WARNING: Your browser does not support JavaScript or JavaScript is turned off.

Creating Results

everything mature consumers experience

Motivating baby boomers and seniors with relevant, strategic solutions.

WE CREATE RESULTS!

A case study speaks a thousand words (give or take!). Check out what we've done – how we've generated leads, driven traffic to websites and helped clients meet or exceed their sales goals.

Traditions of America Integrated Marketing
integrated-marketing
Discover Prince William & Manassas Marketing
integrated-marketing
Westminster at Lake Ridge Online-Offline
digital
North Hill Direct Marketing
marketing
Village of Valemount Marketing
marketing
North Hill Website
digital

TAKE A PEEK AT THE CREW

Travelers. Golfers. Beach Lovers. Kayakers. Coaches. California Dreamers. Dog Lovers. Numbers Crunchers.
To name just a few...

OUR BLOG

As we all know, Mature Marketing Matters! That's why we've focused our efforts on reaching this large, diverse and very entertaining cohort as the muse for our blog.

  • DirectMail_4_20_16

    In a previous post about "Fun with the (Marketing) Funnel," we explored how email can be a powerful tool for bringing people into the fold and moving them through the purchase journey.

    Today we'll focus on direct mail.

    Recently I presented a program called “Making the Dinosaur Dance” at the LeadingAge annual meeting with my colleague Erin Read. The entire presentation explored how the direct mail "dinosaur" still can be incredibly effective with a senior target market.

    Why would I recommend direct mail as a part of this integrated strategy?

    The post Funnel Fun: Direct Mail That Gets You MOVING appeared first on Creating Results.

  • 4_25_16a

    Each Monday, we round-up the top 50-plus marketing resources of the previous week. Today's post quickly shaped itself around a certain letter ...

    D is for "DISRUPT."

    Our MOST CLICKED item of the week was a post by Jo Ann Jenkins, the CEO of AARP, titled "It's Time to Disrupt Aging."

    Jenkins reinforces what readers of this blog know: societal perceptions of aging have changed.

    "Middle-aged," for instance, was once viewed as starting at 35; now it's 55 or older. Those who are middle-aged also are not behaving the way their grandparents did.

    And yet, as Jenkins writes ...

    The post Better 50-plus Marketing, Brought to You by the Letter “D” appeared first on Creating Results.

  • HidingCosts

    Way back in 2010 Creating Results asked recent, mature movers what frustrated them about housing websites.

    #1 with a bullet? "Don't say price."

    We asked the question of hundreds of Social, Silver Surfers because we wanted data to back up our recommendations to senior living providers. Our team kept saying "you need to talk online about your pricing" and their teams kept saying "no!"

    Now that recommendation carries even more weight, thanks to the team at Lead InSite.

    The post Hiding Prices from Senior Living Prospects? It’ll Cost You. appeared first on Creating Results.

  • 4_18_16_MarketingTools

    Each week we share mature marketing insights and articles that capture the eye and create conversation. Let's take a look at those pieces that did just that over the last 7 days.

    MOST SHARED: "Let's get back to the basics" is a phrase that I heard repeatedly when studying what would become my passion and profession (and something I share with clients even today when discussing how best to position their communities and offerings).

    A recent article served as a great reminder that while marketers must work harder to keep up with the ever changing times, that the overall psychology of marketing hasn't changed at all ...

    The post Marketing Tools & 55+ Map appeared first on Creating Results.

NEWSLETTER SIGNUP

Be on top of all the latest tips and trends for marketing to boomers and senior, mature marketing.

(AKA "worthwhile stuff to help you create better results")

Looking to change the way you engage with your prospective residents and clients? To discuss how Creating Results could help you motivate mature consumers to choose your services, please fill out the form below. We’ll be in touch shortly.

We respect your privacy and we will not share your information with third parties.

Complete Sitemap