by Alison Embry | Aug 24, 2023 | 55+, Housing, Mature Consumers, Retirement, Senior Living, Seniors
When retirees are considering a move into a 55+ community, they’re often looking for specific attributes and amenities as they consider their next move. Creating Results surveyed adults ages 55+ to better understand how mature consumers research and shop for 55+... 
by Alison Embry | Jul 11, 2023 | 50+, 60+, Mature Consumers, Senior Living, Seniors
Is there a difference between affluent, wealthy and luxury consumers? While experts from around the luxury market don’t agree on how to classify luxury buyers, there’s one thing they do agree on: Luxury buyers aren’t one homogenous segment. While some characteristics... 
by Alison Embry | Jun 20, 2023 | 60+, Advertising, Assisted Living, baby boomers, Boomers, Marketing, Mature Consumers, Radio, Seniors
Back in 2010, we extolled the benefits of using radio to market to Baby Boomers. But we warned you then that very soon traditional radio wouldn’t be the only game in town. Well, we were right, and we were wrong. The era of audio marketing is upon us. With increasingly... 
by Alison Embry | Jun 13, 2023 | 60+, Assisted Living, baby boomers, Boomers, Gay, LGBTQI+, Mature Consumers, Seniors, Silent Generation
Inclusive communities begin with understanding your prospects and residents and embracing diversity of race, culture, ethnicity, faith, sexual orientation and gender identity. To that end, many of our clients ask what percentage of seniors identify as gay, and how... 
by Alison Embry | May 10, 2023 | 60+, Advertising, Assisted Living, Marketing, Mature Consumers, Sales, Seniors
Senior living is a unique product in that the solution offers consumers much more than a place to live: The lifestyle offered by your community is where its true value lies. The sales process needs to both educate prospects about the value of senior living and entice... 
by Mike Stakem | Jan 29, 2019 | 50+, 60+, Advertising, Internet, Marketing, Mature Consumers, Seniors
An increasing number of organizations are investing in developing “voice and tone” as part of their communication strategy, recognizing how important it is to deliver content that consistently supports and reflects their brand. This is especially valuable...
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