Today is the birthdate of American composer Cole Porter, inspiring us to add a little musical flair to our weekly round-up of top mature marketing links.
You’re The Top: The tweet receiving the most clicks this week taught us that email continues to be a top marketing channel for reaching affluent consumers, especially older affluents. A Luxury Institute survey found more than twice as many people with incomes of $150,000 or more would choose email over text.
More data: http://bit.ly/1puyoyY
Anything Goes: What do you do if you’re a PR person and there’s just no news? Shift Communications’ Christopher S. Penn says if you don’t have information of your own to push out, be capturing it from other sources. Specifically,
* Capture with your smartphone’s camera every day
* Capture while reading (my own approach – you should see the index of mature marketing links I have for future content!)
* Capture other captures
Read the post: http://bit.ly/1kVOktp
Don’t Fence Me In: What do older adults want in retirement? Part time work. Full time work. Flexible schedules.
According to a new Merrill Lynch study, fewer and fewer want to actually retire in retirement, to stop working altogether. As was reported on NPR, “almost half the people who say they are retired are still working or have worked in the recent past. Nearly three quarters of baby boomers who are not yet retired say they plan to stay on the job past retirement age.”
Hear Ina Jaffe’s report: http://n.pr/1kShT0b
Read Creating Results’ past posts on retirement: https://knowledge.creatingresults.com/category/retirement/
Happy Monday! And, happy birthday, Cole Porter!