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Creating Results

everything mature consumers experience

CR NEWS

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Check out the latest news including company announcements, upcoming events and conferences, and relevant "press clips" where we've been honored to share our insights and expertise. For even more up-to-the-minute news, please follow us on Twitter.

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10-31-16 - 11/2/16 - LeadingAge Annual Meeting and EXPO

10-31-16 - 11/2/16 - LeadingAge Annual Meeting and EXPO

Creating Results team members will be featured presenters at the 2016 LeadingAge Annual Meeting in Indianapolis on Monday, October 31, from 8:30am to 10am.

Executive Vice President Kimberly Hulett and Director of Strategic Planning Erin Read will lead a session on "Insights Into the New World of Digital Marketing." They will unveil the results of the 2016 Social, Silver Surfers study and share marketing action items based on that new research.

Attendees will learn how older adults use the web to get information about 55+ and senior communities. What online tools influence their decisions? What are their priorities? What turns them on (or off) about your community website? The session includes data specific to the preferences of caregivers and move helpers vs. the mature movers themselves.

The session number is 62-B. Some "sneak peaks" can be found at www.creatingresults.com/LA16.

Creating Results will also be sharing insights during the Annual Meeting EXPO from Monday, October 31 to Wednesday, November 2. Stop by Booth #720 for useful resources or just to say hello!

Learn more about the LeadingAge Annual Meeting and EXPO!

Creating Results Team Members to Present at SMASH Senior Care Marketing Sales Summit, Chicago

Creating Results Team Members to Present at SMASH Senior Care Marketing Sales Summit, Chicago

On Tuesday, September 20 from 3:15pm-4:00pm, Executive Vice President Kimberly Hulett and Media Director Amanda Combs will be presenting "The Right Mix of SEO and SEM: Show Up in Search When it Counts" alongside Sun Health's Chief Marketing Officer, Ron Austerlade at the 2016 SMASH Senior Care Marketing Sales Summit in Chicago. They will be sharing insights on how to effectively use expert partners and internal team members to dominate online.

Learn more about the SMASH Senior Care Marketing Sales Summit!

Creating Results to Present for Mid-Atlantic 55+ Housing Council

Creating Results to Present for Mid-Atlantic 55+ Housing Council

Beth Mickey will be in Center City, Philadelphia to present "Marketing: What's Working and Trends for the Upcoming Year" to the Mid-Atlantic 55+ Housing Council.

If you are not part of the NAHB's 55+ Housing Council, but would still like to know about how to make your welcome centers consumer-centric, what BIG data means for reducing marketing costs while increasing prospect engagement or why aspirational messaging speeds the buying decision, Creating Results would still be happy to share those insights with you.

Learn more about the Mid-Atlantic 55+ Housing Council!

Creating Results Shares Insights on Social Media and Resident Rights at LeadingAge RI

Creating Results Shares Insights on Social Media and Resident Rights at LeadingAge RI

Erin Read, Director of Strategic Planning for Creating Results, and Katleen Heren, Executive Director of the Alliance for Better Long Term Care, were invited by LeadingAge Rhode Island to address the topic of "Social Media and Residents Rights" on June 28, 2016.

Click on the headline above or the link below to access materials from the presentation, including links to additional resources for employee training and creating social media policies.

Creating Results' experts are available to speak to associations and organizations about this and other topics. To discuss how we may help your team or members create their better results through training, please contact Erin at 402-289-2500, ext 705 or email erin@creatingresults.com.

Leading with Lifestyle (The Journal on Active Aging)

Leading with Lifestyle (The Journal on Active Aging)

"Many of those offering housing and services to actively aging adults have felt stumped by this “new” consumer—the 50- or 60-something Baby Boomer. The reality is that with the rising age of entry for residents in continuing care retirement communities and other senior living settings, the “new” consumer is just as likely to be a 70-something member of the Silent Generation."

Leading Boomers / Seniors Marketing Agency Launches Survey on Attitudes Towards Websites and Social Media

Leading Boomers / Seniors Marketing Agency Launches Survey on Attitudes Towards Websites and Social Media

Leading mature marketing agency Creating Results is launching the third edition of its one-of-a-kind national research project, Social, Silver Surfers (www.socialsilversurfers.com). First released in 2010 with a second edition in 2013, Social, Silver Surfers chronicles the changing attitudes of boomers and seniors towards websites and social media.

The Social, Silver Surfers 2016 national study includes two online surveys:

  • http://bit.ly/WebSSS16 - Questions related to website usability, pet peeves and favorite features.
  • http://bit.ly/SocSSS16 - Questions focused on social media attitudes, such as whether seniors, Baby Boomers and GenXers even want to connect with brands on social platforms.

The research includes specific questions for recent movers, reflecting the interests of those marketing senior living, 55+ housing and all-ages communities.

5/10/16 - 5/13/16 LeadingAge North Carolina Spring Conference and Trade Show

5/10/16 - 5/13/16 LeadingAge North Carolina Spring Conference and Trade Show

On May 11th, Creating Results will be present at the LeadingAge North Carolina Spring Conference and Trade Show in Myrtle Beach, South Carolina. Executive Vice President Kimberly Hulett and Vice President of Client Services Kathy East will present "Marketing & Sales that Motivate Boomers to Buy" from 3:15pm - 4:15pm.

This presentation includes three essential tactics that Life Plan Communities can use to attract younger, healthier residents to their communities. Attendees will enjoy case studies and insights for creating engaging marketing strategies, sales environments and video to make their community's lifestyle tangible for individualistic boomers and younger residents.

Learn more about the LeadingAge North Carolina Spring Conference and Trade Show!

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