Marketing & Advertising

We implement and optimize digital and traditional tactics for lead generation and nurturing.

We manage everything from A to Z when it comes to getting your product or service in front of your prospects and guiding them through their purchase journeys. Our full-service senior living and 55+ marketing and advertising execution ensure all parts of your campaigns are created in alignment with one another and make your community immediately recognizable from your competitors.

Media planning and buying
Brand research and brand identity/logo development
Creative campaign development
Copywriting and content development
Traditional and digital ads
Search engine marketing (SEM)
Search engine optimization (SEO)
Email and social media marketing

As your partner, we make it possible for your team to focus on more direct aspects of prospect discovery and nurturing. We buy media placements, manage and pay vendors, develop all elements of traditional and digital creative, carry out search engine marketing and optimization strategies and coordinate all the supporting aspects of initiatives to ensure that campaigns are implemented without a hitch. Campaigns are monitored for effectiveness and then further optimized for greater effect.

Marketing & Advertising Case Studies

Townstead – Marketing Automation and AI

Townstead – Marketing Automation and AI

Homestead Village’s latest expansion, The Townstead Apartments, was not gaining the traction it needed to reach its presale goals. Homestead Village enlisted Creating Results, based on our research and knowledge of their key demographic, to boost leads, get more deposits, and move forward with the project....

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Mulberry Health – Recruitment Marketing

Mulberry Health – Recruitment Marketing

Like many in the senior living industry that have been hit hard by the effects of the pandemic as it pertains to recruiting, Mulberry Health needed to increase marketing efforts to attract more staff. Creating Results worked with Mulberry Health to create an integrated marketing plan focused on hiring and recruitment of all types of......

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Fairing Way – Digital Marketing and Sales

Fairing Way – Digital Marketing and Sales

Fairing Way, an independent living community just south of Boston, opened its first phase in 2016 with all residents moved in by the end of 2020. Creating Results used digital marketing and sales tools throughout a prospect’s journey so the sales team could not only keep track of typical sales activities but also see the......

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All Clients – Marketing Automation

All Clients – Marketing Automation

Chestnut Ridge at Rodale, located in Emmaus, PA, came to Creating Results to develop a strategic marketing launch for the blue-sky community. While part of the renowned Phoebe CCRC family, the new community would offer a senior living experience unique from Phoebe's current offerings. The desire was to build awareness, generate a VIP interest list......

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Chestnut Ridge – Blue Sky Community Marketing Launch

Chestnut Ridge – Blue Sky Community Marketing Launch

Chestnut Ridge at Rodale, located in Emmaus, PA, came to Creating Results to develop a strategic marketing launch for the blue-sky community. While part of the renowned Phoebe CCRC family, the new community would offer a senior living experience unique from Phoebe's current offerings. The desire was to build awareness, generate a VIP interest list......

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Chestnut Ridge – Video Email Messaging (BombBomb)

Chestnut Ridge – Video Email Messaging (BombBomb)

Chestnut Ridge at Rodale approached their slated groundbreaking time and needed to continue hitting and surpassing sales goals. The marketing and sales team wanted to expand on their existing sales tactics to generate more engagement from leads, leading to more deposits. With advances in sales technology, using video email messaging platforms helped them hit their goals. ...

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Phoebe Ministries – Integrated Marketing

Phoebe Ministries – Integrated Marketing

Phoebe brought Creating Results onboard to reposition them as a full-service senior living provider and improve census across all of their communities and levels of care. To do so, we built from the ground up to create cohesive communications, marketing and sales efforts, and then equipped them with the knowledge, processes and tools needed to......

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CR Clients – Milestone Marketing

CR Clients – Milestone Marketing

During COVID-19, many 55+ and senior living communities were forced to shut down, go into a lock down mode and therefore rethink their marketing and sales approach. Creating Results helped our clients shift marketing dollars, maintain brand reputation and therefore continue marketing and sales efforts in some capacity through milestone-based marketing....

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The Floridian Club – Digital Marketing

The Floridian Club – Digital Marketing

As The Floridian Club of Sarasota looked to achieve its sales goals during its busy tourist season, the community sought out Creating Results as a partner to take the lead in creating a digital marketing strategy that would attract in-state and out-of-state prospects and help the team improve upon the 8 sales they were averaging......

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Mulberry Health – Brand Awareness

Mulberry Health – Brand Awareness

Brand Awareness Campaign Improves Skilled Nursing Census: As a results of its partnership with Creating Results, Mulberry Health increased its brand awareness, and in doing so, increased census in its skilled nursing community....

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Traditions of America – Integrated Marketing

Traditions of America – Integrated Marketing

In 2012, PA-based active 55+ community builder, Traditions of America, began to experience stagnating sales and found the process of opening, selling and closing out multiple communities simultaneously was becoming complicated....

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North Hill – Integrated Marketing

North Hill – Integrated Marketing

Revitalizing Occupancy: From 75% to 93% in 4 Years: At only 75% occupancy, North Hill was looking to attract new residents as the community prepared for a multi-million-dollar renovation. We collaborated with the leadership team to strategically reposition the community for long-term viability. Four years later, the community had 185 total sales and was at......

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Westminster at Lake Ridge – Advertising

Westminster at Lake Ridge – Advertising

Increasing Leads While Expanding the Community: With plans to expand its campus and a goal of 98% occupancy in their independent living cottages and apartments, Westminster at Lake Ridge began to look for ways to increase its lead list and build brand awareness. They partnered with the Creating Results team to create an award-winning integrated......

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Our Other Services

Marketing Research & Strategy

Understanding your audience and their motivations, and creating a plan to move them to action.

Experiential Marketing

Developing and launching in-person experiences to engage your consumer with your brand and create a memorable impact

Sales Consulting & Training

Align your team’s strategy with best practices in process and efficiency for optimal results

Web Design & Development

Planning, design, launch and management of websites and digital experiences