President & Co-Owner
Kimberly is responsible for leading the organization and maintaining the focus on delighting clients. She brings clients a unique perspective on strategic sales and marketing strategy and implementation due to over 20 years of experience working on the provider side before joining the Creating Results team in 2015. Clients value the guidance she offers for positioning communities for growth, increasing revenue and profitability and reaching their occupancy goals — all of which she achieved while working for some of the largest for-profit and not-for-profit senior living organizations in the country.
As a New England native, Kimberly is an avid Boston Red Sox fan and can be found cheering the team on during the sunny months.
Vice President, Marketing Strategy
As the leader of Creating Results’ Marketing Strategy department, Amanda oversees the Client Service and the Strategy and Planning teams. She guides the agency’s account management, leads the development of client marketing plans and projects, and ensures timely and successful implementation. Amanda has an aptitude for remaining ahead of the curve when it comes to technology and innovation in marketing. She is constantly exploring opportunities to incorporate new digital tactics or agency tools to keep our clients ahead of their competition and meeting their goals.
Amanda’s love for marketing strategy is exceeded only by her love for family outings, beach vacations, homemade oatmeal chocolate chip cookies, Netflix binges and bourbon cocktails.
Director, Creative Services
Known affectionately as “The Wizard” to some of our clients, Mike oversees all the agency’s creative talent, including internal and external designers, production artists, photographers, copywriters, web designers, coders and video producers. As one of the agency’s most-tenured team members, Mike brings to 20+ years of leadership and strategy in developing and designing creative campaigns that help our clients capture the imagination of the 50+ consumer.
Having recently traded in Virginia’s moderate climate for the Florida sunshine, Mike has grown fond of spending his weekends at the beach.
Katie is no stranger to helping clients across various industries meet their goals. As Account Director, she provides our senior living and 55+ clients with strategic marketing insights to help them meet their goals and keeps a keen eye on all projects to ensure all tactics are optimized for maximum impact. She impresses her team members with her ability to stay ahead of, and leverage, traditional and digital media trends for lead generation and prospect nurturing, expertise she honed during over a decade delighting some of the most prominent Fortune500 players prior to joining Creating Results.
Katie is a former gymnast and was part of a traveling circus in her youth!
Travis brings 17 years of experience in account service to the Creating Results team. He has a proven track record of delighting clients with customer-centric marketing strategies and integrated campaigns rooted in highlighting each brand’s values and unique selling points through technology and communication. Travis’ agency experience has seen him work closely with Fortune500 companies in the B2B sector, as well as with some of the nation’s most recognizable brands. For the last 8 years, he’s used his expertise in problem resolution and creative marketing solutions to create results for a variety of not-for-profit and for-profit senior living clients.
Travis resides in Kansas City, where he enjoys barbecuing and rooting on his hometown team, the Kansas City Chiefs.
As an Account Director, Sam helps clients grow their businesses, increase their lead base, and create a positive return on investment. Sam has been working in the senior living industry in various positions for 15 years, from starting as a caregiver and growing to oversee marketing and communications for 70 communities within a management company. She has dedicated herself to serving the senior living industry, utilizing her experience and marketing knowledge to help our communities reach their goals.
Sam is an innovative thinker who enjoys using creative marketing methods to generate proven results. She resides in Saint Louis, MO, and is an avid traveler, always looking for the next best hiking destination.
Sales Specialist & Project Director
Jessica works closely with our clients’ sales teams to align their sales and marketing initiatives in order to exceed their occupancy goals. Jessica is well-versed in auditing each clients’ sales processes and identifying opportunities to streamline for more efficient discovery and nurturing, consistent documentation of sales interactions and a shortened sales cycle. Her years of experience in athletics helped refine the natural leadership skills that carried over into her career, and she has overseen the sales and marketing transformations of several senior living organizations.
Jessica is a former collegiate field hockey player and remains dedicated to the game both as a coach and a referee.
Marketing Automation Specialist
As Marketing Automation Specialist, Avery is responsible for the execution and management of our clients’ marketing automation campaigns, including integration elements. From drip campaigns to event landing pages, Avery has it covered. He brings youthful innovation and technology expertise to the team and keeps our clients up to date with the latest trends in marketing automation. He joined the team in mid-2021 and has been creating results for clients ever since.
Avery resides in Boston, Massachusetts where he enjoys cooking food for friends, being in the great outdoors and listening to his record player. A travel enthusiast, one of his life goals is to travel to all seven continents.
As Account Manager, Lori is responsible for implementing marketing and media strategies as effectively and efficiently as possible, ensuring they exceed our clients’ expectations. Prior to joining the Creating Results team, Lori was a jack-of-all trades having served as Copyeditor at Media General, as well as Graphic Designer at S&P 500 company, Gartner. Now, she uses her passion for project management and client relations to ensure production timelines are maintained and all team members understand their roles in the process.
It’s not uncommon to find Lori heading to the gym at 4:30 a.m. to get her morning workout in before heading to the office. She also enjoys reading, camping and road trips.
Digital Marketing Specialist
Kristen is the team’s go-to resource for all things digital. As the Digital Marketing Specialist, Kristen is responsible for enhancing clients’ digital performance through digital and senior living best practices as well as optimizing campaigns to impact clients’ return on investment. Prior to Creating Results, Kristen earned her bachelor’s degree from James Madison University while building her marketing foundation through her own freelance business.
Kristen is a former makeup artist who enjoys sweet wines and sandwiches of all kinds!
As an Account Coordinator, Maddie aids the team in creating and implementing all marketing strategies. With a background in marketing and creative media design, she helps the team develop successful and innovative campaigns. Maddie is a recent graduate of James Madison University and held several professional marketing positions throughout her college career that prepared her well for her role. She’s always up for learning new tools and technology, and is skilled at coordinating people and tasks to work as a team and create results for our clients.
Maddie is a Philadelphia native, now anchored in Virginia, and lives by the saying, “Go Birds!”
Director of Finance and Administration
Kanella plays an invaluable role in keeping the Creating Results team functioning so seamlessly. She’s become the team’s Swiss army knife, managing everything from the team’s information technology infrastructure to client billing to keep our busy office running smoothly. Kanella is no stranger to the world of 55+ and senior living, having worked at an assisted living community early on in her career, followed by 12 years at an accounting firm.
Outside of the office, Kanella is the devoted mother to a precocious toddler, and also enjoys putting her culinary skills to the test perfecting new recipes.
Co-Founder & Co-Owner
After more than two decades growing Creating Results into an internationally respected 50+ marketing agency, Co-Founder and former President Todd Harff continues to serve the agency in an organizational advisory role. As a respected writer, featured speaker and frequent contributor to industry publications, Todd combines his market insights, creative solutions and pragmatic business knowledge to bring a unique and powerful perspective to help clients achieve their goals. Prior to founding Creating Results, Todd served as Director of Sales and Marketing for some of the most esteemed builders in the real estate industry.
In his free time, Todd enjoys traveling with his wife Judy and their two daughters, as well as sailing the New England waters — and beyond!
Having founded A Bolder Image, a graphic design company in 1993, Judy was responsible for creating the foundation upon which Creating Results was built. By the time A Bolder Image evolved into Creating Results in 1997, Judy was designing award-winning comprehensive marketing and advertising materials for clients in the real estate and senior living industries and providing leadership critical to the company’s success and growth. As a master of many trades, Judy has served as Art Director, Creative Director, Research Leader, Human Resources Manager and more. She now works with the other owners of Creating Results to provide strategic oversight and develop agency strategy.
Judy is an avid traveler and says that her ideal vacation would be in a warm, carefree place offering inspiring ideas, people, activities and, of course, healthy food.