Happy Monday! There is a lot to share so let’s jump right in. This week’s mature marketing stories of the week focused on following your dreams and defining meaning. Have something to share? Be sure to include in the comment section below.
Ad Age recently showcased a series of online ads for Prudential, which drove a significant number of shares this past week. The series of films by Droga5 follows a number of retirees embarking on new chapters in their lives. From a retired postal worker who dreams of being a filmmaker (and makes it a reality), to a former real estate broker who has always wanted a career in the fashion industry and becomes a designer for a well-known fashion house, these videos demonstrate that the “golden years” for many mean exploration and adventure of new (and resurrected) passions.
“People in retirement are part of one of the biggest brain trusts in the world. Clint Eastwood, for example, didn’t start directing until after retirement age. People are doing extraordinary things and we wanted to showcase that.”
Does the meaning of life change after you turn 60? This is the question one author posed to 43,000 women as she searched for the answer in a recent Huffington Post, Post 50 article. Is purpose defined by life stage? A simple question yet one that drove a variety of responses from the women who participated in the study.
Here are just a few examples of how some defined their meaning:
* Being true to who I am
* Inner peace
* Waking up
* Getting my PhD.
* My husband
What would you say is your definition of the meaning of life? Be sure to share in the comments below.