Type Digital Marketing
Client The Floridian Club of Sarasota
Deliverable Digital Marketing

55+ Community Thinks Beyond Boundaries to Meet Sales Goals

THE SITUATION
The Floridian Club of Sarasota, a 55+ rental community, sought an agency partner who could help them attract out-of-state leads during their busy tourist season. They reached out to our team to implement digital strategies that would move them toward their goal of 20 sales per month. Before reaching out to Creating Results, The Floridian Club sales team was averaging 8 sales per month. 
Ladies drinking at cabana bar
STRATEGY
We began by conducting an online prospect survey to gain insights as to what The Floridian Club’s unique selling propositions (USPs) are. We then created a digital media plan with separate messaging for in-state and out-of-state prospects who showed intent to rent or buy a home in Florida. Along with digital ads that emphasize the community’s UPSs, we optimized their website to increase their search engine visibility to prospects.
Mobile Ad Example
SOLUTIONS
The two sets of Facebook and paid search ads we created for the two audiences (in-state and out-of-state) allowed for more tailored messaging to each, rather than a one-size-fits-all solution. Calls to action for the ads were optimized to entice prospects to offer more information about themselves while providing opportunities for them to learn more about community.

%

INCREASE IN NEW LEADS

%

increase in Average Sales Per Month

%

Increase in Online Appointments Scheduled

RESULTS
Just 3 months after launch, the sales team achieved their 20 sales per month goal. By expanding their targeting on Facebook to include states such as New York, New Jersey, Indiana and Michigan, the community was able to appeal to a broader audience of prospects interested in their 55+ rental offering.

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