talks about the oncoming retirement crisis in America, with some......

A brand is the fundamental emotional experience......

Welcome back from the long holiday weekend! While it may not be Monday, we didn't want you to miss out on this week's roundup of the most engaging content.

This week, Laura Forer of MarketingProfs6u answers the age old question: when should you post on social media? Additionally, Christopher S. Penn,......

Kids are heading back to school and we have less than a month to go of summer. Between deadlines at work and (maybe) planning that one last hurrah for the summer, we hope you have allocated a bit of time to catch up with the most engaging content in this......

I'm a creative person so I like cool.

But I like results even more.

What's cool and trendy can, at times, actually turn off the baby boomers......

Most Clicked:  The Sightlines Project

How long......

SPEAKER: James Orlikoff, consultant named one of the 100 most powerful people in healthcare

Orlikoff noted that big trends such as macroeconomics and demographics are already impacting providers of health services to older adults. These have......

It's time for our favorite part of every Monday: the weekly roundup of the most engaging content from the past week.

First, we'll take a look at 20 phrases you should be incorporating into your Facebook headlines for increased likes, comments and shares. After that, MediaPost provides insights on some of......

We’ve shared some of the specific marketing take-aways from LeadingAge PA 2017 in the last two posts in this series.

Now, we’ll shift to a round-up of ideas that stuck with our team......

We’ve shared some of the specific marketing take-aways from LeadingAge PA 2017 in the last two posts in this series.

Now, we’ll shift to a round-up of ideas that stuck with our team......

Happy Monday! It's once again time for us to share the most engaging content from the previous week.

First up, the U.S. and Japan are working together to try and find new and innovative ways to support their aging citizens. We'll also take a look at why elderly crossing street signs......

Over the last years, I’ve also spent significant hours......