I hate parading my serenading | As I'll probably miss a bar,| But if this ditty is not so pretty | At least it'll tell you | How great you are. -       Cole Porter, “You’re the Top”

Creating Results’ Social, Silver Surfers e-book recently went live on Amazon and iBooks. This is the latest edition of a proprietary national study of Boomers' and seniors' digital marketing preferences. Three chapters explore what older adults do/don’t want from social media marketing, websites generally and housing/senior living websites specifically.

At times the picture the data paints isn’t so pretty.

Dissatisfaction with websites has risen with each edition of Social, Silver Surfers. Respondents have more to complain about and do so in greater volume.

Today we’re sharing insights which, if applied to website development, could help your organization become – if not the top – more effective with mature consumers.

The post You’re the Top – Website Pet Peeves and Favorite Features of Social, Silver Surfers appeared first on Creating Results.

Nothing says Fall like pumpkin patches, football (Go Buckeyes) and hot weather? Hope everyone enjoyed their nice, warm weekend! In this week’s most clicked article, David McNeill discusses new advancements companies are making to aide Japan’s aging population. Our most shared feature, from McKnight’s Senior Living, shared Boomers’ preferences for where why what to live […]

The post Technology Advancements for Japan’s Aging Population; City-dwelling Boomers Want to Age Where? appeared first on Creating Results.

As part of Creating Results' ongoing series into photography for 50+ marketing, we have examined the WHY of committing to good photography (older consumers' expectation of quality and the importance of delivering emotion) and the HOW (stock vs. custom photography). Now it’s time to plan the photo shoot and pick a photographer.

There are three basic steps to this process. Let's walk through them together.

#1. Determine What You Need

Before you decide to do a photo shoot you should already have determined your goals. Most organizations would significantly benefit from authentic, accurately representative images that you can't get elsewhere. In the senior living industry that means representing mature consumers doing things they enjoy doing — or perhaps aspire to do.

The post Say “Cheese”! 3 Steps for Successful 50+ Photo Shoots appeared first on Creating Results.

Happy Monday! While many of our readers are enjoying the long Columbus Day weekend, we know there are still plenty of you who want to see the mature marketing news and insights from the past week that had people talking. This week we learn from Senior Housing News that senior living has a new threat […]

The post Newest Threat to Senior Living & What You Need to Know appeared first on Creating Results.