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Creating Results

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CR NEWS

Want to know more about us and the clients we help?

Check out the latest news including company announcements, upcoming events and conferences, and relevant "press clips" where we've been honored to share our insights and expertise. For even more up-to-the-minute news, please follow us on Twitter.

Latest Entries

Leading with Lifestyle (The Journal on Active Aging)

Leading with Lifestyle (The Journal on Active Aging)

"Many of those offering housing and services to actively aging adults have felt stumped by this “new” consumer—the 50- or 60-something Baby Boomer. The reality is that with the rising age of entry for residents in continuing care retirement communities and other senior living settings, the “new” consumer is just as likely to be a 70-something member of the Silent Generation."

Leading Boomers / Seniors Marketing Agency Launches Survey on Attitudes Towards Websites and Social Media

Leading Boomers / Seniors Marketing Agency Launches Survey on Attitudes Towards Websites and Social Media

Leading mature marketing agency Creating Results is launching the third edition of its one-of-a-kind national research project, Social, Silver Surfers (www.socialsilversurfers.com). First released in 2010 with a second edition in 2013, Social, Silver Surfers chronicles the changing attitudes of boomers and seniors towards websites and social media.

The Social, Silver Surfers 2016 national study includes two online surveys:

  • http://bit.ly/WebSSS16 - Questions related to website usability, pet peeves and favorite features.
  • http://bit.ly/SocSSS16 - Questions focused on social media attitudes, such as whether seniors, Baby Boomers and GenXers even want to connect with brands on social platforms.

The research includes specific questions for recent movers, reflecting the interests of those marketing senior living, 55+ housing and all-ages communities.

5/10/16 - 5/13/16 LeadingAge North Carolina Spring Conference and Trade Show

5/10/16 - 5/13/16 LeadingAge North Carolina Spring Conference and Trade Show

On May 11th, Creating Results will be present at the LeadingAge North Carolina Spring Conference and Trade Show in Myrtle Beach, South Carolina. Executive Vice President Kimberly Hulett and Vice President of Client Services Kathy East will present "Marketing & Sales that Motivate Boomers to Buy" from 3:15pm - 4:15pm.

This presentation includes three essential tactics that Life Plan Communities can use to attract younger, healthier residents to their communities. Attendees will enjoy case studies and insights for creating engaging marketing strategies, sales environments and video to make their community's lifestyle tangible for individualistic boomers and younger residents.

Learn more about the LeadingAge North Carolina Spring Conference and Trade Show!

 Movers & Shakers: NHI’s Executive Vice President of Finance

Movers & Shakers: NHI’s Executive Vice President of Finance

By Kourtney Liepe, Senior Housing News

Creating Results, a full-service strategic marketing consultancy firm, hired Kimberly Hulett as the company’s executive vice president.

Hulett brings over 10 years of experience to her new role with Creating Results, where she will be responsible for helping the company better meet the needs of its expanding client base. Most recently, Hulett was nice president of marketing and sales at Lifespace Communities, where she oversaw the not-for-profit senior living provider’s strategic marketing, sales and communications initiatives. Prior to that, she worked as the director of community relations for Sunrise Senior Living and director of sales and marketing for Western Reserve Masonic Community, and she founded her own consulting firm.

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