Posted in on July 16, 2015

New Look, New Opportunities to Learn & Connect

Creating Results’ approach to mature marketing is based on a process called Relevant Creativity™. Relevant Creativity ensures creative solutions are relevant to each of our clients and their target markets, with custom-designed solutions that are strategically crafted to help them meet their goals. So it seemed high time we applied that Relevant Creativity to ourselves!

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Today visitors to this blog will see a brand new look for Mature Marketing Matters. The new design is crisp and clean. It’s easier to navigate to previous or related posts.

(For those of you who receive this blog by email, NOW is the time to click on the hyperlinked title and check out the new look!)

Our Director of Creative Services, Mike Stakem, says he believes the new experience is more pleasant and stimulating. “The original Mature Marketing Matters blog was developed several years back, and we’ve learned a lot since then. With this new site, we are fully responsive with more focus on visuals and a fresh new approach to structure.”

Please drop us a note in the comments and let us know what you think of the new design.

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As noted above, our aim is to offer custom-designed and creative solutions. To make sure our recommendations are, indeed, relevant to our clients and industry colleagues, we share knowledge through this blog, our (would-be-quarterly-if-we-weren’t-putting-client-needs-first) newsletter, social platforms and by speaking at conferences. This year we’re also pleased to offer a series of free webinars with insights and advice for those marketing to baby boomers and seniors.

CR-Webinar-BeyondTheBlast-July30Thursday, July 30, 2015 1pm EST – Beyond the Blast: The “Nuts and Bolts” of Email Marketing”

Email especially effective with baby boomers and seniors. Discover how you can establish and improve your email program in six steps – including what you should do AFTER you press send. Learn how to strategically engage boomer and senior audiences and improve results. 

Lead presenter Beth Mickey has developed online and email messaging strategies for Texas Roadhouse, McCormick & Schmick’s, and leading CCRCs and 50+ housing organizations. I hope you’ll join Beth and her sidekick (me) for this dynamic and results-oriented session.


Coming Soon

  • Wednesday, September 16, 2015  1pm EST – 5 Senior Living Trends to Address in Your 2016 Marketing Budget
  • Thursday, September 16, 2015  1pm EST – 5 Active Adult Housing Trends to Address in Your 2016 Marketing Budget (see what we did there?)
  • Wednesday, December 9, 2015  1pm – Print2.0: Marrying Traditional Direct Mail to Modern Digital Marketing

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Relevant Creativity is the HOW of this agency. But WHY we do what we do?

It’s because our team finds meaning in working together with clients and industry colleagues to help older adults get the benefit of new opportunities in senior living, travel, 55+ housing, financial services and more.

We are therefore grateful for the opportunity to speak at conferences and share mature marketing resources with larger audiences. Here’s a short list of our fall engagements — we hope we can connect with you at one conference or another!

  • September 10, 2015  – LeadingAge Ohio conference, Columbus 
  • October 10-13, 2015 – SMASH Senior Marketing Summit, Chicago
  • November 1 thru 4, 2015 – LeadingAge National Conference, Boston
  • November 19, 2015 – International Conference on Active Aging annual meeting, New Orleans 

More details on these events can be found at

Thanks for giving me the opportunity to share this news. Next week, back to our “regular schedule” – broadcasting links, statistics and insights to help you get better mature marketing results!


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