Happy Monday! The mature marketing news that had people talking over the last week is brought to you by the letter “P”. Have something to share? Be sure to note in the comments below.
“P” is for Pop Icons: Beloved pop culture icons and moments in movie history including The Beatles, Wizard of Oz and I Love Lucy were given a new look within a calendar created by residents of Senior Living Communities. Participants designed their own costumes and sets and even used green screen to bring a little movie-magic to the project.
Members were thrilled with being asked to not only participate by to use their vision to create memorable scenes. Some Members were even asked for their autograph after the shoot! They felt like movie stars.
“P” is for PDF: An article highlighting the pros and cons of pdfs from an SEO stand-point garnered a lot of interest this past week. In the article the author explored how (and why) PDFs are valuable, as well and some drawbacks to use within your website.
Pros
* By incorporating clickable links within your PDFs you are giving site visitors yet another way to dive deeper into your website.
*Your content can be indexed and read by search engines when originally created as a text document.
Cons
* Excessive use of PDFs can make it difficult for your visitors to get back to your website, as they typically don’t include site navigation (thus the importance of including links within your content.)
*From an analytic standpoint it can be difficult to track engagement with the piece.