Type Integrated Marketing
Client Traditions of America
Deliverable Digital Marketing, Print Advertising, Collateral, Email Marketing, Experiential Marketing, Sales Centers, Branding, Website

Planning for Success by Building from the Ground Up

THE SITUATION

In 2012, PA-based active 55+ community builder, Traditions of America, began to experience stagnating sales and found the process of opening, selling and closing out multiple communities simultaneously was becoming complicated. 

STRATEGY

We recommended a more measured, strategic approach before jumping into tactics and put an emphasis on centralized branding to shorten the sales cycle, simplify marketing and improve ROI.

SOLUTIONS

By hitting the “pause button,” we were able to develop the foundational tactics needed to set the stage for success. This included rebranding, developing a marketing plan and creative campaign, redesigning the welcome center and design studio experiences and leveraging events.

RESULTS

Traditions of America’s improved brand experience provided a more solid foundation for the prospect’s purchase journey. Year-over-year, the community saw increases in leads, sales and digital traffic as a result of their investment.

DOWNLOAD THE FULL CASE STUDY

“What separates the best from the rest is the urgency with which they apply expertise on their client’s behalf. Creating Results understands this and has demonstrated their commitment to quickly addressing challenges throughout our partnership.”

Nathan Jameson

Traditions of America

Other Work

The Floridian Club – Digital Marketing

The Floridian Club – Digital Marketing

As The Floridian Club of Sarasota looked to achieve its sales goals during its busy tourist season, the community sought out Creating Results as a partner to take the lead in creating a digital marketing strategy that would attract in-state and out-of-state prospects and help the team improve upon the 8 sales they were averaging......
Phoebe – Chestnut Ridge – Sales Center

Phoebe – Chestnut Ridge – Sales Center

As Phoebe Ministries looked to develop a new senior living community in Emmaus, they turned to us once more to help them develop the community's brand. As a valued, longstanding partner of Phoebe’s, we worked closely with their team to unveil Chestnut Ridge at Rodale and develop a one-of-a-kind sales center experience for its prospects. ...
Mulberry Health – Brand Awareness

Mulberry Health – Brand Awareness

Brand Awareness Campaign Improves Skilled Nursing Census: As a results of its partnership with Creating Results, Mulberry Health increased its brand awareness, and in doing so, increased census in its skilled nursing community....
Phoebe Ministries – Reputation Management

Phoebe Ministries – Reputation Management

Strengthening Reputation Builds a Better Brand Experience: The Phoebe team enlisted Creating Results as a partner to support them in managing and improving their online reputation on the leading review sites. As a result, Phoebe's overall reputation score increased by 12% and its communities were able to generate over 70 positive reviews in 2019. ...
Phoebe Ministries – Sales Consulting

Phoebe Ministries – Sales Consulting

A New Sales Philosophy Leads to Increased Occupancy: Phoebe shortened its sales cycle and reached census goals at all its communities. Since engaging with Creating Results, Phoebe has met and exceeded its census budget goals year over year....
Clark Retirement Community – Sales Consulting

Clark Retirement Community – Sales Consulting

A Shortened Sales Cycle Leads to a Successful Launch: Clark at Keller Lake’s sales team reduced their sales cycle by implementing the Creating Results sales philosophy on the way to meeting their goal of securing 70% presales deposits....
North Hill – Integrated Marketing

North Hill – Integrated Marketing

Revitalizing Occupancy: From 75% to 93% in 4 Years: At only 75% occupancy, North Hill was looking to attract new residents as the community prepared for a multi-million-dollar renovation. We collaborated with the leadership team to strategically reposition the community for long-term viability. Four years later, the community had 185 total sales and was at......
Westminster at Lake Ridge – Advertising

Westminster at Lake Ridge – Advertising

Increasing Leads While Expanding the Community: With plans to expand its campus and a goal of 98% occupancy in their independent living cottages and apartments, Westminster at Lake Ridge began to look for ways to increase its lead list and build brand awareness. They partnered with the Creating Results team to create an award-winning integrated......
Willow Valley – Welcome Center

Willow Valley – Welcome Center

New Welcome Center Creates a Lasting First Impression for Multiple Generations: Lancaster, PA-based CCRC Willow Valley enlisted the guidance of Creating Results to bring their Welcome Center experience into the present day. As a result of the partnership, Willow Valley created a Welcome Center that appealed to both Silent Generation and Baby Boomer prospects......