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Creating Results

everything mature consumers experience

CR NEWS

Ready to learn more about Creating Results and the clients we serve? Read on!

Check out the latest news including upcoming events and conferences plus relevant "press clips" where we've been honored to share our insights and expertise. For even more up-to-the-minute news, please follow us on Twitter.

Latest Entries

Kimberly Hulett and Patrick McShane to Present at LeadingAge Virginia Annual Conference & Expo

Kimberly Hulett and Patrick McShane to Present at LeadingAge Virginia Annual Conference & Expo

On Thursday, May 11, Creating Results' President Kimberly Hulett and Vice President Patrick McShane will present The Purpose Revolution: Cultivating a Culture of Brand Champions at the LeadingAge Virginia Annual Conference & Expo. This lively session will feature insights that create short-term impact on business goals and long-term value for mission.

Learn more about the LeadingAge Virginia 2017 Annual Conference & Expo!

Silver Surfers, Mature Movers (55+ Housing Magazine)

Silver Surfers, Mature Movers (55+ Housing Magazine)

Nearly half of all respondents say they turned first tothe web when starting their journey toward deciding to move. This is especially true of younger baby boomers: 86% of these movers turned to the internet first vs. 38%

of older boomers.

Keep in mind that other marketing activities can prompt a prospect to check you out online. Visits to a community, chatting with friends/family, seeing a sign (especially if you’re a mobile-first mature)… all of these trigger movers.

McKnight's Senior Living: People in the news, April 25

McKnight's Senior Living: People in the news, April 25

The news of Kimberly Hulett's promotion to President of Creating Results was featured in McKnight's Senior Living on Tuesday, April 25th.

"In addition to this new role, Hulett will be assuming an ownership role within the organization as part of a succession plan put in motion when she joined the company in late in 2015 as executive vice president. She will succeed co-founder Todd Harff in this regard. He will be transitioning with co-founder Judy Harff into advisory roles."

Kimberly Hulett Promoted to President of Creating Results

Kimberly Hulett Promoted to President of Creating Results

Kimberly Hulett has been promoted to President of Creating Results, a full-service marketing consultancy with offices in the Mid-Atlantic and New England. In addition to her new role as president, Hulett will be taking on an ownership role within the organization as part of a succession plan put in motion in 2015.

Creating Results to Speak at Trends in Marketing to the 55+ Buyer

Creating Results to Speak at Trends in Marketing to the 55+ Buyer

On Thursday, March 30th Creating Results Senior Client Service Director Beth Mickey will be a featured speaker at Trends in Marketing to the 55+ Buyer. The event is being presented by The Mid-Atlantic 55+ Housing Council and will feature panel members from some of the most prominent homebuilders.

This event will be held at Sub-Zero & Wolf Showroom in Philadelphia, Pennsylvania. Learn more about Trends in Marketing to the 55+ Buyer!

Creating Results to Present at Phoebe Institute on Aging Conference in Pennsylvania

Creating Results to Present at Phoebe Institute on Aging Conference in Pennsylvania

On Wednesday March 15, from 2:00-3:00pm, Director of Strategic Planning Erin Read will be presenting "The Power of Generational Understanding" at the Phoebe Institute of Aging Conference at DeSales University in Pennsylvania. She will be sharing insights on how in-depth understanding of the different generations can help you better reach your audience through integrated marketing efforts.

Learn more about the 2017 Phoebe Institute on Aging Spring Conference!

How the 50+ Buyer Shops for Homes Online

How the 50+ Buyer Shops for Homes Online

The Creating Results strategic marketing agency was recently featured on the Builder Online for their Social, Silver Surfers 2016 national research into the digital behaviors and marketing preferences of Baby Boomers and Seniors.

"Increasingly, the 50+ buyer is becoming just as savvy with online searches as their younger peers, reducing the notion that digital marketing is wasted on older buyers. More home buyers over the age of 50 are using mobile devices and actively searching for communities online."

10-31-16 - 11/2/16 - LeadingAge Annual Meeting and EXPO

10-31-16 - 11/2/16 - LeadingAge Annual Meeting and EXPO

Creating Results team members will be featured presenters at the 2016 LeadingAge Annual Meeting in Indianapolis on Monday, October 31, from 8:30am to 10am.

Executive Vice President Kimberly Hulett and Director of Strategic Planning Erin Read will lead a session on "Insights Into the New World of Digital Marketing." They will unveil the results of the 2016 Social, Silver Surfers study and share marketing action items based on that new research.

Attendees will learn how older adults use the web to get information about 55+ and senior communities. What online tools influence their decisions? What are their priorities? What turns them on (or off) about your community website? The session includes data specific to the preferences of caregivers and move helpers vs. the mature movers themselves.

The session number is 62-B. Some "sneak peaks" can be found at www.creatingresults.com/LA16.

Creating Results will also be sharing insights during the Annual Meeting EXPO from Monday, October 31 to Wednesday, November 2. Stop by Booth #720 for useful resources or just to say hello!

Learn more about the LeadingAge Annual Meeting and EXPO!

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