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Creating Results

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Ready to learn more about Creating Results and the clients we serve? Read on!

Check out the latest news including upcoming events and conferences plus relevant "press clips" where we've been honored to share our insights and expertise. For even more up-to-the-minute news, please follow us on Twitter.

Latest Entries

 Movers & Shakers: NHI’s Executive Vice President of Finance

Movers & Shakers: NHI’s Executive Vice President of Finance

By Kourtney Liepe, Senior Housing News

Creating Results, a full-service strategic marketing consultancy firm, hired Kimberly Hulett as the company’s executive vice president.

Hulett brings over 10 years of experience to her new role with Creating Results, where she will be responsible for helping the company better meet the needs of its expanding client base. Most recently, Hulett was nice president of marketing and sales at Lifespace Communities, where she oversaw the not-for-profit senior living provider’s strategic marketing, sales and communications initiatives. Prior to that, she worked as the director of community relations for Sunrise Senior Living and director of sales and marketing for Western Reserve Masonic Community, and she founded her own consulting firm.

Kathy East Leads Washington Metropolitan Sales & Marketing Council Program

Kathy East Leads Washington Metropolitan Sales & Marketing Council Program

Creating Results' Kathy East, MIRM, will moderate a panel in which building industry pros can "Learn the Secrets of Sales Success."

The session on Friday January 29 features winners of the GALA Sales Person of The Year Award and will include a  wide range of tips. Several GALA winners from the years 2012 through 2015 will participate, including Shayne Robinson with Van Metre Homes (a 2014 honoree) and Eric Yakuchev (2012 honoree).

Speak to ME: Turning LTC advertising into engagement (Long Term Living Magazine)

Speak to ME: Turning LTC advertising into engagement (Long Term Living Magazine)

By Pamela Tabar, Long Term Living Magazine

"Long gone are the days when static advertising and single-track marketing alone got the job done, and the sooner long-term care (LTC) communities realize that, the better, said a panel presenting at the LeadingAge Annual Meeting and Expo in Boston. LTC marketing is all about individual engagement now, and traditional advertising alone is seeing its limits.

'Advertising is mainly pushed out to everyone in the same form. Engagement is about turning people on in a customer-oriented way,' said Beth Spohn, Director of Business Development at Creating Results-Strategic Marketing, Woodbridge, Va. 'Engagement requires you to get to know each target person. What are their preferred platforms or channels? How do they like to communicate?'"

2015 LeadingAge Annual Meeting Boston, MA

2015 LeadingAge Annual Meeting Boston, MA

Creating Results senior living marketing experts will be joined by industry leaders to share insights at the 2015 LeadingAge National Meeting in Boston, Mass. Team members also will offer resources for better results at our booth on the Expo floor.

There are three ways to connect with Creating Results at this year's conference:

  1. Todd Harff and Beth Spohn will be joined by Willow Valley Communities' Kim Nobbs to discuss "The End of Advertising, the Rise of Engagement." This session explores marketing trends and presents high-performing methods of prospect engagement, including experiential and online marketing. Monday, November 2 at 8:30 a.m.
  2. Beth Mickey and Erin Read will talk about challenges and benefits of using print and direct mail to market senior living communities. Attendees of "Aligning Print and Digital Marketing" will obtain practical tips to elevate the effectiveness of CCRC marketing tactics and improve ROI. Wednesday, November 4 at 12:00 p.m.
  3. Case studies and resources will be available at our booth, #708 -- stop by any time during Expo hours!
Creating Results Among Faculty for ELDER Strategic Management Track

Creating Results Among Faculty for ELDER Strategic Management Track

ELDER Management Education and Lasell College have launched a new Strategic Management Track, and Creating Results' Erin Read will be among the 2015/2016 faculty.

The new track is part of ELDER's leadership education program for managers in senior and disability serving organizations. The track combines five mini-management courses, each co-taught by experts in the aging services field, including CEOs of top local senior living and health care providers, as well as educators. Each course features one meeting at Lasell’s Newton, MA campus followed by two weeks of online instruction.


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