Posted in on April 9, 2012

Mature Marketing Links of the Week – 4/9/12

I hope everyone had a wonderful weekend, celebrating Passover, Easter or the spring sunshine with family and friends! Now that I’ve overdosed on Peeps, it is, appropriately, time for the tweets of the week – last week’s top resources and insights for those marketing to baby boomers and beyond.

1. MOST CLICKED: You never know what will catch the attention of Twitter, LinkedIn and Google+ followers! We were sharing about the True North Documentary Film Series, an exciting event that one of our CCRC clients – North Hill – is presenting this week in the Boston area, and one of the films mentioned racked up the clicks. “My Name is Julius” will be shown tomorrow in Needham at 10a. It’s a short film about a 100 year old man who despite a profound hearing loss is completely engaged in his community and staying young while getting older.

6 films will be shown in all at the True North Festival. Details and RSVP at Hope to see some Boston-area friends there!

2. MOST SHARED: Chief Economist Dave Crowe discusses this month’s Improving Market Index in a video from the National Association of Home Builders (NAHB). 101 metropolitan areas are said to be improving. 101 metros means about 25% of all metros in the US are “showing consistent improvement for over six months in three items: in house prices, in building permits, in prices,” said Crowe. This is 7 straight months of improvement for this index which makes Crowe and the NAHB feel encouraged. See the whole video at

3. This interactive chart (via Jamie Carracher) shows what percentage of people have used social media to get health info, by age:

4. What marketing channel can engender baby boomer loyalty? Email expert Beth Rand tells us “It’s Elementary, My Dear Marketer:”

5. 50 (mostly) free tools for social media management, research, curation and more:

Pair that link with this one – 50 ideas for social media content – and you’ve got 100 reasons to recommend this blog to a colleague, client or friend.

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