by Lori-Anne Bonante | May 21, 2020 | Healthcare - CCRCs, Seniors, Volunteering/Service
Sometimes, it can be difficult to maintain a positive outlook as we continue to quarantine in our homes. But even as the majority of senior living COVID-19 news stories have cast a troubling narrative over retirement communities during this time, there are still just...
by Kelcey Hinton | May 14, 2020 | Advertising, Marketing, Seniors, Social Networking
How important are online reviews? The data say it all: Only 53% of online users are willing to use a business with less than 4-star reviews, according to Bright Local. In 2018, we outlined how you can better manage your online reviews using Google My Business and...
by Kevin Williams | Mar 31, 2020 | Healthcare - CCRCs, Marketing, Seniors
Very few events have impacted society the way COVID-19 has in such a short amount of time. This virus has posed challenges to people and businesses alike. The increase risk the coronavirus poses to older adults has had an unique impact on the senior living industry....
by Lori-Anne Bonante | Dec 16, 2019 | 50+, Boomers, Branding, digital marketing, Seniors
Dec 16, 2019 The holidays are here again! That time of year when family and friends get together and catch up. It’s also the time of year when adult children may notice changes in their parents and wonder whether it’s time mom or dad considered a move to a senior...
by Kevin Williams | Nov 19, 2019 | 50+, Healthcare - CCRCs, Monthly Roundups, Seniors
The current generation of 50+ consumers is unlike any that came before it, and continuing care retirement community (CCRC) developers are adapting their offerings to appeal to this demographic’s desires. This month, we’ll look at some of the current trends in the...
by Lori-Anne Bonante | Oct 31, 2019 | Advertising, Boomers, Marketing, Seniors
Sometimes, it’s easy to tell when certain things should be avoided. Like that large puddle of water that may or may not be three feet deep, for example. Or, better yet, not setting your alarm so you won’t be late in the morning. But what about when you’re...
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