President & Co-Owner
Kimberly is responsible for leading the organization and maintaining the focus on delighting clients. She brings clients a unique perspective on strategic sales and marketing strategy and implementation due to over 20 years of experience working on the provider side before joining the Creating Results team in 2015. Clients value the guidance she offers for positioning communities for growth, increasing revenue and profitability and reaching their occupancy goals — all of which she achieved while working for some of the largest for-profit and not-for-profit senior living organizations in the country.
As a New England native, Kimberly is an avid Boston Red Sox fan and can be found cheering the team on during the sunny months.
Vice President, Agency Operations
A tenure of over 13 years at the agency, Amanda leads the daily business operations of the agency to achieve maximum performance. Working closely with all departments while directly leading the execution arm of the business, she ensures optimum processes are in place to achieve client goals and deliver on all agreements. Amanda relies on her strategic and analytical mindset, business acumen and her ability to lead cohesive teams to successfully guide operational excellence at CR. She remains extremely close to account services as the former department head, serving as the strategic lead on several accounts. Amanda is also one of the agency’s 55+ active adult subject matter experts and has often spoken at national industry conferences.
When not exercising her affinity for operational excellence, you may find her at a baseball field cheering on her sons, boating on the lake, or vacationing at the beach. She’s also always on the hunt for a hidden speakeasy with a creative bourbon cocktail or a historic hotel to check off her bucket list.
Vice President, Account Services
Jamie oversees the Account Services department, dedicated to creating results while building a foundation of trust, collaboration and strategic guidance for all of our clients. As a client marketing leader for over 20 years, Jamie has managed and grown account service teams spanning a variety of business industries and verticals, covering both B2B and B2C. From telecom to retail, travel/hospitality to real estate, Jamie’s commitment and desire to understand his client’s business challenges enables him to craft and produce effective campaigns and programs with successful results.
Originally hailing from New York City and Newport, RI, Jamie now resides in Falmouth, Maine with his wife Sarah and their two kids. He is an avid sports fan, and while his journey north has proven to be a cold one, it has provided him the opportunity to ski regularly with his family.
Known affectionately as “The Wizard” to some of our clients, Mike oversees all the agency’s creative talent, including internal and external designers, production artists, photographers, copywriters, web designers, coders and video producers. As one of the agency’s most-tenured team members, Mike brings to 20+ years of leadership and strategy in developing and designing creative campaigns that help our clients capture the imagination of the 50+ consumer.
Having recently traded in Virginia’s moderate climate for the Florida sunshine, Mike has grown fond of spending his weekends at the beach.
Account Solutions Director
Katie is no stranger to helping clients across various industries meet their goals. As Account Solutions Director, she provides our senior living and 55+ prospects and clients with strategic marketing insights to help them meet their goals and keeps a keen eye on all projects to ensure all tactics are optimized for maximum impact. She impresses her team members with her ability to understand audiences business needs and challenges and to stay ahead of, and leverage, traditional and digital media trends for lead generation and prospect nurturing, expertise she honed during over a decade delighting some of the most prominent Fortune500 players prior to joining Creating Results.
Katie is a former gymnast and was part of a traveling circus in her youth!
Travis brings 17 years of experience in account service to the Creating Results team. He has a proven track record of delighting clients with customer-centric marketing strategies and integrated campaigns rooted in highlighting each brand’s values and unique selling points through technology and communication. Travis’ agency experience has seen him work closely with Fortune500 companies in the B2B sector, as well as with some of the nation’s most recognizable brands. For the last 8 years, he’s used his expertise in problem resolution and creative marketing solutions to create results for a variety of not-for-profit and for-profit senior living clients.
Travis resides in Kansas City, where he enjoys barbecuing and rooting on his hometown team, the Kansas City Chiefs.
Josh’s background as a client services professional spans over 15 years across several verticals, including real estate, travel, financial services and transportation recruitment. As an Account Director with success in both traditional and digital agency settings, he has successfully orchestrated campaigns and projects for clients large and small. With experience supporting Fortune 100 global brands to small market credit unions and transportation companies, Josh enjoys getting to know a client’s business, understanding their challenges, and developing measurable plans to build on their successes and overcome their challenges. He’s a forward thinker with a keen eye for detail and is always anticipating what’s next for his clients and how to help them realize their goals for the future.
Josh lives in the Atlanta area with his wife and two daughters. He enjoys spending time outdoors with his family, he loves music, and is often shouting at his television on football Saturdays and Sundays in the Fall.
Among Julie’s 29-year marketing and sales career, her 15 years of senior living industry experience has been focused on the development and implementation of marketing and sales strategy across numerous senior living communities to drive lead generation and ultimately census growth. With an eye for detail, she is skilled in maintaining brand consistency in design and messaging, as well as finding the opportunities for improvement and growth through data review and analysis for both non-profit and for-profit senior living clients. Julie believes developing strong partnerships and offering superior customer service to her client partners and team members leads to the best outcomes. Prior advertising agency experience along with her marketing and sales roles at both the senior living community and corporate levels give Julie a unique perspective and the expertise to drive team and client success.
Julie resides in Duluth, Minnesota, where she enjoys life with her family near Lake Superior, refereeing a house divided – Badgers versus the Gophers, and relaxing on their boat with a good book.
Sales Specialist & Project Director
Jessica works closely with our clients’ sales teams to align their sales and marketing initiatives in order to exceed their occupancy goals. Jessica is well-versed in auditing each clients’ sales processes and identifying opportunities to streamline for more efficient discovery and nurturing, consistent documentation of sales interactions and a shortened sales cycle. Her years of experience in athletics helped refine the natural leadership skills that carried over into her career, and she has overseen the sales and marketing transformations of several senior living organizations.
Jessica is a former collegiate field hockey player and remains dedicated to the game both as a coach and a referee.
As Account Manager, Avery is responsible for the execution and management of our clients’ marketing plans. He brings youthful innovation and a technology expertise to the team and keeps our clients up to date with the latest trends in marketing. He joined the team in mid-2021 and has been creating results for clients ever since.
Avery resides in Boston, Massachusetts where he enjoys cooking food for friends, being in the great outdoors and listening to his record player. A travel enthusiast, one of his life goals is to travel to all seven continents.
Account Project Manager
As Account Project Manager, Lori uses her passion for project management and client relations to collaborate with her designated accounts to ensure production timelines are maintained, ensure team members understand their role in the process, and provides assistance to ensure clients’ goals are met. She joined the team in early 2019 and enjoys helping the team find ways to manage projects more effectively and efficiently.
It’s not uncommon to find Lori awake at 4:30 a.m. to get her morning workout in before heading to the office. She also enjoys summer beach trips, cats and a good cup of tea.
• Kristen is the team’s go-to resource for all things marketing. Kristen is responsible for implementing and managing all marketing elements to optimize overall campaign performance and enhance our client’s overall return on investment. She specializes in digital and also manages traditional media planning and buying for the agency. Prior to Creating Results, Kristen earned her bachelor’s degree from James Madison University and is a self-taught digital maven earning and maintaining certifications in multiple ad platforms.
Kristen is a fitness and cooking enthusiast who enjoys sweet wines and sandwiches of all kinds!
As a Martech Specialist at Creating Results, Maddie manages our marketing technology stack and implements strategies to improve our lead generation and nurturing efforts. She manages client marketing automation programs, workflows, emails and web/landing pages. She also provides analysis and reporting on our efforts while she stays up to date with the latest marketing technology trends. A graduate of James Madison University with experience in digital media and account service coordination.
Maddie resides in Nashville with her two kittens, Cashew and Pearl, and is dreaming of the day she can see the Eras tour at Nissan Stadium!
Director of Finance and Administration
Kanella plays an invaluable role in keeping the Creating Results team functioning so seamlessly. She’s become the team’s Swiss army knife, managing everything from the team’s information technology infrastructure to client billing to keep our busy office running smoothly. Kanella is no stranger to the world of 55+ and senior living, having worked at an assisted living community early on in her career, followed by 12 years at an accounting firm.
Outside of the office, Kanella is the devoted mother to a precocious toddler, and also enjoys putting her culinary skills to the test perfecting new recipes.
Co-Founder & Co-Owner
After more than two decades growing Creating Results into an internationally respected 50+ marketing agency, Co-Founder and former President Todd Harff continues to serve the agency in an organizational advisory role. As a respected writer, featured speaker and frequent contributor to industry publications, Todd combines his market insights, creative solutions and pragmatic business knowledge to bring a unique and powerful perspective to help clients achieve their goals. Prior to founding Creating Results, Todd served as Director of Sales and Marketing for some of the most esteemed builders in the real estate industry.
In his free time, Todd enjoys traveling with his wife Judy and their two daughters, as well as sailing the New England waters — and beyond!
Having founded A Bolder Image, a graphic design company in 1993, Judy was responsible for creating the foundation upon which Creating Results was built. By the time A Bolder Image evolved into Creating Results in 1997, Judy was designing award-winning comprehensive marketing and advertising materials for clients in the real estate and senior living industries and providing leadership critical to the company’s success and growth. As a master of many trades, Judy has served as Art Director, Creative Director, Research Leader, Human Resources Manager and more. She now works with the other owners of Creating Results to provide strategic oversight and develop agency strategy.
Judy is an avid traveler and says that her ideal vacation would be in a warm, carefree place offering inspiring ideas, people, activities and, of course, healthy food.