Every Monday we recap the previous week’s most engaging content. This week our most clicked is a Call to Action for Gerontologists, by Jo Ann Jenkins, CEO of AARP. Our most shared article highlights the older population growth from the U.S. Census Bureau. Most Clicked: Disrupt Aging: A Call to Action for Gerontologists AARP’s Chief Executive Officer, […]
Why does my car give me such a strong physical and emotional reaction? Is it the little logo on the back bumper? As the Creating Results team tells our clients, a brand is not just a logo design. It is the entire consumer experience.
A brand is the fundamental emotional experience that you want consumers to have every time they come in contact with your product – it’s employees, residents, services, or even its physical space, campus or buildings within. It’s why consistency and clarity are essential.
Creating Results has had the pleasure of working on many branding projects. Efforts for a Boomer-focused tourism destination and for a senior living organization can help to illustrate how a brand’s personality can influence the design of a logo.
Today is a somber day. Today the Creating Results team joins all Americans as we pause and reflect on one of the greatest losses the country has suffered. We remember the lives that were lost and the loved ones left behind, and remain eternally thankful for those who responded to the tragedy on that day […]
Welcome back from the long holiday weekend! While it may not be Monday, we didn't want you to miss out on this week's roundup of the most engaging content.
This week, Laura Forer of MarketingProfs6u answers the age old question: when should you post on social media? Additionally, Christopher S. Penn, Vice President of Marketing Technology at SHIFT Communications reminds us about what we should be focusing on when we market our products and services.