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Creating Results

everything mature consumers experience

Motivating baby boomers and seniors with relevant, strategic solutions.

WE CREATE RESULTS!

A case study speaks a thousand words (give or take!). Check out what we've done – how we've generated leads, driven traffic to websites and helped clients meet or exceed their sales goals.

Thames Edge Email
digital
Traditions of America Integrated Marketing
integrated-marketing
Discover Prince William & Manassas Marketing
integrated-marketing
Westminster at Lake Ridge Online-Offline
digital
North Hill Direct Marketing
marketing
Village of Valemount Marketing
marketing

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OUR BLOG

As we all know, Mature Marketing Matters! That's why we've focused our efforts on reaching this large, diverse and very entertaining cohort as the muse for our blog.

  • 12_5_16

    Happy Monday!

    It's not an oxymoron. When you enjoy your work and the people you work with / for, Mondays can be happy.

    Which rather neatly ties to the theme of this week's Monday mature marketing round-up. Our top links this week all touch on how work can help us enjoy active, independent lives as we age.

    MOST SHARED: There's no age-based 'shelf life' on senior's ability to live independently

    Carol Bradley Bursack has a website dedicated to caregiving, and she answers caregiving related questions in a column for North Dakota's Inforum.

    Just before Thanksgiving, Bursack answered a question from an adult child who was receiving pressure to move his very independent 73-year-old father out of his own house, to begin to take over managing the father's life.

    The post Shelf Lives, Work Lives appeared first on Creating Results.

  • 11_28_16a

    Happy Monday – I hope you had a wonderful Thanksgiving holiday, spent with family and friends. We are certainly thankful for our subscribers, today and every day!  Each Monday we recap the mature marketing stories from the past week that generated significant interest. Today, we explore the positive impact of companions in geriatric healthcare and […]

    The post Companionship and Misnomers appeared first on Creating Results.

  • 11_23_16

    Session: "Creating Stronger Organizations Through Aggressive Growth Strategies"

    In 2016, the size of the 65+ population starts to significantly outpace the 5–under-population, meaning the availability of direct care workers will have a significant shortage, as we heard from senior living leaders at this year's LeadingAge national conference.

    In addition to being a concern for senior living care providers, the looming labor shortage also is a driver of senior living growth, repositioning and affiliation. What can marketing do to prepare?

    The post Looming Senior Living Labor Shortage, Ongoing Sponsorship Changes – What Marketing Can Do appeared first on Creating Results.

  • 11_15_16_homecare2

    Session: Sales and Marketing Tactics for Continuing Care at Home

    "We're not managing a long-term care policy, we're helping people plan. It's not about what is the matter, it's about what matters most."

    This is how Liz Fandel of Fellowship Senior Living at Home (a Creating Results client), explained the unique selling proposition of Continuing Care at Home (CCAH).

    CCAH programs offer care coordination, care-giving and asset preservation to older adults who do not want to live on a retirement community campus. With CCAH, they can remain in their own home as they age.

    The post Education About Financial Benefits Key to Continuing Care at Home Marketing Success appeared first on Creating Results.

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