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Creating Results

everything mature consumers experience

Motivating baby boomers and seniors with relevant, strategic solutions.

WE CREATE RESULTS!

A case study speaks a thousand words (give or take!). Check out what we've done – how we've generated leads, driven traffic to websites and helped clients meet or exceed their sales goals.

Thames Edge Email
digital
Traditions of America Integrated Marketing
integrated-marketing
Discover Prince William & Manassas Marketing
integrated-marketing
Westminster at Lake Ridge Online-Offline
digital
North Hill Direct Marketing
marketing
Village of Valemount Marketing
marketing

TAKE A PEEK AT THE CREW

Travelers. Golfers. Beach Lovers. Kayakers. Coaches. California Dreamers. Dog Lovers. Numbers Crunchers.
To name just a few...

OUR BLOG

As we all know, Mature Marketing Matters! That's why we've focused our efforts on reaching this large, diverse and very entertaining cohort as the muse for our blog.

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    Each week, we take a look back at the content that our followers engaged with the most during the previous week.

    This week is all about email marketing. First, a new study from MarketingCharts shows why senior marketing professionals should start placing more focus on their email marketing programs.

    Then, a study conducted by Mailjet gives marketing professionals insight into how they can increase click rates within their target demographics, especially email among recipients ages 45 and above.

    MOST CLICKED: Email and Content Marketing Perceived to be Top Lead Gen Tactics

    A new study from MarketingCharts shows that marketing influencers believe that email and content marketing are the most effective tactics for online lead generation.

    The post Insights to Generating Leads Through Email Marketing appeared first on Creating Results.

  • Officials are clamping down on social media abuse of nursing home residents

    Some Mondays our recap of the top mature marketing links is filled with fun and frothy items -- wine! brain games! leisure travel plans!

    And some Mondays we get to share articles and resources related to heavier topics.

    As the philosopher Thomas Carlyle said, "There are good and bad times, but our mood changes more often than our fortune."

    Today's featured articles have an inherent mix of the "good" and the "bad," and we hope soon there will be changes to mood and fortune.

    MOST SHARED: "Exploitation on social media is a form of abuse."

    NPR reports that officials from The Centers for Medicare and Medicaid Services will begin checking the policies of all nursing homes to be sure they are explicitly prohibiting staff from taking (and posting) demeaning photographs of residents.

    The post Fighting Social Media Abuse; Losing Ground on Hiring Ageism appeared first on Creating Results.

  • SnapChat_8_3_16

    Pokémon Go isn’t the only app that has millennials burying their heads in their smartphones these days. Despite having been around for almost five years, Snapchat is more popular than ever with the younger generations.

    In fact, according to Power Digital Marketing, 60% of 13 to 34 year-old smartphone owners in the US are Snapchat users, thus providing many marketers a new avenue through which they can reach this demographic. As of June 2016, Snapchat has more daily users than Twitter.

    Should marketers focused on older adults -- Baby Boomers and seniors -- be considering Snapchat?

    The post Should You be Using Snapchat to Market to Seniors? appeared first on Creating Results.

  • 8-8-16_TV-News

    Each week, we recap the news items that most engaged our followers over the past week.

    This week, a Reuters Institute study explains how digital media has overtaken print media as a primary news source -- for some generations, that is --, while a study from MarketingCharts emphasizes the importance of using radio to advertise to Generation X.

    Also, we take a look at how news headlines often say one thing, but mean another -- especially in senior health and aging industries.

    MOST CLICKED: The Reuters Institute Digital News Report 2016 has confirmed what has been obvious to marketers and consumers for years now: the adoption of digital platforms as a means of accessing the news has led to a decline in the print news industry.

    The post News Trends Provide Insight for Senior Marketers appeared first on Creating Results.

NEWSLETTER SIGNUP

Be on top of all the latest tips and trends for marketing to boomers and senior, mature marketing.

(AKA "worthwhile stuff to help you create better results")

Looking to change the way you engage with your prospective residents and clients? To discuss how Creating Results could help you motivate mature consumers to choose your services, please fill out the form below. We’ll be in touch shortly.

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