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Creating Results

everything mature consumers experience

CR NEWS

Ready to learn more about Creating Results and the clients we serve? Read on!

Check out the latest news including upcoming events and conferences plus relevant "press clips" where we've been honored to share our insights and expertise. For even more up-to-the-minute news, please follow us on Twitter.

Latest Entries

Creating Results Social, Silver Surfers National Study Cited in Forbes Article

Creating Results Social, Silver Surfers National Study Cited in Forbes Article

Insights from Creating Results national study, Social, Silver Surfers were published in the Forbes article, Why Senior Housing Prices are Impossible to Find by Rich Eisenberg:

“We’ve been doing studies of senior housing sites since 2010, and every year, people complain in significant percentages that the websites don’t reveal their prices,” said Erin Read, research director at Creating Results, a consulting firm specializing in the 50+ market. “It defies logic for me.”

In Creating Results’ new Social, Silver Surfers study, 68% of people who moved into senior housing in the last two year complained that prices aren’t revealed on the sites; 75 of respondents who helped others make such moves (caregivers, family members) had the same beef.

Creating Results Named One of the Top Blogs and Websites for Baby Boomers

Creating Results Named One of the Top Blogs and Websites for Baby Boomers

Creating Results was recently named one of the top 75 blogs and websites for baby boomers according to Feedspot. The website's portfolio of outstanding 55+ case studies, as well as insights from the Mature Marketing Matters blog were enough to secure Creating Results' place on the list of top baby boomer blogs.

The blogs were ranked on the following criteria:

  • Google ranking and Google search reputation
  • Influence and popularity on Facebook, Twitter and other social media sites
  • Quality and consistency of posts
  • Feedspot's editorial team and expert review

Click here to see the other blogs and websites that Feedspot named its list of Top 75 Baby Boomer Blogs.

Creating Results Wins Three National Mature Media Awards

Creating Results Wins Three National Mature Media Awards

Creating Results collected three National Mature Media Awards for their revolutionary work with senior living industry clients. The Mature Market Resource Center (MMRC) awarded Creating Results a bronze award in Marketing Communications for their execution of a Traditions of America direct mail piece, as well as in Web-Based & Mobile Resources for their work on a new Traditions of America website. Creating Results also received a merit award in Publications for a brochure created for Florida-based continuing care retirement community (CCRC) Lutheran Haven.

Creating Results to Host Roundtable at SMASH Senior Care Marketing Sales Summit, Chicago

Creating Results to Host Roundtable at SMASH Senior Care Marketing Sales Summit, Chicago

Creating Results President Kimberly Hulett and Vice President Patrick McShane will each be hosting a roundtable on Tuesday, October 3rd at the 2017 SMASH Senior Care Marketing Sales Summit in Chicago.

A number of senior industry experts will participate in this roundtable luncheon and offer their opinions on topics including:

  • When and where to lead with lifestyle in your marketing
  • How to plan long-term to address operational changes, and appeal to new target audiences while honoring the existing customer base

The roundtable luncheon will take place on Tuesday, October 3rd from 12:45pm to 2pm.

Learn more about the 2017 SMASH Senior Care Marketing Sales Summit!

9/12/17 - Joint LeadingAge MD/NC/VA Marketing Symposium

9/12/17 - Joint LeadingAge MD/NC/VA Marketing Symposium

Senior Client Services Director Beth Mickey and Director of Marketing Strategies Amanda Combs will present New Insights for the New World of Digital Marketing at the 2017 Joint LeadingAge MD/NC/VA Marketing Symposium in Richmond, VA on September 12, 2017.

Attendees will gain action steps for improving their digital marketing ROI. The strategies are based on the results of the newest edition of Creating Results' national research survey, Social, Silver Surfers. The session will take place from 10:15am-11:15am. Join us for this exclusive look at the digital marketing preferences of consumers ages 50 and above.

Learn more about the 2017 Joint LeadingAge MD/NC/VA Symposium here!

McKnight's Senior Living: The Website Features Most Important to Prospective Residents

McKnight's Senior Living: The Website Features Most Important to Prospective Residents

McKnight's Senior Living recently published new digital marketing insights from Creating Results' national Social, Silver Surfers research.

"Such information is important to 30% of prospective residents in that age group who visit CCRC websites, said Read and Harff, director of strategic planning and founder/president, respectively, of marketing agency Creating Results.

6-21-17 - 6/23/17 - LeadingAge PA Annual Meeting and Exposition

6-21-17 - 6/23/17 - LeadingAge PA Annual Meeting and Exposition

Creating Results' President Kimberly Hulett, Vice President Patrick McShane and Director of Marketing Strategies Amanda Combs will present "Insights Into the New World of Digital Marketing" at the LeadingAge PA Annual Meeting and Exposition on Friday, June 23rd.

The session will run from 10:30am to 12pm and will provide actionable insights for marketers targeting Gen X, Baby Boomers and 65+ seniors based on the results of the 2016 Social, Silver Surfers study.

Attendees will learn how they can improve the effectiveness of their digital marketing by reflecting and responding to the priorities and behaviors of older adults.

Learn more about the LeadingAge PA Annual Conference and Expo!

Kimberly Hulett and Patrick McShane to Present at LeadingAge Virginia Annual Conference & Expo

Kimberly Hulett and Patrick McShane to Present at LeadingAge Virginia Annual Conference & Expo

On Thursday, May 11, Creating Results' President Kimberly Hulett and Vice President Patrick McShane will present The Purpose Revolution: Cultivating a Culture of Brand Champions at the LeadingAge Virginia Annual Conference & Expo. This lively session will feature insights that create short-term impact on business goals and long-term value for mission.

Learn more about the LeadingAge Virginia 2017 Annual Conference & Expo!

Silver Surfers, Mature Movers (55+ Housing Magazine)

Silver Surfers, Mature Movers (55+ Housing Magazine)

Nearly half of all respondents say they turned first tothe web when starting their journey toward deciding to move. This is especially true of younger baby boomers: 86% of these movers turned to the internet first vs. 38%

of older boomers.

Keep in mind that other marketing activities can prompt a prospect to check you out online. Visits to a community, chatting with friends/family, seeing a sign (especially if you’re a mobile-first mature)… all of these trigger movers.

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