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Let’s Talk About Generation X

Let’s Talk About Generation X

For years we have been strategizing on how to effectively market senior living and active adult communities to the Silent Generation and Baby Boomers. As marketers we’ve developed an understanding for their likes and dislikes, and the ways in which they best receive...
55+ vs. CCRC Buyer’s Journey – An Intersecting & Diverging Path

55+ vs. CCRC Buyer’s Journey – An Intersecting & Diverging Path

Wouldn’t it be great if prospects saw your product, fell in love with it and signed the contract on the spot? Or at the very least followed some kind of linear formula from tour to sale? Unfortunately, we know that just like life, the journey from prospect to...