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Creating Results

everything mature consumers experience

Motivating baby boomers and seniors with relevant, strategic solutions.

WE CREATE RESULTS!

A case study speaks a thousand words (give or take!). Check out what we've done – how we've generated leads, driven traffic to websites and helped clients meet or exceed their sales goals.

Thames Edge Email
digital
Traditions of America Integrated Marketing
integrated-marketing
Discover Prince William & Manassas Marketing
integrated-marketing
Westminster at Lake Ridge Online-Offline
digital
North Hill Direct Marketing
marketing
Village of Valemount Marketing
marketing

TAKE A PEEK AT THE CREW

Travelers. Golfers. Beach Lovers. Kayakers. Coaches. California Dreamers. Dog Lovers. Numbers Crunchers.
To name just a few...

OUR BLOG

As we all know, Mature Marketing Matters! That's why we've focused our efforts on reaching this large, diverse and very entertaining cohort as the muse for our blog.

  • 7_25_16_Brain

    Every week, we take a look at the content that engaged our followers the most from the previous week.

    This week, the New York Times gave an in-depth look at the importance of keeping the brain mentally-stimulated, and the increasing popularity of "brain gyms" in retirement communities.

    Also, a study by The Associated Press-NORC Center for Public Affairs Research shows that there is still a long way to go instilling confidence in adults 40+ as they finance their long-term care plans.

    The post Seniors are Exercising Their Most Important Muscle appeared first on Creating Results.

  • Real Estate Logo Design learnings from the HOW Conference

    I recently attended the HOW Design Conference in Atlanta, where thousands of artists, designers and design enthusiasts from around the world gathered to celebrate and promote design in all its forms.

    It was a great chance to absorb, learn and be inspired by this amazing, eclectic design community‪.

    One particularly helpful session I attended was Design Globally–Think Locally, presented by Sagi Haviv from the New York agency Chermayeff & Geismar & Haviv (CGH)‪.

    Haviv shared a challenging logo design project that resonated with me because it was so similar to several real estate logo design experiences we've had at Creating Results.

    The post Real Estate Logo Design – Learning the WHAT and WHY at HOW appeared first on Creating Results.

  • 7_18_16_Fantasies-and-fears

    As we recap the mature marketing content that our followers were most engaged with during the past week, we will gain further insight into how marketers can better address the needs of the 50+ demographic.

    This week, an AARP study provides insight on the steps marketers should take in order to address the concerns and desires of older adults as they begin looking towards retirement.

    In addition, an in-depth look at the modern news consumer provides food for thought for marketers as they strategize which platforms will deliver their messaging now, and in the future.

    The post The Fantasies and Fears of Retirement Planning appeared first on Creating Results.

  • 7_11_16

    A core belief at Creating Results is that true understanding is what leads to creative insight.

    We often illustrate this with the analogy of a beach ball.

    If I'm holding the beach ball closely, I only can see the color facing me -- let's say, blue. If Beth is holding it, she'll see the color facing her -- let's say, red.

    If Beth and I can't truly understand that the other person sees a different color, a different perspective, we'll be prone to Us vs. Them thinking when we what really need is a little Me Plus You. Recognizing there is another side to the beach ball, and working to understand how it impacts communications, is why our marketing programs create results.

    This week's collection of top mature marketing links could be seen through that beach ball. Is there a way to shift these Us vs. Them perspectives?

    The post Mature Marketing in an “Us vs. Them” World appeared first on Creating Results.

NEWSLETTER SIGNUP

Be on top of all the latest tips and trends for marketing to boomers and senior, mature marketing.

(AKA "worthwhile stuff to help you create better results")

Looking to change the way you engage with your prospective residents and clients? To discuss how Creating Results could help you motivate mature consumers to choose your services, please fill out the form below. We’ll be in touch shortly.

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