Type Website Design, Milestone-Based Marketing, Sales Support & Training
Client All Clients
Deliverable Website, Facebook, Lead Generation, Video, Print Advertising
Marketing Automation Relieves Staff Bandwidth & Expedites Customer Journey to Move In
THE SITUATION
Client sales and marketing teams handle many new leads coming in daily. Staff can spend most of the time organizing leads, prioritizing, and ensuring those leads get exactly what information they require. This process takes up time, which is a valuable resource, that could be used on building relationships with leads that are further along the pipeline. The leads themselves may visit a client website due to an ad they have seen in the market, or click on a digital advertisement served to them, but unless they receive prompt follow-up, due to the busy nature of their lives they may forget all about the community they engaged with digitally.
STRATEGY
Automation platforms like Hubspot and SharpSpring allow for all digital activity of leads to be tracked, and for automated email marketing to be sent to leads when they meet specific customizable criteria. The criteria can be broad or very specific, depending on the customer journey and action that triggered the lead’s digital activity. By linking the typical customer journey with automated messaging, leads are automatically provided with the right information at the right time. This automated information distribution provides the lead with information commonly asked at each decision stage automatically, and with nothing manually required of the client team.
SOLUTIONS
Creating Results recommends that all clients utilize an appropriate level of marketing automation according to their goals and budget. The first step in getting started is to determine the typical customer journey and subsequent needs for each journey stage. Once the journey strategy is solidified and platform setup essentials are in place, Creating Results develops the determined series of automated email sets. Creating Results also sets up automated notifications and lists for our clients to utilize. This valuable intel can give sales teams a reason to reach out and guide the conversation to progress the lead quicker to sale/move-in.
RESULTS
As a result of implementing marketing automation, Creating Results clients enjoy above-average engagement across the board. Open rates regularly exceed industry benchmarks. What is more impressive is the click-through rate of those who open the email and then interact further also exceeds benchmarks. Contacts can receive automated nurturing and information – without the manual effort of the client sales teams. Marketing automation has improved the frequency of information sharing with leads and for many clients has assisted in shortened customer journeys or sales cycles.
