It’s hard to believe that in just a few short days 2014 will come to a close. Today our links of the week takes a look back at the mature marketing news and blog posts that generated the most interest and comments during the past year. Enjoy this year-end wrap up and we’ll see you in 2015!
Top Mature Marketing Blog Posts
#5: Boomers & Health: This post from November highlighted a study examining online health-related searches across all generations. Regarding boomers and beyond:
* 27% of boomers and 22% of silents use the web to access personal health info.
* Boomers and seniors are least likely to refill prescriptions online.
Click here to read the full post.
#4: Senior Care Marketing Tips: Also from November, this post included insights shared during the first annual Senior Care Marketing Summit held in Chicago. Top take-aways including using real language and skipping the acronyms and technical jargon to make terms easily digestible for seniors.
#3: “Graduating” to College Towns: From December, this post explores the trend of boomers moving to college towns and featured our client Traditions of America as an example.
Baby boomers retiring to State College and Pittsburgh are very motivated by the influence of and access to higher education in those cities.
#2: 15 Marketing Insights for Motivating Boomers & Seniors in 2015: Part 1 of this series drew significant interest, as we shared actionable ideas to drive traffic and engage. Opportunities within this post included:
* Inbound Marketing
* Video Marketing
* Experiential Events
Discover more tips when you read the full post.
#1: Top Social Networks for Boomers: We kicked off 2014 with a blog sharing insights from The Pew Internet & American Life Project detailing the social networks most utilized by boomers and seniors. The survey confirmed what we had uncovered within our Social, Silver Surfers research regarding Facebook serving as the dominant platform for people over 50.
Learn more when you read the full post.
What would a top countdown be without a special bonus? Here are the top mature marketing tweets we shared in 2014–enjoy and be sure to include your thoughts in the comment section below.
From PR News: Twitter rolls out a MUTE button. 5 ways to avoid having it used on you. Click here for more.
From MarketingProfs: “Content” isn’t just things we think of as “marketing”. Read more.
Also from Marketing Profs: Breaking out of boring with “unexpected stories”. Discover more here.