Posted in on April 2, 2012

Mature Marketing Links of the Week – 4/2/12

Welcome, April! And welcome, readers, to our round-up of the most popular tweets/links of the past week.

1. MOST CLICKED: “Instant America” is holding people’s attention. This infographic with stats on how long people are willing to wait for a website to load (among other things) was the most clicked link this week.  See the infographic:

2. MOST SHARED: A study of Canadian Zoomer (baby boomer) caregivers determined that “in a context where governments are expecting more and more from family caregivers, baby-boomer caregivers are telling researchers that they have a new concept of care.” Small sample but very interesting insights. Read the summary on Oxford University Press’s blog:

Also receiving clicks, retweets and shares this week:

3. Institutional investors are highly interested in seniors housing, ahead of hotels and office projects. As shown on the chart below (via Senior Housing News), the attractiveness of seniors housing has been consistent for four years. Read more:

4. Do people over 50 exist? Does entertainment have an age limit?

5. Which of three generations – the Baby Boom, Gen X and Gen Y/Millennials – spent the most while in their 20s? Interesting data via AdAge, which summarizes

“If the timing of one’s birth is an event of major consequence, then clearly Millennials drew the short straw. For those ages 25 to 34 in 2010 their real median household income was not materially higher than that of Boomers in 1990 and a full 11% below than Generation X in 2000, according to Census Bureau annual surveys.”

See the charts/read more:


Last week we welcomed more than 20 new followers of Creating Results on Twitter. It’s always exciting to meet – even virtually – people who share our passion for marketing to 50+ers.

Our clients also welcomed some gorgeous new design work by our creative team, in anticipation of Facebook’s switch to the new Timeline design. Looking for inspiration? Click on any link below:

* 55+ active adult community:
* Continuing care retirement community:
* New hybrid 55+ retirement community:
* Travel destination:
* 50+ marketing experts:

These new designs carry out offline creative and are very dynamic. I love how Creative Director Mike Stakem added eye-catching calls to action for email sign-up and paid special attention to how the brand Facebook icons could stand out in a news feed.

What do you think of the new designs, or the links in this week’s round-up?

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