by CR Team | Sep 1, 2023 | 55+, 60+, Assisted Living, baby boomers, Boomers, lead generation, Retirement, Sales, Senior Living, Seniors, Silent Generation
As a marketing agency dedicated to the 50+ consumer, we know how crucial it is for sales teams at senior living and 55+ communities to fill their pipelines. But it’s probably not every day a marketing agency tells you how to generate leads for free. Consider today... 
by Amanda Combs | Aug 24, 2023 | 55+, Housing, Mature Consumers, Retirement, Senior Living, Seniors
When retirees are considering a move into a 55+ community, they’re often looking for specific attributes and amenities as they consider their next move. Creating Results surveyed adults ages 55+ to better understand how mature consumers research and shop for 55+... 
by Kristen Oliphant | Feb 6, 2022 | 50+, digital marketing, Marketing, Retirement
The increased Facebook and Google targeting restrictions continuously impact 55+ and senior living clients. The answer to this issue is adjusting marketing to ensure that the performance and quality of leads are maximized through various approaches. These strategic... 
by CR Team | Sep 19, 2019 | 50+, 60+, Advertising, Boomers, Gen X, Generation X, Marketing, Retirement
You’ve decided to you’re up for the task of hosting events for your community’s prospects. Now, it’s time to think about pre- and post-event planning. In our previous event planning post, we discussed the various types of events for senior living prospects and the... 
by CR Team | Nov 1, 2018 | 40+, 50+, 60+, Advertising, Boomers, Branding, Gen X, Generation Jones (trailing edge Boomers), Generation X, Housing, Internet, Marketing, Mature Consumers, Real Estate Marketing, Retirement
For years we have been strategizing on how to effectively market senior living and active adult communities to the Silent Generation and Baby Boomers. As marketers we’ve developed an understanding for their likes and dislikes, and the ways in which they best receive... 
by CR Team | Oct 11, 2018 | 50+, 60+, Advertising, Healthcare - CCRCs, Marketing, Retirement
This week, Creating Results hosted a webinar discussing the transformation that needs to occur in sales and marketing in order to maximize the success of a repositioning. During the webinar, Kimberly Hulett, President of Creating Results, showed five ways in which...
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