by Alison Embry | Sep 28, 2023 | 55+, 60+, Assisted Living, baby boomers, Sales, Senior Living, Seniors
Today’s 55+ buyers are well informed on the pros and cons of buying 55+ real estate. But keep in mind that every objection during the sales process is an opportunity to enlighten, educate, and ultimately win a new resident. Let’s dive deep into some common... 
by Alison Embry | Sep 1, 2023 | 55+, 60+, Assisted Living, baby boomers, Boomers, lead generation, Retirement, Sales, Senior Living, Seniors, Silent Generation
As a marketing agency dedicated to the 50+ consumer, we know how crucial it is for sales teams at senior living and 55+ communities to fill their pipelines. But it’s probably not every day a marketing agency tells you how to generate leads for free. Consider today... 
by Alison Embry | Aug 24, 2023 | 55+, Housing, Mature Consumers, Retirement, Senior Living, Seniors
When retirees are considering a move into a 55+ community, they’re often looking for specific attributes and amenities as they consider their next move. Creating Results surveyed adults ages 55+ to better understand how mature consumers research and shop for 55+... 
by Alison Embry | Aug 15, 2023 | Sales, Seniors
Are you ready to see your community’s sales increase? Then let’s talk about some common pitfalls you’ll want to avoid in the senior living and 55+ active adult real estate markets. Whether you’re a seasoned pro or a newbie, these mistakes can easily creep... 
by Alison Embry | Aug 1, 2023 | Sales, Seniors
If you’re a sales manager in the senior living or 55+ active adult market, you know that successful sales performance goes beyond just meeting quotas. It’s about building strong relationships, listening to the needs of potential residents and delivering an... 
by Alison Embry | Jul 21, 2023 | 60+, Assisted Living, Senior Living, Seniors
In the bustling ecosystem of senior living, understanding industry trends and future growth trajectories is essential. As professionals in the senior living industry, we’re all striving to offer the best possible care to residents while staying attuned to demographic...
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