Sales Consulting & Training

We align your team’s strategy with the best practices in process and efficiency for optimal results.

We offer a full suite of senior living and 55+ sales consulting and training solutions designed to enhance your team‘s sales and marketing processes and efficiencies. Our sales specialists are experts at analyzing teams and providing insights regarding what’s working, as well areas for optimization. We provide recommendations for how your community can attract and retain more prospects and shorten the sales cycle.

We understand that there’s no one-size-fits-all or off-the-shelf solutions for selling to consumers 50+. Our recommendations are unique to each partner’s unique needs and can include 1:1 coaching, group training, process and CRM optimization and interim on-site and remote sales support.

  • Sales audits and assessments
  • Group and 1:1 training and coaching
  • Hiring and onboarding
  • Interim and permanent sales support
  • Database mining and lead nurturing
  • CRM strategy and optimization

Sales Consulting & Training Case Studies

Trinity Woods – Sales Training & Consulting

Trinity Woods – Sales Training & Consulting

Improved Sales Processes Triple Lead Conversion Rate: With new staff and leadership in place at Trinity Woods, it was time to re-establish a cohesive sales strategy and standardized processes, all aimed at increasing lead-to-sale conversions. As a result of the sales training, Trinity Woods tripled their sales conversion rate in just six months....
Fairing Way – Digital Marketing and Sales

Fairing Way – Digital Marketing and Sales

Fairing Way, an independent living community just south of Boston, opened its first phase in 2016 with all residents moved in by the end of 2020. Creating Results used digital marketing and sales tools throughout a prospect’s journey so the sales team could not only keep track of typical sales activities but also see the......
Phoebe Ministries – Reputation Management

Phoebe Ministries – Reputation Management

Strengthening Reputation Builds a Better Brand Experience: The Phoebe team enlisted Creating Results as a partner to support them in managing and improving their online reputation on the leading review sites. As a result, Phoebe's overall reputation score increased by 12% and its communities were able to generate over 70 positive reviews in 2019. ...
Phoebe Ministries – Sales Consulting

Phoebe Ministries – Sales Consulting

A New Sales Philosophy Leads to Increased Occupancy: Phoebe shortened its sales cycle and reached census goals at all its communities. Since engaging with Creating Results, Phoebe has met and exceeded its census budget goals year over year....
Clark Retirement Community – Sales Consulting

Clark Retirement Community – Sales Consulting

A Shortened Sales Cycle Leads to a Successful Launch: Clark at Keller Lake’s sales team reduced their sales cycle by implementing the Creating Results sales philosophy on the way to meeting their goal of securing 70% presales deposits....


Our Other Services

Marketing Research & Strategy

Understanding your audience and their motivations, and creating a plan to move them to action.

Experiential Marketing

Developing and launching in-person experiences to engage your consumer with your brand and create a memorable impact

Marketing & Advertising

Implementing and optimizing digital and traditional tactics for lead generation and nurturing

Web Design & Development

Planning, design, launch and management of websites and digital experiences