Every Monday, we review our most engaging and shared articles from the previous week. For this week’s most engaging, we explore why Boomer parents feel the need to pass on their cherished items and why their grown children don’t want them. The most shared article is by columnist Kyle Ranally, who addresses some reasons why […]

The post Why Marketers Should Focus on Baby Boomers & Their Technology Usage appeared first on Creating Results.

Happy Monday! Each week we review the mature marketing content that had people talking (and thinking). This week we hear the stories of three individuals who retired and then had second thoughts.  Then, our most shared content explores storytelling and shares tips for how you can make it shine.  Have something to share? We’d love […]

The post To Retire or Not to Retire and Writing that Works appeared first on Creating Results.

When we're designing websites for older adults, a client sometimes will ask, "Can it have ____? I saw it on such-and-such's website and it's so cool!"

I'm a creative person so I like cool.

But I like results even more.

What's cool and trendy can, at times, actually turn off the baby boomers and seniors our clients are trying to attract. These mature consumers don't want fuss and bother. They want functional, easy-to-use tools that help them make decisions and take action.

That said, there are two "trends" I think are relevant to our older adult targets.

The post Flat Design and Skeumorphism – Two Web Design “Trends” Relevant to Older Adults Online appeared first on Creating Results.

Happy Monday! Like every Monday, we are reviewing the most engaging content from the previous week. This week, for our "most clicked" item, we look at a project from Stanford Center on Longevity. For the "most shared," is the fashion industry ignoring Baby Boomers?

Most Clicked:  The Sightlines Project

How long do you want to live? 76, 92, or even 101? According to The Sightlines Project from the Stanford Center on Longevity, three out of four Americans want to live past 100 IF they are in good health.

The research highlights three key findings to live a long and vigorous life:

The post The Impact of Social Engagement on Longevity; Fashion Industry and Baby Boomers appeared first on Creating Results.