Over the summer, Creating Results hosted a series of 10-minute webinars focusing on all things digital marketing.The webinar I led focused on the importance of video in digital marketing and was our most attended session. It’s clear that senior living and 55+...
Is it that time of the year again for your community? Developing a marketing budget is one of the most important steps you can take toward reaching your sales and marketing goals, but it’s also one that that takes much thought, research and planning. In this post,...
Older adults are living in the digital world — just like the rest of us. A 2017 study conducted by Limelight shows that 47% of people ages 60+ spend more than 15 hours per week of their personal time online. This percentage is the second highest of any demographic....
In a time when assisted living communities across the country are experiencing a downturn in census, many are seeking new assisted living marketing strategies to attract new residents. According to Enquire Solutions’ most recent study, communities saw move-ins...
In a previous post, I took a look at 4 of the biggest brands in the world and how they are marketing to older adults and becoming brands Baby Boomers love. While many brands continue to shift their sights and target the younger demographics, America’s spending power...
It’s that time of year! The Creating Results team is excited to be both a presenter and sponsor for the LeadingAge PA 2020 Annual Conference & Expo. This year’s conference will be a little different. It will be held virtually from Aug. 19-21 to ensure the health...
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