A Shortened Sales Cycle Leads to a Successful Launch
THE SITUATION
Clark Retirement Community’s sales team needed to meet a 70% pre-sales goal in order to begin construction on an IL expansion project at their Keller Lake campus.
STRATEGY
In addition to developing creative campaigns and marketing strategies, we recommended sales training for Clark’s team to achieve a consistent deposit pace and increase the lead-to-sale conversion rate.
“The sales training and coaching you have provided me was the best investment Clark could have made on this project. I would not be where I am today with my sales without your help.”
Sales Counselor
SOLUTIONS
As our team worked to optimize marketing campaigns to promote the Keller Lake expansion, we complemented those efforts with discovery and sales implementation training, ongoing sales coaching, recruitment and lead nurturing assistance.
RESULTS
Clark at Keller Lake’s sales team shortened their sales cycle by implementing the Creating Results sales philosophy, meeting their goal of securing 70% deposits.