by Jessica Ruhle | Aug 27, 2025 | Artificial Intelligence, Marketing, Senior Living, Seniors
Marketing and sales leaders in senior living communities are being asked to do more with less. Teams are lean. Expectations are high. And technology is evolving faster than ever. Enter artificial intelligence (AI). While AI isn’t a cure-all, it’s quickly proving to be...
by Jessica Ruhle | Aug 11, 2025 | Artificial Intelligence, Marketing, Senior Living, Seniors
When OpenAI launched ChatGPT, it quickly became the fastest-growing consumer app in history. While younger generations led the charge, older adults are using ChatGPT, too. According to Pew Research, about 25% of adults ages 50–64 have used ChatGPT, along with 10% of...
by Avery Lamphere | Jul 31, 2025 | lead generation, Marketing, Senior Living, Seniors
Marketing and sales leaders know their campaigns generate leads, build trust and drive move-ins. But when it comes to proving senior living marketing ROI to the CFO? You’ve got to talk numbers that align with the bottom line. CFOs aren’t interested in vanity metrics....
by Jessica Ruhle | Jul 15, 2025 | lead generation, Marketing, Senior Living, Seniors, social media
Summer is peak season for events — and that’s great news for senior living communities. Sunshine, longer days and a social atmosphere make it easier to bring people together. But fun alone isn’t enough. Every senior living event should serve a purpose — if you can’t...
by Mike Stakem | Jun 25, 2025 | Gay, LGBTQI+, Marketing, Senior Living, Seniors
If your senior living community only talks about LGBTQ+ inclusion in June, you’re not alone — but you might be losing out. LGBTQ+ seniors are a growing market: By 2030, the number of U.S adults over 65 who identify as LGBTQ+ is expected to more than double to 7...
