by Alison Embry | Jun 20, 2023 | 60+, Advertising, Assisted Living, baby boomers, Boomers, Marketing, Mature Consumers, Radio, Seniors
Back in 2010, we extolled the benefits of using radio to market to Baby Boomers. But we warned you then that very soon traditional radio wouldn’t be the only game in town. Well, we were right, and we were wrong. The era of audio marketing is upon us. With increasingly... 
by Alison Embry | Jun 1, 2023 | 60+, Assisted Living, Branding, Marketing, News, Seniors
The 2023 LeadingAge PA Annual Conference, held at the Kalahari Resort in the Poconos, brought together industry leaders, professionals and experts in aging services. With a diverse range of workshops, presentations and networking opportunities, the conference provided... 
by Alison Embry | May 19, 2023 | 60+, Assisted Living, Branding, Marketing, News, Seniors
It was a pleasure to reconnect with our friends and colleagues at the highly anticipated 2023 Argentum Senior Living Executive Conference in the vibrant city of New Orleans, Louisiana. The conference provided an invaluable platform for industry leaders to come... 
by Alison Embry | May 10, 2023 | 60+, Advertising, Assisted Living, Marketing, Mature Consumers, Sales, Seniors
Senior living is a unique product in that the solution offers consumers much more than a place to live: The lifestyle offered by your community is where its true value lies. The sales process needs to both educate prospects about the value of senior living and entice... 
by Alison Embry | May 5, 2023 | 50+, 60+, Assisted Living, digital marketing, Internet, Marketing, Seniors
Digital marketing continues to evolve at a rapid pace. With new technologies and shifting consumer behaviors, marketers must stay up to date on the latest digital marketing trends to effectively reach their target audiences. Keeping an eye on digital trends among... 
by Alison Embry | Apr 26, 2023 | 60+, Assisted Living, digital marketing, Marketing, Seniors
Digital marketing is a highly effective way to drive traffic, generate leads and increase sales. Yes, even for the 50+ audience. Learning about digital marketing — and how to make it work for you — also takes significant time and effort. Here are 6 steps to ensuring...
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