by Kevin Williams | Sep 8, 2020 | Advertising, Marketing
In a previous post, I took a look at 4 of the biggest brands in the world and how they are marketing to older adults and becoming brands Baby Boomers love. While many brands continue to shift their sights and target the younger demographics, America’s spending power...
by Kevin Williams | Aug 4, 2020 | Marketing, Seniors
It’s that time of year! The Creating Results team is excited to be both a presenter and sponsor for the LeadingAge PA 2020 Annual Conference & Expo. This year’s conference will be a little different. It will be held virtually from Aug. 19-21 to ensure the health...
by Kevin Williams | Jul 16, 2020 | Assisted Living, Marketing
Who says you can’t use lunch time to feed your brain? This summer, Creating Results is hosting 10 Minutes or Less: A Digital Marketing Webinar Series. Join us for part of your lunch break to learn more about digital marketing tactics that can help your active adult or...
by Kevin Williams | Jul 9, 2020 | Advertising, Marketing
Current events in our country are proving to be the catalyst for change that is long overdue. And we’re starting to realize just how far these changes extend. They go beyond policy and encompasses all aspects of our daily lives, including our professions. These times...
by Kelcey Hinton | May 14, 2020 | Advertising, Marketing, Seniors, Social Networking
How important are online reviews? The data say it all: Only 53% of online users are willing to use a business with less than 4-star reviews, according to Bright Local. In 2018, we outlined how you can better manage your online reviews using Google My Business and...
by CR Team | May 13, 2020 | Healthcare - CCRCs, Marketing
Today’s guest post is authored by Christopher Lukach, APR, president of AKCG – Public Relations Counselors, a national public relations consultancy helping senior-living organizations prepare for and respond to the issues and crises that impact reputations and, by...
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