Personalized Marketing for Senior Living
Senior Housing News article with insights for motivating seniors to move featuring Todd Harff and other industry leaders.
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Meet the Creating Results Team
Admit it. You really want to know about the dog on the tray.
Social, Silver Surfers eBook
What do Boomers and seniors like/hate about your website? Does any 40+ consumer want to be your Facebook friend? Our eBook has answers, insights.
Willow Valley Website Redesign
A website re-design for a leading CCRC increased traffic, doubled search engine visibility and boosted eLeads by 5x in the months after launch.
Award-Winning Event Marketing
Strong branding and integrated marketing bring 34,000 to a historic reenactment.
Boomer Marketing Blog
Mature Marketing Matters: Our blog features best practices and new tips for marketing to and motivating Boomers and beyond.
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What's New
Boomers: Past, Present & Powerful - The Future of Media
What is the Future of Media for advertising to baby boomers? Erin Read Ruddick offers stats and insights in the Fall MEDIA magazine.
Marketing to Mature Consumers Requires a Holistic Approach
CR's Beth Rand is quoted in this Senior Housing News article on exploring new avenues (hello, Facebook!) without abandoning tried-and-true (TV is king!).
INFOGRAPHIC: What Older People Do Online
Be sure you're spending your time and money where boomers and seniors spend theirs. Download this infographic with stats on what 50+ers do (and don't do) online.
Baby Boomers and Retail - $2 Trillion in Spending Power
Boomer marketing expert Todd Harff was quoted in this recent Phoenix Business Journal article on how retailers can capitalize on the baby boomer market.
Get Them Moving! 5 Ways to Increase Occupancy
5 easy, innovative and proven ways to improve occupancy and sales at your retirement community.
Your Partner in Marketing to Baby Boomers and Seniors
Integrated Online / Offline Marketing
Creating Results is a full-service agency nationally recognized for expertise and proven success in marketing to Baby Boomers and seniors via traditional (direct mail, print and broadcast advertising, public relations) and digital (websites, email, social, SEO/SEM) marketing.
There are more than 115 million consumers over 40 in the US. Together, they wield trillions of dollars in spending power. They can't be overlooked, patronized, generalized or lumped together.
That's where we come in. For more than 15 years, we've studied Gen X, Baby Boomers and Silent Generation members and turned insights into action.
Our team can help yours develop strategic, integrated marketing plans and programs to meet your business challenges. We offer a full suite of online/offline marketing, public relations and advertising services to help you realize the greatest results with Baby Boomers and beyond.
If you want marketing that effectively motivates your mature targets, we invite you to learn more about Creating Results.
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CREATING RESULTS, LLC
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