by Jessica Ruhle | Apr 7, 2025 | 50+, 60+, Advertising, Boomers, Branding, Marketing, Seniors
When you hear the word “brand,” what comes to mind? Many people think of a logo, a color scheme or maybe a catchy slogan. While these elements are part of a brand, they don’t tell the whole story. Your brand is much more than what people see — it’s what they feel,...
by Avery Lamphere | Mar 26, 2025 | 50+, 60+, Assisted Living, baby boomers, Boomers, Internet, Senior Living, Seniors, social media, Social Networking
By now, most 55+ and senior living marketers know that older adults are online and active on social media. In fact, 74% of adults ages 50+ report using regularly using social media, says the newly released AARP 2025 Tech Trends Survey, and a report from Media Logic...
by Jessica Ruhle | Mar 13, 2025 | 50+, 60+, digital marketing, Internet, Seniors
Trying to reach baby boomers and seniors online? What do seniors do online? Here’s the latest look at how 50+ adults use the internet — and how you can use this data to improve your marketing strategies. Seniors do a lot online — from staying connected with friends...
by Mike Stakem | Aug 23, 2024 | 50+, 60+, Advertising, Boomers, Marketing, Seniors
When developing a new campaign strategy (or refreshing an old one), it’s critical to have a guiding approach that outlines all aspects of the campaign so it aligns with your community’s goals. For example, if you have many leads but need help nurturing them to a sale,...
by Amanda Combs | Jul 1, 2024 | 50+, 60+, Boomers, Internet, Marketing, Mature Consumers, Seniors
Understanding the digital habits of older adults is crucial for marketers targeting senior living and 55+ communities. By knowing which websites seniors use, you can tailor your marketing strategies to reach this audience more effectively. According to Google, these...
by Creating Results | May 23, 2024 | 50+, 60+, Advertising, Boomers, Branding, Marketing, Seniors
For years, many of the world’s biggest brands have focused on Millennials. More recently, brands have shifted their sights to targeting Gen Z, aiming to make lifelong customers out of its members. But a few companies have taken a different approach. With Baby Boomers...
