Posted in on February 18, 2013

Mature Marketing Links of the Week – 2/18/13

A weekly round-up of the week’s top resources for marketing to baby boomers and seniors, as judged by clicks, shares and comments on Twitter, Facebook, LinkedIn and Google+.

73 year old Fitness Instructor John David

Photo Credit: Shiho Fukada for NPR

MOST CLICKED/MOST SHARED: Working past retirement age is not really a boomer phenomenon, notes NPR News in an inspiring piece about a 73-year-old fitness instructor, John David. As reporter Ina Jaffe commented,

“Retirement isn’t what it used to be, or even when it used to be.

Since the late 1970s, the percentage of Americans over 65 who are still working has doubled. Sometimes these people are working because they need the money. But increasingly, people are staying in the workforce into their later years because they’re living longer and staying healthy longer.”

Read the post:


Also of note:

chart - statistics older people online - video, news, health
News and video are among the top online activites for older adults

* Infographic — the past, present & power of YouTube:

RELATED: Online video marketing and matures:

* The Content Revolution: Why All Marketers Must Become Journalists (Forbes):

* Keep it short, real, personal: tips for improving email marketing (Travel Market Report):

* Optimism and confidence on the rise for the 55+ active adult housing market (Senior Housing News):


Did we miss a link that you felt offered great value in marketing to seniors and baby boomers? Please share it in the comments, below.

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