Marketing Research & Strategy
We understand your audience and their motivations and create a plan to move them to action.
We research and evaluate market conditions and opportunities and then, based on those findings, provide recommendations and develop a senior living and 55+ marketing strategy to give you the best return on investment. We research your local media outlets and digital avenues and compare their demographic reach and usage to that of your target audience. Upon deciding the media that can be used most effectively to reach your audience, we develop a comprehensive marketing plan outlining the channels, publications and applications that will be used to reach your 55+ and senior living marketing goals, as well as costs, frequency and timelines.
As part of our marketing research and strategy services, we also analyze your community or organization, competitors and prospects through audits, competitive matrices, secret shops, surveys, focus groups and more. We use these insights to identify your community’s position in the market, pinpoint opportunities to fulfill needs for your prospects that aren’t being met and create the best plan of attack to meet your goals.
- Audience surveys and focus groups
- Marketing and sales audits
- Competitive intelligence and secret shops
- Marketing budget and plan development
Marketing Research & Strategy Case Studies
Our Other Services
Marketing & Advertising
Implementing and optimizing digital and traditional tactics for lead generation and nurturing
Developing and launching in-person experiences to engage your consumer with your brand and create a memorable impact
Sales Consulting & Training
Align your team’s strategy with best practices in process and efficiency for optimal results
Web Design & Development
Planning, design, launch and management of websites and digital experiences