Roundup: Baby Boomers in 2020

Roundup: Baby Boomers in 2020

The new year means new insights into the attitudes and desires of the Baby Boomer demographic and how industry marketers can leverage this knowledge to drive sales. In this month’s roundup, we’ll look at what industry experts say is on the horizon for Baby Boomers in...
Roundup: Baby Boomers in 2020

Roundup: Most Popular Content in 2019

As the year — and decade for that matter — comes to a close, we’re taking a look back at our blog’s most popular content from the last 12 months. We covered many of the industry’s hot topics, rising trends and best practices. From journey mapping and social media to...
Tips for Blue Sky Senior Living Depositor Retention

Tips for Blue Sky Senior Living Depositor Retention

A few months ago, we shared with you 3 Tips for Blue Sky Senior Living Sales Success. In that post, we mentioned that, across many communities, we’ve seen anywhere from a 10% to 30% cancellation rate between initial deposit and move-in phases. In this post, I’ll share...