Senior Living Census Goals Calculator
What Do You Need to Reach Your Goals?
Your ability to meet your census goals is largely driven by your marketing plan and your sales team’s activity. But how do you know if your marketing budget is aligned with your sales goals or whether your sales team is performing to meet those goals?
Using data from our more than 25 years of experience in senior living, industry benchmarks and your community’s historical performance, our Senior Living Census Goals Calculator will provide how many sales are needed, including attrition, to achieve your census goals. You’ll also see how many inquiries and leads your community must have and an estimated range for your annual direct marketing budget that’s grounded in reality with measurable, trackable results.