by Jessica Ruhle | Jun 28, 2021 | Assisted Living, digital marketing, Marketing, Seniors
Following 2020, video conferencing, video email messaging and virtual tours have become more commonplace tools and tactics for sales and marketing teams. But what about milestone marketing? During a time when many senior living communities were forced to go into... 
by Lori-Anne Bonante | Jun 11, 2021 | Seniors
It’s that time of year! The Creating Results team is excited to be both a presenter and sponsor for the LeadingAge PA, NJ and DE 2021 Annual Conference & Expo. This year’s conference will be held virtually from June 16-18 to ensure the health and safety of all... 
by CR Team | May 26, 2021 | digital marketing, Seniors
Email newsletters are an excellent way to expand your reach and fill your sales funnel with soft leads that can turn into customers in the future. Just how do you build a robust email newsletter? Well, for starters, you will need to write good email copy. This is a... 
by CR Team | Apr 30, 2021 | digital marketing, Seniors
How are your landing pages converting? Are you getting your money’s worth out of your ad spend? Landing pages are a core pillar to an effective marketing strategy. They support your paid search traffic (Google, Bing, etc), your social media marketing, your media ads... 
by CR Team | Apr 21, 2021 | Monthly Roundups, Seniors
We’re just over a quarter of the way into the year and, already, there are several trends re-shaping the senior living industry. In this month’s roundup, we take a look at the factors influencing senior living in 2021 and beyond 1. Boomers Reassessing Their Plans to... 
by CR Team | Mar 11, 2021 | digital marketing, Marketing, Seniors
As we get settled into 2021, we’re reviewing some of the ways the Covid-19 pandemic has transformed the senior living industry in the last year. The industry has been forced to make adaptations, many of which involve more robust digital marketing initiatives. But...
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