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Creating Results

everything mature consumers experience

Motivating baby boomers and seniors with relevant, strategic solutions.

WE CREATE RESULTS!

A case study speaks a thousand words (give or take!). Check out what we've done – how we've generated leads, driven traffic to websites and helped clients meet or exceed their sales goals.

Thames Edge Email
digital
Traditions of America Integrated Marketing
integrated-marketing
Discover Prince William & Manassas Marketing
integrated-marketing
Westminster at Lake Ridge Online-Offline
digital
North Hill Direct Marketing
marketing
Village of Valemount Marketing
marketing

TAKE A PEEK AT THE CREW

Travelers. Golfers. Beach Lovers. Kayakers. Coaches. California Dreamers. Dog Lovers. Numbers Crunchers.
To name just a few...

OUR BLOG

As we all know, Mature Marketing Matters! That's why we've focused our efforts on reaching this large, diverse and very entertaining cohort as the muse for our blog.

  • 5_23_16a

    Each week we explore mature marketing articles that were of particular interest to our followers. This week we explore how technology continues to help us age better and retirement by the numbers. Have something to share? We’d love to hear from you in our comment section. MOST CLICKED 40% of Baby Boomers have stayed with […]

    The post Technology and Retirement by the Numbers appeared first on Creating Results.

  • SeniorCareWorker_5_18_17

    Did YOU want to work in senior living when you grew up?

    Earlier in the year, Creating Results’ Executive Vice President Kimberly Hulett and I attended a LeadingAge DC event, “C-Suite Round Table Discussion: The Future of Aging Services” at George Washington University.

    Organizations like Asbury, Kendal’s Collington, Goodwin House, Vinson Hall and Stoddard Baptist Homes were represented on the panel.

    As we expected, these leaders in non-profit senior living shared great insights into the future of aging services.

    What we didn’t expect to hear was what sounded like “convincing” directed at the George Washington long-term care management students who also were in attendance.

    The post When I Grow Up, I Want To … appeared first on Creating Results.

  • 5_16_16

    A new week, a new round-up of the content that grabbed the attention of marketing pros!

    Each Monday, we tally which were the boomers / seniors marketing articles, research and other items that got our followers engaging on Twitter, Facebook, LinkedIn and Ghost-Town Plus ... er, I mean Google Plus.

    Then, we share the top items here on our blog. Be sure to follow us on those social platforms for even more 50+ marketing insights!

    MOST CLICKED

    Where are Baby Boomers moving to? Which metro areas are they leaving behind?

    Headlight Data analyzed the most recent U.S. Census Bureau American Community Survey for an actionable summary of trends:

    The post Baby Boomers on the Move and on the Job appeared first on Creating Results.

  • 5_10_16_OnlineVideo4

    More people of all ages are watching / sharing online videos than ever before.

    And studies show video marketing has power to motivate consumers – including Baby Boomers and Seniors – to act or buy.

    Yet many senior providers don’t know how to integrate video into their marketing.

    Over the next month, Jessica Ruhle and I will be sharing best practices for creating both product and lifestyle videos to strategically position senior-serving organizations. We’re honored to have been invited to speak to the topic at both the LeadingAge Massachusetts and LeadingAge Pennsylvania conferences.

    Why are continuing care retirement communities (CCRCs), 55+ housing or any organizations focused on older adults considering video at all? Is it because executives are demanding it? Because they see everyone doing it?

    The post More Seniors Are Using Online Video. Why Aren’t More Senior Living Providers? appeared first on Creating Results.

NEWSLETTER SIGNUP

Be on top of all the latest tips and trends for marketing to boomers and senior, mature marketing.

(AKA "worthwhile stuff to help you create better results")

Looking to change the way you engage with your prospective residents and clients? To discuss how Creating Results could help you motivate mature consumers to choose your services, please fill out the form below. We’ll be in touch shortly.

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