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Creating Results

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CR NEWS

Ready to learn more about Creating Results and the clients we serve? Read on!

Check out the latest news including upcoming events and conferences plus relevant "press clips" where we've been honored to share our insights and expertise. For even more up-to-the-minute news, please follow us on Twitter.

Latest Entries

LeadingAge Ohio Annual Conference - 9/10/15

LeadingAge Ohio Annual Conference - 9/10/15

On September 10 at the LeadingAge Ohio Annual Conference, Erin Read, Beth Spohn and Bryan Reynolds of Episcopal Retirement Homes will present "The End of Advertising, the Rise of Engagement" from 8:00 a.m. to 9:30 a.m.

This session about marketing trends includes new survey data and actionable ideas for promoting engagement with prospects.

Creating Results to Sponsor 2015 SMASH Senior Marketing Summit, Chicago

Creating Results to Sponsor 2015 SMASH Senior Marketing Summit, Chicago

Todd Harff, Erin Read and Beth Spohn of Creating Results are excited to attend the second SMASH conference October 13-15 in Chicago, IL. This unique conference is laser-focused on providing marketing and sales professionals in senior living the very latest trends to "modernize marketing and sales to create a competitive advantage." The conference organizers thoughtfully create educational sessions in multiple learning format lead by experts inside and out of the senior care field. 

Meet with us during the 30+ educational sessions or during the speed networking session!

To learn more about the Senior Care Marketing Summit in Chicago click here! 

Creating Results and LateLiving Present at the International Council on Active Aging 2015 conference, New Orleans

Creating Results and LateLiving Present at the International Council on Active Aging 2015 conference, New Orleans

Erin Read of Creating Results and Christopher Wilson of LateLiving will present "Beyond YouTube: Engaging, Educating and Capturing Leads through Online Video" on Nov. 19 at 10:15 a.m. at this year's International Council on Active Aging conference.

Attendees of the session will Discover the benefits of making video a part of an integrated marketing program. They'll learn best practices and tips for creating two types of video – product and lifestyle – and how to use them to attract more, younger and healthier residents.

We'll be tweeting LIVE from the ICAA Conference this year. On Twitter, follow @CreatingResults or hashtag #icaaneworleans for insights you can apply to your marketing programs.

NOTE: Unfortunately, Chris Wilson will not be able to attend. But Erin will do her best to represent and would love to see you there!

6/17/15 - 6/19/15 LeadingAge Pennsylvania Annual Conference

6/17/15 - 6/19/15 LeadingAge Pennsylvania Annual Conference

On June 17-19 at the LeadingAge Pennsylvania Annual Conference,Erin Read and Beth Spohn will be presenting The End of Advertising, the Rise of Engagement at 2:30 p.m. to 4:00 p.m. on June 17th. "Special guest star" Larry Guengerich will give a provider's perspective, sharing Landis Community's best practices.

This look at marketing trends includes some new survey data and lots of actionable ideas for promoting engagement with prospects.

3 Senior Housing Marketing Strategies That Deliver Results

3 Senior Housing Marketing Strategies That Deliver Results

By Emily Study, Senior Housing News

In the sales world, it’s called a “micro-yes.” In the senior living world, it’s called guiding a lead. But the idea is the same: Marketers and senior living providers, alike, must guide customers and prospects along through a series of smaller decision points, or micro-yeses, to get to the ultimate yes, which is the purchase — or the move-in.

“Moving into senior living is such a major commitment,” says Erin Read, director of strategic planning at Creating Results, a marketing agency that works with senior living providers. “So it’s important to build trust with prospects so they get the information they need in a controlled fashion and can be guided along to that ultimate decision to move in.”

4/20/15 - 4/22/15 LeadingAge Maryland Annual Conference

4/20/15 - 4/22/15 LeadingAge Maryland Annual Conference

Todd Harff and Beth Spohn will be presenting at this year's LeadingAge Maryland Annual Conference. Their program -- "Stay, Fly Shop to Succeed: What Senior Living Can Learn from Global Leaders" -- aligns Quality First guidelines with the best practices of Marriott, Southwest and Nordstrom.

Join Todd and Beth for this dynamic session on April 21st.

And while you're at the event, stop by our booth! You'll find us on the Expo floor.

Creating Results to Speak at 2015 LeadingAge Massachusetts Senior Symposium

Creating Results to Speak at 2015 LeadingAge Massachusetts Senior Symposium

On March 12th at 2:00-3:00 p.m. Todd Harff and Erin Read will be presenting "The End of Advertising, the Rise of Engagement" at the LeadingAge Massachusetts Senior Symposium. The annual one-day event is designed to provide attendees with an update on current trends in senior living, ranging from finance to operations to legal considerations and other relevant topics

For more details about the 2015 Senior Living Symposium click here.

Agency Work for 55+ Housing Client Wins Five Best of 50+ Housing Awards from NAHB

Agency Work for 55+ Housing Client Wins Five Best of 50+ Housing Awards from NAHB

Work done by Creating Results for client Traditions of America, a leading active adult developer, was recognized excellence during the 2015 National Association of Home Builders’ Best of 50+ Housing Awards. This included recognition for a brand-wide online marketing strategy that boosted sales at all eight Traditions of America communities across the state of Pennsylvania.

Todd Harff, President of Creating Results, joined Traditions of America leaders at the awards ceremony in Las Vegas on January 21 to collect a total of six awards on behalf of four Traditions of America locations. Five Gold Awards were for work by Creating Results.

NEWSLETTER SIGNUP

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(AKA "worthwhile stuff to help you create better results")

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